Professional Documents
Culture Documents
April 2016
In this issue
From Intel:
Solving Banking Challenges with Modernized
Infrastructures 12
As is the case in most strategies originating from —explore prospective areas for banking innovation
Gartner’s bimodal model, striking a balance between and the need for agility in creating new customer
stability and agility is essential. The future of IT will experiences in the digital realm, using an approach
include both hybrid cloud architectures and bimodal to modernization based on a bimodal model. Red
capabilities, in the view of most analysts and CIOs. Hat and Intel agree that modernization efforts
can selectively improve the capabilities of the
More about Red Hat’s vision for an open hybrid IT traditional infrastructure while taking advantage of
architecture can be found at www.redhat.com/en/ modern virtualization technologies, software-defined
explore/infrastructure/na. Intel offers guidance networking (SDN), and network functions virtualization
and resources for digital transformation through (NFV) to achieve greater flexibility in provisioning,
Intel® Network Builders (networkbuilders.intel.com/ rapid deployment of applications and new services,
ecosystem), an ecosystem for accelerating SDN and centralized management of IT resources.
and NFV deployments, and Intel® Builders Program
(builders.intel.com), accelerating solutions to drive In the overview to the research notes, Gartner
data center innovation. stated, “Rapidly changing technology and customer
environments are forcing bank CIOs to be more
The following Gartner research notes—covering the agile and constantly create new digital banking
topic of Digital Disrupters and Customer Demand capabilities.” The following sections address
Force Bank CIOs to Find New Sources of Innovation some of the important considerations driving this
transformation.
Impacts
■■ The urgent need to improve customer
experience is driving bank CIOs to acquire or
partner for design and customer experience
development.
Recommendations
■■ Bank CIOs should consider acquiring
customer engagement expertise from
providers outside of the financial services
sector.
■■ Bank CIOs should update their delivery ■■ BBVA’s 2014 acquisitions of Madiva Soluciones,
architectures to separate customer-facing a big data company, and Simple, a startup that
presentation from bank transactions and to provides a digital front end for banking services.4
support delivery of functionality to any device or
browser. ■■ Fidelity Investments’ acquisition of eMoney
Advisor,5 a wealth management software
■■ Bank CEOs and CIOs should use Gartner’s bimodal company. The acquired company provides
IT framework to segment IT’s management of account aggregation and financial planning tools
demand for operational efficiency and digital that support collaboration between advisors
innovation throughout the bank. and clients. It is designed to appeal to younger
customers and to help advisors better compete
■■ Bank CEOs should consider expanding the CIO’s with emerging “roboadvisors,” such as Personal
role to understand what startup disrupters offer Capital and Wealthfront.
as potential partners and technologies to support
digital innovation. CIOs should start to play a role These events point to an emerging trend in the
in their banks’ merger and acquisition activities, as strategies of bank CIOs — supporting digital
well as in venture capital and accelerator projects. technologies initiatives that position banks to fight
new market entrants and other disrupters, improve
Analysis customer service and create new sources of revenue.
Bank CIOs are shifting their focus from buying
Customer Demand and Competitive
technology solutions or developing them in-house to
Disrupters Drive Financial Technology
leveraging acquisitions to address emerging disrupters
Acquisitions and Digital Innovation at
and to improve the digital customer experience.
Banks
Banks worldwide recognize the importance of This trend is unmistakably driven by the industrywide
providing a digital banking experience that is shift toward digital banking. A digital bank requires
comparable with what their customers have come a broad range of technology-centric capabilities
to expect from their digital interactions with other that enable new methods of interaction and service
industry verticals, notably retail. This recognition is delivery to augment the customer experience — and
reflected in a series of recent acquisitions of financial potentially transform the business. These capabilities
services technology providers, including: must be supported by a robust, dynamic and
accessible digital infrastructure, as well as a truly open
■■ Capital One’s acquisition of Level Money,1 a banking system. Digital banking represents nothing
startup aimed at young consumers seeking easy- less than the creation of new business designs that
to-use mobile financial management tools, in early blur the boundaries between the digital and physical/
2015 (following its 2014 acquisition of the design analog worlds. It achieves this by the convergence of
consultancy, Adaptive Path2). three core elements:
Online banking has been available for more than a The challenge for bank CIOs is that in typical mobile
decade in developed markets, but consumer usage and online banking solutions the customer-facing
is highly uneven. In a 2013 Gartner survey, 86% of experience is tied closely to bank transactions. Bank
consumers who transferred money between accounts IT personnel or business analysts may be free to adapt
used online banking on a PC to do so, and only 53% an interface to the bank’s branding requirements,
used a smartphone for the same task. More than 50% but they cannot alter the workflow — and still less
of those consumers who opened accounts used online the design of the customer’s experience — to reflect
banking, but just 11% used a smartphone. However, current digital design trends. In larger financial
as more customers buy smartphones — and become institutions, this challenge increases radically in scale.
accustomed to using them for more types of digital In such banks, even products that appear to be in
interaction — their customer experience expectations the same line of business have separate processing
and demands will increase sharply. The same Gartner platforms, customer authentication methods and
survey showed that ownership of a smartphone data architectures. Some of these banks may not
increased the likelihood of a consumer using mobile even own the processing and servicing of all of the
banking by 40%.6 products they support. Improving the customer’s
digital experience may be easier with a digital banking
Bank CIOs and other key decision makers are well platform, but it will still be challenging in terms of
aware of the increasing number of customers using managing line-of-business and IT owners within and
smartphones as well as customer dissatisfaction external to the bank.
with their currently deployed mobile banking apps.
For this reason, customer engagement has become Recommendations:
a key part of IT initiatives to improve the customer
experience, as well as customer acquisition and Bank CIOs:
retention, with improved mobile and online banking
applications. The importance of design and customer ■■ Embrace a more expansive view of digital banking
experience is evident in a long series of recent bank that delivers more experiences across a wider
hiring decisions, technology initiatives and technology range of customers.
provider acquisitions.7 A key aspect of most, if not
all, of these initiatives is a stated intention to improve ■■ Align your IT strategy with the bank’s and senior
or transform the customer experience through better- management’s approaches to digital banking.
designed mobile apps and functionality. These banks
and services not only increase competition with ■■ Acquire customer engagement expertise from
traditional banks that already offer online and mobile providers outside financial services.
banking, but raise the stakes by changing the design
and customer experience across both channels.
8
■■ If your bank is upgrading or replacing online and expect their business organizations to request similar
mobile banking solutions, evaluate those digital initiatives. However, these transaction capabilities
banking providers that have architectures that by themselves will not deliver transformative digital
support traditional and mobile browsers, as well banking. Bank CIOs must support the organization
as native and hybrid mobile technologies. in developing capabilities that use transactions in
conjunction with data and with other services that offer
■■ Update your delivery architecture to separate forms of digital innovation.
customer-facing presentation from bank
transactions, and support delivery of functionality Bank IT and business organizations rarely consider
to any device or browser. whether certain online banking functionality is
particularly suited to a smartphone app. This is
■■ Update existing mobile banking apps to facilitate because of the way smartphone features (for example,
ease of use — for example, by enabling customers cameras) are used. True innovation is likely to start
to remove mobile app functionality they do not when IT and business organizations focus on developing
want, or enable customers to use voice commands apps that consider what functionality might be useful
to perform existing transactions. to customers in an app that leverages device, software
and transaction capabilities. Hundreds of U.S. banks,
Rapidly changing technology and for example, support the deposit of checks using the
customer environments are forcing bank customer’s smartphone. Some banks, however —
CIOs to be more agile and constantly including BankMobile in the U.S. and Telenor Bank in
create new digital banking capabilities Serbia — use the same capabilities to capture customer
identification in the account opening process. Bank of
Gartner inquiries reveal that many banks that are
the West, another U.S. bank, uses the smartphone’s
in the process of replacing or upgrading online
camera to capture invoices, so that customers can
and mobile banking are also seeking to improve
create new payers for bill payments. These capabilities
the customer experience and deliver competitive
have traditionally been completed via online banking or
differentiation. They often attempt to do so by
at a branch.
the comparatively simple means of copying their
online banking solutions’ well-understood current
Bank CIOs must increasingly balance the need to
transaction capabilities for use in full-service mobile
deliver ongoing enterprisewide support for current
banking applications. IT and business organizations
bank services and operations, customer-facing and
often support these systems in isolation from
internal systems, as well as applications, with the need
each other, which can prevent creating new digital
for digital transformation and innovation. According
banking capabilities. A number of banks have, for
to Gartner’s 2015 CIO survey, financial services CIOs
example, begun projects to test and gradually roll out
are primarily focused on maintaining operations.
existing transaction capabilities to wearables, such
Consequently, CIOs will find it challenging to acquire
as smartwatches and fitness bands. Bank CIOs can
and prioritize the resources to meet these competing
9
demands. To do so, they and their organizations will ■■ Focus operational efficiencies and cost-cutting
need to embrace the architectural and organization measures on Mode 1 activities, and new
model that Gartner has designated as bimodal IT. investments on innovation initiatives managed on
This model comprises two modes of IT, each designed Mode 2.
to develop and deliver information- and technology-
intensive services in its own way. The increasing commoditization of
existing products, as well as disruption
■■ Mode 1 is traditional, emphasizing safety and from banks and nonbanks, are leading
accuracy. bank CEOs and CIOs to create new
sources of innovation and revenue
■■ Mode 2 is nonsequential, emphasizing agility and
Bankers have long used mergers and acquisitions
speed.
(M&As) to grow their businesses, and many
have created and acquired bank-related software
Each mode must have the resources — people,
companies. However, the demands on bank CIOs
budgets, skills, partners, structures, cultures,
to manage current operation, as well as innovation,
methodologies, governance, metrics and attitudes
challenge them to view acquisitions and software
toward value and risk — that its operation requires.
companies with a new perspective. Therefore, bank
New investments are deployed through one of the two
CIOs must understand what startup disrupters offer
modes, depending on the balance of needs. When the
the bank business and IT, and start to play a role in
balance changes, existing investments and operations
the M&A process.
move between the two modes.
Financial technology acquisitions can also help banks. The bank can leverage Adaptive Path, Level
financial services providers compete with disrupters. Money and innovations developed in Capital One’s
Fidelity Investments’ acquisition of eMoney Advisor is lab to build and offer technical, design and customer
an attempt to compete with disruptive roboadvisors, experience services and product development services,
such as Personal Capital and Wealthfront, and to not only for its own use, but also for other banks. In
support its own financial advisors with more up- essence, this will allow Capital One to be an innovation
to-date tools that enable collaboration with, and partner for banks that cannot afford to innovate in-
personalization of, digital services for their clients. house.
BBVA’s acquisition of Simple — while it offers Some banks are already doing this. Fidor Bank in
capabilities similar to Level Money — also offers the Germany has already made its API-centric technology
bank nontraditional, disruptive thinking about how to available to other banks as fidorOS APIs that can be
offer banking products and services. used for payments, accounts and communities. Fidor’s
technology enables banks to more easily and quickly
BBVA’s acquisition of Madiva Soluciones goes against become more open in creating capabilities that meet
the grain of traditional bank acquisition strategies. customer and internal staff needs. Similarly, BBVA
Madiva Soluciones is not a bank-related company, will be well-positioned to leverage Madiva Soluciones,
but focuses on big data generally. However, the Simple and its own internal labs to test, create and
company will be well-positioned to help BBVA address deploy innovative services for itself and to offer to
the technical issues involved in leveraging big data other banks.
internally, within its complex data architecture. It
may also support Mode 1 (improving operational Some banks are taking the next step in creating
efficiencies) and Mode 2 IT (creating innovative digital innovation and revenue. They are creating their own
products and services that bring together several disruptive financial-services-related startups. For
processes). example, in 2014, BBVA and the Stanford Research
Institute (SRI) launched the startup Kasisto with a
Acquisitions can also be used to generate revenue virtual personal assistant that enables consumers to
by enabling a bank to offer digital services to other use natural language voice or text to ask questions
banks that may not be in a position to make similar that are answered by an artificial intelligence program
acquisitions or partnerships or otherwise innovate. equipped with voice recognition.8
Commonwealth Bank of Australia is clearly positioned
to do this with its acquisition of TYME, which builds Recommendations:
and operates digital solutions not only for banks, but
also for mobile network operators and retailers. The Bank CIOs:
Adaptive Path acquisition also positions Capital One
to offer innovative design and customer experience ■■ Expand your CIO role to understand what
services to other banks, credit unions and community startup disrupters offer as potential partners
11
and technologies to support digital innovation, representative samples. In the three emerging markets
and start to play a role in the bank’s merger and (Brazil, India and China), Internet penetration is lower.
acquisition activities, as well as in venture capital These samples were representative of that country’s
and accelerator projects. online population, but likely represented a more
upscale, urban and educated population than would
■■ Monitor adjacent emerging technologies related be found in the country as a whole.
to Gartner’s banking taxonomy — identity
management, location and context, data and 7
Capital One’s recent hiring of Dan Makoski, formerly
access. head of design at Google, as vice president of
design, as well as its acquisition of Adaptive Path.
■■ Identify opportunities to monetize IT’s capabilities Both Google and Adaptive Path have a design firm
— internally and externally developed — for digital and consultancy that provides clients with customer
banking. experience and design services. Further, new digital
banks that tout better consumer banking experiences
Evidence have emerged including Hello Bank (France),
BankMobile (U.S.), Fidor (Germany), mBank (Poland),
1
Capital One acquires Level Money.
Telenor Banka (Serbia), and Bluebird and Serve (U.S.).
Nonbanks, such as Moven and Simple, are examples
2
Capital One acquires Adaptive Path.
of digital customer finance-centricity and services
front ends to bank products and services. Plans are in
3
Commonwealth Bank of Australia acquires TYME.
the works for several digital banks in Canada (Koho)
and the U.K. (Lintel, Starling, Atom). Disrupters exist
4
BBVA acquires Madiva Soluciones and Simple.
in the commercial banking and wealth management
areas of banking as well. From startups like Oiivoy and
5
Fidelity Investments acquires eMoney Advisor.
Holvi, which provide tax or banking services to small
and midsize business customers. Standard Treasury
6
Gartner surveyed 9,421 online consumers aged
and Seed provide mobile and online business banking.
18 to 74 in Australia, Brazil, Canada, China, France,
Germany, India, the U.K. and the U.S., balanced
8
SRI announces Kasisto as a spinoff company and
across gender and age. The study was conducted
collaboration with BBVA.
from October to November 2012 among consumers
who personally accessed the Internet or online
services during the past three months. The data was Source: Gartner Core Research Note G00274087, Stessa B Cohen,
24 March 2015
weighted to represent online consumers aged 18 to
74 in each country. Variables for weighting by country
included age and gender. In the six developed markets
(Australia, Canada, France, Germany, the U.K. and
the U.S.), Internet penetration is high enough (75%
or greater) to consider these generally as nationally
12
Similar mandates are under discussion in other Another, Perseus, provides a variety of services,
jurisdictions around the world, including the US, and including trading, worldwide high-speed connectivity,
meeting their requirements will be another factor and precision time services, also based on an Intel
driving the need for IT modernization. architecture framework using SDN/NFV components,
as documented in this whitepaper (http://www.
Modernizing using Intel and Red Hat Solutions intel.com/content/www/us/en/communications/
engineering-a-financial-services-infrastructure.html).
The hardware architectures designed and built by
Intel provide a strong foundation for modern banking
From the research conducted by Gartner and the
and support the essential technologies necessary for
corollary industry experiences of Intel and Red
meeting key challenges faced by the banking industry.
Hat, banks must act quickly to launch digital
The Intel® Open Network Platform (Intel® ONP) provides
transformation initiatives, if they have not already
a blueprint for building a highly flexible infrastructure
done so. This is the time to engage with vendors with
that supports software-defined networking (SDN) and
the expertise and appropriate technologies to support
network functions virtualization (NFV), streamlining
modernization programs.
the development of proven platforms that scale
effectively to massive enterprise demands and simplify
provisioning and deployment of network resources. Red Source: Intel
Hat collaborated extensively with Intel on ingredients
in the software stack, including Red Hat® Enterprise
Linux® and the Red Hat® Enterprise Linux® OpenStack
platform. Numerous pilot projects and real-world
deployments have demonstrated the effectiveness of
this architecture. For example, in the financial services
market Intel has worked closely with numerous
companies who are trendsetters in the financial world.
One, Lucera, provides an Infrastructure-as-a-Service
targeting connectivity across the financial services
industry, based on an Intel® architecture framework
and SDN/NFV components. View the full success
story here (http://www.intel.com/content/www/us/
en/communications/engineering-a-financial-services-
infrastructure.html).
15
DevOps as a Way to Automate and Accelerate Gartner views DevOps as a bridge helping Mode 1 IT
Application Delivery organizations transition to a Mode 2 orientation, as
stated in a research note:
As banks pursue modernization initiatives to stay
competitive and adapt to regulatory mandates,
efficient application development will be a key factor
in their success. In situations where application Mode 1 IT organizations
development is being accomplished on modernized,
virtualized systems, DevOps helps streamline IT should look to DevOps
service delivery and connect a diverse range of
IT environments, bringing better connectivity and as a bridge to a Mode 2
information exchange to banking operations.
orientation by continuing to
DevOps depends on a culture of collaboration and
a means by which open-source tools, automation,
assess where other patterns
and platforms can provide an opportunity to speed
the pace of software development. As banking
and practices of DevOps
institutions move forward on digital transformation to can enable a Mode 1
provide better customer experiences and responsive
interactions on web and mobile devices, DevOps environment to deliver better
makes it possible to increase the rate at which product
features and services are delivered. service to customers.
Tools that are part of a typical DevOps workflow Gartner Research Note G00276470 “DevOps is the
Bimodal Bridge,” Cameron Haight, George Spafford,
include code repositories, container development
03 April 2015
tools, IDEs (integrated developer environments), CICD
(Continuous Integration/Continuous Delivery) software,
automation (such as Ansible), Platform-as-a-Service
(such as OpenShift), and more. Red Hat can provide
guidance and consulting in support of DevOps, giving
banking institutions a fast, effective way to capitalize
on open hybrid cloud technologies and modernize
traditional infrastructures.
17
About Intel
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