ANNEXURE

QUESTIONNAIRE
Dear Survey Respondent

Your answer to the following questionnaire will be used in research study concerning the
development of Customer attitude model. Your response indicates your opinion about the
impact of green marketing on Customer attitude and behavioural intentions.There is no
rior wrong answers, just your opinion. The tool contains five point scale according to you
wherein 1 indicates strongly disagree and 5 indicates Strongly Agree and 2, 3, 4
accordingly.

STRONGLY DISAGREE NEITHER AGREE STRONGLY

AGREE (2) AGREE (4) AGREE
Green Awareness (1) NOR (5)
DISAGREE
(3)

1 You are aware of the

environment efforts
exerted by the products
you purchased
2 You have seen some
environmental labels and
slogans in your purchase
3 You recognize the
meaning of the
environmental slogans
and symbols that is used
in marketing campaigns.
4 You can remember some
of the environmental
symbols that your
purchase products used
in their marketing
campaigns
5 If you notice an
environmental label on a
brand you will prefer to
use it.

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 STRONGLY DISAGREE NEITHER AGREE STRONGLY
Green Trust AGREE (2) AGREE (4) AGREE
(1) NOR (5)
DISAGREE
(3)

6 You feel that product's

environmental
commitments are
generally reliable.
7 you feel that product's
environmental
performance is generally
dependable.
8 you feel that produt's
environmental argument
is generally trustworthy.
9 Green product which you
used meets your
environmental
expectations concern.
10 Your green product
purchasen keeps
promises and
commitments for
environmental
protection.
STRONGLY DISAGREE NEITHER AGREE STRONGLY
Green Brand Image AGREE (2) AGREE (4) AGREE
(1) NOR (5)
DISAGREE
(3)

11 I prefer brand which is

regarded as the best
benchmark of
environmental
commitment
12 I prefer brand which is
professional about
environmental
reputatiion
13 I prefer brand which is
successful about
environmental
performance

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14 I prefer brand which is
well established about
environmental concern
15 I prefer brand which is
trustworthy about
environmental promises.
STRONGLY DISAGREE NEITHER AGREE STRONGLY
Green Satisfaction AGREE (2) AGREE (4) AGREE
(1) NOR (5)
DISAGREE
(3)

16 You are happy about the

decision to choose
products because of its
environmental
commitments
17 You believe that it is a
right thing to purchase
products because of its
environmental
performance.
18 Overall, you are glad to
buy product because it is
environmental friendly.
19 Overall, you are satisfied
with products because of
its environmental
concern.
STRONGLY DISAGREE NEITHER AGREE STRONGLY
Green Perceived Value AGREE (2) AGREE (4) AGREE
(1) NOR (5)
DISAGREE
(3)
20 Green product’s
environmental functions
provide very good value
for you.
21 Green product’s
environmental
performance meets your
expectations.
22 You purchase green
product because it has
more environmental
concern than other
products.

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23 You purchase green
product because it is
environmental friendly.
24 You purchase green
product because it has
more environmental
benefits than other
products.
STRONGLY DISAGREE NEITHER AGREE STRONGLY
Environmental concern AGREE (2) AGREE (4) AGREE
(1) NOR (5)
DISAGREE
(3)

25 I am worried about the

worsening of the quality
of environment
26 Environment is my major
concern
27 I am emotionally involved
in environmental
protection issues
28 I often think about how
the environmental quality
can be improved
STRONGLY DISAGREE NEITHER AGREE STRONGLY
Reference group AGREE (2) AGREE (4) AGREE
(1) NOR (5)
DISAGREE
(3)

29 I acquire knowledge
about green products and
services from my family
members, friends and
collegues.
30 I want to be unique to
some extent by using
green products and
services.
31 My products choice could
be the consequence of
the choice of my
reference group
32 I am willing satisfy a
certain group’s
expectation in order to
obtain the praise or to

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 avoid the punishment
from the group

33 I am willing convey
myself to the society by
making themselves
similar to the group that
they want to fit in to
STRONGLY DISAGREE NEITHER AGREE STRONGLY
Green Perceived Risk AGREE (2) AGREE (4) AGREE
(1) NOR (5)
DISAGREE
(3)

34 There is a chance that

there will be something
wrong with
environmental
performance of this
product.
35 There is a chance that
this product will not work
properly with respect to
its environmental design.
36 There is a chance that
using this product will
negatively affect the
environment.
STRONGLY DISAGREE NEITHER AGREE STRONGLY
Customer Attitude AGREE (2) AGREE (4) AGREE
(1) NOR (5)
DISAGREE
(3)

37 When I buy products, I

consider how my use of
them will affect the
enviroment and other
Customers
38 I think people will prefer
enviromentally friendly
products
39 Using enviromentally
friendly product should
be a lifestyle.
40 I think people
enviromental problems
have direct effect on my

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 daily life.

STRONGLY DISAGREE NEITHER AGREE STRONGLY

Behavioural Intentions AGREE (2) AGREE (4) AGREE
(1) NOR (5)
DISAGREE
(3)

41 You intend to purchase

green product because of
its environmental
concern.
42 You expect to purchase
green product in the
future because of its
environmental
performance.
43 Overall, you are glad to
purchase green product
because it is
environmental friendly

Name……………………………………………………………………………………………
Age (in years): < 25 25-40 40-60 <60
Gender: Male Female
Occupation: Govt. Service Private Service Businessman Unemployed
Marital Status: Married Unmarried
Qualification: High school Intermediate Graduate Postgraduate

Thanks for your valuable cooperation

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