THINGS AREN’T ALWAYS WHAT

YOU’D EXPECT IN RIVERDALE

PRIMARY: RESEARCH / KEY STATS
TARGET Teens
SECONDARY:
AUDIENCE • Average of 2.1 million total viewers for Season 3
Young Adults
• #1 CW Program in key demos including Teens (12-17),
Women (18-34), and Women (34-49)

OVERVIEW/POSITIONING • #2 CW program among adults 18-49

• Ranked #5 on Netflix’s top devoured series of 2017
Based on the characters from Archie
• Rolling Stones included it on the 20 best TV shows of 2017
Comics, this one-hour drama is a
bold, subversive take on the surreality • Won 7 Teen Choice awards in 2017 with 1 additional
of small-town life. Follow Archie, nomination. In 2018 those numbers almost doubled with 9
Jughead, Betty and Veronica, and awards and 6 additional nominations
the rest of the gang as they explore
the darkness hidden behind
Riverdale’s seemingly perfect image.

Highest YOY growth of any

CONTENT Season 4 – FALL 2019 broadcast series in 2017/2018

SOCIAL 2.2M 10.2M 1.6M

PROPERTY OF WARNER BROS. INFORMATION SUBJECT TO CHANGE.