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Alternative Courses of Action  The department manager will require each

supervisor to have their area monthly meeting.  The supervisors will evaluate its

employees and look for the areas of improvement.  Every area should know their

problems and the look for the possible solution. Advantages:  Supervisor of

every area will be able to communicate with their staff.  Before the problems

arise they will solve it easily before it gets big.  The employees will also inform

the supervisors for any updates and other concern regarding their area.  They

will improve their area performance. Disadvantages  Additional expenses for the

department meetings. Recommendation Alternative courses of action no. 2 is

seems effective, another section head state that “I made my recommendation

base on the basis of seniority. It has popular appeal because everyone expects

to be along this line.” because if they will choose the employee that work for so

long in their company, this is an advantage for them and for their company. They

don’t need to train him because he already knew the company’s objectives,

mission, goal, areas and etc. He is already professional because he knew what

the normal problem of their company is and what will be the solution. Everything

is base in his own experience. VIII. Conclusion The department head should call

a meeting with all supervisors and tell them the problems for them to get aware

and informed about what the department head was observed. Manager should

ask the supervisors if they are still willing and committed to their position, if yes,

there will be an agreement regarding their performance. Also every year the

company need to have its election to put the right person in the right position

while remove the lazy supervisors. Through this the supervisors will give their

very best performance just to stay in their position, and because of this the
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Christian Corporation will become productive and great well known company in

the Philippines.

Alternative courses of action

From the list of problem sighted in Real Time Video Limited the following solution are
proposed. For the marketing problem which seems to be the main problem i will
suggest the firm should carry out an awareness program reasons being that the firm has
being around for long. This can be done through the printing of flyers, posters, and
other hand held pamphlet, they can be easily created on most computers, which are low
cost when printed by self or print one and take it to a copy shop to duplicate. These can
be distributed at location where targeted audience will easily find them such as school,
restaurants, other social enterprises, charity organizations, local council office and can
be included in local newspapers note permission may be required in these case. These
flyers should contain basic information, firstly who Real Time Video Limited, what they
do, how they help build and influence the society, details of past projects, current
projects and views of past participants.

Secondly, Articles are another simple and inexpensive way to get the word out about a
business which can be use in Real Time Video Limited video. Article can be written on a
weekly or monthly basis and place in various social enterprise magazines or local
newspapers and other publications. For example having a write-up on how participatory
video can be of benefit to the physically challenged or less privilege and other write-ups
that gives insights and relevance of participatory in recent times or brief history of
participatory video how they are being used in other country. In addition, these articles
can be submitted to the top article directories like ezinearticles.com, isnare.com or
ladypens.com and creating a link to your website in the resource box. In as much as
writing an article might sound interesting but it requires a great skill and creativity.
Writing about concept that is not well known might take time before it is accepted.

In addition, Participating in forums is another great way to spread the word about a
business. This can be done by creating or locating a few social enterprise or
conventional forums, blog, etc which is related to what you do and spend a little time
each week answering questions. Direct advertisement of your services should be
avoided, but posting a link back to your website might do the trick or use your website
as your signature. The main aim of creating or locating a forum is to create a
relationship with other forum participants and getting them to see you as someone who
is an expert in that area which when done they will want to find more about you and
possibly becomes a potential customer, volunteer or sponsor. Some of the implications
of these is that it is time consuming which may affect the time giving to the overall
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projects because building a relationship requires time say six month depending on the
time put in and involves some level of creativity. It might be difficult to be implemented
as the founders age bracket does not seem to appeal to this.

Furthermore, Building relationship with other social enterprise or charity organization

that works with the same target audience or the same line of business thereby would
learn from there experience where relevant. There are many other charity or social
enterprise in reading such as, Berkshire County Blind Society, Disabilities Trust, Prospect
For People With Learning Disabilities, and lots of others that fit into your target
audience. In the case of other social enterprise in same industry, we have Media
Community Network Ltd, Malt Films Ltd, Griffin Theatre Company, just to mention a few
all of which are located in London, however their some conventional media partners.
Smart partnering help expose a business to new groups of customers, or hard to reach
audience. using a partners’ contacts and reputation can be a valuable way to get a
foothold with new groups of customers or sponsor. Also the relationship sees the two
business have a greater buying power than individual. It can result into having volunteer
with the required skill

Also, Employing the services of a consultant or having a specialist in marketing will be

helpful has it brings along with it wealth of experience. Marketing cannot be over
emphasis as it is vital to the success of any business as it help to create awareness or
inform on the existence of a particular service. Employing the services of a consultant to
help in planning the marketing strategy of Real Time Video Limited would be a welcome
idea as it brings along with a lots of benefit such as it save time as that aspect is being
handled by a professional, also wealth of experience from acquired over year can be
relevant and other advantages attached. However, with the benefit that come s with
employing a consultant also cons the cost, the average cost of having a service of
consultant is about £1070, which is much for Real Time Video Limited who has one only
major sponsor. Example of a consultant that works with social enterprise is Eastside
Consulting Ltd. The other opinion is to employ marketing personnel whose duties would
be to plan and implement marketing strategies and working according along side with
clive and other partners. This option is less expensive and members are involved in the
planning, it allows for progressive update to the members.

Moreover, “Video advertising” is one of the fastest growing means of passing across
messages to wide audience, with the advent of social website such as face book,
YouTube, etc which allow sending and sharing of videos at no cost, and makes it easier
to cover a wide rank of people. In recent time, statistics has showed that people do not
have patience to read anymore and would rather watch a video that explains a concept.
Over the years there has being an increase in the use of video to promote products and
services amongst small businesses and this feature is added to their website. From the
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chart below in the fourth quarter of 2008 5.2% of small business had video on their web
site, in the fourth quarter of 2009 the number increased to 19.2% almost four times as
many.

From: http://www.reelseo.com/video-small-business-advertisers/

That’s the growth recorded within a year, and the growth is expected to increase over
the years, as it is inexpensive and it is one of the ways to best engage and position your
firm amongst the targeted audience that are seeking for your services via search. This
area is the specialty of Real Time Video Limited because they make videos to promote
other area of concern, i believe they should be able to make a video that shows what
they do, how they do it and how it is affecting their society.

Lastly, there is no denying that social media websites are the next destination for
marketing on the web. The number of people who participate in social network website
has increased and this as led to the increase in the investment in social media
marketing. Some small businesses has incorporate social media marketing as strategies
in achieving their goals. Some of such social network site include, twitter, Facebook,
MySpace and YouTube. Social media marketing is word-of-mouth in an online
environment and it has greater effect than “conventional word” of mouth as information
moves faster with just a click. If you want to attract new visitors to your site then you
have to actually participate and become involved in a community. The of the is to real is
that it is easy to set up at no cost, Social media helps engages audience, increase your
online visibility, it helps to create brand awareness, generate publicity (both good &
bad). All these suggested solution are geared towards building relationship with real
time video-targeted audience. (Relationship marketing) Dees et al (2001).

1. Areas of Consideration SWOT analysis Strengths Good relationship with

suppliers No. 1 brand in coffee house Largest coffeehouse chain in the
world Brand name recognition
2. 12. Weaknesses  Lack of internal focus (too much focused on expansion)
 Product Pricing is high  Negatively publicity
3. 13. Opportunities  Extend Supplier range  Emerging international
markets  Increasing product offerings  Expansion into retail operations
4. 14. Threats  Rising prices of coffee beans and dairy products 
Competition (restaurants, street carts, supermarkets, other coffee shops,
other caffeine based products)  Consumer trends toward more healthy
ways and away from sweet coffee beverages and cakes  Change in
customer tastes
5. 15. Alternative Courses of Action  By ensuring the customer it gives
them a quality of the beverage in taste, temperature and appearance
Advantage • Customer satisfaction come through Disadvantage • Requires
planning and consumes time
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6. 16.  By changing the baristas to automatic espresso machine Advantage

• Less time consuming • Less human errors Disadvantage • Coffee taste is
not traditional • Missing the traditional coffee value for baristas
7. 17.  By eliminating wasteful activities since it baristas focus only on the
drinks they make. Advantage Disadvantage
8. 18. Recommendation Completely implement the new regulation for
making store efficiency. Since the quality of espresso drink is “average”
and that its preparation is inconsistent, enforcing all baristas to slowdown
will probably make this new drinking method to produce beverages at a
more consistent pace. It ensures the quality of the beverage in taste,
temperature and appearance.
9. 19. Conclusion Overall Starbucks has maintained a competitive advantage
since creating its original blue ocean of bringing quality, bistro-style
coffee choices to the masses. In order to stay current it will need to focus
on its core competencies and avoid spreading themselves to thin. To avoid
competitors such as McDonalds and other coffee chains, they will need to
create new value innovation by enhancing the customer experience by
investing in online content and interactivity. Rather than creating more
new products, I think their strength lies in their brand and by enhancing
the connection to their loyal customers, they will separate themselves
from McDonalds and others.
10. 20. Plan of Action  Plan Completely enforce the new guidelines in which
baristas are being told to slowdown.  Do To produce beverages "at a
more consistent pace."
11. 21.  Check Analyze when focusing on just two drinks at a time reduces
possibility for errors and improve essence and firmness of drinks.  Action
Insist new procedures like: Steaming milk for individual drinks , other
instructions include rinsing pitchers after each use; staying at the
espresso bar instead of moving around; and using only one espresso machine

instead of two.

bSOOT Analysts:

 Strengths Length of operation in business industry Expansions

in different countries Has and operates a corporate website
Weaknesses Lack of human resource management Lack of quality
assurance, especially customer service Lack of internal
management and training
 Opportunities Market opportunities
 Threats Loyal customers would possibly stop ordering or
buying meals in the restaurant and would possibly buy to different
restaurant Other restaurant competent
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Thus, it is observed and best simplified to use strength in order

to maximize opportunity and minimize weaknesses and threats
at the same time in order to implement and improve best
practices for the business. Fishbone Diagram: Alternative
Courses of Actions This section will discuss on how will the
recommendations be integrated and implemented.

The alternative will discuss the description of the method of

application and implementation with how they will manage the
restaurant’s improvement. Gradual Method is the alternative
course that can be suggested and implemented in order to
continue the improvement of their business.

The advantage of this alternative is the detailed treatment of

all issues and opportunities to all business function. This
method is more flexible and with this method, there will be a
chance of actual testing of ideas. Major Findings Positive
Hangs: After the final assessment of Paulo’s Restaurant and
Microbrewery, it was found out that the business is potential
to be a market leader.

This is because of their different length of operations and

because the restaurant is established to geographical market
industry and is expanding. Negative Findings: It was found out
that the restaurant lacks of crew members to handle services
and orders and due to this, staffs needs to be trained well in
order to improve the process and services of the restaurant.
The Human resource management needs to ensure hat internal
staffs are happy working in the business so that they will
provide good services towards their customers.

Moreover, the restaurant is inadequate of ensuring quality

assurance and control management and finally, crew members
were lack of rapport and needs worthy awards in order for
them to work hard accordingly.
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Recommendations
In order for Paulo’s Restaurant and Microbrewery manage and
improve their business, there are number of recommendations
that they need to follow and implement: Paulo’s Restaurant
should hire more staffs in order for them to provide sat and
reliable service. The President, Vice President and Managers
should plan and have a general meeting to study and improve
their quality management, internal management, and to set
trainings for their crew members. Paulo’s Restaurant should
create an additional feature in its website, especially for table
reservations. Managers or supervisors should observe and
report everyday if how was the service in the restaurant is
doing. The restaurant can hire entertainers or may give free
cookies to customers waiting.

Restaurant may place a LED sign in front the cashiers’ taxation

in order for the waiters and the customers to be updated of the
availability of the food. The restaurant must improve their
customer relationship management in order to maintain and
add more loyal customers. Conclusion Different operations in
business industry requires science and art to create its best
marketing mix in order to satisfy customers’ needs and wants.
Therefore, in order to solve their problems, the business
requires holistic view of the situation and greater
understanding of internal and external factors. With this, it will
require creative touch in management, delivery, and execution
of service.