CONTENTS

Introduction……………………..………………………………………….……….… 01
How PR & SEO are Intrinsically Linked……………………….………….. 02
Aligning your SEO & PR Content Strategies…………………………... 05
Guest Blogging for SEO………………………………………………………….. 08
The Best Websites for Guest Blogging………………………....………... 12
Winning Press Mentions with Backlinks………………………………... 19
How and When to Use Press Releases for SEO………….…………... 22
Making the Most of Your Content…………………………….……………. 25
Turning Organic Mentions into Backlinks……………….……………... 28
Conclusions…………………………………………………………….…….………... 30
INTRODUCTION
These days, SEO and PR are more intrinsically linked then ever. After all, two of the most
important SEO ranking factors are both natural outputs of PR: backlinks and content.

However, a lot of companies approach SEO and PR as two separate activities, run by separate
teams or managed by separate agencies. This can massively reduce the effectiveness of both
activities, while also increasing costs. Crazy or what?

But the good news is, it’s easier than you might think to create a combined SEO PR strategy. Here
at Publicize we manage digital PR and SEO on behalf of many startups and other businesses. So in
this guide I’ll be sharing all our industry knowledge, including:

● How to create a combined PR and SEO content strategy

● Guest blogging for SEO
● The best websites to guest blog for SEO
● How to win press mentions with backlinks
● How press releases can (and can’t) benefit SEO
● How to make the most of all your PR content
● How to turn organic media mentions into backlinks

01
 HOW PR & SEO ARE
INTRINSICALLY LINKED

02
How PR and SEO are Intrinsically Linked
It’s all about the backlinks baby!
It really is! Even in 2019, with the hundreds of ranking
factors that Google now applies to organic search
rankings, backlinks still remain one of the most
fundamental aspects of SEO.
And not only are they still vital, getting the “right type”
of backlink has become harder than ever. You have to
be reaching for backlinks from high authority sites and
sites within your niche.
These backlinks need to be “editorially placed” in that
they were placed there because they provide value to
the reader. Think of it as earning rather than winning a
backlink – you have to work hard to earn something!
So how do you earn backlinks from high authority
sites?
Enter stage right: the art of public relations. It’s the job
of digital PR to win media coverage in online
publications. Hey, we even class this as earned media –
are you starting to see the connection?
When you win a piece of earned media, the article will
usually include a backlink to your site. And these are
super valuable backlinks: they’re editorially placed and
in high authority or industry niche publication
websites.
Content is king
My favourite marketing cliche! You’ve no doubt read
this countless times before, but that’s because it’s true.
In a post rankbrain world, Google places more
emphasis on the quality of content than ever before.
Let’s say you only invest in creating a few core pages
on your site, such as your homepage and product
pages, then earn some high authority backlinks, you
could be successful in ranking for a few broad keyword
terms.
But if you want to rank for as many keywords as
possible, to onboard organic traffic at all stages of the
purchase funnel, then you have to invest in content.
Meanwhile, public relations relies on pumping out
great quality content in order to win earned media.
Once again – do you see where I’m going with this
(I’m sure you do)?
You can therefore be way more efficient and get way
more value out of combining your SEO and PR
content efforts. From research, ideas generation,
content writing and promotion. How you do this is
explained below.
Digital footprint
What a user finds on the first page of Google when
they enter your brand name is really important. It’s
the first impression you make with the vast majority
of people who engage with your brand.
You want your website to be in the top spot,
obviously! Your social profiles should also occupy
some of the results. But to really make a good
impression, the average user is going to want to see
more than a nice website and witty Twitter account
saying how awesome you are.
For maximum credibility (especially if you’re a
startup), users also need to find mentions of your
brand in high authority websites, such as publications
or review sites. This can propel you from an unknown
entity into a credible business.
This is what PR delivers.
While your digital footprint isn’t quite the same thing
as the SEO of your own websites, it’s all linked. The
more earned media you win – the more backlinks you
win – the more it improves your website’ ranking –
the more articles mentioning your brand users can
find when searching for you – the more visibility and
credibility you have.
On the next page is a model example of a perfect
Google page one for a startup.
03
How PR and SEO are Intrinsically Linked

04
ALIGNING YOUR SEO & PR
CONTENT STRATEGIES

05
 Aligning Your SEO and PR Content Strategies
Content strategy may be a grandiose term for many
startups and small businesses, but don’t let this deter
you. You don’t need to intricately map out 12 months
worth of blog posts, articles, guest posts and press
releases.
Here’s a super high level walkthrough, but for a far
more thorough guide to keywords, I highly recommend
this Backlinko guide.
Step 1
● Think about body keywords that best describe
your product or service. These are short
descriptive terms.
● For example, here at Publicize we specialize in
PR for startups, so some of our body keyword
terms are “PR companies for startups”, “PR for
startups” and “PR agency for startups”.
Step 2
● Sign up to a keyword explorer tool such as
SEMrush or Moz (both of them offer 1 month
free trials, which is plenty of time).
However, combining your PR and SEO objectives
begins with joining up the dots with your content.
Here’s what a combined PR SEO content strategy
looks like
● Explore all related keywords, and see the
monthly search volume and difficulty score of
each. You want to aim for keywords in that
sweet spot of good monthly volume but lower
difficulty.
Step 3
● Now you’re clutching a fistful of valuable target
keyword phrases, you need to think about the
type of content you need to create to capture
these searches. This part is really easy. Just
Google each keyword phrase and look at the
content that’s ranking on page one.
06
 Aligning Your SEO and PR Content Strategies

Step 4
● Know which keywords to use when writing
This research not only informs the type of content you press releases, and when providing quotes,
need to create on your website, to capture your target insights and opinions to journalists.
keywords, it also informs your PR strategy, enabling ● Know which keywords you should setup media
you to: monitor for, to track and respond to any news
stories, to win media coverage.
● Plan guest blogs on subjects related to owned
media content. This enables you to place
contextual backlinks into your guest blog
articles back to your supporting owned media
content.
● Plan “impactful” content campaigns, such as
original research or data studies, which are
published on your site. These are then
amplified with PR, such as via press releases.
Journalists can then write these up into
articles, which will usually contain backlinks to
the original content you’ve published on your
site.
-

07
GUEST BLOGGING
FOR SEO

08
Guest Blogging for SEO

Guest blogging is one of the best tools to use in a PR The infographic below shows how you can earn
SEO strategy. It’s the ultimate two birds with one those valuable backlinks from guest blogging.
stone. You get to build your exposure and credibility
with your target market by increasing your digital
footprint, while also earning backlinks from high
authority websites.

09
Guest Blogging for SEO
But before we explain how to guest blog for SEO, I’ll
preface this section with a quote from Matt Cutts,
Google’s then Head of Web Spam.
“So stick a fork in it: guest blogging is done; it’s just
gotten too spammy…I wouldn’t recommend relying on
guest posting, guest blogging sites, or guest blogging
SEO as a link building strategy.”
Matt Cutts – Head of Web Spam, Google, 2014
As you can see, that was back in 2014. So has the PR
and SEO industry stopped guest blogging?
Not at all!
What has changed is that quality is now fundamental,
both in terms of the guest blogs you write and the
websites they’re published on. In the past, lazy SEO
agencies would spin half a dozen articles from the
same base article, then get them published on a
bunch of spammy, low authority sites. It’s this
approach that no longer works.
So here are the guest posting for SEO best practices
in 2019:
● Don’t guest post just for the sake of earning
backlinks. View this as a byproduct of guest
posting. The primary purpose of guest
posting, from a PR perspective, is to establish
yourself as a thought-leader. So approach
every guest blog you write in terms of how
you can demonstrate this, such as the
valuable insights you can provide to the
reader.
● Each guest post you write has to be original.
Do not rewrite variations of the same article
to get it published on multiple sites, or submit
content that’s already on your site. This is
called content spinning and can result in a
Google penalty.
● Avoid low authority spammy looking
sites like the plague! You want to aim for
top tier sites first, then mid tier sites. As
a rule of thumb, top tier sites in your
niche should have a Domain Authority
score (DA) of at least 65, while medium
tier sites should have a DA of 50 to 65.
Now you know what not to do with guest blogging
and how to approach it with the correct mindset,
here are the more specific SEO factors to bear in
mind:
● There are two places you can get backlinks
when guest blogging: the author byline/bio
and within the body of the actual article.
● Make sure the websites you’re pitching to
feature author bios for guest posts, which
include a backlink to the author’s website.
There are two types of backlinks: follow and
nofollow. A nofollow backlink passes no
value to the website it’s linking to.
Therefore, when it comes to guest blogging
for SEO, you only want to guest post on
websites that offer follow backlinks.
● Check whether the author byline backlink
AND the backlinks within the body of the
article are follow or nofollow. You want at
least one to be follow, but preferable both.
● The consensus of opinion within the SEO
industry when it comes to guest blogging is
that contextual backlinks (those within the
main body of the article) are more valuable
than backlinks within the author byline. So
consider this when checking follow and
nofollow backlinks.
● When it comes to inserting contextual
backlinks to your own site, they have to be
editorially relevant (i.e. the content it links
to offers further reading on a subject). The
anchor text shouldn’t be stuffed full of
keywords, and only put one or two in per
article.
10
Guest Blogging for SEO

How to check if a publication uses follow or Step 2 - Press “CTRL+F” and a search bar will
nofollow backlinks? appear beneath the text box containing the HTML
code. Type in nofollow here:
In the next section we provide a list of websites that
accept guest blog submissions with follow backlinks.
But to check the backlink configuration of any
website that offers guest blogging, just follow these
steps.

Step 1 - Go onto the publication’s website using

Google Chrome, and find an article that’s been
authored by a guest contributor
then go into Developer Tools:

Step 3 - Press the up and down arrows on the side

of the search bar, to view all nofollow links on the
page. This is displayed like this, with the backlink
highlighted on the left hand side and the HTML code
shown on the right hand. (Note - A follow link does
not have the word “follow” in the HTML, as all links
are follow by default, which is why “nofollow” is
added to the code for all nofollow backlinks)

You should then see a screen like this:

11
THE BEST WEBSITES FOR
GUEST BLOGGING

12
The Best Websites for Guest Blogging
The below is a collection of websites that accept To learn how to pitch for a guest article submission,
guest posts across a range of industries, along with read our guide here.
the types of backlinks they offer and their DA
scores.

Website Author Follow Follow DA About the Website/Publication

byline? backlink backlinks Score (in their own words)
in author in article?
byline

Business 2 Community covers breaking

news and top trends in Social Media,
Business 2 Community Yes No Yes 85
Digital Marketing, Content Marketing,
Social Selling, Social Business and More.

Arguably the world's best business

magazine and a very busy news site for
CEOs, CFOs, senior executives,
CEO World Yes Yes Yes 60
business leaders, & high net-worth
individuals.

Quartz is a guide to the new global

Quartz Yes Yes Yes 90
economy for people excited by change.

Quartz at Work Yes Yes Yes 90 Same as above

Crunchbase is the leading platform for

professionals to discover innovative
Crunchbase Yes Yes Yes 90 companies, connect with the people
behind them, and pursue new
opportunities.

Forbes is a global media company,

focusing on business, investing,
Forbes Yes Yes No 95
technology, entrepreneurship,
leadership, and lifestyle.

HR Technologist is the world's leading

source for HR technology news,
HR Technologist Yes Yes Yes 49
research, product comparisons &
expert views.

13
The Best Websites for Guest Blogging

Website Author Follow Follow DA About the Website/Publication

byline? backlink backlinks Score (in their own words)
in author in article?
byline

Reporting on the business of

TechCrunch Yes Yes Yes 94 technology, startups, venture capital
funding, and Silicon Valley.

The Next Web is one of the world's

largest online publications that delivers
The Next Web Yes Yes No 92 an international perspective on the
latest news about Internet technology
and business.
VentureBeat is the leading source for
latest technology news. We give
Venture Beat Yes Yes Yes 92
context to help execs, entrepreneurs, &
tech enthusiasts make smart decisions.

150sec.com is the first community

150 Sec Yes Yes Yes 44 focused website featuring startup, tech
& events news in CEE.

Digital Trends is your premier source

for technology news and unbiased
Digital Trends Yes Yes No 91
expert product reviews of HDTVs,
laptops, smartphones and more.

Everything you need to know about

doing business on the Internet.
E Commerce Times No No Yes 66 Coverage includes tech business topics
including e-commerce, social media and
mobile.

Engadget is the original home for

technology news and reviews. Since its
founding in 2004, we've grown from an
exhaustive source for consumer tech
Engadget Yes Yes Yes 94
news to a global multimedia
organization covering the intersection
of technology, gaming and
entertainment.

14
The Best Websites for Guest Blogging

Website Author Follow Follow DA About the Website/Publication

byline? backlink backlinks Score (in their own words)
in author in article?
byline

Asia’s premier business and technology

publication. Our core objective is to
Enterprise Innovation Yes Yes Yes 61 provide business and technology
executives access to real-world
expertise in the...

Panning for gold: insights in the

healthcare data ocean. The healthcare
Healthcare business
No No Yes 51 industry has mass quantities of data.
technology
The challenge is turned it into sometime
useful.
Information Age supports CTOs and
technology leaders in managing the
Information Age Yes No Yes 73 business critical issues that they are
facing today, and in exploring and
understanding ...

Ideas, insights, information and

inspiration for entrepreneurs and small
Small Biz Daily No No Yes 58
business owners. Your guide to small
business startup and growth.

Advertising week is the premier

event/conference for marketing, brand,
Advertising Week Yes Yes Yes 64 advertising, and technology
professionals. Now New York, London,
Tokyo, and Mexico...

Fintech Futures is a digital publishing

platform for the worldwide fintech
Fintech Futures No No Yes 66
community, providing daily news,
in-depth analysis and content across...

InsideBIGDATA: Clear, Concise Insight

InsideBigData No No Yes 58
on Big Data Strategies.

15
The Best Websites for Guest Blogging

Website Author Follow Follow DA About the Website/Publication

byline? backlink backlinks Score (in their own words)
in author in article?
byline

IoT For All is dedicated to providing

high-quality and unbiased content ,
IoT For All No No Yes 50 resources, and news centered on the
Internet of Things and related
technologies.

Silicon Republic is the leading source

for technology, science and start-up
Silicon Republic No No Yes 75
news, information and resources for
people who are passionate about STEM.

Original and proudly opinionated

The Next Web Yes No No 92 perspectives on remarkable stories for
generation T.

The Sociable is a technology news blog

The Sociable Yes Yes No 67 that picks apart how technology
transforms society and vice versa.

Arguably the world’s best business

magazine and a very busy news site for
CEO World Yes Yes Yes 60 CEOs, CFOs, senior executives,
business leaders, & high net-worth
individuals.

Read more about Hacker noon. How

Hacker Noon Yes No Yes 84
hackers start their afternoons.

Mobile Marketing Magazine is an online

Mobile Marketing magazine for the mobile marketing
Yes No Yes 62
Magazine industry. Discover the latest tech news
and learn how to make mobile work.

16
The Best Websites for Guest Blogging

Website Author Follow Follow DA About the Website/Publication

byline? backlink backlinks Score (in their own words)
in author in article?
byline

Latest procedure and supply chain

Supply Management
Yes No No 59 news, opinion and analysis and jobs
Magazine
from Supply Management.

Total Retail is the go-to source for

Total Retail No No Yes 57 executives looking for the latest news
and analysis on the retail industry.

The best business and finance news in

80 words or less. Curated digest of
Born2Invest Yes Yes Yes 50 business and finance news from the
most reputable organizations around
the world.

BRINK news provides insights and data

BRINK No No Yes 53 from leading experts on global risk and
resilience.

We help senior marketers and business

ClickZ No No Yes 74 leaders navigate the technologies
transforming industries.

Popular destination for crypto

researchers - featuring blockchain
Cryptoslate Yes No Yes 54 news, coin rankings and a directory for
people, companies, products and
events.

DevOps.com has the largest collection

of original content related to DevOps
DevOps Yes Yes Yes 54
on the web and one of the top result for
DevOps-related search terms.

17
The Best Websites for Guest Blogging

Website Author Follow Follow DA About the Website/Publication

byline? backlink backlinks Score (in their own words)
in author in article?
byline

Expert news, reviews and videos of the

latest digital cameras, lenses,
Digital Photography
Yes No No 88 accessories, and phones. Get answers to
Review
your questions in our photography
forums.

e27 is Asia’s largest Tech media

platform. We cover the latest news on
E27 No No Yes 72
emerging and disruptive businesses
across the region.

Global Banking & Finance Review is a

Global Banking & leading Online and Print Magazine,
Yes No No 59
Finance Review which has evolved from the growing
need to have a more balanced...
HIT Consultant Media is an award
winning healthcare technology focused
HITconsultant No No Yes 60 digital media platform providing
insightful coverage of healthcare
innovation.

18
WINNING PRESS MENTIONS
WITH BACKLINKS

19
 Winning Press Mentions with Backlinks
Here’s one of the best ways to win press mentions,
which is a staple of all PR output.
If there’s breaking news in your industry, such as a
huge merger, a major piece of new legislation, or
even a big scandal, journalists will be all over it. But
journalists don’t want to report the same news as
everyone else. They’re always on the lookout for a
unique angle or original source.
You can provide journalists with a unique angle, by
offering to provide an expert comment or opinion.
After all, you know your own industry better than
most.
Option 1 - The proactive approach - jumping on news
when it happens
Step 1
This requires you to have media monitoring in place, to
keep track of what’s going on in your industry. Read our
guide to media monitoring to find out how to set this up
and the best free tools to use to do this.
Step 2
Once your media monitoring is in place, you also need
to have a list of the main journalists that report on your
·
And when a journalist uses you as a source in an
article, you’ve guessed it, you’ll usually get a
backlink. So it’s another great PR SEO win-win. Not
bad for a 10 minute email or phone call!
Below is a typical example of an expert comment
that we regularly win on behalf of our clients.
There are two ways you can go about this, which are
explained below. Combining both methods will
usually help you achieve the most results.
industry. Our guide to finding journalists and their
contact details talks you through how to do this.
Step 3
Your media monitoring will then alert you to any
breaking news within your industry. Whenever there is
a big piece of news that you feel you can provide an
expert comment or opinion on, you just need to reach
out to your list of journalists.
Read our guide to pitching to journalists for more
information on how to write the perfect pitch.
20
 Winning Press Mentions with Backlinks
Option 2 - The reactive approach - responding to
journalists requests
The other option is to sign up to platforms where
journalists are looking for expert sources. The market
leader in the PR world is HARO (Help a Reporter Out).
It’s free to use and super easy. Once you sign up you’re
sent three emails a day with a complete list of all the
stories that journalists are requesting sources for.
· winning earned media with backlinks.
You can then respond to any requests that match your
expertise. But be warned, the average request gets a lot
of responses from would be sources. So just focus on
requests where you can clearly demonstrate your
expertise and suitability.
SourceBottle is another platform that’s free to use.
While it’s smaller than HARO, it comes with the benefit
of being able to filter the requests you receive by
industry. Sign up to both and double your chances of
21
 HOW AND WHEN TO
USE PRESS RELEASES FOR
SEO

22
How and When to Use Press Releases for SEO
A lot of people can get confused when it comes to
the subject of press releases and SEO. You can get
an SEO benefit from press releases, but it’s the
message, not the medium, that’s crucial.
When a Press Release Won’t Provide any SEO
Benefit
A press release by itself won’t give you any SEO
benefit. Here’s why.
One of the ways you can send out a press release
is to put it onto a press release distribution service
(called a wire service in the PR biz). Anyone can
upload any press release release to these
platforms – some you need to pay for, while others
are free.
In the past, you could upload press releases to
these services with follow backlinks inserted in the
text. This inevitably resulted in the wide scale
misuse of these wire services. People would just
write press releases about anything, such as to
announce some new carpet that was laid in their
office, just to get backlinks.
So both Google and most wire services put a stop
to this. Reputable wire services set all backlinks to
nofollow by default. Meanwhile, Google doesn’t
place much value in backlinks from these sites.
When to Use Press Releases for SEO Benefit
A press release is just a medium to transmit a
message. It’s the message that’s the important
thing. If you’re announcing something that’s
actually newsworthy, then there’s a good chance
a journalist will write up your press release into
an article. And when it becomes an article
authored by a journalist, that article will most
probably contain a valuable backlink.
Some of the most effective announcements
communicated via press releases, that generate
media coverage include:
● A company update that has
significance to your industry – If you’re
announcing an update that will be of
interest to your industry, then there’s a
good chance the industry press will pick
this up. Read our guide to press releases
for more information on how to
determine a newsworthy announcement.
● Original research – Any research that
sheds new light on a topic, challenges
conventional wisdom or captures the
zeitgeist has a good chance of getting
picked up by journalists when sent out in
a press release. Publish the full findings
on your website and include plenty of
infographics to encourage backlinks in
articles.
● Data analysis – If you’re a business that
processes plenty of data, form interesting
narratives and insights from this, publish
the findings on your site, then send out a
press release with full details of your
study and findings.
For more information on how to write the
perfect press release, read our guide to press
releases.
23
How and When to Use Press Releases for SEO

Here’s a Great Example

Seniorcare.com commissioned a study into aging

in the US and published their findings on their
website. We then wrote up the findings in a press
release and sent this to relevant media outlets.

The page on their website with the published

findings has now received 133 backlinks,
following all the articles that were written about
the study’s findings.

The purpose of commissioning this study wasn’t to

win backlinks. It was to advance to the
organisations aims and objectives. But this is a
great example of PR and SEO working together, to
help further those objectives.

24
MAKING THE MOST
OF YOUR CONTENT

25
Making the Most of Your Content
By making the most of your content, we don’t
mean the outdated practice of content spinning,
where you slightly rewrite an article half a dozen
times. As I mentioned above, this is very outdated
SEO which could result in a nasty Google penalty.
Instead, you want to get the maximum amount of
value out of every piece of earned media you win.
Syndicate Guest Blogs on Your Own Site
A great way of maximizing the value of content
you’ve written is syndicating guest posts you’ve
authored onto your own site.
This is where you re-publish a complete
copy-and-paste of a guest blog you’ve written on
your own site, such as in a blog post.
Syndicating this content will provide a number of
indirect SEO benefits:
● Having lots of longform and engaging
content across your website will increase
average session times and average pages
per session. These are both important user
signals that Google uses to determine the
relevance of a website when returning
search results.
● Having lots of content that provides in
depth discussion on a certain topic
improves sitewide relevance, which help
rankings for target keywords over the long
term
Below is an example of a syndicated article on our
website.

Some people are wary about doing this, due to

issues around duplicate content, but as long as
you follow these guidelines, you’ll be fine:

● Check that the website which published

your guest post is okay with you doing this
● Place a rel=canonical tag on the page,
which points to the original article. This tells
Google that this is a copy of the original
version and avoids problems with duplicate
content
● Clearly state on the page that this is a
syndicated copy and state where the article
originally appeared

26
Making the Most of Your Content
Publish Rejected Guest Articles on Your Own
Site
Every now and again a website may accept your
guest post pitch, but will then reject it when you
send the final draft. This is obviously very
disappointing. But look at it this way: you’ve
written a great piece of longform content, so put it
up on your website as a blog post where it can
capture search and gain backlinks.
Boast About all your Great Media Coverage
The “as featured in” bar is the envy of every
day-one startup. If you’ve won media coverage in
top tier and respected publications in your
industry, boast about it on your homepage and all
other landing pages into your site.
This acts as an important trust signal to users,
which can lower your website’s bounce rate and
increase your conversion. Lower bounce rate and
average session duration are important user
signals, which are now fundamental to SEO.
Here’s an example of this on our website.
27
TURNING ORGANIC MENTIONS
INTO BACKLINKS

28
Turning Organic Mentions into Backlinks
As your business grows and your brand becomes
more widely known, you’ll start picking up organic
media mentions. This is where journalists or
bloggers mention your brand without you having
to do any PR activity.

Here’s an example of a typical organic media

mention of our brand.

A fundamental activity of PR is monitoring all
media mentions that a brand receives, to track
brand sentiments (or in plain English: keep on top
of what people are saying about you). But when it
comes to PR for SEO you want to track all these
mentions to ensure you gain as many backlinks as
possible.
When you gain organic media mentions, it’s kind of
pot luck whether or not the journalist or blogger
will think to insert a backlink to your site in the
article.
If they do – that’s great, you’ve earned a backlink
without having to lift a finger. That’s the SEO
equivalent of finding a $20 dollar bill when you’re
walking down the street.
If they don’t, send them a polite message asking if
they can insert a backlink using your brand name
as the anchor text. If an article mentions your
company, it’s editorially relevant and beneficial to
user experience to provide a link.
Journalists and bloggers are usually happy to do
this if you ask. But obviously be polite, and don’t
keep them chasing them if you get no reply.
Read our guide to media monitoring to find out
how to setup effective monitoring of your brand
mentions. And read our guide to finding
journalists’ contact details, so you know who to
contact.

29
Conclusion

Thank you for downloading and reading our PR & SEO Toolkit.

As you can see, PR and SEO have many crossovers. So by combining both of these marketing
disciplines into a coherent strategy, you can achieve more with less.

By using the advice in our toolkit, you can start immediately using PR to boost your website’s SEO.

And if you want to learn more about how to develop and executive your own PR strategy, download
our PR for Growth Playbook.

Our free 35 page guide teaches you everything you need to know to regularly win media coverage
and grow awareness and credibility of your crypto or blockchain product.

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