Professional Documents
Culture Documents
Stow Away Proposal
Stow Away Proposal
Kyle Chen
Eric Coy
Ronak Patel
Jon Takosky
Team #1
Executive Summary
The team set out to design a new consumer household product. The objective of the
project was to create a product that eliminated the everyday problem of can storage. The design
process described in this proposal involved gathering/interpreting consumer needs, concept
generation, concept selection, and product refinement. The consumer need analysis showed the
different problems presented in current can storage systems. The concepts created eliminated
many of these problems. The concepts were refined and screened using a series of matrices. The
final concept, The Stow-Away, combined all of the best aspects of the initial concepts. The final
product has three main parts; a well-built outside housing case, three sturdy steel sliding tracks,
and finally three strong and durable vertical drawers. The combination of the three main parts
creates a product that allows the consumer to store their cans in an easy to see manner. The
Stow-Away is a new product that eliminates a household problem that many consumers
experience.
Table of Contents
Page
Executive Summary
1. Introduction 3
1.1 Background 3
1.2 Task Description 3
2. Problem Definition 3
3. Customer Needs Assessment 4
2.1 Gathering Customer Input 4
2.2 Weighting of Customer Needs 5
4. Engineering Specifications 5
4.1 Establishing Target Specifications 6
4.2 Relating Specifications to Customer Needs 6
5. Concept Generation 7
5.1 External Search 7
5.2 Design Concepts 8
6. Concept Selection 10
7. Final Design 11
8. Conclusions and Recommendations 12
9. References 13
Appendices
Page 2 of 26
1. Introduction
1.1 Background
Stow- Away is an innovative can storage unit. Currently storing, finding, and removing cans
from a cabinet is a hassle. People have to move, remove, and dig through stacked cans to find the
can they are looking for. However, the Stow-Away takes the current repetitive and inefficient
task and transforms it into a simple and efficient one. The problem of stacking, finding, and
removing cans is a problem that affects a wide range of people. Homeowners of any age,
restaurant owners, and nursing homes are just some of the places impacted by the problem. Thus,
a potential market for the Stow-Away is both residential and commercial locations. In addition,
the Stow-Away can appeal to anyone who is looking for an easy, efficient, and productive way
of storing cans.
2. Problem Definition
Stow-Away addresses the problem of can storage because current methods for can storage are
inefficient and place an unnecessary burden on people. This problem was identified by looking at
different problems around the house. The team realized that time is wasted in the kitchen and
looked to improve a process within the kitchen. Instantly, the team realized people waste time
stacking cans and even more time trying to find stacked cans in a cabinet. Once the team chose a
problem, a specific ideation method was used. First, the team looked over all the critical
customer needs and began to brainstorm. The brainstorm process led each team member to have
his own idea of what the solution should be. Thus, each member produced a sketch of what he
felt the solution should be. Each solution tried to remedy the overall problem, which was to make
storing and removing cans a more efficient process. In addition, the solution to the problem had
Page 3 of 26
to satisfy numerous constraints. First, it had to be able to store cans of various widths and
heights. Next, there has to be clearance at the top and a lip on the sides to make sure cans could
be stored and removed easily. Moreover, the unit has to be able to store a sufficient number of
cans; not to mention the entire unit has to be able to fit in a broad range of locations. It is vital
that the solution meet the constraints because the problem impacts both residential and
commercial locations. Furthermore, a high quality solution to his problem will help both
residential and commercial locations by making their lives not only easier but more productive.
The Stow-Away’s potential customers can be homeowners, restaurant owners, or anyone who
wants to store cans in a more efficient and productive way. The target age for the product ranges
from college students to grandparents because of the product’s ease of use. The customer needs
were gathered by direct observation and discussion in the team. Furthermore, discussion within
the team was carried out in an organized manner. Each team member listed four customer needs
that they felt were important, and then the team collaborated to combine similar needs and create
a hierarchy of needs. Primary and secondary needs were found by creating a hierarchy of needs.
Page 4 of 26
Table 2. Summarized results of commercial interviews
Question Answer Percent of interviewees
Do you think it is a hassle to store, find, and remove Yes 60%
cans
Are you interested in the Stow-Away Yes 40%
What do you consider the most important factor when Price 40%
buying a product like the Stow-Away
The needs listed in Table 3 are specific to the product. First, strength means that the material of
product is strong enough to support the load. Next, durability means the product will not wear
and the shelves can open and close for many cycles. Safety means that the shelves will not come
out or topple over. Furthermore, storage capacity means that the unit can hold a sufficient
number of cans. Finally, ease of use refers to the fact that the product should open and close
easily, people of all ages can use it, and storing or removing cans should be an effortless task.
4. Engineering Specifications
After determining customer needs, the team turned the needs into engineering specifications. The
team did this by looking at each individual need and translating the need into one or more
metrics. The metrics were then assigned a corresponding value or range of values. Additionally,
if the product satisfied the established metrics and values, then it would satisfy the corresponding
Page 5 of 26
need as well. The critical needs gave rise to the critical metrics, and these were the metrics used
in our decision matrix. These metrics are that the Stow-Away be easy to handle, easy to use, easy
to assemble, able to handle to a large load, durable, inexpensive to manufacture, safe, and able to
hold a large number of cans.
Page 6 of 26
Engineering
Requirements
Weight supported
Cans stored
Lifetime
Cost
Holds a certain load X
Customer Requirements
Cans
lbs
in.
$
0.1
15
16
35
Engineering Targets
5. Concept Generation
Page 7 of 26
none of the ideas were that similar to the proposed design. Lastly, patent searches were
conducted to look for a sliding method to determine how the cabinet would open and close. The
results found were similar to the of the can storage methods. There are similar methods, but none
of the ideas were that similar to our idea. The results of the patent search gave us an idea of what
was protected. Appendix C has the cover pages of patents the team found valuable.
Page 8 of 26
5.2.1 Design Concept 1:
Page 9 of 26
6. Concept Selection
After the concepts were generated, the next step was to screen the concepts using different
matrices. The first matrix used a reference concept to rate the concepts. The designs were then
ranked it and the team decided that three of them should be continued. The three that were
continued are shown in the concept generation part of the memo.
CONCEPT VARIANTS
SELECTION
A B C D E (REF.)
CRITERIA
Ease of Handling 0 0 0 0 0
Ease of Use 0 - + + 0
Ease of Assembly - + + - 0
Load Handling 0 - - + 0
Load Capability 0 + 0 0 0
Durability - 0 - + 0
Manufactoring Cost 0 + 0 - 0
Safety + 0 - + 0
PLUSES 1 3 2 4
SAMES 5 3 3 2
MINUSES 2 2 3 2
NET 0 1 -1 2
RANK 3 2 4 1
These three concepts were then put through a concept scoring matrix. The scoring matrix was
made up from the consumer needs and weighted scores. The scores were weighted based on
what the team found was most important to the consumer. The three most important selection
criteria are safety, durability, and load capability. After the designs were rated by the matrix,
they were ranked. This ranking was then used to decide which of the products to develop
further.
Page 10 of 26
Concept
1. Three rows, 2. One row, Four 3. Two rows, Four
Two shelves shelves Shelves
Selection Weighted Weighted Weighted
Criteria Weight Rating Score Rating Score Rating Score
Ease of
Handling 5% 3 0.15 2 0.1 3 0.15
Ease of Use 15% 4 0.6 3 0.45 3 0.45
Ease of
Assembly 10% 2 0.2 3 0.3 3 0.3
Load Handling 10% 3 0.3 2 0.2 3 0.3
Load Capability 20% 4 0.8 2 0.4 3 0.6
Durability 15% 3 0.45 3 0.45 3 0.45
Manufacturing
Cost 10% 3 0.3 3 0.3 3 0.3
Safety 15% 4 0.6 3 0.45 3 0.45
Total
Score 3.4 2.65 3
Rank 1 3 2
Continue? Yes No No
Figure 8. Concept Screening Matrix
As it is seen in the matrix above, concept one received the highest total score with a score of 3.4;
concept three came in second with a score of 3; and concept two came in third with a score of
2.65. These statistical numbers make sense based on the way the matrix was weighted. With
load capability weighted the highest, it makes sense that concept one scored the highest and
concept two scored the lowest. Although the team decided that concept one would be the one
that the team continued and felt that some of the features on other concepts should be included in
our final design. The team looked at each of the concepts and combined the features into the
best possible combination.
7. Final Design
For the final design of the Stow-Away, the group looked at each of the concepts and collected
the best aspects. The final design implements these aspects in an aesthetically pleasing design
that is both strong and durable. The product is designed to hold 24 average sized soup cans. The
design also has the ability to hold larger cans. The final concept has three main parts; the outside
housing case, the sliding shelf, and the sliding track.
The group decided on a 16.75” by 17.25” by 16” plastic housing case. The housing case
consists of four sides and a back to hold the vertical drawers. The case is constructed out of a
strong plastic that is able to hold the weight of the cans and shelves. The back of the case
includes built in screw holes. These screw holes deal with safety concerns. The holes allow the
Page 11 of 26
product to be attached to the back wall of a cabinet to prevent the unit from falling out of the
cupboard.
The steel sliding rails/tracks are attached to the top and the bottom of the housing case.
Steel was used in order to make a strong product that is capable of holding the weight of the
cans. The sliding rails allow the vertical shelves to smoothly slide out of the case making all the
cans visible. The smooth sliding action was designed with ease of use in mind. The team also
had safety in mind when designing this product. Each of the sliding rails has a stopping
mechanism that prevents the shelf from sliding entirely out of the case. Each of the rails also has
a mechanism that prevents the shelves from sliding out when not in use.
The shelves were designed to be made out of a see through acrylic. The clear acrylic will
be strong enough to hold the weight of the stored cans. The acrylic also gives the consumer the
extra benefit of an unobstructed view of the cans. Once again, the team wanted to create a safe
product, so a small lip was implemented on each side of the shelves. This small lip will prevents
the cans from falling off of the shelf. Each shelf was designed with extra room above the cans,
making the cans easy to remove.
With the final concept decided on, the team began to figure out the building cost. The
team started by looking at the price of plastic sheets to make the outside housing case. After
searching the internet, the average cost for the case was found to be ten dollars. The acrylic
sheet for the shelves ended up costing five dollars. The final part of the design, the sliding rails
were found on average to cost seven dollars. The cost of production and labor was estimated to
be eight dollars. In total the cost of making one unit was an estimated thirty dollars. In order to
make a profit the product has a selling price of thirty five dollars.
The Stow-Away has a large audience that would greatly benefit from the convenience and
functionality of the storage system. The final design differentiates itself from other products by
strongly focusing on making canned food storage more efficient. The Stow-Away appeals to
customers by recognizing the inconvenience of traditional storage methods. The Stow-Away
implements three vertical drawers, giving the consumer the ability to pull out entire columns of
cans with clear visible access to every can. The final design also stresses the importance of
safety by utilizing stopping mechanisms and side lips. Safety was stressed due to the large
number of canned foods bought by families with older members [ref 1]. The safety features
along with other innovative features sets our product apart from the competition. The original
ideas in the Stow-Away are not found in any other product on the market. These unique aspects
along with lack of competitors create a product that will be able to be patented. This new design
in can storage will be very successful in the consumer market. The low cost of thirty five dollars
will appeal to a large demographic. This low price along with the innovative, durable design will
produce a successful product, generating a large profit margin.
Page 12 of 26
9. References
[1] Buzby, Jean C., and Biing H. Lin. Canned Fruit and Vegetable Consumption in the
United States. Rep. no. AP032. United States Department of Agriculture, Sept.
2008. Web. 21 Feb. 2010.
<http://www.ers.usda.gov/Publications/AP/AP032/AP032.pdf>.
[2] Day, Jennifer Cheeseman, Projections of the Number of Households and Families in
the United States: 1995 to 2010, U.S. Bureau of the Census,
Current Population Reports, P25-1129, U.S.
Government Printing Office, Washington, DC, 1996
[4] Heenan, Jane. Can Your Kitchen Pass the Storage Test. Web. 21 Feb. 2010.
Catalog Number: 971023
[6] Kirwan, Mark. Food Packaging Technology in the United States. Web. 21 Feb. 2010.
Catalog Number: 021125
[7] "Marry Anne Beecher." APT Bulletin 32.2/3 (2001): 27-37. JSTOR. Web. 21 Feb.
2010. <http://www.jstor.org/stable/1504736>.
[10] United State Patent and Trademark, Web. 21 Feb. 2010. <http://www.uspto.gov>.
Page 13 of 26
[12] Wright. United States Patent 5,226,714
United States Patent and Trademark Office, Jul. 13, 1993. Web. 21 Feb. 2010.
<http://www.uspto.gov>.
Page 14 of 26
Appendix A
Interview Demographics
Table A.1. Residential Market Demographics
Age Marital # of # Interested in Stow-
Range Status Children People Away
17-24 Single 0 6 3
25-35 Single 0 4 2
Married 0-3 4 2
35-45 Married 0-3 2 1
45-55 Married 0-3 2 1
55+ Married 0-3 2 0
Interview Questions
1. Do you store cans by stacking them in a cabinet?
2. When you try to find a can in the cabinet do you usually dig around to find what you are
looking for?
-If answer was no, skip to question 5
-If answer was yes, continue to question 3
6. The Stow-Away is a new way to store cans. It allows you to stack cans in vertical
drawers. You are able to pull out one drawer at a time and look at 2 shelves each
containing 4 cans to find what you are looking for. Therefore, you never have to dig
around or waste time looking for cans. The Stow-Away can be put on your counter, in
you cabinet, or in you refrigerator. Is this something you would be interested in?
7. What do you feel would be the most important factor when purchasing an item like the
Stow-Away?
Page 15 of 26
Interview Input Data/Quotes
“I would not buy it because it would not fit in with the work environment. There are set locations
for where everything is, which is explained in employee training. The Stow-Away means we
would have to re-construct our training program, which I do not want to spend time doing”
-Vina Patel, Manager of Subway Restaurants
“I think that this is a great idea. I would buy it to make things easier to find and put away. As a
realtor I notice there are some kitchens make it difficult for the homeowners to use their cabinets
easily. Not to mention some homes do not even have enough cabinet room. The Stow-Away
would really help these people make the most of their kitchen space.”
-Paula Takosky, Mother
“The Stow-Away would definitely make our apartment a lot cleaner. When people look for cans
they throw cans around until they find the can they are looking for. The worst part is instead of
restacking the cans; they leave the cans all over the place. The only time the cabinet is clean is
when we run out of cans and have to buy more groceries.”
-Eric Webb, College Student
“I am not interested at all because I do not want to change or build anything. I rather leave things
the way that they are.”
-Jane Chen, Grandmother
Page 16 of 26
Appendix B
AHP Matrix
Table B.1 shows the actual AHP matrix used to determine the weights of the various customer
needs.
Page 17 of 26
Appendix C
Page 18 of 26
Figure C.2 Sliding Track Assembly For Drawers
Page 19 of 26
Figure C.3 Pivoting Drawer Slide System
Page 20 of 26
Figure C.4 Tierred Rotatable Spice-Cans Storage Unit
Page 21 of 26
Appendix D
Concept 1:
Pros Cons
Three easy to see rows A lot of moving parts
Holds cans in an easy to see manner Each row only has two shelves
Not too tall May not hold enough cans to be
Fits in the cabinet and various other completely practical
places Inconvenient if placed below the line
Safety lip prevents the cans from of sight
falling off May be hard to see everything if
Durable outside case placed in the corner of a cabinet
Strong shelves that support all of the No handle to grab
weight
Strong post that hold up the shelf
Concept 2:
Pros Cons
Two rows with four shelves Tall and may not fit in too many
Ability to hold a good amount of cans cabinets
The side shelf also helps with storage Due to the type of material might not
The easy to grab handle makes it easy to be the best option for the refrigerator
open The height may cause problems if
Nice decorative wood finish placed in a higher cabinet
The height of it makes it easy to see if May not fit in too a basic cabinet if the
placed in a lower cabinet shelf isn’t taken out
Track allows the rows to slide out May be hard to use if it has to be
easily. placed against a wall
Concept 3:
Pros Cons
One row with four shelves Tall and may not fit in too many
Compact design makes it convenient to cabinets
place in different places The lack of size will decrease the
The sliding rail makes it easy to slide in volume of cans it will be able to hold
and out of the case The height may make the removal of a
The durable design makes it a strong cabinet shelf a necessity
product May have troubles putting the product
The stopping mechanisms on the rails in the refrigerator
increase the safety aspect of the design The lack of a side lip may allow the
Can easily go into a kitchen corner cans to fall of the sides of the shelves
Can go in to a lower cabinet due to the If placed in a higher cabinet the cans
height may be too hard to reach
The lack of a handle may be a
hindrance
Page 22 of 26
Appendix E
Figure E.1 Dimensioned (in.) isometric view of the outside housing case.
Page 23 of 26
Figure E.3 Dimensioned (in.) isometric view of the shelf
Page 24 of 26
Figure E.5 Dimensioned (in.) top view of the shelf
Page 25 of 26
Figure E.8 Dimensioned (in.) front view of the sliding track.
Page 26 of 26