Profile of Competitors

FMCG Industry and in particular baked products industry has familiar and prominent
brands or companies. Our product being a part of dry cake industry specifically which
includes bar cakes, muffins and cupcakes is in indirect competition with the former
two mentioned products i.e. bar cakes and muffins and the market for cupcakes is
widely untapped and there is no major competitor in our area of operations.
Following major competitors provide indirect competition for us –
1. Britannia Industries Limited
2. Bonn Food Industry Limited
3. Surya Food & Agro Limited
5. Anmol Industries Limited
6. Dream Bake Private Limited
7. Elite Foods Private Limited
There are a lot more small competitors in form of unorganized bakeries and bake
shops.

Britannia Industries Limited –

Britannia offers a wide range & flavour of products under its cake category namely –
Gobbles – Multi Flavored Bar Cakes (Fruit, Chocolate, Butter, Pineapple, Orange,
Milk)
Gobbles Tiffin Fun – Bar Cake
Nut & Raisin Romance – Chocolate Bar Cake
Muffils – Flavored Cream Filled Muffins
Layerz – Cream Filled Sandwich
RollYo – Swiss Roll
FudgeIt – Chocolate Brownie
Britannia Industries is India’s market leader in biscuits and bakery products. It had
Revenue of Rs.10, 973.5 Crore in FY 2018-19 and Net Profit of Rs.1, 159.1 Crore for
the same FY. The company’s revenue grew by a healthy 10%, helped by 3% increase
in product prices and 7% increase in volume.

Bonn Food Industry Limited

Bonn has divided its cake products in three categories –
Premium Cakes – Bar Cakes (Mix Fruit/ Almond/ Chocolate Flavours), Premium
Eggless Cake (Butterscotch/ Vanilla/ Choco vanilla)
Sweet Desires – (Eggless vanilla/ Chocolate/ Mix Fruit)
Cupcakes – (Eggless/ Chocolate/ Mix Fruit)
Bonn Food Industry Limited’s parent company Bonn Nutrients Private Limited has an
operating revenue of Rs.100-500 Crore and it is aiming for growth in turnover of up
to Rs.1000 Crore by FY2021.

Surya Food & Agro Limited

Surya Food & Agro Limited sell their own bar cakes under the popular brand name
Priyagold. Following are its cake products –
Priyagold Snakker Cake – Choco
Priyagold Snakker Cake – Lemon
Priyagold Snakker Cake – Litchi
Priyagold Snakker Cake – Orange
Priyagold Snakker Cake – Strawberry
Magic Fruit Cake
Surya Food & Agro Limited had a net worth of over Rs.500 crore and its net profit
increased by over 21.76% in FY 2018

Anmol Industries Limited

Anmol Industries Limited has various categories for cake products –
Bar Cake – Chocolate/Orange/Milk and Vanilla/Fruit/Pineapple
Tiffin Cake – Chocolate/Orange/Milk/Butterscotch/Vanilla/Fruit/Pineapple
Sandwich Cake – Lovey Dovey Chocolate/ Orange/ Lemon
Jamfills Cake – Mixed Berry
Kream Cake – Vanilla/Chocolate with Vanilla Cream
While the operating revenue of Anmol Industries Limited was over Rs.500 Crore,
their net profits decreased by 6.61% in FY 2018.

Competitive Advantage
Competitive advantages of our product includes -
 i. Biodegradable packaging material to reduce plastic packaging and usage.
ii. Fresh baked batch of product every morning.
iii. Use of high quality ingredients.
iv. Customization of flavour’s and products.

Benefits to Clients

i. Availability of quality & premium product.

ii. Fresh Baked goods reduces chances of diseases.
iii. Quality of ingredients used is of best quality.
iv. Free delivery services within 3Km radius of area of operations.
v. Easy return policy.
vi. Substitute for cereals and typical Indian breakfast due to changing lifestyle
and eating habits.
vii. Customisable products can be created for customers with allergies.