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PACKAGING

How to improve PET packaging for


UV-sensitive beverages
Enhance content protection without compromising design
flexibility, production efficiency or recyclability
THE CHALLENGE odor or color of a beverage. Degradation will
PET continues to grow in popularity as an affect shelf life, but it could also damage the
effective packaging material for beverage image and integrity of a brand if consumers
applications. It is robust, lighter in weight have a negative experience with the product.
compared to other materials such as glass Full bottle sleeves, opaque PET packaging or a
and metal, and easily recyclable. The material combination of both, are used today to protect
also offers a high degree of design flexibility UV-sensitive products, but these methods can
that enables packaging designers and brand be limiting for packaging designers. In certain
managers to differentiate their products. Add high-volume markets, such as juice and energy
low-cost production capability to the equation, drinks, clear or transparent packaging allows
and it’s clear why there is a steady rise in brands to showcase the content.
worldwide production of PET containers for
beverages. Some energy drink brands, for example, use
vibrant colors as marketing tools to provide
400,000.0 differentiation and enhance consumer appeal. In
350,000.0 the juice market, glass-like container clarity in a
PET Bottles
300,000.0
Aluminium /Plastic Pouches polymeric container can be used to help position
250,000.0 Brick Liquid Cartons a brand as ‘premium’ on the store shelves.
Units (million)

200,000.0 Glass Bottles

150,000.0
HDPE Bottles
During processing, opaque bottles and sleeves
Liquid Cartons
100,000.0
Metal Beverage Cans can also increase production complexity with
50,000.0 Metal Bottles higher addition rates for opaque colors and
0.0 additional process steps required for shrink
2008 2009 2010 2011 2012 2013 2014 2015 2016
wrapping sleeves. Both also add complexity to
the PET recycling process and are generally not
However, like glass, transparent PET offers limited recommended by association bodies such as
protection against ultraviolet (UV) wavelengths the European PET Bottle Platform.
present in natural light and certain types of
man-made lighting. PET can block wavelengths
shorter than 315nm, but transmits light in the
UVA spectral region, between wavelengths of
315nm and 400nm. Many of today’s beverages are
sensitive to UV light, or contain ingredients that
are not stable in the presence of UV. This is typical
with beverages that are rich in vitamins, coloured
or contain flavouring.

WHY IS EXPOSURE TO UV LIGHT A CONCERN?


UV light causes photo-oxidative degradation,
a reaction that can adversely affect the taste,

© 2015 PolyOne Corporation, 33587 Walker Road, Avon Lake, Ohio USA 44012 2
A lack of UV protection in clear and transparent Standard PET blocks UV wavelengths up to
packaging also affects beverage formulators, around 315nm, but at 330nm it allows over 50%
who are limited to creating products that transmission, which is already enough exposure
are ‘UV-safe’ or contain preservatives to to initiate degradation for certain ingredients.
counter the risk associated with UV exposure. With a light barrier additive added at 0.15%, UV
However, there is growing consumer demand transmission can be kept below an acceptable
for healthier, preservative-free foods and level for many applications.
beverages, and this often involves using an
increasing number of UV-sensitive ingredients.

All these factors are forcing the industry to


take a closer look at how PET packaging and
beverage content function together in order to
develop products that have aesthetic appeal,
are easy to recycle and most importantly,
reduce the risk of inferior product quality.

THE SOLUTION
For brand owners and converters, adding a UV
barrier additive during preform molding is an
effective way to prevent UV-initiated product
degradation in clear and transparent PET
containers.

© 2015 PolyOne Corporation, 33587 Walker Road, Avon Lake, Ohio USA 44012 3
For beverage applications where an even and not rely on the formulation alone to be
higher level of content protection is required, UV-stable. This can help brands meet the
beyond UV light waves and into the visible light increasing global demand for healthier drinks
spectrum, a combination of UV absorption with fewer preservatives and stabilizing
additives and specific colorants can provide compounds.
effective protection.
4. CONTAINER DESIGN FLEXIBILITY AND
FIVE WAYS UV BARRIER PRODUCTION EFFICIENCY
ADDITIVES CAN OFFER VALUE Packaging designers are not limited to opaque
FOR PET APPLICATIONS: and sleeve constructions when designing
containers for UV-sensitive beverages. Clear
1. RISK REDUCTION and transparent designs enable designers to
react to market demands. Where UV barrier
Reducing the risk of quality degradation helps
addition rates are low, they can also offer cost
maintain brand integrity and consumer loyalty
and process efficiencies over opaque coloration
while minimizing the possibility of product
or sleeve shrink wrapping.
recalls. A great deal of money and resource is
invested in product development and tailoring
5. SUSTAINABILITY
packaging to maintain product quality is a way
of providing insurance for that product UV barrier additives that don’t affect PET
clarity or quality during recycling help brand
2. SHELF LIFE EXTENSION AND GLOBAL owners improve their sustainability credentials
CONSISTENCY and in general enable more recycled PET to be
used when producing new containers.
Extending shelf life can reduce the chance
of product degradation, but it also enables
production flexibility. For example, a brand KEY CONSIDERATIONS WHEN
or manufacturer could use a single site for USING UV BARRIER ADDITIVES
production that serves various locations or IN PET
geographies that may have varying supply
chain demands and point of sale environments. 1. CONTAINER DESIGN AND THICKNESS
An additive that provides broadband Some container designs and shapes have
different thicknesses at different points in the
UV blocking can be used to meet content
container. There is a potential for ‘weak spots’
protection requirements around the world.
where the barrier additive is less concentrated
3. FORMULATION FLEXIBILITY and this could affect protection levels. It is always
recommended to test the container at multiple
With UV protection, formulators have more points in the wall section (at least at the thickest
flexibility to use UV sensitive ingredients

© 2015 PolyOne Corporation, 33587 Walker Road, Avon Lake, Ohio USA 44012 4
and thinnest locations) to fully assess the UV SPEAK TO THE PET EXPERTS
barrier capability. It is always recommended to
PolyOne’s ColorMatrix business has extensive
base your additive addition rate on the thinnest
knowledge of the PET beverage industry
point in the wall section to ensure adequate
and has been supplying advanced liquid
protection across the entire container.
colorants and additives to brand owners and
2. PET COMPATIBILITY converters around the world for over 25 years.
ColorMatrix™ UV 390 additive is an effective
Introducing additives always has the potential liquid UV light blocking additive and the only
to pose challenges for production and technical UV barrier additive for PET that is currently
teams. ‘Plate-out’ or mold deposit is a common recognised by the Association of Plastics
problem when using additives in the injection Recyclers and the European PET Bottle
molding process to make preforms. When Platform for having no negative effect on the
additives are not specifically designed for use recycling stream.
in PET or the processing parameters, they may
migrate from the polymer matrix and form tiny THE COLORMATRIX TEAM CAN HELP
deposits on the mold. This can lead to inferior
• U
 sing advanced modelling tools to assist
preform quality and increased downtime.
in calculating UV transmission curves for
Careful selection of barrier formulations
your specific application
can reduce the risk of plate-out and related
processing issues. • C
 onfiguring UV barrier formulations that
can meet your protection requirements
3. CONTAINER CLARITY
• D
 eveloping colorant and UV combination
Some UV additives can affect the clarity of
solutions for higher protection
clear and transparent PET containers. Where
applications or where specific aesthetic
clarity is critical, it is important to specify high-
effects are required
performance additives that can be added at
low addition rates and do not discolour the • C
 onsulting on global food contact
polymer or cause haze. requirements and regulatory approvals

CAN UV BARRIER ADDITIVES WORK For additional information:


FOR YOU?
Europe - +44 151 632 8800
PET is a popular packaging material that
continues to meet the demands of the North America - +1 216 622 0100
beverage industry. Effective UV light blocking
additive technology optimizes PET container Asia - +86 512 66 90 03 33
performance to provide greater protection
Latin America - +55 11 4593 9200
for UV-sensitive beverages. If you want
creative freedom and the confidence to design
containers and beverages that resonate
with consumers, improve your sustainability
credentials and streamline manufacturing, UV
barrier additives for PET can work for you.

© 2015 PolyOne Corporation, 33587 Walker Road, Avon Lake, Ohio USA 44012 5

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