Routine innovation is based on the

technological competences that exist and

conform to your business model and
therefore to your customer base.

Disruptive innovation is the creation of a

technology that allows simple products to
impact and become a leading product in
marking.
Improving existing technology with the
long search for tools that identify radical
changes in the study of innovation.

Radical innovation is the creative

process, generator of new ideas that
seek to move away from all the controls
that are in the market, and generate
creative solutions that develop new
products or services, achieving with this
on many occasions changing the
frequencies of consumers.
Architectural innovation; It combines
technological disruption and business
model. An example is digital
photography. For companies like Kodak
or Polaroid, penetrating the digital
market led to mastering completely new
skills in hardware, camera design,
software and display technology. It also
meant looking for a new way to earn
profits from cameras instead of
consumables. As one could imagine,
architectural innovations are more
difficult to achieve.