Campaign Trends Super Bowl 2020Urban Music's Favourite Faces Miroring the populrisation of R&B, rap and trop int the mainstream, major brand ‘anchored their commercial wth these Genres. Peps music video tke spot featured ‘apper Missy Eliot and HER performing an Updated version of the Rolling Stones’ classic Paint it Black The vice not so subtly feferenced Coca-Cola's ed can Delng replaced by Pepsl's Zero Sugr Black cans ud Light promatad the brand's new Bud Light Seltzer with the hep of Post Malone. The Company presented two different ads staring the rapperturned pop star and asked fane to the tegs #PostyStore ond #PostyBar. The winning ad was shown during the Super Bow ‘Cheetos tapped into nostalgia by wsing MC Hemmer’ 30 year ol classic u Cart Touch ‘This, MC Hammer himself featured inthe a and teasers, giving a complete new meaning tothe song's ttle and taking the viewers ‘hough a revisionist take of the song's origin Co Pstpeaker Alexa, ne apot featuring Elen DeGeneres. ‘Budweiser Canada exaggerate the overabundance ‘of smart tech to remind fans onthe importance of not erinking and driving. Pringles opted fora more {ystopian robot theme partnering with show Fick land Morty on a wity 30-second spotDiverse Casting Sheet te) \ Several marketers focused on the ‘ representation af women and the LGBTQ community. Starring US soccer players Carll Lloyd and Crystal Duna, The Secret Kicker ad 4 for Secret Deodorant addressed the possibilty ‘of women playing inthe NFL. The one-minute Commercial which wes previewed on The Ellan Show, earned close to 18-5 milion views In just nee days. Microsoft also celebrated women's inclusion atthe highest level of football by dedicating Its entre segment to Sen Franclaco A9ers offensive assistant coach Katie Sowers, who coach 8 Big Game ‘Supe Bow by festuring multiple drag queens for he frst time int ad history. Staring uPaut'sOreg Races Kim Chi and Miz Cracker, ‘the 30secone commercial alo features the feuding Real Housewives Teresa Gi ne Manzo, Ina more absurdist take,