7/5/2019 Assistant Manager/manager - Digital Marketing (theme Parks) - Noida - Entertainment City Limited(Worlds of Wonder) - 6 to 11 years of ex…

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Assistant Manager/manager - Digital Marketing (theme Parks)
Seema Kalra
Entertainment City Limited(Worlds of Wonder) 4.4 (16 reviews)
Company HR
6 - 11 yrs
Entertainment City L…
Noida(Sector-38 Noida)
Noida

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6,00,000 - 9,00,000 PA. Openings: 1 Posted 2 days ago Job Views: 144 Job Applicants: 164
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Job Description Send me Jobs like this   Strategic Management

a) Brand & Creative Management Executive MBA
Build brand in the Digital Space
Branding activities for digital assets (websites, microsites, landing pages) Know More
Develop customized communication for the digital medium (Web, Mobile & Video) around the brand campaigns/
themes.
Develop relevant content (videos, articles, blog pieces, info-graphics, picture stories etc.) to support campaign
objectives
De ne metrics for initiatives and campaigns and monitor performance

b) Products/Brand Communication on Digital Platforms

In line product roadmaps, develop product communication strategy, propositions and campaigns for to create
category relevance, generate tra c and leads
Manage digital communication for launches, promotions & events across digital channels for Entertainment City
brands.
Leverage Search (SEO) to build contextual brand salience
Dominate search for entertainment, shopping, restaurants category keywords. Develop a strategy with balance of
core text led search activities compounded with experiments around innovative media for greater reach and
scalable growth
Create segmented pools of prospects through a comprehensive Media & Remarketing strategy using conventional
and new media formats.
Identify keywords to be optimized for Entertainment City brands, understand and evaluate category volumes and
build organic tra c for the keywords.

c) Social Media Marketing

Develop social media strategy and implementation framework to drive business and brand objectives
Build and sustain social media communities and create relevance for TGIP & Gardens Galleria brands and products
Develop relevant content and communication to drive brand message across social channels and create brand
conversations and brand engagement
Manage content dissemination, in uencer engagement and seeding through native tactics in order to create
ampli cation and virality for brand messages
Work closely with Brand, CRM and PR teams to drive relevant communications campaign

d) Mobile Strategy
Study and monitor landscape & market opportunity to develop mobile asset and capability roadmap
Develop mobile strategy identifying key objectives and aligned to business goals
Develop and launch custom built mobile site basis design simplicity and ease of navigation
Drive M- Search, M- Display & M-Performance campaigns
e) Digital & E-Commerce Campaigns Management
Customer Acquisition Campaigns using Paid Media & Advertising like - Search Engine Marketing (SEM), Google
Display Networks (GDN), Display, Email, Mobile Platforms and A liate Marketing. Drive media campaigns and
digital integrations to support program registrations, payments and participation
Managing Inbound Marketing through SEO, Blog & Forum, Page Optimizations, Remarketing, Landing Pages to
increase Organic customer visit results increase brand eye-balls & improved Sales Conversions with low Cost high
ROI

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7/5/2019 Assistant Manager/manager - Digital Marketing (theme Parks) - Noida - Entertainment City Limited(Worlds of Wonder) - 6 to 11 years of ex…
Outreach Campaigns for bloggers and other content marketing and user generated content marketing campaigns.

f) Manage Agencies & Digital Partners

Work with external agencies and internal stakeholders
Manage multiple Digital agencies and partners to create synergies and uni ed experience; manage production
(micro sites, web mobile banners etc.)execution and reporting for an end to end approach across owned, earned
and paid channels
Provide comprehensive briefs & insights to agencies and internal stakeholders
g) Online business Management and business sales

Salary: INR 6,00,000 - 9,00,000 PA.

Industry: Media, Entertainment, Internet
Functional Area: Marketing , Advertising , MR , PR , Media Planning
Role Category: Online/Digital Marketing
Role: Social Media Marketing Manager
Employment Type: Permanent Job, Full Time

Other Keyskills

digital marketing search engine marketing social media marketing inbound marketing seo

sem a liate marketing content marketing link building brand campaigns

theme parks marketing theme parks branding theme parks promotion theme parks btl

Desired Candidate Pro le

Graduate/Post Graduate from a reputed institute.

Good Communication Skills with Pleasing Personality.
Minimum 5 year of working experience in same role.
Good knowledge of sales concepts.
A highly motivated individual who is able to handle a diverse range of projects

Education-

UG: Any Graduate - Any Specialization

Company Pro le:

Entertainment City Limited(Worlds of Wonder)

Entertainment City Limited (formerly International Recreation Parks Limited) is a joint venture
Photo 1
between Unitech Limited and International Amusement Limited (IAL). Unitech is recognised as
a leading player in property development & real estate in India. International Amusement
Limited is the pioneer in Amusement Park Industry in India and set up India's rst Amusement
Park "Appu Ghar" in 1983. ECL own and operates the Entertainment City in Noida. Spread over
147 acres of mixed use development land, it is a premium location for Entertainment, Retail and
Hospitality. Since its inception in 2007, it houses the premium The Great India Place and
Gardens Galleria Malls, with over 500 premium brands.

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