A MKTG 201 COURSE SYLLABUS Spring 2020 - 01 - 11 - 20 - vCONNECT

MKT 201: Marketing Planning & Strategy Spring 2020
Course Syllabus MKT 201-11, MKT 201-12, MKT 201-13
MARKETING 201
Marketing Planning & Strategy | Ms. Ditt | Spring 2020
MKT 201: Marketing Planning & Strategy—

Course Description:
Distance Learning (100% online)
This course presents the Monday, January 13th — Friday, May 8th 2020
process of planning and
Instructor:
executing a marketing Ms. Ditt Cassandra (Cassie) Ditt, MBA
strategy that satisfies
Communication Modalities / Office Hours:
consumer and
Email: cditt@wcu.edu
organizational objectives.
Talk / Text: 318-458-2546
3 Semester Credit Hours
Virtual: via WCU Catamount email and Blackboard
(http://catalog.wcu.edu/)
Please Note: Ms. Ditt is delivering this course remotely
from the Myrtle Beach, SC area; therefore, in-person, on-
  Helpful Links: campus meetings are not likely. However, the potential
Western Carolina University: for video conferencing (for example, via Skype,
wcu.edu FaceTime, &/or Zoom) remains, by appointment and as
College of Business: needed, pending the professor’s availability.
wcu.edu/cob Email is the best means in which to reach Ms. Ditt.
School of Marketing, Talk &/or text is best for especially timely matters (for
Entrepreneurship, Sport
example, to provide an adequate means of excuse for
Management, and Hospitality
late assignment submission—please note the relative and
& Tourism:
wcu.edu/market-entr-sm-ht strictly adhered to policy within—see pages 9-10).
• PLEASE carefully and thoroughly read though this syllabus and all appendices.
• You are required and expected to check your WCU Catamount email account
and MKT 201 Blackboard REGULARLY (at least 1—2 times a day, Monday –
Friday).
page 1 of 11
Course Required Textbook:
Acquisition Details and Options:
The course required textbook with Connect access can be obtained in person via the campus bookstore
(in the form of an access code) or online via the publisher’s website.
Online Textbook Acquisition Instructions:
✦ Go to the following web address and click the “register now” button.
✦ https://connect.mheducation.com/class/c-ditt-spring-2020-distance-learning
✦ If you have trouble with registration, please contact Customer Support at https://bit.ly/
StudentRegistration.
✦ The textbook with Connect access is in fact REQUIRED—course credit is dependent upon acquisition.
✦ In other words, you cannot pass this class without paid access to the textbook with Connect!
Please note: Information technology (IT) issues, such as those related to your computer, Blackboard, network connection, login
credentials, etc. should be directed to the university’s student services for such. The University provides adequate resources for
support in these areas which are paid for by your tuition and campus fees. Additional details can be found on the final page of
this syllabus (p. 11) and via www.wcu.edu.
Information technology (IT) issues with McGraw Hill/Connect, should be directed to them—support and customer service contact
information is provided on the next page (p. 3) of this syllabus.
Only (1) after you have exhausted all options noted above, and (2) there is no timely or adequate resolution known, should you
contact the professor of this course regarding issues of IT nature. (The professor is happy to help, when and/or if need be, but is
not best equipped to handle most IT issues especially since resolution typically involves private information such as your personal
login credentials, etc.)
Marketing: The Core 8th Edition

Authors: Roger Kerin and Steven Hartley
Publisher: McGraw Hill
ISBN10: 1260711455
See also:
ISBN13: 978–1–260–71145–5
Syllabus Appendix B
page 2 of 11
Course Implemented Platforms:
Course LMS (Learning Management System)— Blackboard:
Course Communication— Catamount Email:
• Blackboard will be used to communicate important information (e.g., announcements,

reminders), display grades, and house course materials.
• You are responsible for being aware of any/all announcements communicated via
Catamount Email and/or Blackboard.
• You are expected to access Blackboard regularly (1—3 times a day) as well as
familiarize yourself with any and all materials posted.
✦ You should first and foremost become acquainted with the structure and
organization of the course Blackboard page.
✦ Typically, email is the best means in which to contact the instructor.
✦ Given the nature of this distance learning course TALK &/or TEXT are completely
acceptable/appropriate. If you call and I don’t answer, leave a voicemail.
Oftentimes, I don’t answer unknown numbers, but I will see the voicemail and get
back to you ASAP.
online) course, which means:

This is a distance learning (100%
rnet service
in acc ess to reli abl e and rea sonably efficient (high speed) inte
1. You must mainta lite and correct or
mu st fol low the rul es of net iquette defined herein as, the po
2. You
g on the Internet.
acceptable way of communicatin  
Course Online Training and Learning Center— Connect:
• You will use Connect to access the course required textbook (e-book version).
• You will also use Connect to (a) access, (b) complete, and (c) submit:
(i) Student Info file, (ii) Connect Orientation, (iii) Exams, (iv) SmartBook Chapter
Assignments, (v) Marketing Analytics Exercises (MAE), and (vi) Mini Simulations (MS).
• Digital Technical Support—Connect Student How-To-Videos:

https://mhedu.force.com/CXG/s/article/Connect-Student-How-To-Videos
page 3 of 11
Course Protocol, Procedures, & Philosophies:
Throughout the length of this course, you should maintain access to:
w MKT 201 Blackboard
w WCU Catamount Email you maintain access to
PLEASE plan to ensure
internet service
w The course required textbook reliable and adequate
lack
w The course Connect e. Internet access, or
throughout this cours it
cuse for failure to subm
thereof, is NOT an ex
ate.
t on/before the due-d
any given assignmen
College of Business Vision and Mission Statements:
Vision: The College of Business will be a leading educator of high-performance innovative leadership
talent who are prepared to meet tomorrow's business and the region's evolving development needs.
Mission: Western Carolina University's College of Business is a leader among schools of business in
graduating baccalaureate and master's degree students primarily from the lower Appalachians and
the Carolina Piedmont who are Business Ready® to meet the needs of industries, markets, and
institutions.
Statement of Values:
In pursuing our mission, the College of Business is committed to the following shared values:
✦ Integrity, Respect, Ethics, and Trust
✦ Intellectual Vitality: Passion for and Curiosity about Learning
✦ Engagement, service and stewardship
✦ Globalization and innovation

✦ Diversity, inclusion and leadership
✦ Teaching, learning and scholarship
✦ Excellence and continuous improvement
Course Philosophy— Student Engagement & Responsibilities:
Recognizing the importance of student engagement in the learning process, the Association to
Advance Collegiate Schools of Business (AACSB International–the accrediting association for the
College) addresses this issue with a standard that focuses on student participation and student
integrity in the educational process. Specifically, students in business are expected to:
(1.) Operate with integrity in their dealings with faculty and other students, (2.) Engage the
learning materials with appropriate attention and dedication, (3.) Maintain their engagement
when challenged by difficulty in learning activities, (4.) Contribute to the learning effort, and
(5.) Perform to standards set by the faculty. 
page 4 of 11
Course Evaluation:
Letter grades have the following general meanings:

• An "A" is awarded for the highest degree of excellence that is reasonable to expect
of students of exceptional ability and application.
• A grade of "B" is superior/good.
• A grade of "C" is average/satisfactory.
• A grade of "D" is given for a quality of work that is inferior to course expectations,
and considered below average/poor.
• A grade of "F" is given for a failure.
Letter grades will be assigned as follows: Letter grades will be assigned as fo:
980 - 1000 points earned = A+ 780 - 799.99 points earned = C+
920 - 979.99 points earned = A 720 - 779.99 points earned = C
900 - 919.99 points earned = A- 700 - 719.99 points earned = C-
880 - 899.99 points earned = B+ 680 - 699.99 points earned = D+
820 - 879.99 points earned = B 620 - 679.99 points earned = D
800 - 819.99 points earned = B- 600 - 619.99 points earned = D-
Less than 600 points earned = F
PLEASE NOTE:
End-of-the-semester
opportunities, such as additional
assignment offerings, intended to
bring up your grade at the last
minute are not available/do not
exist in this course. Your course
grade is determined as noted
within the course evaluation
portion of this syllabus.
page 5 of 11
Course Evaluation— Summary:
Component Points Possible
Student Info. File 25 points (2.5%)
Connect Orientation 20 points (2%)
Exam 1 (Chapters 1—10) 125 points (12.5%)
Exam 2 (Chapters 11—18) 125 points (12.5%)
SmartBook Ch. Assignments (18; 20 points each) 360 points (36%)
Marketing Analytics Exercises (11; 15 points each) 165 points (16.5%)
Mini Simulations (9; 20 points each) 180 points (18%)
Total Points Possible: 1000 points
SEE ALSO (on Blackboard):

Welcome to Marketing 201! _Course Introduction Letter
Course Calendar, Assignments & Due-Dates _Syllabus Appendix A
WCU Academic Calendar _SPRING 2020 _Syllabus Appendix I
WCU Code of Student Conduct _Syllabus Appendix II
Factors contributing to success,

in no particular order: The
versity
1. attendance & participation Western Carolina Uni
licy
[online presence], Academic Integrity Po
throughout this
2. curiosity, will be strictly upheld
be reported
course. Violations will
3. self-motivated reflection instances will
and acted upon. Such
[thinking about the stuff], nalty to your
result in (a) severe pe
4. genuine enthusiasm, and course failure
course grade OR (b)
F).
5. fake enthusiasm. (letter grade earned =
page 6 of 11
Course Evaluation— Specifics:
u Please refer to all syllabus appendices/ files (on Blackboard) for additional details.
u Access and submit all evaluation components/ assignments via Connect.
Student Info. File {25 points possible}

u Tell me about yourself by answering the prompted questions
Connect Orientation {20 points possible}
Exams (2 exams; 125 points each) {250 points possible}

u Exam 1 covers Chapters 1-10; Exam 2 covers Chapters 11-18
u Exams will likely adhere to the following format and protocol:
w Exams are timed; only one attempt is allowed; graded for accuracy
w All relevant, helpful, finalized details will be provided well before Exam 1.
w 55 multiple-choice questions worth 2 points each I 110 points
w 15 short-answer (e.g., listing, fill-in-the-blank) questions worth one point
per answer I 15 points
SmartBook Chapter Assignments (18 chapters; 20 points each) {360 points possible}
u Provides a powerful, personalized learning experience for each chapter
w As you progress, knowledge gaps are identified and content reinforces areas of
weakness.
Marketing Analytics Exercises (11 exercises; 15 points each) {165 points possible}
u MAEs give students practice analyzing and using marketing data to make decisions.
Mini Simulations (9 simulations; 20 points each) {180 points possible}

u Students play the role of a Marketing Manger for a backpack manufacturing company.
w Provides students with valuable practice using problem-solving skills to apply
their knowledge and make business decisions.
FRIENDLY REMINDER:
—All assignments must be submitted before their due-date.
—Late assignment submissions will not be graded; please plan accordingly.
—Internet outages, technical issues &/or work are NOT valid excuses to submit assignments late.
—PLEASE allow PLENTY of time to ensure you are able to complete all assigned tasks before the due-date.
page 7 of 11
Course Policies:
Course Objectives and Learning Outcomes:
This course is structured to introduce students to the fundamentals of marketing, to develop

and hone critical thinking skills within the context of complex, ambiguous, and uncertain
decision-making environments, and to reinforce good communication skills, both oral and
written.
By the end of the course, students will be able to:
✦ Identify and categorize major macro environmental trends.
✦ Describe the impact of major environmental trends on different industries and
businesses.
✦ Describe the major components of industry and market structure.
✦ These include the nature of competition, the value chain, and the product life cycle.
✦ Describe the major components of organizational and consumer buyer behavior.
✦ These include process models of buyer behavior and influences on buyer behavior.
✦ Describe corporate, business, and marketing strategies for an organization.
✦ Make product decisions that are consistent with an organization’s strategy.
✦ Make pricing decisions that are consistent with an organization’s strategy.
✦ Make channels of distribution decisions that are consistent with an organization’s
strategy.
✦ Make communication decisions that are consistent with an organization’s strategy.
✦ Understand the role of marketing research in an organization.
Student Expectations:
✦ Student responsibility is fundamental to learning. In order to have a successful and

meaningful undergraduate experience, students must accept full responsibility for their
academic progress. Specifically, student responsibility for personal learning and
understanding includes both attending classes (virtually or in person) and time
management—for class preparation and timely assignment submissions. Education and
especially business education, is a collaborative effort between students and faculty.
Students are expected to be active learners; students are expected to engage the course
materials.
✦ Students are also expected to be POLITE and RESPECTFUL to both their classmates
and instructor throughout all communication. Any behavior deemed disrespectful
and/or disruptive to the learning environment of your classmates will result in final
course grade deductions. Further, continued disruptive/disrespectful behavior will result
in dismissal from the class and/or course failure.
page 8 of 11
Attendance & Participation:
✦ Upon registration, students accept the responsibility to attend regularly and punctually all
classes in which they are enrolled. Students are expected to attend all of their scheduled
classes as work at the university level requires regular attendance and preparation.
Absences, excused or not, do not absolve a student from the responsibility of prompt
completion of all assigned work. Additionally, students must be satisfactorily prepared for
class. Given the distance learning (100% online) nature of this course, attendance/
participation equates to your continued and routine online presence. PLEASE check
your Catamount email and the course Blackboard regularly! Again, “regularly” means
at least once a day, preferably, more often (e.g., 2-3 times a day).
✦ You are responsible for noticing, reading, and comprehending all things
communicated via Catamount email and Blackboard.
✦ Issues with comprehension should be addressed with the professor at your earliest
convenience. In other words, if you are confused about anything, please contact the
instructor, as soon as possible.
Late Assignments & Make-Up Assignments/Exams:
In general, late assignments are not accepted; make-up exams are not provided. In the
event that a student does not submit ANY given graded assignment before the designated and
communicated due-date, the student forfeits the right to receive points earned—the student
receives zero points earned. This policy is strictly adhered to; please plan accordingly.
✦ Internet outages &/or work are NOT valid excuses to submit assignments late.
The only exceptions to the above, strictly enforced policy are as follows:
✦ Late assignments will ONLY be acknowledged by those with an Official University
Excuse or to those with a VALID reason, such as a severe illness or serious family
emergency (for example, death of a family member/ funeral for a family member).
✦ Late assignments will ONLY be graded if (1) you contact the instructor BEFORE the
assignment’s due-date (if email is inconvenient, call &/or text [318.458.2546]— no
leniency is provided) and (2) you provide legitimate documentation of the
circumstances regarding your inability for timely submission (e.g., funeral/obituary
website link, screenshot, and/or photo).
✦ Rather than ask you to provide your grandfather’s obituary, I will ignore your email
without it. PLEASE PROVIDE LEGITIMATE DOCUMENTATION OR NOTE THE
REASON FOR INITIAL LACK THEREOF, WITHIN YOUR INITAL COMMUNICATION,
WHICH MUST BE BEFORE THE ASSIGNMENT DUE-DATE.
page 9 of 11
✦ The decision to grade late assignments is ultimately the instructor’s decision based upon
her discretion.
✦ Late assignment submissions that meet all of the above may still (a) be worth ZERO
points earned or (b) result in a temporary final course grade of incomplete.
✦ PLEASE be mindful of all assignment due-dates— this policy applies to ALL students
enrolled in the course, including graduation candidates.
✦ AGAIN, this policy is STRICTLY enforced.
WCU Academic Integrity Policy:
Students, faculty, staff, and administrators of Western Carolina University (WCU) strive to
achieve the highest standards of scholarship and integrity. Any violation of the Academic
Integrity Policy is a serious offense because it threatens the quality of scholarship and
undermines the integrity of the community. While academic in scope, any violation of this
policy is by nature a violation of the Code of Student Conduct and will follow the same conduct
process. If the charge occurs close to the end of an academic semester or term or if any part
has a reasonable need for additional time to gather information, timelines may be extended at
the discretion of the appropriate academic Dean.
I. General: Instructors have the right to determine appropriate
academic sanctions for violations of the Academic Integrity
Policy within their courses, up to an including a final grade of
“F” in the course in which the violation occurs.
II. Definitions (prohibited conduct):
Violations of academic integrity fall into the following
categories:
1. Cheating - Using, or attempting to use, unauthorized
materials, information, or study aids in any academic
exercise
2. Fabrication - Creating and/or falsifying information or
citation in any academic exercise
3. Plagiarism - Representing the words or ideas of
someone else as one’s own in any academic exercise
4. Facilitation - Helping or attempting to help someone
to commit a violation of the Academic Integrity Policy
in any academic exercise (for example, allowing
another person to copy information during an
examination) [per the 2019-2020 Undergraduate
Catalog: http://catalog.wcu.edu].
Undergraduate and Graduate Academic Integrity Process: Additional information is
available on the Student Success website under Student Community Ethics:
wcu.edu/experience/academic-integrity
page 10 of 11
Accommodations for Students with Disabilities:

Accommodations for Students with Disabilities: Western Carolina University is committed to providing
equal educational opportunities for students with disabilities. The Americans with Disabilities Act (ADA)
is a federal anti-discrimination statute that provides comprehensive civil rights for persons with
disabilities. Among other things, this legislation requires that students with disabilities be guaranteed a
learning environment that provides for reasonable accommodation of their disabilities. If you believe
you have a disability requiring an accommodation, please contact the Office of Accessibility Resources
located in Killian Annex or call 828-227-2716. For additional information, visit go.wcu.edu/oar
Academic Toolbox:
The Academic Toolbox is available in all WCU courses via the course Blackboard site. It can be
found in the left-hand side column. The Academic Toolbox contains information and contact
information for nearly all of the resources needed by WCU students, including but not limited
to: technology assistance, academic services, student support, co-curricular programs and
university policies.
Student Support Services—Mentoring and Persistence to Success (MAPS):
Mentoring and Persistence to Success (MAPS) provides support to students who are first-
generation (neither parent has a four-year degree), low-income, financially independent
(emancipated youth, homeless or without consistent residence, or aged out of foster care), or
those who have participated in the Academic Success Program (ASP) or Catamount Gap. For those
who enroll, MAPS provides a variety of services, including academic advising, mentoring, and
personal and social coaching. You may contact MAPS at 828-227-7127 or email maps@wcu.edu for
more information. MAPS is located in 205 Killian Annex.
Writing and Learning Commons (WaLC):
The Writing and Learning Commons (WaLC), located in BELK 207, provides free course
tutoring, writing tutoring, supplemental instruction, academic skills consultations, international
student consultations, and online writing resources for all students. To schedule appointments for
any of these services, visit tutoring.wcu.edu or call 828-227-2274.
Writing tutoring is offered at the Biltmore Park campus on certain days of the week; call
828-227-2274 for availabilities.
Math Tutoring Center:
The Mathematics Tutoring Center in Stillwell 455 provides free drop-in tutoring for mathematics
courses and subject matter, weekly course-specific tutoring workshops for several 100-level math
courses each semester, and graduate and professional exam preparation resources. For more
information, please visit mtc.wcu.edu or call 828-227-3830.
Tutoring for Distance Students:
Distance students and students taking classes at Biltmore Park are encouraged to utilize support
available through Brainfuse HelpNow: https://www.wcu.edu/apply/distance-online-programs/
current-students/tutoring-support.aspx
PLEASE NOTE:
This syllabus is subject to change if deemed necessary by the instructor.
✦ Any changes to this syllabus will be made with the best interest of the students.
✦ The instructor reserves the right to make changes to this syllabus in order to realize the
learning objectives for this course.
✦ Any potential changes will be communicated via Blackboard and/or Catamount email.
page 11 of 11
Course Calendar, Assignments, & Due-Dates _Syllabus Appendix A 1
MKT 201: Marketing Planning & Strategy—distance learning—Spring 2020
Marketing
Chapters (CH) Mini Simulations
Analytics
WEEK & estimated time to complete SmartBook (MS) DUE DATES
Exercises (MAE)
(SB) CH assignments (18; 20 points each) (9; 20 points each)
(11; 15 points each)
Part 1: Initiating the Marketing Process

MS assignments
CH 1: Creating Customer Relationships and should take
Value through Marketing about 15–45
1. (≈ 83–124 minutes) minutes each to DUE BEFORE 11:59PM ON
Mon., Jan. 13th complete.
MAE 1 of 11 SUNDAY, JANUARY 26TH
CH 2: Developing Successful Organizational
The Profit Equation
and Marketing Strategies à Student Info. File
(prerequisites: CH 1 SB
(≈ 73–110 minutes) & CH 2 SB) à Connect Orientation
à Smartbook CH 1
CH 3: Understanding the Marketing à Smartbook CH 2
2.
Environment, Ethical Behavior, and Social à MAE 1 of 11
Mon., Jan. 20th
Responsibility (≈ 104–157 minutes) à Smartbook CH 3
Part 2: Understanding Buyers and Markets

3. DUE BEFORE 11:59PM ON
CH 4: Understanding Consumer Behavior MS 1 of 9
Mon., Jan. 27th SUNDAY, FEBRUARY 9TH
(≈ 109–164 minutes) Planning and the
Marketing Mix à Smartbook CH 4
4. CH 5: Understanding Organizations as (prerequisites: CH 4 SB à Smartbook CH 5
Mon., Feb. 3rd Customers (≈ 55–83 minutes) & CH 5 SB) à MS 1 of 9
DUE BEFORE 11:59PM ON

CH 6: Understanding and Reaching Global MS 2 of 9 SUNDAY, FEBRUARY 16TH
5.
Consumers and Markets Buyer Behavior
Mon., Feb. 10th à Smartbook CH 6
(≈ 101–151 minutes) (prerequisite: CH 6 SB)
à MS 2 of 9
WEEK Chapters (CH) MAEs MSs DUE DATES

Part 3: Targeting Marketing Opportunities MS 3 of 9
6. SUNDAY, FEBRUARY 23RD
CH 7: Marketing Research: From Customer Market Research
Mon., Feb. 17th à Smartbook CH 7
Insights to Actions (≈ 91–137 minutes) (prerequisite: CH 7 SB)
à MS 3 of 9

MS 4 of 9 SUNDAY, MARCH 1ST
7. CH 8: Market Segmentation, Targeting, and
Segmentation
Mon., Feb. 24th Positioning (≈ 82–122 minutes) à Smartbook CH 8
(prerequisite: CH 8 SB)
à MS 4 of 9
Part 4: Satisfying Marketing Opportunities MS 5 of 9 DUE BEFORE 11:59PM ON

Product SUNDAY, MARCH 8TH
CH 9: Developing New Products and Services
8. MAE 2 of 11 Development à Smartbook CH 9
(≈ 108–162 minutes)
Mon., March. 2nd New Products à MAE 2 of 11
(CH 9 SB is the prerequisite for: MS 6 of 9 à MS 5 of 9
(i) MAE 2, (ii) MS 5, & (iii) MS 6) Marketing Metrics à MS 6 of 9
S P R I N G B R E A K (Monday, March 9th—Saturday, March 14th)
LAST DAY TO DROP AND EARN W (RATHER THAN F)=

MAE 3 of 11 FRIDAY, MARCH 20TH
9. CH 10: Managing Successful Products, Uncovering DUE BEFORE 11:59PM ON SUNDAY, MARCH 22ND
Mon., March 16th Services, and Brands (≈ 124–185 minutes) Opportunities
(prerequisite: CH 10 SB) à Smartbook CH 10
à MAE 3 of 11
EXAM 1 (CH 1-10) AVAILABLE: THUR., MARCH 19TH DUE-DATE: SUNDAY, MARCH 22ND BEFORE 11:59PM
MAE 4 of 11
MS 7 of 9
10. CH 11: Pricing Products and Services Target Return-on-
Pricing
Mon., March 23rd (≈ 142–212 minutes) Investment Pricing
(prerequisite: CH 11 SB)
(prerequisite: CH 11 SB) DUE BEFORE 11:59PM ON
SUNDAY, APRIL 5TH
MAE 5 of 11
Channel Sales and à Smartbook CH 11
Profit (prerequisite for BOTH à MAE 4 of 11
11. CH 12: Managing Marketing Channels and
(i) MAE 5 & (ii) MAE 6: à MS 7 of 9
Mon., March 30th Supply Chains (≈ 100–149 minutes) CH 12 SB)
MAE 6 of 11 à Smartbook CH 12
Capacity à MAE 5 of 11
Management à MAE 6 of 11
12. CH 13: Retailing and Wholesaling MS 8 of 9 DUE BEFORE 11:59PM ON

MAE 7 of 11
Mon., April 6th (≈ 88–131 minutes) Retail Strategy SUNDAY, APRIL 19TH
Restaurant
(prerequisite for BOTH
Performance à Smartbook CH 13
(i) MAE 7 & (ii) MS 8:
CH 14: Implementing Interactive and CH 13 SB)
à MAE 7 of 11
13. à MS 8 of 9
Multichannel Marketing
Mon., April 13th MAE 8 of 11
(≈ 52–77 minutes) (prerequisite for MAE 8: à Smartbook CH 14
Web Design CH 14 SB) à MAE 8 of 11
MAE 9 of 11 MS 9 of 9
Evaluating Integrated Marketing
CH 15: Integrated Marketing Communications SUNDAY, APRIL 26TH
Promotional Communication
and Direct Marketing (≈ 84–126 minutes)
14. Spending (prerequisite for BOTH à Smartbook CH 15
Mon., April 20th (i) MAE 9 & (ii) MS 9: à MAE 9 of 11
CH 16: Advertising, Sales Promotion, and CH 15 SB)
MAE 10 of 11 à MS 9 of 9
Public Relations (≈ 132–198 minutes)
Selecting (prerequisite for MAE 10: à Smartbook CH 16
Advertising Media CH 16 SB) à MAE 10 of 11
CH 17: Using Social Media and Mobile

Marketing to Connect with Consumers
SUNDAY, MAY 3RD
15. (≈ 53–79 minutes) MAE 11 of 11
Mon., April 27th Evaluating à Smartbook CH 17
CH 18: Personal Selling and Sales Salesforce (prerequisite for MAE 11: à Smartbook CH 18
Management (≈ 108–162 minutes) Performance CH 18 SB) à MAE 11 of 11
EXAM 2 (CH 11-18) AVAILALE: THUR., APRIL 30TH DUE-DATE: SUNDAY, MAY 3RD BEFORE 11:59PM
IMPORTANT DATES:
• LAST DAY OF CLASSES: FRIDAY, MAY 1ST
• FINAL EXAMS: MONDAY, MAY 4TH—FRIDAY, MAY 8TH
o There is no comprehensive final exam in this course.
o The university final exam schedule can be found at: http://www.wcu.edu/learn/academic-services/registrars-office/
• FINAL GRADES DUE BY MONDAY, MAY 11TH BEFORE 10AM
*** PLEASE NOTE: ALL times mentioned within any due-dates adhere to the Eastern Time-Zone.
Academic Calendar
This includes dates for all breaks, university closures, final exams, etc. The academic calendar can be found at http://www.wcu.edu/learn/academic-
calendar.aspx
Blackboard Support:
The learning management system for this class is Blackboard and can be found at http://wcu.blackboard.com NOTE: Blackboard will be unavailable from May
28, 2019 at noon to May 31 at 5 p.m. Check the Academic Calendar for specific date as well the Blackboard login and Home pages. Additional help with
Blackboard can be found at help.wcu.edu, (828) 227-7487 or by visiting the Technology Commons located on the ground floor of the Hunter Library.
Hunter Library:
Hunter Library provides students with access to group and individual study spaces and to thousands of information resources: print and electronic books,
newspapers, and scholarly journal articles. These resources can be searched online and often accessed there (http://www.wcu.edu/hunter-library) or library
staff and subject specialists skilled in their specific disciplines can be contacted via the library’s research guides (http://researchguides.wcu.edu/).

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MKT 201: Marketing Planning & Strategy Spring 2020

Course Syllabus MKT 201-11, MKT 201-12, MKT 201-13

MKT 201: Marketing Planning & Strategy—

Course Required Textbook:

Acquisition Details and Options:

Marketing: The Core 8th Edition

Course Implemented Platforms:

Course LMS (Learning Management System)— Blackboard:

Course Communication— Catamount Email:

• Blackboard will be used to communicate important information (e.g., announcements,

online) course, which means:

Course Online Training and Learning Center— Connect:

• Digital Technical Support—Connect Student How-To-Videos:

Course Protocol, Procedures, & Philosophies:

College of Business Vision and Mission Statements:

✦ Intellectual Vitality: Passion for and Curiosity about Learning

✦ Engagement, service and stewardship

✦ Globalization and innovation

✦ Teaching, learning and scholarship

✦ Excellence and continuous improvement

Course Philosophy— Student Engagement & Responsibilities:

Letter grades have the following general meanings:

Course Evaluation— Summary:

Component Points Possible

Student Info. File 25 points (2.5%)

Connect Orientation 20 points (2%)

Exam 1 (Chapters 1—10) 125 points (12.5%)

Exam 2 (Chapters 11—18) 125 points (12.5%)

SmartBook Ch. Assignments (18; 20 points each) 360 points (36%)

Marketing Analytics Exercises (11; 15 points each) 165 points (16.5%)

Mini Simulations (9; 20 points each) 180 points (18%)

Total Points Possible: 1000 points

SEE ALSO (on Blackboard):

Factors contributing to success,

Course Evaluation— Specifics:

Student Info. File {25 points possible}

Connect Orientation {20 points possible}

Exams (2 exams; 125 points each) {250 points possible}

Mini Simulations (9 simulations; 20 points each) {180 points possible}

Course Objectives and Learning Outcomes:

This course is structured to introduce students to the fundamentals of marketing, to develop

✦ Student responsibility is fundamental to learning. In order to have a successful and

Attendance & Participation:

Late Assignments & Make-Up Assignments/Exams:

WCU Academic Integrity Policy:

Accommodations for Students with Disabilities:

Part 1: Initiating the Marketing Process

Part 2: Understanding Buyers and Markets

DUE BEFORE 11:59PM ON

WEEK Chapters (CH) MAEs MSs DUE DATES

DUE BEFORE 11:59PM ON

DUE BEFORE 11:59PM ON

Part 4: Satisfying Marketing Opportunities MS 5 of 9 DUE BEFORE 11:59PM ON

S P R I N G B R E A K (Monday, March 9th—Saturday, March 14th)

LAST DAY TO DROP AND EARN W (RATHER THAN F)=

WEEK Chapters (CH) MAEs MSs DUE DATES

12. CH 13: Retailing and Wholesaling MS 8 of 9 DUE BEFORE 11:59PM ON

WEEK Chapters (CH) MAEs MSs DUE DATES

CH 17: Using Social Media and Mobile

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