El coaching
ejecutivo en
América Latina
Conozea las précticas que usan las
empresas de la regién ala hora
de estructurar intervenciones de
| coaching para sus ejecutivos, qué
resultados obtienen y qué deben
hacer las organizaciones para
mejorarles. por Michel Hermans,
Alberto Franichevich, Betina Rama,
Rafael Sosa, M6nica Fix y
José Martinho. Edictén América Latina HORAL.COM
Michel Hermans (mhermans@iae eu. ar es profesor
‘el AE Business Schoo! de Buenos Ales, Argentina, y
‘coordinador de invesigaiones del Latin ameccan Human
Resources Partnership. alberto Franichevich es profesor
{el AE Business School de argentina. Betina Rama os
‘coach asociado del Center for Creative Leadership de
EEUU. Rafael Sasa es profesor dl IPADE Business School
e Méieo. Méniea Fx 2s soca fundacray Coach Agocado
‘et Human! Instte de Eri. Jsa Martinho as Coach
‘Asocado del Humartinstibate de Aas.
FL COACHING forma parte del grupo de herramientas de desarrollo de iderazgo
elective que también comprende el mentoring, el feedback 360° yl capacita-
i6n ejecutiva basada en cursos, i bien existen muchas interpretaciones, noso-
‘tos definimos el coaching eecutivo como un proceso de aprendizaje individual
‘ogrupal, enfocado en una necesidad especificaa sor atendida y facilitado por un
profesional ajeno ala empresa en que se desempefi el coacheado.
‘Ya en 2004, Stratford Sherman y Alyssa Freas, del Executive Coaching Net-
‘work, observaban que el mundo del coaching ejecutivo se parecia al Lejano Oeste
(*E1Salvaje Oeste del coaching ejecutivo”, HBR Noviembre 2004), refiigndese
{un nuevo teritorio con una promesa de grandes oportunidades pero sin reglas
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