THESIS SEMINAR

SUBMITTED BY – SUBMITTED TO –

M . Sufiyan Bhusnur Ar Sarala

2MB15AT017
 Artisan village at Malad beach

The concept of Artist village is a way to retrieve the heritage

into the society and spread awareness of Indian culture. These
villages offer numerous programmes and workshops in craft
appreciation and self- exploration. The in-house design studios
expand the creative realm of keen individuals.

Project brief
Maharashtra’s culture, artwork and cuisine is set to get a major
d i s p l a y i n t h e c i t y, w i t h M a h a r a s h t r a To u r i s m D e v e l o p m e n t
Corporation (MTDC) planning to set up a kalagram, an artisan
village, at Erangle beach at Malad. This project follows another
an artisan village project, shilpgram, which is planned by the
civic body’s garden cell at Andheri East.

Proposal of the site

Site : 63 acre
Location : near Erangal beach, Malad, Mumbai
Climate : Tropical, wet and dry climate.
M o d e r a t e l y h o t w i t h h i g h l e v e l o f h u m i d i t y.

N E E D F O R T H E P R O J E C T:

• T o become the first cultural center demonstrating art and

c r a f t i n t h e c i t y.
• To p r o p a g a t e t h e a r t a n d c r a f t s c e n a r i o o f t h e s t a t e o n a
global platform.
• To r e c r e a t e a c r e a t i v e z o n e i n t h e c i t y.
• To b e c o m e a m a j o r t o u r i s t a t t r a c t i o n i n t h e c i t y.
• To b o o s t t o u r i s m e c o n o m y f r o m t h e g u e s t c o m i n g g l o b a l l y.
• Pride of the local artist.
• To b e t h e a r t i s t r e s o r t o f i t s o w n c u l t u r e .
• Collaboration with international art organization will lead to
global popularity and opportunities.
• As a training center for local youth.
• Creating a self sustained artist community inside a 63 acre
site located at Erangal beach, Malad, Mumbai.

OBJECTIVE

• Advance the arts and crafts to strengthen the economy and

enhance the quality of life.
• Bringing artists together in an environment of creativity and
expression, create value that attracts art enthusiasts.
• To s h a r e c r a f t s i n f o r m a t i o n t h r o u g h w o r k s h o p s , g a l l e r y a n d
exhibitions, and provide innovative craft design classes
t h r o u g h l a t e s t t e c h n o l o g y.
• Objective of this project will be to transgress from this trend
into providing an environment of healthy promotion of local
crafts.
• The project at end will be a place of various trade guilds
distributed in village and provide a platform for creative
learning for people interested in craft sector.
• This will also act as a community center to promote tourism
as there will be a collection of local cultural traits.
• The development functions are determined to satisfy three
different parts of community requirements. The first would be
an employment / facility center for village. The second one
would be the tourist related functions such as viewpoint and
view decks, and third one would be common for community
and for tourists such as information center, etc.
• As Mumbai is a developing city one can expect a huge global
industry in the area, therefore a handicraft village can be a
good platform for those using them.

Zoning
1. Public spaces
2. Production
3. To u r i s t s c e n t r e
4. Residential spaces
5. Training spaces
6. Common spaces
7. Services spaces

Public spaces:

administration offices, community centre, museum,

shopping/market, healthcare centre.

Production :

workshops, laboratory .

To u r i s t s c e n t r e :

tourist guest house, rooms, restaurant.

Residential spaces : staff housing, trainee housing, volunteer
housing.

Common spaces :

recreational spaces, amphitheater, training centre,

multipurpose hall

Services spaces :

Energy reducing [bio gas plant, solar power plant, ground

water recharge, strom water pit ] , Green area [ Nursery ,
Orchid garden, vegetable garden ]

Others :

animal barn, fishing area.

Ty p e s o f C r a f t s
 SCOPE OF PROJECT

The project basically comprises of Crafts which are contextual to

Maharashtra . Maharashtra is diversified state and so is its
c r a f t s i n d u s t r y. T h u s a l l o f t h e c r a f t s i s p o s s i b l e t o b e
accommodated in a single village. Thus taking this into account,
crafts making has been attempted to be accommodated .
C r a f t s Vi l l a ge i n c l u d e s

• Administration: overall management and supervision of

activities.
• Research and training: knowledge sharing, advancement
• Wo r k s h o p : d e m o r o o m s o n p r o t o t yp e d e s i g n s
• C r a f t g a l l e r y : c r a f t d i s p l a y, e x h i b i t i o n s
• Exhibit, Sales and promotion: showrooms, shops
• S u p p o r t i n g u n i t s : To m a n a g e t h e v i l l a g e a n a d m i n i s t r a t i v e b o d y
is required.
• Facilities and recreation: Such as restaurants, parking and rest
rooms.
P R O J E C T J U S T I F I C AT I O N

Maharashtra is suffering for serious drawbacks such as poverty

a n d b r a i n - d r a i n . We h a v e n o t b e e n a b l e t o u p l i f t a n d
provide even basic requirements for our people.
Although Maharashtra
boasts of a rich civilization and culture we have not been able to
fully catch its potential and develop it into a income generating
source.
We p o s s e s s a r t i s t s r e n o w n e d i n t h e w o r l d f o r t h e i r c r a f t b u t s t i l l
they lack a formal way of training and a platform for information
dissemination / publicity of their skills.

Present status of Handicraft

•
Maharashtrian handicraft is not curio any more. Although produ
ced in household, some handicraft products have taken the shape
o f s m a l l i n d u s t r y.
• Vo l u m e o f b u s i n e s s / e x p o r t
• Although there is not any survey on local sales of handicrafts,
on the basis of discussion with peoples engaged in this sector.
• Revenue to Government
• Im p o r t , E x p o r t , In c o m e Ta x
• Handicraft business contributes to national revenue from
v a r i o u s w a ys . Ta r i ff f o r i m p o r t e d r a w m a t e r i a l s , f e e s p a i d f o r
Custom clearance and income tax from profit generated by
numerous enterprises are the major forms of revenue from
handicraft sector. Furthermore, enterprise registration and
renewal also contribute to national revenue.
• Number of family engaged / population
• Wo r k i n g e n v i r o n m e n t
• As most of the handicraft production is done in household
scale, the working condition is not ideal. In urban areas, space
at household scale is felt inadequate to expand production.

Handicraft industry’s problems

• D u e t o l o w e r s c a l e o f e c o n o m y, h a n d i c r a f t i n d u s t r y f a c e s t h e
p r o b l e m o f l o w p r o d u c t i v i t y, h i g h c o s t o f p r o d u c t i o n ,
inconsistent quality and inadequate volume of production.
• Each product has their own specific problems too. Absence
of proper infrastructure has been major problem in the area
of production, processing and marketing of handicraft goods.

Contribution to GDP
• H a n d i c r a f t s e c t o r c o n t r i b u t e s l o w a m o u n t t o t h e n a t i o n a l G D P.

Contribution in the employment

• Handicraft sector contributes around 9% in the total
e m p l o ym e n t o f t h e c o u n t r y. M o r e o v e r, i t h a s b e e n a s o l i d b a s e
for self employment. Craft industry is taking a developing
route which must be preserved for its sustainability.
• As said earlier a good designed environment is provided for
creation, workshop, exhibition and presentation.
• It employees and trains the people living in a society which i
n turn will also promote the national craft to the world . If
there is any such medium to grasp their creative ingenuity
then the present situation
of poverty and braindrain may come to a steep decrease. Furt
her it will be an asset for tourism industry of Maharashtra.

Case Studies

• Raghurraipur crafts village in Odisha

• Shilpgram, udaipur, rajasthan
• Shaam e sarhad village resort, bhuj (kutch), Hodka, Gujarat
• C h o l a m a n d a l a r t i s t s ' v i l l a g e , C h e n n a i , Ta m i l N a d u
• Andretta ,Himachal Pradesh