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Billings, Andrew C., et al. “5,535 Hours of Impact: Effects of Olympic Media on Nationalism
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Horne, John, and Garry Whannel. Understanding the Olympics. Routledge, 2020.
Lee, Annisa Lai. “Did the Olympics Help the Nation Branding of China? Comparing Public
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Nauright, John. “Selling Nations to the World through Sports: Mega Events and Nation Branding
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Sakamoto, Akira;Murata, Koji;Takaki, Eisaku. “The Barcelona Olympics and the Perception of
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Yao, Jiajun. “The Effect of Hosting the Olympics on National Image: An Analysis of US