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LHS
22,1 A critical review of patient
satisfaction
Liz Gill and Lesley White
8 Faculty of Pharmacy, The University of Sydney, Sydney, Australia
Abstract
Purpose – This paper aims to review the patient satisfaction literature, specifically meta-analyses,
which critically analyses its theory and use; then to present evidence for perceived service quality as a
separate and more advanced construct.
Design/methodology/approach – Papers that judiciously review the development and application
of patient satisfaction were identified; along with studies addressing the conceptual and
methodological deficiencies associated with the concept; and the current perceived service quality
theory.
Findings – Patient satisfaction has been extensively studied and considerable effort has gone into
developing survey instruments to measure it. However, most reviews have been critical of its use, since
there is rarely any theoretical or conceptual development of the patient satisfaction concept. The
construct has little standardisation, low reliability and uncertain validity. It continues to be used
interchangeably with, and as a proxy for, perceived service quality, which is a conceptually different
and superior construct.
Practical implications – The persistent use of patient satisfaction to evaluate the client’s
perception of the quality of a health service is seriously flawed. The key to solving this dilemma may
be for the healthcare sector to focus on perceived health service quality by considering the specific
concepts and models that can be found in the services marketing literature. This literature offers more
advanced consumer theories which are better differentiated and tested than existing healthcare
satisfaction models.
Originality/value – The paper points out that there is an urgent need for differentiation and
standardisation of satisfaction and service quality definitions and constructs, and argues for research
to focus on measuring perceived health service quality.
Keywords Patients, Health services, Quality management, Customer satisfaction, Australia
Paper type Literature review
1. Introduction
Understanding satisfaction and service quality have, for some considerable time, been
recognised as critical to developing service improvement strategies. The inaugural
quality assurance work of Donabedian (1980) identified the importance of patient
satisfaction as well as providing much of the basis for research in the area of quality
assurance in healthcare. In the healthcare sector, the importance of measuring patient
satisfaction is well articulated (Lin and Kelly, 1995) with patient satisfaction having
been studied and measured extensively as a stand alone construct and as a component
of outcome quality (Heidegger et al., 2006) and in particular in quality care assessment
studies (Sofaer and Firminger, 2005). Furthermore, the literature tells us that the
concept of satisfaction is complicated (Heidegger et al., 2006), irrespective of the area in
Leadership in Health Services which it is studied. It is a multidimensional concept; not yet tightly defined; and part of
Vol. 22 No. 1, 2009
pp. 8-19 an apparently yet to be determined complex model. (Hawthorne, 2006).
q Emerald Group Publishing Limited Significant divergence can be found in the recent healthcare literature, for example
1751-1879
DOI 10.1108/17511870910927994 Gonzales et al. (2005) noted that satisfaction questionnaires have been the most
commonly used method to survey patient perceptions of healthcare for more than 30 A review of
years, but only over the previous five years, had studies tried to ensure that the validity patient
of the instrument was well grounded. Yet in contrast, the main finding of a 2006 review
of the patient satisfaction literature (Hawthorne, 2006) concluded that none of the satisfaction
instruments reviewed could be considered satisfactory. Hawthorne indicated that there
were thousands of patient satisfaction measures available, which have been developed
on an “ad hoc” basis, with insufficient evidence of their psychometric properties. 9
Further, quality in healthcare has been studied largely from the clinical perspective,
excluding the patient’s perception of service quality. According to Crowe et al. (2002),
the subjective affective component of the patient satisfaction construct makes its
measurement “probably a hopeless quest” and its study is largely fraught as it has
lacked precision, at the expense of exact science, with many researchers having
undertaken studies of a purely exploratory nature (Gilbert and Veloutsou, 2006).
This article specifically reviews the health literature which: critiques the conceptual
background to patient satisfaction; identifies and summarises the findings of
meta-analyses of patient satisfaction in healthcare and its measurement; highlights the
operational issues surrounding patient satisfaction and patient perception of health
service quality; and analyses the existing focus of healthcare quality. It also considers
the services literature for both the satisfaction and perceived service quality constructs,
and concludes that after three decades of research, there is still no universally accepted
conceptualisation for them. It suggests that given the substantial theoretical progress
that has been made in the services literature, it is time for integrated research and for
health researchers to move outside of their health research silos and to study
satisfaction and perceived service quality in healthcare with a clear link back to this
general services literature.
Study details
Sample size Not specified 165 195 176 (139 determinants of 130
(No. studies) satisfaction; 37
methodological)
Data form All quantitative Quantitative 93 per cent Quantitative; 7 per cent Qualitative; 11 All quantitative
7 per cent Qualitative per cent mixed method
Inclusion patient Not addressed Only one study 11 per cent Not addressed Not addressed
views
Key findings
Theory/construct Poor None based on theory Poor Recognised not fully Unresolved; no agreed
established – 16 per cent theoretical model
based on theory
Methodology Lack of standardisation; Five of 113 sound 81 per cent used new Quantitative studies No psychometric data;
simple ad hoc methodology, i.e. met at instrument; of which 61 superficial, simplistic lack of standardisation
instruments least three of study per cent no psychometric and reductionist
requirements data
10 per cent modified
existing instrument
Validity and Poor validity, problems Eight of 165 reported 6 per cent minimum level Many possible sources of Poor, little sustained
reliability with reliability validity and reliability of evidence of validity measurement and evidence of validity;
(tested twice or more) and reliability interpretation error some problems with
reliability
Conclusion Measurement should None of the instruments Little evidence of Use alternative methods Unacceptable research
follow from well met all five of the study reliability or validity, to record patient practice
developed models of requirements plus poor research evaluations of healthcare
satisfaction practice
satisfaction
patient
satisfaction studies
meta-analyses of patient
Summary of published
13
Table I.
A review of
LHS supported services; and the ideal patient is compliant and self-reliant (Thorne et al.,
22,1 2000). Historically the definition and management of healthcare quality has been the
responsibility of the service provider and health services have been largely introspective
in defining and assessing quality, focusing mainly on the technical provider components.
As a result there is comparatively little work investigating patient perceptions of health
service quality (Bell, 2004). There has, however, been some work on clinical governance
14 which has sought to emphasise the importance of the patient perspective but, in general,
this work has been based on areas defined by service providers as important rather than
on what actually matters to patients (Bell, 2004). Further, Weingart et al. (2006) report
that service quality deficiencies in a Boston teaching hospital are so common amongst
medical in-patients that they appear to be the norm.
In contrast, the literature shows significant reductions in the total cost of care when
the patient’s perception of the quality of the service improves, with the dynamics of
poor service delivery often involving wasted effort, repetition, and misuse of skilled
employees (Kenagy et al., 1999). Kenagy et al. (1999) point out that an increase in
functional quality results in improved outcomes generally in medical illness and
specifically in controlled studies of diabetes, hypertension, asthma and rheumatoid
arthritis. Surgical outcomes show similar effects with fewer complications and shorter
hospital stays. Therefore, improvements in functional quality will result in better
health outcomes.
9. Conclusion
In the healthcare sector, there is an urgent need for differentiation and standardisation
of the definitions and constructs for satisfaction and perceived health service quality
and their adoption in all future health services research. The continued misuse and
perpetuation of the inter-changeability of terminology not only compromises the worth
of research, it inhibits the possibility of finding much needed answers as how best to
conceive and measure health service quality from the patient’s perspective.
Further, based on the existing evidence that the patient satisfaction is an
unpredictable construct, a focus entirely on perceived service quality, as the definitive
construct, is justified; and given the extremely high intensity nature of the service
Figure 1.
Multi-dimensional
hierarchical model of
perceived service quality
LHS delivery process in the health industry, it would seem that the continuation of the focus
22,1 on patient satisfaction as a measure of service outcome and service quality is seriously
flawed.
Finally, the services marketing literature has identified the importance of perceived
service quality in healthcare and offers some guidance as it has pursued complex
research problems associated with this construct. Therefore cooperative
16 interdisciplinary study and knowledge sharing may offer an excellent vehicle to
derive a standardised and definitive tool for evaluating the patient’s perception of
health service quality.
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Corresponding author
Liz Gill can be contacted at: lgil9930@mail.usyd.edu.au