2020 SCORECARD

IS THE BUSINESS IDEA TRANSFORMATIVE? (Is this a badass idea)

0 10
● Creates new kinds of value in new ways, never been done before?
● The idea is or can change the way a current product or service is consumed, sold or utilized.
● Is the idea innovative in one or more of the following ways? Product innovation, partner innovation, manufacturing innovation,
sales channel innovation and business model innovation?
● The business address a basic human need?

0: The idea is not innovative in any way and and does not have the potential to be transformative
10: The idea is innovative across multiple innovation channels, clearly creates new value in new ways and has a clear pathway to
being a transformational, game-changing solution that disrupts the sector and creates systematic change

IS IT THE RIGHT TEAM? (Are these guys willing and do they have the ability) 0 5 10

● Does this team have the willingness to move the idea forward? (will they drop out of school, move to the market and sacrifice everything to win)
● Does this team have the ability and knowhow (resourcefulness and skills) to move the idea forward?
● Does the team get along well, kind to you and one another and have it what it takes to stick together through commercialization? (are they friends? do they
get along? do they respect one another?)
● Does the team demonstrate subject matter expertise and geographic knowledge in the markets they aim to work?
● Does this team possess or have access to the right mix of sales people, design professionals and SME to be successful?
● Without considering the idea presented, would you invest in this team?

0: The team does not have the willingness nor the ability to launch the business.
5: The team lacks either willingness, ability or team dynamics to launch the business.
10: The team is kind, works amazing together, looks good, sells well, has the willingness, ability and team dynamics to be
successful. They either have experts or a clear pathway to access to be successful and also demonstrate the resourcefulness
required to continue onwards with their enterprise.

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DOES THE BUSINESS IDEA HAVE A POSITIVE NET IMPACT ON THE ENVIRONMENT? ()
0 5 10
● Is there net impact on the environment with every dollar of revenue generated when this idea commercializes
● Is the business model built for impact so the more revenue it generates the more impact takes place
● Does this idea go beyond “neutral” - it needs to create positive net impact capable of generating unlimited revenues, in turn, unlimited impact.
● Is the business designed in such a way that the impact generated is affiliated with the top line not bottom line revenue
● Is the idea able to quantify the environmental unit economics of the business?

0: The idea does not create a positive net impact on the environment.
5: The Idea indirectly creates a positive impact to the environment.
10: The idea creates a positive net impact to the environment with every dollar earned and it’s able to quantify the
environmental unit economics.

CAN THE PRODUCT OR SERVICE BE SOLD? (Is there a demonstrated market 0 5 10

or pathway to market for the product or service)
● Is there a proven product market fit?
● Is there a clear pathway to or demonstrated willingness to pay or exchange (aka has this idea created value)?
● Has the business established partners who are willing to invest in sales channels or “shelf space
● Has the team created a brochure or other marketing materials and demonstrated effective sales channels for their product or service?

0: The idea is not sellable and does not demonstrate a product market fit.
5: There is a clear business model but it is uncertain that the idea can be profitable.
10: The team has powerful marketing tools and the idea has demonstrated value creation through its product or service with
established sales channels.

CAN THE BUSINESS REACH 1 MILLION CONSUMERS? 0 5 10

● Does the team have a demonstrated business model?
● Can the product or service be sold and generate a sustainable profit? Can the profit be sustained at one million consumers?
● Is there clear and demonstrated market demand to reach one million consumers?
● Is the business replicable across markets? If not, is a local approach capable of reaching one million consumers?
● Do the financials presented by the team make sense? Are their forecasts and assumptions substantiated with clear data?

0: There is not a demonstrated business model that allows for scale.

5: There is a clear business model but it is uncertain that the idea can be profitable
10: The business has a clearly demonstrated mass market demand, a profitable business model and unlimited market potential
to reach 1 million consumers in the next decade

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