CONCEPT NOTE

About the Business: Providing a range of personalised noting pads and diaries
for different segments such as
Segments targeted: Corporates, Homemakers, Journalists, Army
We have identified that no matter the innovations in technology and the
increasing dependency of people on technology, it cannot replace the
conventional method of recording things which is the DIARY.
Diaries have been an integral part of humans and each human in various sectors
has different needs of the diary. They use the diary differently with varying
purposes.
There is a lot of customization which can be offered when it comes to diaries.
The type, size, style, quality, etc. Of the paper can be customized to suit the
customer’s needs. The cover page can also be customized based on the needs
of the customer segment.