In the study of Vasic, Kilibarda and Kaurin(2019), they studied about factors that affect the customer

satisfaction in online shopping. Accordingly, they develops a research model to determine the
impact of certain online purchase determinants on the consumer satisfaction in the market of
Serbia. There is conceptual model consisting of 26 items categorized into seven variables:
security, convenience, information availability, shipping, quality, pricing, time, and customer
satisfaction. The data were collected through surveys. The validity of the developed model was
verified through the Confirmatory Factor Analysis and the Partial Least Squares. The obtained
result confirmed that customer satisfaction in online shopping directly depends on the
following determinants: security, convenience, information availability, shipping, quality, pricing
and time.

The study of Singh (2019) explore the factors influencing consumer to buy online. They structured
questionnaire to survey 200 peiple using random sampling technique. The results showed that
product information, convenience and variety, consumer attitude, easy accessibility, price and
challenges of online shopping are the main factors that affect consumer perception about online
shopping.