CHAPTER – IV

CONGLOMERATION OF SOCIAL NETWORKING SITES -

PERCENTAGE ANALYSIS

The advancements in the field of communication technology created a world with no

boundary or limitations. The immense powers of the internet, with the launch of Web 2.0 -
Social Networking Sites are redefining the field of communication. Social Networking has
occupied an important place in our lives which is obvious from our gestures of enquiring.
This chapter describes the analysis and interpretation of data collected from the respondents
to evaluate the impact of social networking sites reference to Tirupur city.

4.1 PERCENTAGE ANALYSIS

This section describes the percentage analysis of the feedbacks collected from the
respondents. Social networking websites provides opportunity to build social relations
with other people having similar interests. Therefore, the demographic factors in this
study are considered necessary.

AGE

Age is an important criterion to open an account in social networking sites. In this

study, four categories were considered ‘15-25 years’, ‘25-35 years’, ‘35-45 years’, and
‘Above 45 years’. The distribution pattern of respondents on the specified age group has
given below.

Table No. 4.1

Age of the Respondent

Age No. of Respondents Percent

15 - 25 years 99 24.75
25 - 35 years 190 47.50
35 - 45 years 77 19.25
Above 45 years 34 8.50
Total 400 100.00
Source: Primary Data

90
 Exhiibit No. 4.1.. Age of the Responden
nt

The table 4.1 reveals that 47.5 peer cent of thhe respondennts were in the
t age grouup
of 255-35 years, 24.75
2 per ceent of them were
w in the age group of
o 15-25 yeaars, 19.25 peer
cent of them werre in the age group of 35-45
3 years and 8.5 perr cent of thee respondentts
were in the age group
g of abov
ve 45 years.

Most (47..5%) of the respondents

r were in the age group of
o 25-35 yeaars. The resuult
show
ws that majorrity of the paarticipants arre in the midddle age grouup.

GEN
NDER

Equal im
mportance haas given forr both malee and femalle respondennts, since th
he
conceept of sociall networking
g is commonn for both gender
g groupps. The invoolvement an
nd
usagee pattern of social netwo
orking sites may be diffferent amongg gender. Thhe subsequennt
table describes th
he gender speecific distribbution patterrn of the resppondents.

Taable No.4.2

Gender of
o the Respoondent

Gender No. of
o Respondeents Perccent
Malee 200 50.000
Femaale 200 50.000
Totaal 400 100..00
Sourrce: Primary Data

91
 Exhibiit No.4.2. Gender
G of th
he Respondeent

The tablee No. 4.2 depicts that 50

5 per centt of the resppondents weere male an
nd
remaiining 50 perr cent of the respondents were femalee.

Male and
d female resspondents were
w given equal
e importtance in this study, thu
us
50 peer cent in eacch group.

EDU
UCATIONA
AL QUALIF
FICATION

The sociaal networkin

ng sites havee not insistedd about the educational qualificatioon
of itss users, wh
hereas the usage
u patternn appears different.
d Inn this study, educationaal
qualification hav
ve been cateegorised undder four grooups viz., ‘school level’, ‘diplom
ma
level’, ‘graduatee level’ and
d ‘post graaduate levell’. The table No.4.3 indicates th
he
distriibution pattern of the resspondents baased on the educational
e q
qualification .

Table No. 4.3

Educational Qualification of the

t Respond
dent

Ed
ducational Qualification
Q n Noo. of Respon
ndents Perrcent
School level 56 144.00
Diplooma holder 56 144.00
Graduuate 164 411.00
Post Graduate
G 124 311.00
Tottal 400 100.00
Sourcce: Primary Data
D

92
 Exhiibit No. 4.3. Education
nal Qualificaation of the Responden
nt

It has been observed that

t 41 per cent of the respondents were
w graduatees, 31 per cennt
of thhem were po
ost-graduatees and each 14 per cennt of the respondents were
w diplom
ma
holdeers and have school level education.

Most (41%
%) of the resspondents were
w graduatees. It is obviious that the graduate annd
post-graduate leevel particip
pants are more
m compaared to schhool and diploma leveel
educaation. Since,, number of educational
e institutions and awareneess towards education
e haas
been increased in
n a decade.

OCC
CUPATION
NAL STATU
US

The occu
upational gro
oup of particcipants has given equal importancee in the stud
dy
population. Sincee, the sociaal networking sites havee been accessed by diff
fferent peoplle
with different miindsets. The distributionn of the respondents based on the occcupation haas
exhibbited in the table 4.4.

93
 Taable No.4.4

Occu
upational Status of thee Responden
nt

Occupatiion No. off Responden

nts Perccent

Studeents 80 20.00

Homemakers 80 20.00

Emplloyees 80 20.00

Businnesspersons 80 20.00

Profeessionals 80 20.00

Total 400 100.00

Sourcce: Primary Data

D

E
Exhibit No.4
4.4. Occupaational Statu
us of the Respondent

In this stu
udy, occupaation is conssidered as thhe main point of interesst. Thereforee,
equall importancee is given for
f all categgories. Five categories were
w considdered such as
a
students, homemaakers, employ
yees, businessspersons annd professionnals. The maiin objective of
o
this study is to veerify the impaact of social networking sites
s based on
o the occupaation status of
o
particcipant in Tiru
upur.

94
MAR
RITAL STA
ATUS

Social nettworking sittes helps to build the soocial networkk based on their
t personaal
intereest. The purrpose and im
mpact of soccial networkking may be different am
mong maritaal
statuss group. In this study, three categoories were considered
c f evaluatioon, ‘married
for d’,
‘unm
married’ and ‘widow/divo
orced’. The table no.4.5 shows the distribution
d p
pattern of th
he
respoondents based on the marrital status.

Taable No.4.5

M
Marital Statu
us of the Reespondent

Marital Status
S No. of
o Respondeents Perccent
Married 245 61..25
Unmarried 149 37..25
Widoow/Divorced
d 6 1.50
Totall 400 1000.00
Sourcce: Primary Data
D

Exhibit No.4.5.
N Mariital Status of
o the Respoondent

The abovee table demo

onstrates thaat 61.25 per cent
c of the reespondents were
w marriedd,
37.255 per cent of
o the respon
ndents were unmarried and 1.5 perr cent of thee respondentts
were widow/divo
orced.

95
 Most (61.25%) of the respondennts were marrried. The frequency
f raatio illustratees
the nuumber of paarticipants in
nvolved in thhis study andd considerable volume of respondentts
in thee married an
nd unmarried
d groups.

NAT
TURE OF FA
AMILY

Nature off Family deepicts the livving style of

o the responndents. Thee joint familly
culturre is persisttently decreaasing year on
o year, duee to occupattion and soccio-economiic
condiition. The so
ocial networrking sites heelps to forgeet the distancce and keep connected to
t
each and everyon
ne in their neetwork. Therrefore, the naature of fam
mily observatiion facilitatees
to isoolate the diffferences. The
T subsequeent table reveals the diistribution pattern
p of th
he
respoondents based on the natu
ure of familyy.

Taable No.4.6

Natu
ure of Familly

N
Nature of Fa
amily No. of Respondents Perccent
Nucleear 227 56.775
Joint 173 43.225
Total 400 100..00
Sourcce: Primary Data
D

Exhibit No.4..6. Nature of

o Family

96
 The abov
ve table statees that 56.755 per cent of
o the responndents were living in th
he
nucleear family typ
pe and remain
ning 43.25 per cent of theem were livinng in the joinnt family typee.

More than
n half of the respondentss (56.75%) were
w living in
i the nucleaar family. Thhe
resultt is well-kn
nown fact no
ow, whereas in this stuudy as mucch as possibble data werre
colleccted from joint family members
m to evaluate
e the difference
d am
mong each group.
g

RESIIDENTIAL
L AREA

In generall, social netw

working sites can
c be accesssed anywheree using Internnet connectioon
througgh various modes,
m comp
puter, laptop, tablet and mobile
m phonees. The fact reveals that a
socio-economic co
ondition variees among of urban,
u semi-uurban and rurral. Hence, thhree categoriees
‘urbann’, ‘semi-urb
ban’ and ‘rrural’ were considered for
f evaluatioon. The subbsequent tablle
descriibes the distriibution patterrn of responddents based onn the residenttial area.

Taable No.4.7

Resiidential Areea

Residentiall Area No. of

o Respondeents Perccent
Urbann 168 42..00
Semii-Urban 141 35..25
Rurall 91 22..75
Totall 400 1000.00
Sourcce: Primary Data
D

E
Exhibit No.44.7. Residen
ntial Area

97
 It is evident from the above table that 42 per cent of the respondents were residing
at urban area, 35.25 per cent of them were residing at semi-urban area and 22.75 per cent
of the respondents were residing at rural area.

42 per cent of the respondents were residing at urban area. This distribution
pattern might be useful in assessing the impact of social networking sites. Since, urban
populations are using more gadgets and getting faster Internet connections compared to
other areas. Another important insight would be usage pattern.

FAMILY MONTHLY INCOME

The social networking sites can be used through Internet connection and its
accessibilities are mostly banned in the corporate environment, institutional environment.
Therefore, users can access social networking sites through their personal Internet packs.
Family monthly income is an important factor to decide upon the frequency of accessing
Internet. The table 4.8 shows the distribution pattern of respondents based on the family
monthly income.

Table No.4.8

Family Monthly Income

Family Monthly Income No. of Respondents Percent

Below 20,000 75 18.75

20,000 - 30,000 165 41.25

30,000 - 40,000 105 26.25

Above 40,000 55 13.75

Total 400 100.00

Source: Primary Data

98
 Exhib
bit No.4.8. Family
F Mon
nthly Incom
me

It is obseerved from the

t above taable that 41.25 per cent of the respoondents werre
havinng family mo
onthly incom
me of 20,0000 - 30,0000, 26.25 peer cent of thee respondentts
were having fam
mily monthly
y income of 30,000 - 40,0000, 18.75 perr cent of th
he
respoondents weree having fam
mily monthlyy income beelow 20,000 and 13.775 per cent of
o
the reespondents were
w having family montthly income above 40,,000.

41.25 per cent of the respondents

r were havingg family monnthly incom
me of 20,00
00
- 3
30,000. It iss observed from
f the ressultant table that the fam
mily monthly income of
o
respoondents is quite
q decent in this casse. Further, it does not reveal the adequacy of
o
incom
me, which may
m be inffluenced by number off members in the fam
mily, monthlly
expennses and rep
payment of debt.
d

SOU
URCE OF AW
WARENES
SS

Source of awarenesss towards social

s netwoorking sites is essentiaal for impacct
measurement studies. Thereffore, inclusioon of this facctor may revveal the signiificant sourcce
of sppreading thee social netw
working sitees. In this study,
s five factors
f weree consideredd,
‘Friennds’, ‘Relatiives’, ‘Neigh
hbours’, ‘M
Media’ and ‘S
Self’. The foollowing tabble shows th
he
distriibution pattern of the resspondents haaving awarenness about soocial networrking sites.

99
 Taable No.4.9

Source
S of Aw
wareness ab
bout the Soccial Network
king Sites

S
Source of Aw
wareness No. of Respond
dents Perrcent

Friennds 137 344.25

Relattives 51 122.75

Neighhbours 61 155.25

Mediia 94 233.50

Self 57 144.25

Totaal 400 1000.00

Sourcce: Primary Data

D

Exhibit No.4.9
N Sourcce of Awareeness about the Social Networking
N g Sites

It is obserrved from th
he resultant table
t that 344.25 per centt of the respondents werre
awaree of social networking
n s
sites throughh friends, 233.5 per centt of them aw
ware of sociaal
netwoorking sitess through media,
m 15.255 per cent of
o them aw
ware throughh neighbours,
14.255 per cent off them were aware
a througgh (self) own initiatives and 12.75 per
p cent of th
he
respoondents weree aware of so
ocial networkking sites thhrough relativves.

100
 34.25 perr cent of the respondents were awarre of social networking sites througgh
friendds. Many otther studies also confirm
med that frieends are influuencing souurce to spreaad
the soocial networrking sites to
o the level noow.

DEV
VICE TO AC
CCESS SOC
CIAL NETW
WORKING
G SITES

The accesssibility of social

s netwoorking sites is
i possible thhrough diffeerent devices.
Such devices aree included in
n this researcch for identiifying the most
m preferabble device foor
sociaal networking and four gadgets are considered for evaluattion such ass ‘Computerr’,
‘Lapttop’, ‘Smart Phone’, ‘Taablet Compuuter’. The subbsequent tabble shows thhe distributioon
patterrn of the resp
pondents based on the device
d used to access the social networking sites..

Tab
ble No.4.10

Devicce to Accesss Social Netw

working Sittes

Devices used No.. of Respond

dents Perrcent
Compputer 128 255.60
Laptoop 117 233.40
Smarrt Phone 227 455.40
Tableet Computerr 28 5
5.60
Totaal 500 1000.00
Sourcce: Primary Data
D

Exhibit No.4.1
10. Device to
t Access Soocial Networrking Sites

101
 The table 4.10 illustrates that 45.4 per cent of the respondents were accessing the social
networking sites through their smart phone, 25.6 per cent of the respondents were accessing
through computers, 23.4 per cent of them were accessing through laptop and 5.6 per cent of the
respondent were accessing the social networking sites through tablet computer.

45.4 per cent of the respondents were accessing the social networking sites
through their smart phone. Therefore, the scope for accessing social networking sites is
broader in this context.

TELECOM SERVICE PROVIDER

Internet is the backbone for accessing the social networking sites. Thus, selecting the
right telecom service provider avoid frustrations. In this study, seven telecom service
providers have considered, ‘Airtel’, ‘Aircel’, ‘BSNL’, ‘MTS’, ‘Reliance’, ‘Vodafone’ and
‘Idea’. The subsequent table shows the distribution pattern of the respondents based on their
preference towards telecom service provider for accessing the social networking sites.

Table No.4.11

Telecom Service Provider for Social Networking Sites

Telecom Service Provider No. of Respondents Percent

Airtel 154 31.43

Aircel 123 25.10

BSNL 100 20.41

MTS 27 5.51

Reliance 31 6.33

Vodafone 45 9.18

Idea 10 2.04

Total 490 100.00

Source: Primary Data

102
 Exhibit No.4.11.
N Tellecom Service Providerr for Social Networking
N g Sites

The abov
ve table show
ws the respoondents’ preeference tow
wards the telecom servicce
proviider for accessing the social
s netwoorking sites.. 31.43 per cent of thee respondentts
preferred Airtel network,
n 25..1 per cent of
o them prefferred Aircell network, 20.41
2 per cennt
of them preferred BSNL network, 9.18 per cent off them prefeerred Vodaffone networkk,
6.33 per cent of them preferrred Reliancee network, 5.51
5 per cennt of them prreferred MT
TS
netwoork and 2.04
4 per cent of
o the responndents prefeerred Idea network
n for accessing
a th
he
sociaal networking
g sites.

Most (31.43%) of th
he respondeents preferreed Airtel neetwork for accessing
a th
he
sociaal networking
g sites.

PLACE FOR AC
CCESSING
G SOCIAL NETWORK
N KING SITE
ES

The sociaal networkin

ng sites havee received ann equal criticism regard
ding good an
nd
bad for
f the society. This th
hought has induced
i to use
u the sociial networkiing sites in a
privaate and secu
ured environ
nment. Thetable o.4.112 shows thhe distributioon pattern of
o
respoondents towaards the most preferred place
p to use social
s netwoorking sites.

103
 Tab
ble No.4.12

Place for
f Accessin
ng Social Neetworking Sites
S

Place of Access
A No. of Respond
dents Percent

Home 240 522.29

Workkplace 154 333.55

Educational Institution 42 9
9.15

Net Centre
C 23 5
5.01

Totaal 459 1000.00

Sourcce: Primary Data

D

Exhiibit No.4.12
2. Place for Accessing Social
S Netw
working Sites

The abov
ve table dem
monstrates thaat 52.29 perr cent of the respondentss preferred to
t
use social
s netwo
orking sites at home, 33.55
3 per ceent of them
m preferred to
t use sociaal
netwoorking sites at workplaace, 9.15 peer cent of thhem preferreed to use at
a educationaal
instituution and 5.0
01 per cent them
t preferrred to use social networkking sites at net
n centre.

104
 More than half of the respondents (52.29%) preferred to use social networking
sites at home. The result reflects general assumption towards the preferred place for
accessing the social networking sites. Majority of workplaces are restricted the usage of
social networking sites, whereas it is capable of handling intrusions and malware threats.
The education institution and net centre’s security and privacy cannot be assured. As per the
common assumption, the home network seems secured and privacy. However in reality, the
home network failed to protect data many times. According to the accessibility, the home is
a perfect place.

PERIOD OF USING SOCIAL NETWORKING SITES

The period of using social networking sites shows the proficiency and familiarity
towards the social networking sites. In this research, four categories were considered,
‘Less than 1 year’, ‘1 – 3 years’, ‘3 – 5 years’ and ‘More than 5 years’. The social
networking sites are available for more than a decade, whereas its performances are estimated
for recent years. The subsequent table shows the distribution pattern of respondents based on
the duration of using social networking sites.

Table No. 4.13

Period of using Social Networking Sites

Period No. of Respondents Percent

Less than 1 year 56 14.00

1 – 3 years 161 40.25

3 – 5 years 132 33.00

More than 5 years 51 12.75

Total 400 100.00

Source: Primary Data

105
 Ex
xhibit No.4..13. Period of
o using Soccial Networking Sites

The table No.4.13 dep

picts that 400.25 per centt of the respoondents weree using sociaal
netwoorking sites for 1-3 yearrs, 33 per cennt of them were
w using soocial networrking sites foor
3-5 years,
y 14 perr cent of them
m were using social netw
working sitees for less than a year an
nd
12.755 per cent off them were using
u social networking sites for moore than 5 yeears.

Most (40.25%) of the respondentss were using social networking sites for 1-3 yearrs.
The result
r depictts that appro
oximately 733 per cent of
o the responndents weree using sociaal
netwoorking sites for 1 – 5 yeaars in the geographical loocation of thhis study.

TIME
E TO CON
NNECT WIT
TH SOCIAL
L NETWOR
RKING SIT
TES

In order to
t understand
d the responndents’ accesssibility patteern little deeeper, preferreed
time to connect with
w social neetworking sittes has been considered. In this case, six categoriees
were considered,, ‘Early Mo
orning’, ‘Moorning’, ‘Affternoon’, ‘E
Evening’ andd ‘Midnightt’.
The following taable shows the distribuution patternn of responddents based on the mosst
preferred time to connect witth social netw
working sitees.

106
 Tab
ble No.4.14

Time to Connect wiith Social Networking

N Sites

Preferred
d Time No. of Respond
dents Perccent
Earlyy morning 60 15.00
Mornning 47 11.75
Afterrnoon 52 13.00
Evenning 145 36.25
Nightt 83 20.75
Midnnight 13 3.25
Totaal 400 1000.00

Sourcce: Primary Data

D

Exhib
bit No.4.14. Time to Coonnect with
h Social Netw
working Sittes

The above table illusttrates that 36.25 per cennt of the resppondents preeferred to usse
the social networking sites in evening, 20.75 per cent
c of them
m preferred to use sociaal
netwoorking sites in night, 15
5 per cent off them preferrred to use social
s netwoorking sites in
i
early morning, 13 per cent of
o them prefeerred to use social networking sites in afternoonn.
Simillarly, 11.75 per cent off the responddents preferrred to use social networrking sites in
i
mornning and 3.25
5 per cent off them preferrred to use soocial networrking sites inn midnight.

107
 Maximum
m (36.25%) respondentss preferred to
t use the soocial networrking sites in
i
eveniing. The tim
me of acceessing social networkinng sites revveals the atttitude of th
he
respoondents. Thee resultant taable depicts that
t eveningg is an ideal time for acccessing sociaal
netwoorking sites irrespective of different occupation group.

FREQUENCY TO
T CONNE
ECT WITH
H SOCIAL NETWORK
N KING SITES
S

In connecction to the preceding

p caase, frequenccy of connecction to sociaal networkin
ng
sites has been considered. The subsequent table shows thee distributioon pattern of
o
respoondents based on the freq
quency of acccessing to thhe social nettworking sitees.

Tab
ble No.4.15

Frequency
y to connectt with Sociaal Networkin
ng Sites

Frequency No. of Respond

dents Percent
Manyy times a day
y 153 388.25
Oncee in a day 186 46.50
3 - 4 times a week 30 7.50
Oncee in a week 26 6.50
On deemand 5 1.25
Totaal 400 1000.00
Sourcce: Primary Data
D

Exhib
bit No.4.15. Frequencyy to connect Social Netw
working Sites

108
 The table 4.15 reveals that 46.5 per cent of the respondents were accessing the
social networking sites once in a day, 38.25 per cent of them were accessing many times
a day, 7.5 per cent of them were accessing 3 - 4 times a day. It is also observed that
6.5 per cent of them were accessing the social networking sites once in a week and
1.25 per cent of the respondents were accessing the social networking sites on demand.

Most (46.5%) of the respondents were accessing the social networking sites once
in a day. Similarly, 38.25 per cent of the respondents were accessing the social
networking sites many times in a day. This result reveals that almost 85 per cent of the
participants were accessing the social networking sites daily.

DURATION

Duration of using social networking sites is now essential to calculate its

importance. In order to alleviate the understanding the duration is bifurcated into
weekdays and weekends. Since, weekdays are generally occupied with productive cum
regular activities, whereas weekends have more leisure. The table 4.16 shows the
distribution pattern of respondents based on total time spent on weekdays and weekends
in the social networking sites.

Table No.4.16

Duration of Using Social Networking Sites

Duration of Using 1-2 2-3 3-4

< 1 hr > 4 hrs Total
SNS hrs hrs hrs

Weekdays 79 161 82 50 28 400

(19.75) (40.25) (20.50) (12.50) (7.00) (100.00)

Weekends 40 75 67 81 137 400

(10.00) (18.75) (16.75) (20.25) (34.25) (100.00)

Source: Primary Data

109
 Exh
hibit No.4.16
6. Duration
n of Using Social
S Netwoorking Sitess

The abovee table illustraates the respoondents’ timee spending paattern on sociial networkinng
sites among week
kdays and weekend.
w Thee weekdays result
r states that 40.25 per
p cent of thhe
respoondents weree spending 1--2 hours on social
s networrking sites, 20.5
2 per cent of them werre
spendding 2-3 hour
urs, 19.75 perr cent of them
m were spending less thaan 1 hour, 122.5 per cent of
o
them were spending 3-4 hourrs and 7 per cent of the respondents
r were spendiing more thaan
4 houurs on sociall networking
g sites. Simillarly, weekend result staates that 34.225 per cent of
o
the reespondents were
w spendin
ng more thann 4 hours, 20.25
2 per cennt of them were
w spendin
ng
3-4 hours,
h 18.75
5 per cent of
o them weere spendingg 1-2 hourss, 16.75 perr cent of th
he
respoondents weree spending 2-3
2 hours annd 10 per ceent of the resspondents were
w spendin
ng
less than
t 1 hour on
o the sociall networkingg sites.

Most (40..25%) of thee respondents were spendding 1 - 2 hoours on sociaal networkin

ng
sites in the weekd
days whereaas 34.25 per cent of the respondents
r were spendiing more thaan
4 houurs on social networking
g sites in the weekend.

TYPE
E OF PERS
SONAL INF
FORMATIO
ON

The follow
wing table shows the disstribution paattern of the respondentss based on th
he
type of
o personal information
i given in thee social netw
working sites.

110
 Tab
ble No.4.17

Personal details
d used in the Sociaal Networkin
ng Sites

Personal details used

d No. of Reespondents P
Percent

Real 2
246 61.50

Fake 154 38.50

Total
T 4
400 100.00

Sourcce: Primary Data

D

Exhibit No.4.17.
N Peersonal detaails used in the
t Social Networking
N Sites

The table 4.17 states that

t 61.5 perr cent of the respondentss were using real personaal
detaills in the sociial networkin
ng sites, wheereas remainning 38.5 perr cent of them were usinng
fake personal
p dettails in the so
ocial networrking sites.

More than
n half of thee respondentts (61.5%) were
w using reeal personal details in th
he
sociaal networking
g sites. It iss observed from
fr the resuultant table that 38.5 peer cent of th
he
respoondents weree using sociaal networkinng sites withh fake detailss. The ratio of fake userrs
seem
ms high in this region.

111
REA
ASON FOR FAKE DET
TAILS GIV
VEN

In order to
t know the reason for fake
f details given in thee social netw
working sites,
four factors
f weree identified as
a main reasons such as ‘Fear of seccurity and prrivacy’, ‘Feaar
of miisusing personal inform
mation’, ‘Unw
willingness to
t disclose the
t identity’ and ‘For th
he
sake of fun’. Th
he following
g table show
ws the distribbution patteern of the reespondents in
i
proviiding reasons for fake deetails in the social
s netwoorking sites.

Tab
ble No.4.18

Reaso
on for Fakee Details givven in the SN
NS

Reeasons No. of Respondent

R P
Percent
Fear of security and
a Privacy 3
35 22.73
Fear of misusing personal infformation 7
75 48.70
Unwiillingness to disclose thee identity 2
26 16.88
For thhe sake of fu
un 18 11.69
Total
T 1
154 1
100.00

Sourcce: Primary Data

D

Exh
hibit No.4.1
18. Reason for Fake Deetails given in the SNS

112
 The above tables demonstrates that 48.7 per cent of the respondents have given
fake information to social networking sites for fear of misusing the personal information,
22.73 per cent of them have given fake information for fear of security & privacy.
Similarly, 16.88 per cent of the respondents have given fake information to social
networking sites for unwillingness to disclose the identity and 11.69 per cent of them
have given fake information to social networking sites for the sake of fun.

Most (48.7%) of the respondents have given fake details to social networking
sites for the fear of misusing personal information. It is clear from the resultant table that
among the respondents given fake details, 88 per cent of them were reacted for fear factor
and only 11.69 per cent of them were given fake details for fun. The ratio of fear factor
seems high in this region and it can be liquidated through frequent awareness, goodness
programmes.

NUMBER OF FOLLOWERS TO THE USER

The popularity and goodness in social networking is generally measured through

number of followers to the user. Based on the socio-economic context of the respondents,
the number of followers group is classified into four categories, ‘Less than 10 followers’,
10 - 50 followers’, 50 - 100 followers’ and ‘More than 100 followers’. The table 4.19
shows the distribution pattern of the respondents based on the number of followers to the
user.

Table No.4.19

Number of Followers to the User

No. of Followers No. of Respondent Percent

Less than 10 followers 68 17.00
10 – 50 followers 137 34.25
50- 100 followers 104 26.00
More than 100 followers 91 22.75
Total 400 100.00
Source: Primary Data

113
 Exhibit No
o.4.19. Num
mber of Folllowers to th
he User

The abov
ve table rev
veals that 34.25
3 per ceent of the respondentss have 10-5
50
follow
wers, 26 perr cent of them
m have 50-1100 followerrs, 22.75 perr cent of theem have morre
than 100 followerrs and 17 peer cent of thee respondents have less than
t 10 folloowers.

Most (34..25%) respo

ondents havee 10 - 50 folllowers. As estimated, thhe number of
o
follow
wers to a reespondent is comparativvely lesser inn this regionn. The resullt reveals thaat
only 22.75 per cent of thee respondennts have moore than 1000 followerss. The sociaal
netwoorking sitess are generally used for
f many ddifferent purrposes such as businesss
prom
motions, know
wledge sharring and sharing the happpiest momeents, which can enhancees
the nuumber of folllowers.

DUR
RATION OF
F CHANGE
E OR UPDA
ATING THE
E STATUS

Frequency
y of updatin
ng the status informationn in social networking
n s
sites is one of
o
the atttractive elem
ments. This activity creaates attractioon among thhe list of connnected users.
The subsequent
s t
table shows the
t distributtion pattern of
o respondennts towards the
t frequenccy
of uppdating their status in Soccial Networkking Sites.

114
 Tab
ble No.4.20

Duratiion of Chan
nge or Updaating the Staatus

Duratio
on No. of Respond
dent Percent

Dailyy 89 22.25

Weekkly 130 32.50

Montthly 73 18.25

Rarelly 108 27.00

Totall 400 1000.00

Sourcce: Primary Data

D

Exh
hibit No.4.200. Updatingg the Statuss

The abovee table elabo

orates that 322.50 per centt of the respoondents updaate their statuus
weekkly, 27 per ceent of them updates
u theirr status rarelyy, 22.25 per cent of them
m change theeir
statuss daily and 18
8.25 per centt of the respoondents changge their statuus monthly.

32.50 per cent of the reespondents uppdate their staatus weekly. It is noticed from
f the stud
dy
resultt that daily status
s updatin
ng attitude inn social netw
working is coomparativelyy lesser in th
his

115
region. The result also reveals that 27 per cent of the respondents were rarely updating their
status, which indicates their level of involvement and passion with social networking.

USAGE OF SELECTED SOCIAL NETWORKING SITES

There are different variants of social networking sites are available in market.
Each one is built with certain unique features and it classifies the users. In this study, six
social networking sites have considered for evaluation, ‘YouTube’, ‘Facebook’, ‘Twitter’,
‘LinkedIn’, ‘Pinterest’ and ‘Instagram’. The following table shows the distribution pattern of
respondents towards their usage of selected social networking sites.

Table No. 4.21

Usage of Selected Social Networking Sites

Social Networking Sites Yes No Total

299 101 400

You Tube
(74.75) (25.25) (100.00)

337 63 400
Facebook
(84.25) (15.75) (100.00)

161 239 400

Twitter
(40.25) (59.75) (100.00)

157 243 400

LinkedIn
(39.25) (60.75) (100.00)

180 220 400

Pinterest
(45.00) (55.00) (100.00)

107 293 400

Instagram
(26.75) (73.25) (100.00)
Source: Computed Figures in parenthesis indicate percentage

116
 Exh
hibit No.4.2
21. Usage off Selected Soocial Networking Sites

The resullt states thaat 74.75 perr cent of thhe respondennts were reggularly usinng
YouT
Tube and 84.2
25 per cent of
o them were regularly usiing Facebookk. Similarly, 59.75
5 per cennt
of theem were nott using Twittter regularlyy, 60.75 per cent
c of them
m were not ussing LinkedIIn
regullarly, 55 perr cent of theem were nott using Pinteerest regularrly and 73.25 per cent of
o
them were not ussing Instagraam regularly..

Majority of
o the respon
ndents were using
u YouTuube and Faceebook regulaarly. The otheer
sociaal networking
g sites usagee pattern deppicts their leevel of intereest towards the
t respectiv
ve
websites.

FREQUENCY OF CONTACTING
G THE SELECTE
ED PERSO
ONALITIE
ES
ROUGH SNS
THR

Every meember in th
he social neetworking is connectedd to variouss people an
nd
groupps. In generaal, the users are frequenttly contactinng certain perrsonalities. Hence,
H in thiis
reseaarch four diffferent perso
onalities were consideredd for evaluaation, ‘Familly’, ‘Friends’,
‘Relaatives’ and ‘O
Others’. Thee table 4.22 reveals the frequency
f off contacting the specifieed
persoonalities by the
t respondeents through social netwoorking sites.

117
 Tab
ble No.4.22

Frequ
uency of Con
ntacting thee Selected Personalities
P s through SN
NS

P
Personalities
s N
Never Rarely Offten Total
49 226 1225 400
Famiily
(12.25) (56.50) (31.25) (100.00)
43 104 2553 400
Friennds
(10.75) (26.00) (63.25) (100.00)
95 204 1001 400
Relattives
(2
23.75) (51.00) (25.25) (100.00)
230 130 440 400
Otherrs
(5
57.50) (32.50) (100.00) (100.00)
Sourcce: Computeed Figures in
n parenthesiss indicate percentage

Exhibit No.4.22. Frrequency off Contactingg the Selecteed Personallities

It is obserrved from th
he resultant table that 56.5 per centt of the respondents werre
rarelyy contacting
g their familly members, 63.25 per cent of thee respondentts were ofteen
contaacting their friends, 51 per cent of
o the respoondents weree rarely conntacting their
relatiives and 57.5
5 per cent of the responndents were never
n contaccting others (Neighbours,
colleaagues etc.,) through
t sociial networkinng sites.

63.25 perr cent of th

he respondennts were oft
ften contactiing their friends througgh
sociaal networkinng sites. In the
t similar fashion,
f the respondentts were rarely contactinng
118
their family members and relatives through social networking sites. The result also
depicts that nearly 51 per cent - 56 per cent of the respondents were rarely contacting
their relatives and family members over this network.

THE REASON FOR USING SOCIAL NETWORKING SITES

The reason for using SNS might have different opinion for different people.
Therefore to extract the main reason, ten options have considered in this study, ‘To stay
in touch with friends’, ‘To update news and current events’, ‘To fill up spare time’, ‘To
entertain with the content shared by others’, ‘To share opinion’, ‘To share photos or
videos with others’, ‘ riends are on it’, ‘Networking with people’, ‘To meet new people’
and ‘To share daily life ’. The following table depicts the distribution
pattern of the respondents towards their preference about reason for using social networking
sites.
Table No.4.23

Reason for Using the Social Networking Sites

REASONS R1 R2 R3 R4 R5 R6 R7 R8 R9 R10
50 39 32 37 44 28 36 41 49 44
To stay in touch with friends
(12.5) (9.8) (8.0) (9.3) (11.0) (7.0) (9.0) (10.3) (12.3) (11.0)
32 31 41 47 56 36 42 43 37 35
To update news and current events
(8.0) (7.8) (10.3) (11.8) (14.0) (9.0) (10.5) (10.8) (9.3) (8.8)
71 72 69 44 41 26 28 29 11 9
To fill up spare time
(17.8) (18.0) (17.3) (11.0) (10.3) (6.5) (7.0) (7.3) (2.8) (2.3)
31 39 59 48 46 68 43 28 17 21
To entertain with the content
(7.8) (9.8) (14.8) (12.0) (11.5) (17.0) (10.8) (7.0) (4.3) (5.3)
30 28 37 27 42 53 49 47 41 46
To share opinion
(7.5) (7.0) (9.3) (6.8) (10.5) (13.3) (12.3) (11.8) (10.3) (11.5)
89 55 37 39 23 38 18 36 40 25
To share photos or videos with others
(22.3) (13.8) (9.3) (9.8) (5.8) (9.5) (4.5) (9.0) (10.0) (6.3)
45 29 30 32 48 40 61 26 41 48
Friends are on it
(11.3) (7.3) (7.5)% (8.0) (12.0) (10.0) (15.3) (6.5) (10.3) (12.0)
23 32 25 39 27 21 40 64 66 63
Networking with people
(5.8) (8.0) (6.3) (9.8) (6.8) (5.3) (10.0) (16.0) (16.5) (15.8)
19 33 40 51 41 53 38 43 45 37
To meet new people
(4.8) (8.3) (10.0) (12.8) (10.3) (13.3) (9.5) (10.8) (11.3) (9.3)
10 42 30 36 32 37 45 43 53 72
To share daily life
(2.5) (10.5) (7.5) (9.0) (8.0) (9.3) (11.3) (10.8) (13.3) (18.0)

Source: Computed Figures in parenthesis indicate percentage

It is observed from the resultant table that 12.5 per cent of the respondents were
assigned rank-1 to stay in touch with their friends, similarly 14 per cent of the respondents
were assigned rank-5 to update news & current events, 18 per cent of them were assigned

119
rank-2 to fill up their spare time, 14.8 per cent of them were assigned rank-3 to entertain with
the content shared by others, 3.3 per cent of the respondents were assigned rank-6 to share
their opinion, 22.3 per cent of them were assigned rank-1 to share photos or videos with
others, 16.5 per cent of them were assigned rank-9 to networking with others, 13.3 per cent of
them were assigned rank-6 to meet new people and 18% of the respondents were
assigned rank-10 to share their daily life to others.
Majority of the respondents were preferred social networking sites to share their
photos and videos to others. Further reasons for using social networking sites are to fill
up spare time and to stay in touch with their friends. The primary reason for using social
networking sites might vary based on the geographical area. Hence, this finding confirms
only the reason influenced in the study area.
CHANGES AFTER USING SOCIAL NETWORKING SITES
Certain level of involvement over an activity may induce some changes in the
personal life. As of now, the social networking sites are widely adopted concept in a day-
to-day life. Thus, assessing the changes influenced by social networking is meaningful in
this stage and subsequent table depicts the distribution pattern of the same.
Table No.4.24
Changes after using Social Networking Sites

Particulars Yes No Total

286 114 400
Face to face contact
(71.50) (28.50) (100.00)
257 143 400
Personal contact
(64.25) (35.75) (100.00)
257 143 400
Telephone contact
(64.25) (35.75) (100.00)
242 158 400
Watching television
(60.50) (39.50) (100.00)
237 163 400
Reading newspaper/ magazines
(59.25) (40.75) (100.00)
176 224 400
Academic
(44.00) (56.00) (100.00)
252 148 400
Personal and official work
(63.00) (37.00) (100.00)
237 163 400
Skill development
(59.25) (40.75) (100.00)
Source: Computed Figures in parenthesis indicate percentage
120
 Exhiibit No.4.23.. Changes after
a using Social
S Netw
working Sitees

The table 4.24 depictss the changees perceived by the respoondents after using sociaal
netwoorking sites. The resultt states that the responddents were agreed
a withh face to facce
contaact (71.5%), personal contact (644.25%), teleephone conttact (64.25%
%), watchin
ng
televiision (60.50
0%), reading
g newspaperr/magazines (59.25%), personal
p & official worrk
(63%
%) and skill development
d t (59.25%) have
h influennced certain level of chaanges in their
persoonal life. Thee resultant taable depicts as 56 per ceent of the respondents coonfirmed thaat
sociaal networking
g sites have not given anny change inn the academ
mic perspectivve.

Majority of the resp

pondents coonfirmed ass the sociall networkinng sites hav
ve
influeenced certain level of changes
c on face
f to face contact, perrsonal contaact, telephon
ne
contaact, watching
g television, reading neewspaper/ magazines,
m p
personal & official worrk
and skill
s develop
pment.

ATTITUDE TO
OWARDS SN
NS

The respo
ondents’ atttitude towarrds social networking
n seems impoortant in thiis
scenaario. There are about sixteen
s factoors considerred in this research to measure th
he
respoondents’ attittude. The fo
ollowing tabble shows thhe distributioon pattern off respondentts
towarrds changes in the attitud
de through usage
u of sociial networkinng sites.

121
 Table No.4.25

Level of Agreeability towards Respondents’ Attitude on SNS

Attitude SA A N DA SDA Total

252 130 15 3 0 400
Enjoy using SNS
(63.0) (32.5) (3.8) (0.8) (0.0) (100.0)
75 253 69 3 0 400
Find SNS easy to use
(18.8) (63.3) (17.3) (0.8) (0.0) (100.0)
SNS is a valuable Social 109 127 140 20 4 400
Networking service (27.3) (31.8) (35.0) (5.0) (1.0) (100.0)
When using SNS time appears to 95 156 60 69 20 400
go very quickly (23.8) (39.0) (15.0) (17.3) (5.0) (100.0)
Able to block out other 210 115 60 13 2 400
distractions while using SNS (52.5) (28.8) (15.0) (3.3) (0.5) (100.0)
Have fun while interacting with 73 246 67 12 2 400
SNS (18.3) (61.5) (16.8) (3.0) (0.5) (100.0)
72 119 162 43 4 400
Control over interaction with SNS
(18.0) (29.8) (40.5) (10.8) (1.0) (100.0)
76 128 109 69 18 400
Using SNS arouses imagination
(19.0) (32.0) (27.3) (17.3) (4.5) (100.0)
SNS can be adopted to meet a 127 111 88 29 45 400
variety of needs (31.8) (27.8) (22.0) (7.3) (11.3) (100.0)
The user interface of SNS has a 100 154 99 36 11 400
well - organized appearance (25.0) (38.5) (24.8) (9.0) (2.8) (100.0)
104 155 92 46 3 400
SNS is trustworthy
(26.0) (38.8) (23.0) (11.5) (0.8) (100.0)
The information provided by SNS 112 138 98 36 16 400
is accurate and up-to-date (28.0) (34.5) (24.5) (9.0) (4.0) (100.0)
Helps to connect with others 104 148 101 44 3 400
instantaneously (26.0) (37.0) (25.3) (11.0) (0.8) (100.0)
91 136 97 55 21 400
Enhances personal effectiveness
(22.8) (34.0) (24.3) (13.8) (5.3) (100.0)
To keep in touch with other old 117 142 76 29 36 400
friends (29.3) (35.5) (19.0) (7.3) (9.0) (100.0)
115 140 83 29 33 400
To meet new people everyday
(28.8) (35.0) (20.8) (7.3) (8.3) (100.0)
Overall (28.6) (37.5) (22.1) (8.4) (3.4) (100.0)

Source: Computed Figures in parenthesis indicate percentage

122
 The above table illustrates the distribution pattern of agreeability towards
respondents’ attitude about social networking sites. It is observed from the resultant table
that 63 per cent of the respondents were strongly agreed with ‘Enjoy using SNS’,
63.3 per cent of them were agreed with ‘Find SNS easy to use’, 35 per cent of them were
neutrally agreed with ‘SNS is a valuable social networking service’, 39 per cent of the
respondents were agreed with ‘When using SNS time appears to go very quickly’,
52.5 per cent of them were strongly agreed with ‘Able to block out other distractions
while using SNS’. Similarly, 61.5 per cent of the respondents were agreed with ‘Have fun
while interacting with SNS’, 40.5 per cent of them were neutrally agreed with ‘Control
over interaction with SNS’, 32 per cent of the respondents were agreed with ‘Using SNS
arouses my imagination’, 31.8 per cent of them were strongly agreed with ‘SNS can be
adopted to meet a variety of needs’, 38.5 per cent of the respondents were agreed with
‘The user interface of SNS has a well organized appearance’, 38.8 per cent of them were
agreed with ‘SNS is trustworthy’, 34.5 per cent of them were agreed with ‘The information
provided by SNS is accurate and up-to-date’, 37 per cent of them were agreed with ‘SNS
helps to connect with others instantaneously’. Further, 34 per cent of the respondents
were agreed with ‘Enhances personal effectiveness’, 35.5 per cent of them were agreed
with ‘To keep in touch with other old friends’ and 35 per cent of the respondents were
agreed with ‘To meet new people everyday’.

The results states that majority of the factors were agreed by the respondents
towards the attitude about social networking sites. The overall observation states that
attitude factors have obtained 37.5 per cent agreeability.

IMPORTANCE OF USING SOCIAL NETWORKING SITES

The subsequent table shows the distribution pattern of respondents’ preference

towards the importance of using Social Networking Sites.

123
 Table No.26

Importance of using Social Networking Sites

Factors Rank-1 Rank-2 Rank-3 Rank-4 Rank-5 Total

76 73 79 83 89 400
Social Interaction
(19.00) (18.25) (19.75) (20.75) (22.25) (100.00)

47 58 80 121 94 400
Companionship
(11.75) (14.50) (20.00) (30.25) (23.50) (100.00)

117 106 75 50 52 400

Communication
(29.25) (26.50) (18.75) (12.50) (13.00) (100.00)

60 105 64 92 79 400
Education
(15.00) (26.25) (16.00) (23.00) (19.75) (100.00)

104 72 100 47 77 400

Entertainment
(26.00) (18.00) (25.00) (11.75) (19.25) (100.00)

Source: Computed Figures in parenthesis indicate percentage

The table 4.26 states that 22.5 per cent of the respondents have given rank - 5 for
importance of SNS on social interaction, 30.25 per cent of the respondents have given
rank - 4 for importance of SNS on companionship, 29.25 per cent of the respondents have
given rank - 1 for importance of SNS on communication, 26.25 per cent of the
respondents have given rank - 2 for importance of SNS on education, 26 per cent of them
have given rank - 1 for importance of SNS on entertainment.

Key finding states that the importance of social networking sites has given
rank - 1 for communication and entertainment.

RISKS INVOLVED IN USING SOCIAL NETWORKING SITES

It is obvious that the social networking sites have received equal criticism
regarding goodness and badness for the society. The following table illustrates the
frequency distribution of respondents towards the level of risks in the social networking
sites among the list of factors considered in this research.

124
 Table No.4.27

Agreeability level on risks involved in using Social Networking Sites

Risk SA A N DA SDA Total

There is a chance to abuse 230 137 21 9 3 400
personal information (57.5) (34.3) (5.3) (2.3) (0.8) (100.0)
73 237 82 8 0 400
It paves way to gossip
(18.3) (59.3) (20.5) (2.0) (0.0) (100.0)
Account provider may
126 126 130 17 1 400
sometimes share the personal
(31.5) (31.5) (32.5) (4.3) (0.3) (100.0)
information with other websites
Personal secrets can be easily 103 153 90 46 8 400
leaked out (25.8) (38.3) (22.5) (11.5) (2.0) (100.0)
Receivers lot of invitation to add 100 143 97 31 29 400
an unknown person as a friend (25.0) (35.8) (24.3) (7.8) (7.3) (100.0)
Unfamiliar of privacy settings
110 147 93 39 11 400
may lead to chance of
(27.5) (36.8) (23.3) (9.8) (2.8) (100.0)
mishandling the page
Posted information can be
116 151 86 38 9 400
misused or misunderstood by
(29.0) (37.8) (21.5) (9.5) (2.3) (100.0)
others in future
Frequent chat with strangers may 110 146 104 30 10 400
lead to unwanted problems (27.5) (36.5) (26.0) (7.5) (2.5) (100.0)
Means for spread of unwanted 87 189 72 39 13 400
issues (21.8) (47.3) (18.0) (9.8) (3.3) (100.0)
It embraces persons attitude / 96 134 95 45 30 400
activity (24.0) (33.5) (23.8) (11.3) (7.5) (100.0)
Overall (28.8) (39.1) (21.8) (7.6)% (2.9) (100.0)
Source: Computed Figures in parenthesis indicate percentage

The table 4.27 demonstrate the level of agreeability towards the risks involved in
social networking sites. It is observed from the resultant table that 57.5 per cent of the
respondents were strongly agreed with ‘There is chance to abuse personal information’,
59.3 per cent of the respondents agreed with ‘It paves way to gossip’, 32.5 per cent of the
respondents neutrally agreed with ‘’Account provider may sometimes share the personal
information with other websites’, 38.3 per cent of the respondents agreed with ‘Personal
secrets can be easily leaked out’, 35.8 per cent of them agreed with ‘Receives lot of
invitation to add an unknown person as a friend’. 36.8 per cent of the respondents agreed
with ‘Unfamiliar of privacy settings may lead to chance of mishandling the page’,
37.8 per cent of the respondents agreed with ‘Posted information can be misused or

125
misunderstood by others in future’, 36.5 per cent of the respondents agreed with
‘Frequent chat with strangers may lead to unwanted problems’, 47.3 per cent of the
respondents agreed with ‘Means for spread of unwanted issues’, 33.5 per cent of them
agreed with ‘It embraces persons attitude / activity’.

It is evident that most (39.1%) of the respondents were agreed the risks involved
while using the social networking sites. Among the list of factors considered for this
research, majority of the respondents strongly agreed with chances of abusing personal
information through social networking sites are more.

BENEFITS OF USING SNS

The subsequent table shows the distribution pattern of the respondents’

agreeability towards the benefits of using social networking sites.

Table No. 4.28

Level of Agreeability towards the Benefits of using SNS

Benefits SA A N DA SDA Total

Convenient than face to 264 92 33 7 4 400
face interaction (66.0) (23.0) (8.3) (1.8) (1.0) (100.0)
56 217 115 11 1 400
Enduring relationship
(14.0) (54.3) (28.8) (2.8) (0.3) (100.0)
92 128 143 34 3 400
Free business promotion
(23.0) (32.0) (35.8) (8.5) (0.8) (100.0)
91 143 78 68 20 400
Build credibility
(22.8) (35.8) (19.5) (17.0) (5.0) (100.0)
Alleviation of 114 110 105 34 37 400
communication (28.5) (27.5) (26.3) (8.5) (9.3) (100.0)
Staying with current 235 104 52 6 3 400
trends, issues & resources (58.8) (26.0) (13.0) (1.5) (0.8) (100.0)
Provisioning of 64 206 112 15 3 400
multicultural interactions (16.0) (51.5) (28.0) (3.8) (0.8) (100.0)
Learning to speak the 110 132 124 31 3 400
language of technology (27.5) (33.0) (31.0) (7.8) (0.8) (100.0)
Gives information rather 102 124 85 68 21 400
than any other media (25.5) (31.0) (21.3) (17.0) (5.3) (100.0)
Overall (31.3) (34.9) (23.5) (7.6) (2.6) (100.0)
Source: Computed Figures in parenthesis indicate percentage

126
 It is observed from the resultant table that 66 per cent of the respondents strongly
agreed with ‘SNS is convenient than face to face interaction’, 54.3 per cent of them
agreed with ‘SNS enduring the relationship’, 35.8 per cent of the respondents neutrally
agreed with ‘SNS provides opportunity for free business promotions’. 35.8 per cent of the
respondents agreed with ‘SNS helps to build credibility’, 28.5 per cent of them strongly
agreed with ‘SNS alleviating the communication tasks’, 58.8 per cent of the respondents
strongly agreed with ‘SNS help to stay with current trends, issues & resources’, 51.5 per cent
of the respondents agreed with ‘SNS offers the provisioning of multicultural interactions’,
33 per cent of them agreed with ‘SNS helps to learn the language’ and 31 per cent of
them agreed with ‘SNS gives more information than any other media’.

It is observed that most (34.9%) of the respondents were agreed with the benefits
of using social networking sites considered in this study. Among the list, ‘SNS is
convenient than face to face interaction’, ‘SNS alleviating the communication tasks’, and
‘SNS helps to stay connected with current trends, issues and resources’ are strongly
agreed as the benefits of using social networking sites.

PROBLEMS OF USING SNS

The preceding section deals with benefits of using social networking sites,
whereas the following table depicts the respondents’ opinion towards problems of using
social networking sites.

127
 Table No.4.29

Level of Agreeability towards Problems of using SNS

Problems SA A N DA SDA Total

238 115 34 7 6 400
Internet fraud
(59.50) (28.75) (8.50) (1.75) (1.50) (100.00)
72 246 74 7 1 400
Privacy concern
(18.00) (61.50) (18.50) (1.75) (0.25) (100.00)
General 100 102 177 19 2 400
dissatisfaction (25.00) (25.50) (44.25) (4.75) (0.50) (100.00)
93 124 102 77 4 400
Negative aspects
(23.25) (31.00) (25.50) (19.25) (1.00) (100.00)
Feeling of getting 106 140 89 32 33 400
addiction (26.50) (35.00) (22.25) (8.00) (8.25) (100.00)
128 128 98 38 8 400
Risk of security
(32.00) (32.00) (24.50) (9.50) (2.00) (100.00)
Fear of misusing 119 129 107 32 13 400
personal information (29.75) (32.25) (26.75) (8.00) (3.25) (100.00)
Scams and 102 159 93 35 11 400
harassment (25.50) (39.75) (23.25) (8.75) (2.75) (100.00)
Overwhelming 95 126 126 41 12 400
information (23.75) (31.50) (31.50) (10.25) (3.00) (100.00)
114 118 99 47 22 400
Laziness
(28.50) (29.50) (24.75) (11.75) (5.50) (100.00)
119 127 89 48 17 400
Distraction in work
(29.75) (31.75) (22.25) (12.00) (4.25) (100.00)
130 103 102 47 18 400
Abuse of passwords
(32.50) (25.75) (25.50) (11.75) (4.50) (100.00)
103 135 89 46 27 400
Hacking of accounts
(25.75) (33.75) (22.25) (11.50) (6.75) (100.00)
93 139 116 33 19 400
Isolation
(23.25) (34.75) (29.00) (8.25) (4.75) (100.00)
Ease spread of 107 135 94 42 22 400
rumours (26.75) (33.75) (23.50) (10.50) (5.50) (100.00)
Overall (28.65) (33.77) (24.82) (9.18) (3.58) (100.00)
Source: Computed Figures in parenthesis indicate percentage

The table 4.29 depicts the respondents’ opinion towards the problems of using
social networking sites. It is observed from the resultant table that 59.5 per cent of the
respondents strongly agreed with ‘Internet frauds are more in SNS’, 61.5 per cent of them
agreed with ‘Frequently receiving gossip towards privacy concern’, 44.25 per cent of
128
them neutrally agreed with ‘general dissatisfaction’, 31 per cent of them agreed with
‘Negative aspects’, 35 per cent of the respondent agreed with ‘Feeling of getting
addiction’. 32 per cent of the respondents strongly agreed & agreed with ‘risk of
security’, 32.25 per cent of them agreed with ‘Fear of misusing personal information’,
39.75 per cent of them agreed with ‘Scams and harassment’, 31.5 per cent of them agreed
& neutrally agreed with ‘Overwhelming information’, 29.5 per cent of the respondents
agreed with ‘Laziness’. 31.75 per cent of the respondents agreed with ‘Distraction in
work’, 32.5 per cent of them strongly agreed with ‘Abuse of passwords’, 33.75 per cent
of the respondents agreed with ‘Hacking of accounts’, 34.75 per cent of them agreed with
‘Isolation’ and 33.75 per cent of them agreed with ‘Ease spread of rumours’.
Most (33.77%) of the respondents were agreed with the statements considered
under the problems dimension in Social Network Sites.
THE IMPACT OF SNS TO STUDENTS
The subsequent table shows the distribution pattern of respondents’ agreeability
towards the impact of social networking sites to students.
Table No.4.30
Level of Agreeability towards the Impact of SNS to Students

Factors SA A N DA SDA Total

Helps to express feelings and 33 34 10 3 0 80
ideas (41.3) (42.5) (12.5) (3.8) (0.0) (100.0)
Provides group interaction and
26 37 15 2 0 80
communication in an
(32.5) (46.3) (18.8) (2.5) (0.0) (100.0)
economic way
Helps to improve creativity 19 32 29 0 0 80
and knowledge sharing (23.8) (40.0) (36.3) (0.0) (0.0) (100.0)
25 33 17 5 0 80
Helps to find new friends easily
(31.3) (41.3) (21.3) (6.3) (0.0) (100.0)
It entertains by chat with 34 26 17 3 0 80
friends (42.5) (32.5) (21.3) (3.8) (0.0) (100.0)
It influence the social 36 23 18 2 1 80
practices of youth (45.0) (28.8) (22.5) (2.5) (1.3) (100.0)
Overall (36.0) (38.5) (22.1) (3.1) (0.2) (100.0)
Source: Computed Figures in parenthesis indicate percentage

129
 The above table reveals the respondents’ agreeability towards the impact of social
networking sites to students. It is observed from the resultant table that 42.5 per cent of the
respondents agreed with ‘SNS helps to express feelings and ideas’, 46.3 per cent of them
agreed with ‘SNS provides group interaction and communication in an economic way’,
40 per cent of the respondents agreed with ‘SNS helps to improve creativity and knowledge
sharing’, 41.3 per cent of them agreed with ‘SNS helps to find new friends easily’,
42.5 per cent of them strongly agreed with ‘SNS entertains by chat with friends’ and 45 per
cent of the respondents strongly agreed with ‘SNS influence the social practices of youth’.
Most (38.5%) of the respondents were agreed with the factors considered under
the impact of social networking sites to students. The result states that ‘SNS entertains
by chat with friends’ and ‘SNS influences the social practices of youth’ factors are
strongly agreed by the students.
THE IMPACT OF SNS TO HOMEMAKERS
The following table describes the distribution pattern of respondents’ agreeability
towards the impact of social networking sites to homemakers.
Table No. 4.31
Level of Agreeability towards the Impact of SNS to Homemakers

Factors SA A N DA SDA Total

Helps to share and gather 55 17 8 0 0 80
experience, opinion and reviews (68.8) (21.3) (10.0) (0.0) (0.0) (100.0)
6 54 14 4 2 80
Helps to maintain friendship
(7.5) (67.5) (17.5) (5.0) (2.5) (100.0)
Economic way of 39 18 20 3 0 80
communication with family
members and relatives (48.8) (22.5) (25.0) (3.8) (0.0) (100.0)

19 23 24 13 1 80
Remove the barrier
(23.8) (28.8) (30.0) (16.3) (1.3) (100.0)
26 25 13 7 9 80
Helps to update the knowledge
(32.5) (31.3) (16.3) (8.8) (11.3) (100.0)
16 28 19 14 3 80
Helps to show the talent
(20.0) (35.0) (23.8) (17.5) (3.8) (100.0)
Overall (33.5) (34.4) (20.4) (8.5) (3.1) (100.0)
Source: Computed Figures in parenthesis indicate percentage

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 It is observed from the resultant table that 68.8 per cent of the respondents
strongly agreed with ‘SNS helps to share and gather experience, opinion and reviews’,
67.5 per cent of them agreed with ‘SNS helps to maintain friendship’, 48.8 per cent of the
respondents strongly agreed with ‘SNS provides economic way of communication with
family members and relatives’, 30 per cent of them neutrally agreed with ‘SNS remove
the barrier’, 32.5 per cent of them strongly agreed with ‘SNS helps to update the knowledge’
and 35 per cent of the respondents agreed with ‘SNS helps to show the talent’.

Most (34.4%) of the respondents were agreed with the factors considered under
the impact of social networking sites to homemakers. The result states that ‘SNS helps
me to share and gather experience, opinion and reviews’, ‘SNS is an economic way of
communication with family members and relatives’ and ‘SNS helped me to update my
knowledge’ factors are strongly agreed by the homemakers.

THE IMPACT OF SNS TO BUSINESS PERSONS

The subsequent table indicates the distribution pattern of respondents’ agreeability

towards the impact of social networking sites to businessmen.

Table No. 4.32

Level of Agreeability towards the Impact of SNS to Business persons

Factors SA A N DA SDA Total

Build the customer relationship 72 5 2 1 0 80
and loyalty (90.0) (6.3) (2.5) (1.3) (0.0) (100.0)
4 49 20 2 5 80
Get more recommendations
(5.0) (61.3) (25.0) (2.5) (6.3) (100.0)
Increases revenue by reducing 24 25 30 1 0 80
advertisement cost (30.0) (31.3) (37.5) (1.3) (0.0) (100.0)
Communicate and contact any 14 33 7 24 2 80
person in an easy way (17.5) (41.3) (8.8) (30.0) (2.5) (100.0)
Understand the market situation 16 22 26 7 9 80
and customer needs (20.0) (27.5) (32.5) (8.80) (11.3) (100.0)
Enhance the brand image and 24 38 8 9 1 80
popularity (30.0) (47.5) (10.0) (11.3) (1.3) (100.0)
Overall (32.1) (35.8) (19.4) (9.2) (3.5) (100.0)
Source: Computed Figures in parenthesis indicate percentage

131
 It is known from the resultant table that 90 per cent of the respondents strongly
agreed with ‘SNS helps me to build my customer relationship and loyalty’, 61.3 per cent
of them agreed with ‘SNS helps to get more recommendations’, 37.5 per cent of the
respondents neutrally agreed with ‘SNS increases revenue by reducing the advertisement
cost’, 41.3 per cent of them agreed with ‘SNS helps to contact / communicate with any
person in an easy way’, 32.5 per cent of them neutrally agreed with ‘SNS helps to
understand market situation and customer needs’ and 47.5 per cent of the respondents
agreed with ‘SNS enhance the brand image and popularity’.

It is evident that most (35.8%) of the respondents were agreed with the factors
considered under the impact of social networking sites to businessmen. The result states
that ‘SNS helps me to build my customer relationship and loyalty’ factor is strongly
agreed by the businessmen.

THE IMPACT OF SNS TO PROFESSIONALS

The following table describes the distribution pattern of respondents’ agreeability

towards the impact of social networking sites to professionals.

Table No.4.33

Level of Agreeability towards the Impact of SNS to Professionals

Factors SA A N DA SDA Total

Enhance career and business 34 23 19 2 2 80
prospects (42.5) (28.8) (23.8) (2.5) (2.5) (100.0)
Helps to discuss with 2 55 18 3 2 80
colleagues regarding work (2.5) (68.8) (22.5) (3.8) (2.5) (100.0)
25 22 26 3 4 80
Promote the skills
(31.3) (27.5) (32.5) (3.8) (5.0) (100.0)
Find solution and provide own 3 24 28 22 3 80
opinion for existing queries (3.8) (30.0) (35.0) (27.5) (3.8) (100.0)
15 16 22 12 15 80
Update the latest information
(18.8) (20.0) (27.5) (15.0) (18.8) (100.0)
Able to find new friends from 23 23 22 5 7 80
other institutions/ organizations (28.8) (28.8) (27.5) (6.3) (8.8) (100.0)
Overall (21.3) (34.0) (28.1) (9.8) (6.9) (100.0)
Source: Primary Data Source: Computed Figures in parenthesis indicate percentage

132
 It is observed from the resultant table that 42.5 per cent of the respondents
strongly agreed with ‘SNS helps me to enhance career and business prospects’, 68.8 per cent of
them agreed with ‘SNS helps to discuss with colleagues regarding work’, 32.5 per cent of
the respondents neutrally agreed with ‘SNS helps to promote the skills’, 35 per cent of
them neutrally agreed with ‘SNS helps to find solution and provide own opinion for
existing queries’, 27.5 per cent of them neutrally agreed with ‘SNS helps to update the
latest information’ and 28.8 per cent of the respondents strongly agreed & agreed with
‘SNS helps me to find new friends from other institutions/organization’.

It is observed that most (34%) of the respondents were agreed with the factors
considered under the impact of social networking sites to professionals. The result states
that ‘SNS helps to enhance the career & business prospects’ and to find new friends from
other institutions/ organizations’ are the strongly agreed factors by the professionals.

THE IMPACT OF SNS TO EMPLOYEES

The table 4.34 shows the distribution pattern of respondents’ agreeability towards
the impact of social networking sites to employees.

Table No. 4.34

Level of Agreeability towards the Impact of SNS to Employees

Factors SA A N DA SDA Total

Helps to increase the 59 21 0 0 0 80
productivity (73.8) (26.3) (0.0) (0.0) (0.0) (100).0
6 62 11 1 0 80
Collaborate with colleagues
(7.5) (77.5) (13.8) (1.3) (0.0) (100.0)
34 17 27 2 0 80
Provides learning opportunity
(42.5) (21.3) (33.8) (2.5) (0.0) (100.0)
Easy to promote recognition 19 27 19 15 0 80
and good performance (23.8) (33.8) (23.8) (18.8) (0.0) (100.0)
Improves the job retention 23 27 22 5 3 80
ratio (28.8) (33.8) (27.5) (6.3) (3.8) (100.0)
Improves the transparency in 19 32 18 11 0 80
job (23.8) (40.0) (22.5) (13.8) (0.0) (100.0)
Overall (33.3) (38.8) (20.2) (7.1) (0.6) (100.0)
Source: Computed Figures in parenthesis indicate percentage

133
 The above table illustrates the respondents’ agreeability towards the impact of social
networking sites to employees. It is observed from the resultant table that 73.8 per cent of the
respondents strongly agreed with ‘SNS helps to increase the productivity’, 77.5 per cent
of them agreed with ‘SNS helps to collaborate with my colleagues’, 33.8 per cent of the
respondents neutrally agreed with ‘SNS provides learning opportunity’, 33.8 per cent of
them agreed with ‘SNS helps me to easily promote recognition and good performance’,
33.8 per cent of them agreed with ‘SNS improves the job retention ratio’ and 40 per cent
of the respondents agreed with ‘SNS improves the transparency in job’.

Maximum (38.8%) respondents were agreed with the factors considered under the
impact of social networking sites to employees. The result states that ‘SNS helps to
increase the productivity’ factor is strongly agreed by the employees.

POSITIVE IMPACT OF USING SNS

The following table shows the distribution pattern of respondents’ agreeability

towards the positive impact of using social networking sites.

Table No. 4.35

Level of Agreeability towards the Positive Impact of using SNS

Positive Impact SA A N DA SDA Total

238 125 33 3 1 400

Top news source
(59.5) (31.3) (8.3) (0.8) (0.3) (100.0)

84 209 94 10 3 400
Opportunity to interact globally
(21.0) (52.3) (23.5) (2.5) (0.8) (100.0)

Creates new social connections / 107 145 117 24 7 400

building relationship (26.8) (36.3) (29.3) (6.0) (1.8) (100.0)

122 145 72 50 11 400

Tends better quality of life
(30.5) (36.3) (18.0) (12.5) (2.8) (100.0)

96 129 103 49 23 400

Source of employment
(24.0) (32.3) (25.8) (12.3) (5.8) (100.0)

77 140 114 51 18 400

Cost effective
(19.3) (35.0) (28.5) (12.8) (4.5) (100.0)

134
 Positive Impact SA A N DA SDA Total

116 133 99 35 17 400

Speedy communication
(29.0) (33.3) (24.8) (8.8) (4.3) (100.0)

91 151 105 35 18 400

Increase social capital
(22.8) (37.8) (26.3) (8.8) (4.5) (100.0)

Forum for support and safety 98 148 95 45 14 400

information during crisis (24.5) (37.0) (23.8) (11.3) (3.5) (100.0)

143 125 85 33 14 400

Valuable aid for crime-solving
(35.8) (31.3) (21.3) (8.3) (3.5) (100.0)

132 148 86 24 10 400

Platform for social work
(33.0) (37.0) (21.5) (6.0) (2.5) (100.0)

100 136 128 32 4 400

Widens the knowledge
(25.0) (34.0) (32.0) (8.0) (1.0) (100.0)

Overall (29.3) (36.1) (23.6) (8.1) (2.9) (100.0)

Source: Computed Figures in parenthesis indicate percentage

It is observed from the resultant table that 59.5 per cent of the respondents
strongly agreed with ‘Top news source’, 52.3 per cent of them agreed with ‘Opportunity
to interact globally’, 36.3 per cent of the respondents agreed with ‘creates new social
connections/building relationship’, 36.3 per cent of the respondents agreed with ‘Tends
better quality of life’, 32.3 per cent of the respondents agreed with ‘source of employment’,
35 per cent of them agreed with ‘cost effective’. 33.3 per cent of the respondents agreed with
‘speedy communication’, 37.8 per cent of them agreed with ‘increase social capital’,
37 per cent of the respondents agreed with ‘Forum for support and safety information
during crisis’, 35.8 per cent of the respondents strongly agreed with ‘valuable aid for
crime-solving’, 37 per cent of them agreed with ‘Platform for social work’ and 34 per cent of
them agreed with ‘Widen the knowledge’.

Most (36.1%) of the respondents were agreed with the factors considered under
the positive impact of social networking sites.

135
 NEGATIVE IMPACT OF USING SNS

The subsequent table shows the distribution pattern of respondents’ agreeability

towards the negative impact of using social networking sites.

Table No. 4.36

Level of Agreeability towards the Negative Impact of using SNS

Negative Impact SA A N DA SDA Total

E-crime (Identity theft, theft of 133 128 79 41 19 400
valuable data, interruption of business) (33.3) (32.0) (19.8) (10.3) (4.8) (100.0)
Replacing traditional personal 92 195 77 25 11 400
interaction (23.0) (48.8) (19.3) (6.3) (2.8) (100.0)
127 149 83 32 9 400
Distraction in work
(31.8) (37.3) (20.8) (8.0) (2.3) (100.0)
88 170 102 29 11 400
Waste of time on frivolous activity
(22.0) (42.5) (25.5) (7.3) (2.8) (100.0)
Cyber bullying and online 135 127 97 28 13 400
harassment (33.8) (31.8) (24.3) (7.0) (3.3) (100.0)
104 175 86 29 6 400
Internet addiction
(26.0) (43.8) (21.5) (7.3) (1.5) (100.0)
116 128 102 33 21 400
Too much fake information
(29.0) (32.0) (25.5) (8.3) (5.3) (100.0)
110 131 102 51 6 400
Diminishing privacy
(27.5) (32.8) (25.5) (12.8) (1.5) (100.0)
91 142 117 44 6 400
Antisocial behaviour
(22.8) (35.5) (29.3) (11.0) (1.5) (100.0)
90 165 95 36 14 400
Negative health consequences
(22.5) (41.3) (23.8) (9.0) (3.5) (100.0)
Regional languages/
108 137 76 46 33 400
communication skill are getting
(27.0) (34.3) (19.0) (11.5) (8.3) (100.0)
destroyed
Overall (27.1) (37.4) (23.1) (9.0) (3.4) (100.0)
Source: Computed Figures in parenthesis indicate percentage

The above table reveals the respondents’ agreeability towards the negative impact
of using social networking sites. It is observed from the resultant table that 33.3 per cent
of the respondents strongly agreed with ‘e-crime’, 48.8 per cent of them agreed with
‘replacing traditional personal interaction’, 37.3 per cent of the respondents agreed with
‘distraction in work’, 42.5 per cent of the respondents agreed with ‘Waste of time on
frivolous activity’. 33.8 per cent of the respondents strongly agreed with ‘cyber bullying and
online harassment’, 43.8 per cent of them agreed with ‘internet addiction’. 32 per cent of the
respondents agreed with ‘too much fake information’, 32.8 per cent of them agreed with

136
‘diminishing privacy’, 35.5 per cent of the respondents agreed with ‘antisocial behaviour’,
41.3 per cent of the respondents agreed with ‘negative health consequences’ and 34.3 per cent
of them agreed with ‘regional languages/ communication skills are getting destroyed’.
Most (37.4%) of the respondents were agreed with the factors considered under
the negative impact of social networking sites. It is concluded from the result that the
positive and negative level of agreeability towards social networking sites are equally
agreed by the respondents. Further, statistical analysis only can reveal the significant
association or difference among those factors.
SUGGESTIONS TO IMPROVE SNS
The suggestions may generally asked as an open ended question, whereas in this
study ten factors are considered as the main suggestions expected from the study result.
Since, some respondents may leave the suggestion as blank and others give some
suggestions, which may be in different direction. In order to avoid such conflicts, level of
agreeability option is given to the respondents.

Table No.4.37
Level of Agreeability towards Suggestions to Improve SNS
Suggestions SA A N DA SDA Total
284 80 24 8 4 400
Avoid unnecessary uploading
(71.0) (20.0) (6.0) (2.0) (1.0) (100.0)
85 258 44 6 7 400
Creation of social awareness
(21.2) (64.5) (11.0) (1.5) (1.8) (100.0)
Imposition of restrictions by 127 126 122 19 6 400
government and cyber department (31.8) (31.5) (30.5) (4.8) (1.5) (100.0)
Improving parents children 89 148 79 69 15 400
interaction (22.3) (37.0) (19.8) (17.3) (3.8) (100.0)
121 130 97 25 27 400
Placing of Job portals
(30.3) (32.5) (24.3) (6.3) (6.8) (100.0)
101 157 85 38 19 400
Proper counselling for right usage
(25.3) (39.3) (21.3) (9.5) (4.8) (100.0)
114 132 90 41 23 400
Time restriction to use
(28.5) (33.0) (22.5) (10.3) (5.8) (100.0)
Don't connect any device while 103 137 99 48 13 400
using internet (25.8) (34.3) (24.8) (12.0) (3.3) (100.0)
98 136 92 54 20 400
Filing of case on crime
(24.5) (34.0) (23.0) (13.5) (5.0) (100.0)
Overall (31.2) (36.2) (20.3) (8.6) (3.7) (100.0)
Source: Computed Figures in parenthesis indicate percentage
137
 The table 4.37 exhibits the respondents’ agreeability towards the suggestions to
improve the social networking sites. It is observed from the resultant table that 71 per cent of
the respondents strongly agreed with ‘avoid unnecessary uploading’, 64.5 per cent of
them agreed with ‘creation of social awareness’, 31.8 per cent of them strongly agreed
with ‘Imposition of restrictions by government and cyber department’. 37 per cent of the
respondents agreed with ‘improving parents child interaction’, 32.5 per cent of them agreed
with ‘placing of job portals’, 39.3 per cent of them agreed with ‘proper counselling for right
usage, 33 per cent of the respondents agreed with ‘time restriction to use’, 34.3 per cent
of them agreed with ‘do not connect any device while using internet’ and 34 per cent of
the respondents agreed with ‘filing of case on crime’.

Key finding states that most (36.2%) of the respondents are agreed the factors
considered under the suggestions to improve the social networking sites. The respondents
are strongly suggested to avoid unnecessary uploads, imposition of restrictions by
government and cyber departments.

138