NATURE ANS CHARECTERISTICS OF RESEARCH OR GOOD RESERCHER (GASOME)

SCIENCTIFIC
OBJECTUVE
APPLIED
MULTIPURPOSE ACTIVITY
EMPIRICAL
GENRALISATION

Objective of research
Find the solution
Verify
Get information
Extend knowledge
Predict event
Develop new tool
Develop new idea

NEED AND IMPORTANT OF RESEARCH

PRODUCT DDEVELOPMENT
REDUCING COST
MARKETING MIX
CUSTOMER RTELATIONBSHIP
DEALER RELATIONSHIP
CORPORATE IMAGFES
MARKET EXPATION

TYPES OF RESEARCH
PURE
APPLIED
EMPIRICAL
SCIENTIFIC
HITORICAL
EXPLORRATORY
DESCRIPTIVE

NEED AND IMPORTANCE OF RESEARCH DESIGN

DUIDELINE
ORGANIZTION RRESOURCES
DIRECTION
SELECTION TECHNIQUES
OBJECTIVE
MONITORING
MOTIVATION

STEP IN RESEARCH DESIGN

DEFINE THE PROBLEM

SOURCES OF DATA
TECHNIQUES OF DATA
DECISION OF UNIVERSE
SAMPLE SIZE
AREA OF DATA COLLECTION
TIMME TO FRAME OF RESEARCH

METHOD OF DATA COLLETION

OBSERVATION
EXPERIMENTAL
INTERVIEW
SURVEY