Short Questions:

Chapter 7:

Requirements for effective segmentation, Target marketing Strategies

Chapter 8:

Consumer product classifications, Product mix decisions, Four service characteristics, Service profit
chain, Brand development strategies.

Chapter 9

Product life cycle strategies

Chapter 10

Value based pricing VS Cost based pricing (Price setting process), Product mix pricing strategies

Definitions:

Chapter 7

Market segmentation, Market targeting, Differentiation, Positioning.

Chapter 8

Core benefit/customer value, Actual product, Augmented product.

Chapter 9

Style, Fashion, Fad

Chapter 10

Market skimming pricing, Market penetration pricing, Discount, Allowance