NAMA : RIZQITA NADA PRATAMA

NIM : B100170308

REGRESI LINEAR I
Variables Entered/Removeda
Variables
Model Variables Entered Removed Method
1 Brand_Image, . Enter
Brand_awarenessb
a. Dependent Variable: Brand_trust
b. All requested variables entered.

Model Summary
Adjusted R Std. Error of the
Model R R Square Square Estimate
a
1 ,668 ,447 ,410 1,169
a. Predictors: (Constant), Brand_Image, Brand_awareness

ANOVAa
Model Sum of Squares df Mean Square F Sig.
1 Regression 33,070 2 16,535 12,102 ,000b
Residual 40,990 30 1,366
Total 74,061 32
a. Dependent Variable: Brand_trust
b. Predictors: (Constant), Brand_Image, Brand_awareness
 Coefficientsa
Standardized
Unstandardized Coefficients Coefficients
Model B Std. Error Beta t Sig.
1 (Constant) 5,236 2,044 2,562 ,016
Brand_awareness ,276 ,134 ,304 2,056 ,049
Brand_Image ,457 ,139 ,486 3,287 ,003
a. Dependent Variable: Brand_trust

i. Diketahui bahwa nilai signifikansi pada kedua variable yaitu Brand awareness : 0.049 dan
Brand image : 0.003 . Brand awareness signifikan terhadap Brand Trust
ii. Nilai R square sebesar 0.447. hal ini memberikan nilai sebesar 44.7%
iii. nilai standar eror 1 dicari dengan rumus e1= √ (1-0.447) = 0.743
Kerangka fikir :

Brand 0.334
0.743
awareness
Brand trush
Brand image
0.486

Variables Entered/Removeda
Variables
Model Variables Entered Removed Method LINEAR 2
1 Brand_trust, . Enter
Brand_awareness,
ANOVAa
Brand_Imageb
Model Sum of Squares df Mean Square F Sig.
a. Dependent Variable: Brand_attachent
1 Regression 33,121 3 11,040 2,864 ,054b
b. All requested variables entered.
Residual 111,788 29 3,855
Total 144,909 32
a. Dependent Variable: Brand_attachent
b. Predictors: (Constant), Brand_trust, Brand_awareness, Brand_Image

Model Summary
Adjusted R Std. Error of the
Model R R Square Square Estimate
a
1 ,478 ,229 ,149 1,963
a. Predictors: (Constant), Brand_trust, Brand_awareness, Brand_Image
 i. Diketahui bahwa nilai signifikansi pada ketiga variable yaitu Brand awareness : 0.691 ,
Brand image : 0.04 , dan Brand trush : 0.398. Brand awareness dan Brand trush tidak
signifikan terhadap Brand attachment karena 0.691>0.05 dan 0.3981>0.05 , sedangkan
Brand image berpengaruh signifikan karena 0.014<0.05. Dapat disimpulkan bahwa
variabel yang berpengaruh signifikan terhadap Brand attachment adalah Brand image.
Sedangkan variabel lain yaitu Brand aawareness dan Brand trush tidak berpengruh
signifikan.
ii. Nilai R square sebesar 0.229. hal ini memberikan nilai sebesar 22,9%
iii. nilai standar eror 1 dicari dengan rumus e1= √ (1-0.229) = 0.878

0,76 0.304 E2=0.878

Brand awareness E1=0.743

Brand trust Brand attachment

Brand image

-0,188
0.541 0,486

Coefficientsa
Standardized
Unstandardized Coefficients Coefficients
Model B Std. Error Beta t Sig.
1 (Constant) 2,395 3,790 ,632 ,532
Brand_awareness ,097 ,241 ,076 ,402 ,691
Brand_Image ,711 ,272 ,541 2,609 ,014
Brand_trust -,263 ,307 -,188 -,858 ,398
a. Dependent Variable: Brand_attachent