Return/Exchang
Canifa (VN)
Layout and  Use bullets, headings and list for
Contents emphasis.
 Provide concise information
without anticipating and answering
some common questions. Focus on
the information the readers need.
 Canifa has more requirements
about exchanging or returning
items than Uniqlo.
Suggestion: They can learn from Uniqlo
about asking the audiences if their article
was helpful so they can have better
answers to tackle their customers’
problems.
Visuals Word size is small and hard to read,
considering the readers are elderly people.
Shipping
Layouts Use table to sort information and bullets Bold and highlight important informati
for emphasis. emphasis.
Contents  Provide necessary and concise but
less detailed information compared
to Uniqlo about how much shipping
cost and how much time it takes in
each city/ province in Vietnam.
 Shipping available only in Vietnam.
Uniqlo (US)
 Use bullets, headings and
emphasis.
 Consider the audience’s point
when anticipating and answer
common questions that the a
may have. (Show sympathy
readers.)
 To avoid irrelevant informati
have questioned the readers “
article helpful?” so they
feedbacks from the readers an
their content.
 They have less requirements ab
items (Merchandise will only b
accepted in its original conditio
unused and unwashed) with ta
attached. Packaged items may
returned even after the packag
been opened; however, tags m
be attached to the item) than C
Suggestion: They should include
benefits.
Word size is similar to Canifa but easie
due to using white space effectively.
 Provide three shipping options
explanation of how they affect
readers.
 Shipping internationally and th
now expanded shipping service

 Consider the audience’s point of
view when anticipating and
answering some common
questions that the audiences may
have. (Show sympathy to the
readers.)
military and U.S territories.
 Consider the audience’s point
when anticipating and answer
common questions that the a
may have. (Show sympathy
readers.)
 To avoid irrelevant informati
have questioned the readers “
article helpful?” so they
feedbacks from the readers an
their content.