Professional Documents
Culture Documents
Phase I Project Ingles III
Phase I Project Ingles III
Group A and C
Overall Objective
Specific Objectives
People of legal age, who have the necessary resources to acquire our products and are
interested in sport and comfort. Those who are interested in generating new design ideas in
sports clothing and tennis.
STRATEGIES ACTION PLAN
● Increase customers for the adidas Market study for the launch of an online store
company, generating customer with editing tools of your own design.
benefits and giving new
alternatives for custom designs. Creation of a sketch about the image of the
● Use internet to open new markets. virtual store.
● Fidelizator new costomers.
Create a tool for creating new and original
● Implement this marketing on
designs.
social networks like facebook,
instagram and youtube. launch a web page with new tools in the market.
● Analyze the development of the
project for decision making. Creation of digital marketing (Social Networks,
Browser) to promote the new designs of the
company ADIDAS.
Answer this series of brand-defining
questions