Bukalapak

Education Payment
Bukalapak
 The Foundation of
Digital Economy in Indonesia
Internet in Indonesia has a lot of potential for online businesses
Bukalapak
 Population Internet User Social Media Mobile Active Mobile
User Subscription Phone User

262.0 132.7 106.0 371.4 92.0

Millions MIllions Millions Millions Millions
Urbanization Penetration Penetration VS. Population Penetration
55% 51% 40% 142% 35%
Bukalapak
 Online Selling
at Bukalapak is easier
Bukalapak
 Variety Products

• Bukalapak has an online market concept, where

various sellers in Indonesia offer their products
• More than 50 millions users
• More than 4 millions SMEs (Pelapak)
• More than 12 millions visits daily
Bukalapak
 Bukalapak Product Features

Physical Goods Virtual Products

● Market Place ● PLN

● BukaMall ● BPJS
● BukaMobil ● PDAM
● BukaMotor ● Phone Credits
● Internet Package
● Telkom
● Cable TV
● Multifinance
● Credit Card Bill Payment
Bukalapak
 Bukalapak Product Features
Tickets & Entertainment
● Train Tickets
● Flight Tickets
● Bus Tickets
● Event Tickets
● Game Voucher
● Kupon
● BukaNonton
Bukalapak
Investment & Financing
● BukaReksa
● BukaEmas
● BukaCicilan
● BukaModal
● Pembiayaan Tunai
● BukaAsuransi
 Complete Payment Methods

Payment Methods

Bank Transfer
Bukalapak
 Bukalapak Promo Programs to Attract Users
Bukalapak
 Education and Bukalapak
Bukalapak
 Education as one of 8 68% Bukalapak users are Bukalapak as payment channel
basic needs in Indonesia below 30 year old. Which has reached more than 250,000
age are most in need of transaction daily
education
Bukalapak
 Education Payment Product
Bukalapak
 Categories Key Partners
• Bimbingan Belajar • Offline Courses
• Photography • Online Courses
• Cooking • Universities
• Design & Creative • School
• IT • Etc.
• Etc.
Bukalapak
 Concept

Users will choose the course they want and

then choose the desired package.

The price shown in Bukalapak platform is a

discounted price. User will get benefit of a
lower price if they transact using Bukalapak
platform, compared to on-the-spot
transaction.
Bukalapak

*The user experience will be similar to our current product: Game Vouchers
 Partnership Scheme
Bukalapak
Slide Title

A Benefits Benefits
● Push Notification ● 25% discount for each package
● Email Blast ● Space for placement of
● Social Media Post Bukalapak physical Banner
● Social Media Ads ● Social Media Post
● Promo Page
● Product Placement

From Bukalapak From Partners

Bukalapak
Slide Title

B Benefits Benefits
● Email Blast ● 20% discount for each package
● Social Media Post ● Space for placement of
● Social Media Ads Bukalapak Banner
● Promo Page
● Product Placement

From Bukalapak From Partners

Bukalapak
Slide Title

C Benefits Benefits
● Social Media Post ● 15% discount for each package
● Social Media Ads ● Space for placement of
● Promo Page Bukalapak Banner
● Product Placement

From Bukalapak From Partners

Bukalapak
 Let’s
Collaborate!
Bukalapak