Juliana Tovar Saavedra

Claudia Reyes Salas

Cesar Perez Guarda
Cristobal Suazo Meza

Case Study Nº 1 : DUCK

Montpellier Business School
Strategic Management
UB5

1.- Highlight the relevant information.

● There was a break in their business regarding to the milk production for the news laws
implemented for EEC.
● They had to find a new business respect the production and they finally chose ducks,
specially “foie gras” with a high quality.
● “Foie gras” had a very success in sales with a high increase of the demand.
● They need to finance all the necessary investment for the future of their company, but
unfortunately they can't do it because they don't have enough capital.
● They have the possibility for make an alliance and accept investment from another
farmer to address the increase of the demand.
● The have the possibility to diversify their gastronomic products.
● They also have the option to loss some sales specially to private individuals, even the
gross profit would be higher, but to manage the production and maintain the quality.

2.- SWOT.

Strengths Weaknesses Opportunities Threats

-They specialize in a -The production and -Alliance with another -The possibility of a
high range product capital are not enough foie gras producer big growth of
sold to high level to satisfy the demand from other region and demand.
restaurants in their and finance the with this expand their -The owners don’t feel
region. investment that they company. ready to expand the
-They create their own need. -Diversify to various company.
brand so they have the - Is still a small gastronomic -The top restaurants of
whole control and company facing a productions. the region can be strict
decision making. growth crisis. -The company has a during the high peak
-They not only produce -The necessity to invest good level of quality so zone.
foie gras, but also more for the future of the they have a good -The lack of
specialities made from company to attack for reputation on the knowledge on the topic
ducks. the quantity production market. due to is a small
-There was no good foie and the lack of -The opportunity from company.
gras made in the region, standardization. investors to finance the
but now they are the expansion of the
ones. company.
-Their new and brand
regional touristic offer for
a foie gras outside SW
France is a success.