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2. Social factors:
Personal
Characteristics M
Consumer S
Behaviour
Pro
Ch
Consumption
Situation
Source: Roger, et al., A Consumer Behaviour: Implications for Marketing Strategy Business,
Publications Inc., Texas, 1986, P.8.
Regarding awareness of the brand motor bikes, above table indicates that
the advertisement for Hero Honda bikes are 45 respondents where as the lowest
is the 25. But family members are 10 respondents and for Yamaha is 5
respondents. Whereas from friends 40 respondents are Yamaha and also 25
for brand name.
Name of thR
rdin g a fte r s
e ega Advertisement a
lFeasmsileyrvice of motor bikes, 50 respondents have
S.No.
Bike responde d very good formseem rvbeicrse, followed by Yamaha with 45 respondents
1 Hero sHta
on d a o 4d5. 10
ting go
2 Yamaha 30 5
3 TVS BAikgees of R es2p5ondents: 25
S.No. Name of the Bike Below 30 yrs. 30-50 y
1 Hero Honda 40 45
2 Yamaha 45 30
3 TVS Bikes 35 45
As far as mileage per litre of petrol is concerned, Hero Honda is ruling the
market and finding favour with the consumers. Yamaha and TVS are far below
the expectations of the consumers based on mileage per litre of petrol. This is
also due to constant advertisements through newspapers, TV, Cable TV,
hoardings, road shows, etc. Hero Honda attained supremacy due to mileage
factor. In these hard days of price increases and poor incomes, every one is
concerned with economic use of vehicles. Naturally Hero Honda has become
favourite of the masses.
Sales by Occupation
Employees Students
Hero Honda 30 60
Yamaha 15 40
TVS Bikes 40 50
As we can see, 60% of the purchasers of Hero Honda are the students,
while 40% of the purchasers of TVS are the employees. That means Hero
Honda bike is more popular with the students, TVS is more popular with the
employees. Whereas Businessmen are opting for Yamaha as the above data
shows 45% of the purchasers of Yamaha are the Businessmen.
C.B.T.T.W.M.B. 7
Sales by Technology :
S.No Name of the Bike High Medium
1 Hero Honda 55 40
2 Yamaha 65 25
3 TVS Bikes Nil 40
Regarding awareness of the brand motor bikes, above table indicates that
the advertisement for Hero Honda bikes are 45 respondents where as the lowest
8 Osmania Journal of Management
is the 25. But family members are 10 of design / style / model, whereas 45
respondents and for Yamaha is 5 respondents do so for Yamaha and
respondents. Whereas from friends only 20 respondents opted for TVS
40 respondents are Yamaha and also Bike following acceptance of the bikes
25 for brand name. design, etc. followed by Hero Honda
and TVS.This shows that the sales of
Regarding after sales service of Yamaha motor bike are more by way
motor bikes, 50 respondents have of its design / style / model.
responded very good for service,
followed by Yamaha with 45 As far as mileage per litre of
respondents stating good. petrol is concerned, Hero Honda is
ruling the market and finding favour
Regarding sales by price of bikes, with the consumers. Yamaha and
highest is 55 respondents opined that TVS are far below the expectations
the price is high for Yamaha bikes, of the consumers based on mileage
medium is 45 respondents opined for per litre of petrol. This is also due to
Hero Honda bikes. 45 respondents constant advertisements through
have stated that TVS bikes are newspapers, TV, Cable TV,
averagely priced. hoardings, road shows, etc. Hero
Regarding the age of Honda attained supremacy due to
respondents, most of the respondents mileage factor. In these hard days of
are below 30 years of age and chosen price increases and poor incomes,
for Yamaha bikes, whereas 40 chosen every one is concerned with
for Hero Honda, but whereas in the economic use of vehicles. Naturally
age group of 30-50, 45 respondents Hero Honda has become favourite of
chosen for Hero Honda, for Yamaha the masses.
it is only 30 respondents
As we can see, 60% of the
Respondents above 50 years of age
purchasers of Hero Honda are the
have preferred Yamaha bikes. The
students, while 40% of the
least is Hero Honda with 15
purchasers of TVS are the employees.
respondents.
That means Hero Honda bike is more
Regarding satisfaction of motor popular with the students, TVS is
bikes 85 respondents have stated that more popular with the employees.
Yamaha satisfaction is highest and Whereas Businessmen are opting for
the lowest is for TVS bikes i.e. 65. Yamaha as the above data shows 45%
of the purchasers of Yamaha are the
35 respondents purchase the Businessmen
Hero Honda Bike due to acceptance
Out of 100 respondents, 50 4. A vast majority of the respondents
respondents have stated that sales of felt the design of Hero Honda bikes
Yamaha is due to its speed followed should be changed so as to attract
by Hero Honda for which 35 the customers.
respondents spoke in favour based on
its speed feature. 5. The bikes recently introduced by
Hero Honda are mostly
45 respondents have voted for concerned about youth. So, they
Yamaha based on its superior should also consider middle-aged
technology compared to Hero Honda people while manufacturing.
for which 40 respondents voted
favourably based on its technology. 6. Some of the respondents felt that
This shows that Yamaha technology the price of Yamaha is high and it
is marginally superior compared to should be decreased so as to
Hero Honda. TVS is a poor third with attract more customers.
15 respondents voting for it, as far as
technology feature is concerned. REFERENCES: