Programa de Economía Creativa

Secretaría de Desarrollo Económico de la Alcaldía de Cali

Organización para las Migraciones -OIM-
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 tabla de contenido

prólogo 6 plan de trabajo 35

introducción
la economía creativa
como sector productivo
la experiencia del
emprendedor
8 1. fortalecer el ecosistema
creativo de la ciudad 35
14 2. mejorar la sostenibilidad económica
de los emprendimientos culturales 36
16 39
3. establecer una estrategia para el
turismo cultural en la ciudad

la cadena de valor
de los sectores 19 4. aumentar la exportación de
servicios creativos digitales 41
recomendaciones
generales 21 5. facilitar la innovación y sustentabilidad
a través de las industrias creativas 42
la creatividad como motor
de innovación para el resto
de la economía
24 anexo 54
recomendaciones de
recomendaciones
generales 26 discusiones con el sector 60

proyectos estraTégicos
( 2020 - 2024 ) 27 bibliografía 67
Prólogo consultor y colaborador
 7

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 11

cali 2029
 los objetivos:
K5-5(8&.-5-(/'2&Z(85(4$#656(M5(/'25<8/4$6&(a(&<J/2$A&'+

H/9/-5-( 4&9&4$0$/92&( E( O#/92/'( 6/( $9O&-054$ó9(

'&<-/(/8('/42&-(6/(/4&9&0í5(4-/52$A5?(
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4-/52$A&Z( 4#82#-58( E( 6/%&-2$A&( 6/( 85( 4$#656( 5(
2-5Aé'( 6/( 85( 56/4#54$ó9( 6/( 85( %-/'254$ó9( 6/(
'/-A$4$&'( $9'2$2#4$&958/'( E( /8( 6/'5--&88&( 6/(
4&0%/2/94$5'('/42&-$58/'?
02
7/'5--&885-(/8(%&2/94$58(6/(85(/4&9&0í5(4-/52$A5Z(
6/(85(4#82#-5(E(6/8(6/%&-2/(6/(85(4$#656(6/'6/(/8(
O&-258/4$0$/92&( 5( 85( %/-2$9/94$5( 6/8( 45%$258(
M#059&Z(85(./9/-54$ó9(6/(/0%8/&Z(/8(6/'5--&88&(
/0%-/'5-$58Z(8&'(/9456/950$/92&'(%-&6#42$A&'(E(
03
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04
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 13

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1.
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la economía creativa como sector productivo
 15

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experiencias
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contenidos
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'/42&-/'?
La experiencia del emprendedor
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 17

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etapa objetivo general

7$A#8.5-(85($0%&-2594$5(6/8(/0%-/96$0$/92&(4#82#-58(/9(/8('/42&-(5(/'2#6$592/'Z(
Orientación
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K-&A//-( 8&'( 4&9&4$0$/92&'( <á'$4&'( 6/8( %-&4/'&( 6/( /0%-/96$0$/92&( E( 85(

capacitacion
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incubacion
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7/'5--&885-( /( $0%85925-( /'2-52/.$5'( 6/( $92/-954$&958$I54$ó9( %5-5( /0%-/'5'(

internacionalizacion
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sostenibilidad
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 19

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5(2-5Aé'(6/8(4#58(8&'(<$/9/'(E('/-A$4$&'(4-/52$A&'('/(&-$.$959(
M5'25( 88/.5-( 5( 8&'( #'#5-$&'( &( 4&9'#0$6&-/'( O$958/'Z(
$948#E/96&(85'(%-á42$45'(6/(4&9'/-A54$ó9(%5-5(.5-592$I5-(/8(
%52-$0&9$&( 052/-$58( /( $9052/-$58( "#/( '#%&9/( 85( 052/-$5(
%-$05(6/(8&'(/0%-/96$0$/92&'?(
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2$/9/(%5-2$4#85-$656/'(/9('#(456/95(6/(A58&-Z(%&-(8&("#/(/8(
'$.#$/92/( 0&6/8&( '/( %-/'/925( 4&0&( #95( <5'/( "#/( 6/</-á(
565%25-'/(6/%/96$/96&(6/(85'(%-$&-$656/'(6/(85(%&8í2$45?(!'(
$0%&-2592/( "#/( /'2/( /J/-4$4$&( %5-25( 6/( 8&'( /'O#/-I&'( "#/(
-/58$Ió( /8( K-&E/42&( 6/( Q96#'2-$5'( 1#82#-58/'( 6/( 158$( E( "#/(
6&4#0/92ó( 85( 4&9'2-#44$ó9( 6/( 456/95'( 6/( A58&-( /9(
'/42&-/'(4&0&(/8(5#6$&A$'#58Z(85(0ú'$45Z(85'(5-2/'(/'4é9$45'(
E(85'(5-2/'(A$'#58/'?(!9(/'2/(4&92/X2&Z(/'($0%&-2592/("#/(/'2/(
/J/-4$4$&(/'2á(58$9/56&(4&9(/8(05%/&(4#82#-58("#/(-/58$I5(/8(
D$9$'2/-$&(6/(1#82#-5?(

La cadena de valor de los sectores

P9('/.#96&(/9O&"#/(6/8(5%&E&(58(/0%-/96$0$/92&(4#82#-58(E(
4-/52$A&(/9(85(4$#656(6/</('/-(O&-258/4/-(85'(456/95'(6/(A58&-(
6/(8&'('/42&-/'("#/('/-á9($0%54256&'?(!'2/(/9O&"#/(&O-/4/(
#95( 0$-565( '$'2é0$45( 0á'( 588á( 6/( 8&'( /0%-/96$0$/92&'(
$96$A$6#58/'?(7/($.#58(O&-05Z(%/-0$2/(5(8&'(-/'%&9'5<8/'(6/(85(
%&8í2$45( %ú<8$45( 2/9/-( #9( %59&-505( 05'( 4&0%8/2&( 6/8(
/4&'$'2/05(E(6/(85'(544$&9/'(9/4/'5-$5'(%5-5('#(
:5<85()?(F<J/2$A&(./9/-58(%5-5(85(456/95(6/(A58&-

etapa objetivo general

@&.-5-("#/(/X$'259(/9(85(4$#656(%-&.-505'(6/(O&-054$ó9(/9(2&6&'(8&'(9$A/8/'(
formacion
%5-5(8&'('/42&-/'(4-/52$A&'(/'2-52é.$4&'?

b54$8$25-( /8( 5%&E&( 5( 8&'( 5-2$'25'( E( 4-/52$A&'( 5( 2-5Aé'( 6/( 85( O&-0#854$ó9( 6/(
creacion
%-&E/42&'(/($9$4$52$A5'?

1&9'&8$65-( 85( %-&6#44$ó9( 5( 2-5Aé'( 6/( /0%-/96$0$/92&'( 4#82#-58/'( E( 4-/52$A&'(

produccion
'&'2/9$<8/'?

b&-258/4/-(O#/92/'(6/(4$-4#854$ó9(8&458Z(954$&958(/($92/-954$&958(%5-5(8&'('/42&-/'(
difusion
4-/52$A&'?

K-&0&A/-(/8(6/'5--&88&(6/(/'2-52/.$5'(6/(O&-054$ó9(6/(%ú<8$4&'(/9(85'(/92$656/'(
consumo
4#82#-58/'(E(4-/52$A5'?

H5-592$I5-( 85( %-&2/44$ó9( 6/8( %52-$0&9$&( 052/-$58( E( 052/-$58( 4&0&( %5-2/( 6/( 85(
conservacion
/'2-52/.$5(6/(/4&9&0í5(4-/52$A5?

1565(#95(6/(/'25'(/25%5'(9/4/'$25(5%&E&(5(2-5Aé'(6/(4&9&4$0$/92&'Z(5'/'&-í5'Z(O$9594$50$/92&(E(5'%/42&'(8/.58/'?(!'2&(-/"#$/-/(
#95($92/-544$ó9(E(%5-2$4$%54$ó9(/92-/(8&'(6$'2$92&'(542&-/'(485A/'(6/8(/4&'$'2/05Z($948#E/96&(.&<$/-9&Z(5456/0$5Z(2/-4/-('/42&-(E(
/0%-/'5(%-$A565?((K5-5(/'2/(/9O&"#/(6/($0%859254$ó9(6/(85(%&8í2$45Z('/($948#E/9(542$A$656/'(/($96$456&-/'(-/854$&9565'(5(4565(#95(
6/(85'(/25%5'?(!'2&('/-A$-á(6/(<5'/(%5-5(/8(6/'5--&88&(6/(&<J/2$A&'(/'%/4íO$4&'Z(-/'%&9'5<8/'(E(2$/0%&?(
 21

recomendaciones generales

7#-592/(85(A$'$25(5(158$('/(6$'4#2$ó(4&9(6$'2$92&'(542&-/'(á-/5'(6/(&%&-2#9$656(%5-5(4565(#9&(6/(8&'(&<J/2$A&'(%-&%#/'2&'(/9(85(
%&8í2$45?(!'25'(á-/5'(-/"#$/-/9(/X%8&-54$ó9(E(A58$654$ó9(4&9(/8(/4&'$'2/05(E(85(6/O$9$4$ó9(6/(%859/'(6/(544$ó9(/($96$456&-/'(6/(
$0%542&?(

1 Generar conocimiento y
2
Institucionalizar la gobernanza del
ecosistema creativo,cultural y
deportivo de la ciudad a través de la
fuentes de información sobre adecuación de la prestación de servicios
el sector de economía institucionales y el desarrollo de

5
creativa. competencias sectoriales.

Insertar los sectores creativos de

Santiago de Cali en Cadenas Globales de
Valor a través de la Incorporación de TI+D e
Inversión Nacional y Extranjera.

4Generar una plataforma de

circulación y comercialización para el
cierre de brecha entre la oferta y la
3Desarrollar el potencial de
la economía creativa, de la
cultura y del deporte de la ciudad
desde el fortalecimiento a la pertinencia
demanda que posicione los bienes y servicios del capital humano,la generación de
del sector de economía creativa, de la empleo, el desarrollo empresarial los
cultura y del deporte. encadenamientos productivos y la
calidad de los bienes y servicios
del sector.

1. Generar conocimiento y fuentes de información
sobre el sector de economía creativa.
( !'( 9/4/'5-$&( 6/'5--&885-( #95( <52/-í5( 6/( $96$456&-/'(
544/'$<8/'( E( 4&9'$'2/92/'( "#/( %#/659( 4&0#9$45-( 5( 85(
%&<854$ó9( ./9/-58( /8( $0%542&( 8&458( "#/( %#/6/( 2/9/-( 85(
/4&9&0í5( 4-/52$A5W95-59J5?( !'2&'( $96$456&-/'( 6/</9(
4&92/0%85-( 5'%/42&'( /4&9ó0$4&'Z( '&4$58/'( E( 4#82#-58/'(
4&0&( 85( 6$A/-'$656Z( $0%542&Z( /0%8/&Z( 4&0%5-54$ó9( 4&9( /8(
-/'2&(6/8(0/-456&(85<&-58Z(%/-O$8Z(O&-054$ó9(E(/X%&-254$ó9Z(
/92-/(&2-&'?
(((7$4M&'($96$456&-/'(6/</9(-/'%&96/-(5(#95(/'2-52/.$5(6/(
6$A#8.54$ó9(4-/52$A5("#/(%/-0$25(%&'$4$&95-(5(85(/4&9&0í5(
4-/52$A5W95-59J5( 4&0&( #95( &%&-2#9$656( 6/( 4-/4$0$/92&(
/4&9ó0$4&('&'2/9$<8/(/92-/(85(%&<854$ó9(./9/-58?
2. Institucionalizar la gobernanza del ecosistema
creativo,cultural y deportivo de la ciudad a
través de la adecuación de la prestación de
servicios institucionales y el desarrollo de
competencias sectoriales.
P95( /'2-#42#-5( 6/( .&</-959I5( 6/8( /4&'$'2/05( 5( 85-.&(
%85I&(-/"#$/-/(O&-258/4/-(8&'(/'4/95-$&'(6/(5'&4$52$A$656(6/(
85( 4$#656?( @5( .&</-959I5( 6/</( '/-( #9( /J/-4$4$&( 6$'/ñ56&(
6/'6/(85'(4&0#9$656/'("#/('/($0%54259(%&-(85(/4&9&0í5(
4-/52$A5Z(258(4&0&('/(M5(A/9$6&(6/'5--&88596&(5(2-5Aé'(6/8(
1&0$2é(Q92/-$9'2$2#4$&958(6/(!4&9&0í5(1-/52$A5WT5-59J5?(@&'(
5-2$'25'Z( #9$A/-'$656/'Z( 4/92-&'( 4#82#-58/'Z( 5'&4$54$&9/'(
%-&O/'$&958/'( E( /0%-/96/6&-/'( 6/</9( 4&0/9I5-( 5( 4-/5-(
/'2-#42#-5'( 6/( '/.#96&( .-56&( "#/( 8#/.&( 2/9.59(
-/%-/'/9254$ó9( /9( &-.59$'0&'( &O$4$58/'( 4&0&( 4&0$2é'(
$92/-0$9$'2/-$58/'(4&9(%5-2$4$%54$ó9(4$#656595?(
@&'(%-&.-505'(6/(O&-054$ó9(/9(/0%-/96$0$/92&(6/</9(
4&92/0%85-( /'25'( 6$9á0$45'( 6/( /0%-/96$0$/92&( 4&8/42$A&(
0/6$592/( 5'&4$54$&9/'Z( 58$59I5'Z( 4&&%/-52$A5'Z( 05-45'(
4&8/42$A5'(&(4#58"#$/-(/'2-#42#-5(O&-058(/($9O&-058(%5-5("#/(
'/(A5E59(4&9'&8$6596&(/'25'(/'2-#42#-5'?
3. Desarrollar el potencial de la economía
creativa, de la cultura y del deporte de la ciudad
desde el fortalecimiento a la pertinencia del capital
humano,la generación de empleo, el desarrollo
empresarial los encadenamientos productivos y la
calidad de los bienes y servicios del sector.
@5'(#9$A/-'$656/'(/($9'2$2#4$&9/'(5(9$A/8(2é49$4&(6/</9(
5'/.#-5-'/(6/("#/(6/(54#/-6&(4&9(85'(0/25'(6/(9$A/8(054-&(
'/( /'2á9( 4#<-$/96&( 2&65'( 85'( 9/4/'$656/'( 6/( 5%&E&( 5( 85(
O&-054$ó9( 6/( 45%$258( M#059&Z( 2592&( 4-/56&-/'( 4&0&(
%-&6#42&-/'(E(/0%-/96/6&-/'?(
7/%/96$/96&( 6/( '#'( á-/5'( 6/( /'%/4$58$656Z( 85'(
#9$A/-'$656/'( 6/</-á9( 4&0%-&0/2/-'/( 4&9( %-&4/'&'( 6/(
$9A/'2$.54$ó9(4&9(/'2&'('/42&-/'Z(/8(59á8$'$'Z(4&9'2-#44$ó9(E(
-/9&A54$ó9( 6/( 85'( 456/95'( 6/( A58&-Z( 85'( &%&-2#9$656/'( 6/(
4-/4$0$/92&Z(0/-456&'($92/-954$&958/'Z(/24?(

((((@5(4$#656(6/</(56&%25-(#9(0&6/8&(6/(/0%-/96$0$/92&(
"#/(4&92/0%8/(2&6&(/8(4$48&(6/'6/(85('/9'$<$8$I54$ó9(M5'25(85(
54/8/-54$ó9Z( -/4&9&4$/96&( 85'( %5-2$4#85-$656/'( 6/( 4565(
'/42&-( E( 4&0%8/0/92596&( 8&'( /'O#/-I&'( /X$'2/92/'( /9(
#9$A/-'$656/'Z( &2-5'( $9'2$2#4$&9/'( /6#452$A5'Z( 4/92-&'(
4#82#-58/'(E(6/0á'(&-.59$I54$&9/'(6/(2/9.59(#95(&O/-25?
4. Generar una plataforma de circulación y
comercialización para el cierre de brecha entre la
oferta y la demanda que posicione los bienes y
servicios del sector de economía creativa, de la
cultura y del deporte.
@&'( 4/92-&'( 4#82#-58/'Z( #9$A/-'$656/'( E( &2-&'( /'%54$&'Z(
6/</-á9( 4&92-$<#$-( /9( 85( 4&9'&8$654$ó9( 6/( #95( /'2-52/.$5(
&-.59$I565( %5-5( 85( 4$-4#854$ó9( "#/( O54$8$2/( 85( 4-/54$ó9( 6/(
5./965'(59#58/'(%5-5(8&458/'(E(/X2/-9&'Z($6/92$O$4596&(8&'(
5%&-2/'( 9/4/'5-$&'( /9( /8( 4&-2&( %85I&( E( </9/O$4$&'( /9( /8(
0/6$59&( E( 85-.&( %85I&?( 7/</-á( /'25<8/4/-'/( #9( /J/-4$4$&(
4&85<&-52$A&(4&9(/8(-/'2&(6/(8&'(/'%54$&'(4#82#-58/'("#/(2$/9/(
85(4$#656?(
1565( /0%-/96$0$/92&( &( /92$656( 4#82#-58Z( 6/</-á(
6/'5--&885-(#9(%859(6/(6/'5--&88&(6/(5#6$/94$5'?(
!'($0%&-2592/(6/'5--&885-($96$456&-/'(6/(O&-054$ó9(6/(
%ú<8$4&'(%5-5(8&.-5-(5A58ú&(6/(/'25'(/'2-52/.$5'?
3/(-/"#$/-/(6/(85(6$.$258$I54$ó9(6/(%-&4/'&'(E('/-A$4$&'(
23
%5-5(O54$8$25-(85(4&0/-4$58$I54$ó9(6/('/-A$4$&'(E(/X%/-$/94$5'(
/9(85'(5-2/'(/($96#'2-$5'(4#82#-58/'?(
5. Insertar los sectores creativos de Santiago de Cali
en Cadenas Globales de Valor a través de la
Incorporación de TI+D e Inversión Nacional y
Extranjera.
(
!'( $0%&-2592/( "#/( 85'( /92$656/'( 6/( 5%&E&( 5( 85(
/X%&-254$ó9(6/'5--&88/9($92/8$./94$5(6/(0/-456&'(/O$4$/92/'Z(
542#58$I565'( E( 4&92/X2#58$I565'( 5( 85( -/58$656( 6/( 85'(
$96#'2-$5'(4-/52$A5'?(
!'( $0%&-2592/( "#/( /X$'259( %8525O&-05'( 2/49&8ó.$45'( &(
/0%-/96$0$/92&'( 4&8/42$A&'( 4&0&( 58$59I5'( /'2-52é.$45'( &(
05-45'(4&8/42$A5'("#/(O54$8$2/9(85(/X%&-254$ó9(6/(<$/9/'(&(
'/-A$4$&'( 4-/52$A&'?( !'2&( %&6-á( '/( #9( &<J/2$A&( 6/( 85(
4&85<&-54$ó9(/92-/(85'(4$#656/'("#/(M54/9(%5-2/(6/(85(R/6(
6/(1$#656/'(1-/52$A5'(6/(85(PT!31F(/9(5-2/'(6$.$258/'?
La creatividad
para el resto de la economía
 25

4$#656Z( %5-5( 8&( 4#58( '/( 9/4/'$25-á( 6/( 85( 4&9'2-#44$ó9( 6/(
0/25'( /( $96$456&-/'Z( E( 85( 4&&-6$954$ó9/0&9$2&-/&(
6/0&'2-596&(/8(A58&-(6/(/'25(5-2$4#854$ó9("#/(/'(85(<5'/(6/(
85'( 4$#656/'( 4-/52$A5'?( D/'5'( $92/-'/42&-$58/'( 6/(
5456/0$5/.&<$/-9&/$96#'2-$5( %/-0$2$-á9( 4-/5-( 8&'( 45958/'(
6/( 4&85<&-54$ó9( E( -/2&'( 6/( 542$A$656/'( /4&9ó0$45'( "#/(
-/"#$/-/9('&8#4$&9/'('&'2/9$<8/'?(!X$'2/9(6$'2$92&'(0&6/8&'(
5( 9$A/8( $92/-954$&958( "#/( %-&0#/A/9( /'4/95-$&'(
4&0%/2$2$A&'(6/($9A/'2$.54$ó9(%5-5(85(6/O$9$4$ó9(6/(-/2&'(E(
85(%-&%#/'25(6/('&8#4$&9/'?(K&-(/J/0%8&Z(%&6-í59(6/'2545-'/(
85'( /X%/-$/94$5'( 6/( 1-/52$A/( R/'/5-4M( /9( Q9.852/--5( E(
1&9/X$&9/'(Q0%-&<5<8/'(/9(!'%5ñ5?

Q99&A54$ó9( '&'2/9$<8/( –( !'2/( 4&0%&9/92/( 4&92/0%85(

-/A$'5-(8&'(/8/0/92&'(485A/'(6/($9O-5/'2-#42#-5(6/(85(4$#656Z(
/9( 0#4M5'( &45'$&9/'( <5J&( 85( -/'%&9'5<$8$656( 6/8( /92/(
%ú<8$4&Z( 4&9( /8( O$9( 6/( 4-/5-( /'4/95-$&'( 6/( $9A/'2$.54$ó9( E(
6/'5--&88&((Q+7)(<5'56&'(/9(85(4-/52$A$656(%5-5(85('&8#4$ó9(
6/(%-&<8/05'?(:/05'(6/(/9/-.í5(-/9&A5<8/Z(458$656(6/8(5.#5Z(
2-59'%&-254$ó9Z( /'%54$&( %ú<8$4&Z( /6#454$ó9( E( '58#6Z( /92-/(
&2-&'Z( 6/</9( /'25-( <5J&( /8( /'4-#2$9$&( 6/( '&8#4$&9/'(
$99&A56&-5'("#/(%#/6/(%-&A//-(85(4&0#9$656(4-/52$A5?(!'2/(
%-&4/'&Z("#/(%5-2/(6/(8&'(59á8$'$'(6/(&%&-2#9$656/'Z(6/8(-&8(
6/( 85( 5456/0$5( E( 6/8( 2/-4/-( '/42&-Z( 6/</( $94&-%&-5-(
2/49&8&.í5( E( 6$'/ñ&( 4&0&( <5'/( 6/( '&'2/9$<$8$656?( P9(
/J/0%8&(6/(/88&(/'(3&85-(7/4528ó9Z("#/(%#/6/('/-A$-(4&0&(
/J/0%8&(6/(4$#656(%5-5(/X%8&-5-(E(58459I5-(-/'#8256&'(ú2$8/'(
%5-5( $0%8/0/9254$ó9( 6/( /0%-/'5'( &( $96#'2-$5'( 6/8(
6/%5-250/92&(6/8(=588/(6/8(15#45Z(/8(%5í'(&(/X%&-25-?

K5-/&(4-/52$A&(–(,(9$A/8(6/(85'(/0%-/'5'(458/ñ5'(/9(2&6&'
8&'('/42&-/'Z(/'(9/4/'5-$&(4/--5-(85(<-/4M5("#/(/X$'2/(/9(2&-9&(5(85(A58&-54$ó9(6/8(2-5<5J&(4-/52$A&(4&0&(O#/92/(6/(A58&-(5ñ56$6&?(
K5-5(8&.-5-(/'2&Z(/'(9/4/'5-$&(4-/5-(%-&.-505'("#/(%5-//9(/0%-/'5'(E(4-/52$A&'Z(E5('/5(4&9(/'%/4$58$656/'(/9(6$'/ñ&($96#'2-$58Z(
.-áO$4&Z( 5-"#$2/42#-5Z( 59$054$ó9Z( 5#6$&A$'#58( E( &2-5'( %-á42$45'( "#/( 0/J&-/9( /8( 6/'/0%/ñ&( 6/( 85'( /0%-/'5'?( !'25'( $9$4$52$A5'(
%/-0$2$-á9(#95($99&A54$ó9(544/'$<8/(5(85'(%/"#/ñ5'(E(0/6$595'(/0%-/'5'(/9(158$?(

Recomendaciones generales

creacion de
programas
desarrollo en laboratorios
incentivos
universidades a inversion
desarrollo de
estructuras proyectos con
de colaboracion entidades

!8( 6/'5--&88&( 6/( %-&.-505'( /9( 85'( #9$A/-'$656/'( "#/( 4$#656595('&'2/9$<8/?

$92/.-/9( 6$'4$%8$95'( 6/( 5-2/Z( 6$'/ñ&Z( $9./9$/-í5Z( 4$/94$5'(
952#-58/'(E(2/49&8&.í5Z(/92-/(&2-5'?(!'2&'(%-&.-505'(6/</9(
4&92/0%85-(4&0%&9/92/'(4#--$4#85-/'(E(4&W4#--$4#85-/'("#/(
%-&0#/A/9( $92/-6$'4$%8$95-$/656( –( 2-59'6$4$%8$95-$/656Z( E(
4&85<&-54$ó9(4&92$9#5(%5-5(85('&8#4$ó9(6/(%-&<8/05'(6/'6/(
85('&'2/9$<$8$656?
7/'5--&88&( 6/( /'2-#42#-5'( 6/( 4&85<&-54$ó9(
5456/0$5/$96#'2-$5( %5-5( 85( '&8#4$ó9( 6/( %-&<8/05'( /9( 85'(
/0%-/'5'(6/'6/(85(4-/52$A$656?(
1-/54$ó9(((6/(85<&-52&-$&'(((%5-5((((%-&0&A/-(($99&A54$ó9(
K-&E/42&'(4&9(/92$656/'(4&0&(!0%-/'5'(D#9$4$%58/'(6/(
158$(%5-5(%/9'5-(/9(85(./9/-54$ó9(6/(/9/-.í5'(582/-952$A5'(
%5-5(8&'(9#/A&'(-/2&'(6/(85(4$#656?
K-&.-505'(6/($94/92$A&'(5(85($9A/-'$ó9(6/(85'(%/"#/ñ5'(
E(0/6$595'(/0%-/'5'(/9('&8#4$&9/'(4-/52$A5'(5('#'(-/2&'(/9(
á-/5'(4&0&(6/'5--&88&(6/(%-&6#42&'Z(0/-456/&(E(%-&4/'&'Z(
/92-/(&2-&'?(P9(/J/0%8&(6/(/'2/(/J/-4$4$&('/-á(%-&%#/'2&(/9(85(
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 27

Proyectos estratégicos 2020 - 2024


cali ciudad creativa
@&'( 6&'( /9O&"#/'( %-/'/9256&'Z( 2592&( /8( 6/( 85( /4&9&0í5(
4-/52$A5( 4&0&( '/42&-( %-&6#42$A&( E( 4&0&( 0&2&-( 6/(
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-/O/-/92/( /9( 2é-0$9&'( 6/( #9( /4&'$'2/05( 4-/52$A&( 6$A/-'&Z(
-&<#'2&(E(4-/56&-(6/(A58&-?(7#-592/(8&'(ú82$0&'(5ñ&'('/(M59(
-/58$I56&(0ú82$%8/'(/'2#6$&'('&<-/(/8(%/-O$8(6/8('/42&-(E('#(
%&2/94$58( 6/( $0%542&( /9( 85( /4&9&0í5( E( '&4$/656?( !9( /'25(
/25%5(/9("#/('/(/94#/92-5(85(4$#656Z(85(%-$&-$656(6/</('/-(/8(
6/'5--&88&( 6/( #9( '$'2/05( 6/( %-&E/42&'( /'2-52é.$4&'( "#/(
%/-0$259( 5( 85( 4$#656( 88/.5-( '#( 0/25( O$958+( #9( /4&'$'2/05(
4-/52$A&('ó8$6&(./9/-56&-(6/(&%&-2#9$656/'(%5-5(9#/'2-&'(
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'/( %$/9'/( /9( '/$'( $9$4$52$A5'( 485A/'( "#/( 85( 4$#656( E5( /'2á(
2-5<5J596&(4&0&(/J/'(%5-5(45958$I5-(/8($0%542&(%-&%#/'25?(!8(
'$.#$/92/(6$5.-505(0#/'2-5(/'25'($9$4$52$A5'(&(%-&.-505'(+

Sector
Audiovisual:
Fondo fílmico-
Ciudad creativa
generación de
UNESCO
contenidos y
nuevos
guionistas

PPDE
Fortalecimiento Cali creativa
Laboratorios de MEC
INNOVACIÓN empresarial - investigación
- circulación

ADNs: Temporada de
El primer: FESTIVALES
LA LICORERA

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@5('$.#$/92/('/44$ó9(-/'#0/(8&'(4&0%&9/92/'(6/8('$'2/05+

2020 2021 2022 2023 2024

proyectos 5 ejes
!'2-52é.$4&'( "#/( %/-059/4/9(

macro /9(/8(2$/0%&(6#-592/(8&'(e(5ñ&'

proyectos 18 iniciativas
4&0%8/J5'( "#/( 6/</9(

meso 4&0%8/25-'/(5(8&(85-.&(6/(8&'(e(
5ñ&'

proyectos 61 acciones
$9$4$52$A5'( /'%/4íO$45'Z( "#/( %&-( 8&(

micro ./9/-58(6/</9('/-($0%8592565'(/9(
#9(%/-$&6&('/(B)(0/'/'

total de 40 indicadores
7/($0%542&(/'%/4íO$4&'
indicadores
 33

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plan de trabajo
1. F o r t a l e c e r e l e c o s i s t e m a c r e a t i v o d e l a c i u d a d
A. Desarrollar la oferta académica para las
profesiones creativas
!. G#'2$O$454$ó9(W @5'($9'2$2#4$&9/'(/6#452$A5'(2$/9/9(#9(-&8(
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5( 85'( #9$A/-'$656/'( '$9&( 250<$é9( 6/( 8&'( $9'2$2#2&'(
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B.( Fortalecer la asociatividad en los sectores
productivos de las industrias creativas
!.(G#'2$O$454$ó9+(/8(6/'5--&88&(6/(85'($96#'2-$5'(4#82#-58/'(E(
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.58/-í5'Z(/24?(
C. Visibilidad y divulgación del ecosistema
creativo con fines comerciales
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6/( #95( 6é4565( 2-5<5J596&( /8( 2/05( 6/( 85'( $96#'2-$5'(
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4&9&4$0$/92&(E(4&9'#0&(6/(85(/4&9&0í5(4-/52$A5(/9(85(
%&<854$ó9?
D. Diseñar una estrategia de formación de
públicos
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4#82#-5(E(4-/52$A$656(-/%-/'/925(/8(258ó9(6/(,"#$8/'(6/(85(
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8$0$2565( '/( 2-56#4/( /9( -/6#44$ó9( 6/( %-/4$&'( E( O5825( 6/(
'&'2/9$<$8$656(%5-5(8&'(4-/56&-/'?(!8(45%$258(4#82#-58("#/('/(
2-56#4/( /9( 05E&-( %5-2$4$%54$ó9( E( 4&9'#0&(
M$'2ó-$450/92/( M5( /'256&( 5256&( 5( 4$/-25'( A5-$5<8/'(
'&4$&/4&9ó0$4&'( %/-&( %-$94$%580/92/( 5( 85( /6#454$ó9( E(
/X%&'$4$ó9( 2/0%-595( 5( 85'( 6$'2$925'( 059$O/'254$&9/'(
4#82#-58/'?( K&-( 8&( 2592&Z( /8( 6/'5--&88&( 6/( %-&.-505'( 6/(
O&-054$ó9( 6/( %ú<8$4&'( %5-5( 2&65'( 85'( /656/'( /'( #9(
-/"#$'$2&( 485A/( %5-5( 85( '&'2/9$<$8$656( 6/8( /4&'$'2/05(
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4&9'#0$6&-(O$958Z('$9&("#/(250<$é9(5%8$45(58(0&6/8&(U)U(
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2-56$4$&958/'('&<-/(/8(A58&-(6/(8&'('/-A$4$&'(4-/52$A&'?
2. Mejorar la sostenibilidad económica de los
emprendimientos culturales
A. Programas permanentes de capacitación
empresarial
!.( G#'2$O$454$ó9+( /8( /0%-/96$0$/92&( 4#82#-58( /'( #95(
542$A$656("#/(5#9(9&(/'2á(%-/'/92/(6/(O&-05(/'2-#42#-565(
/9(85(O&-054$ó9(5-2í'2$45(E(4-/52$A5?(K&-(8&(2592&Z(0$/92-5'(
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6/'5--&885-( %-&E/42&'( 6/( O&-054$ó9( 6/( O&-056&-/'( %5-5(
.5-592$I5-("#/(/'2é(6$'%&9$<8/(/8(258/92&(M#059&(%5-5(85(
45%54$254$ó9(E(0/92&-í5?(!9(2é-0$9&'(6/(8&'(4&92/9$6&'Z(

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4&9(&2-5'($96#'2-$5'?(,#9"#/(4$/-2&'(0&6/8&'(/6#452$A&'(E(
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!0%-/'5-$58(6/(85(4$#656(W(3Q7!
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Q99%#8'5WD$9$'2/-$&(Q96#'2-$5Z(1&0/-4$&(E(:#-$'0&?
".(Q96$456&-/'+
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0/J&-/'(/0%-/96$0$/92&'(4#82#-58/'?
%.!'25<8/4/-(4&85<&-54$&9/'(4&9(#9$A/-'$656/'(E(4/92-&'(
4#82#-58/'(%5-5(65-8/(4&92$9#$656(5(8&'(/0%-/96$0$/92&'(
0/6$592/('/-A$4$&'?
B. Integración del emprendimiento en
programas académicos
!.(G#'2$O$454$ó9+(5"#/885'(4$#656/'("#/($92/-/'/9(O&-258/4/-(
'#'( /4&'$'2/05'( 4-/52$A&'( 9/4/'$259( $94&-%&-5-( /8(
/0%-/96$0$/92&( 4&0&( #95( 4&0%/2/94$5( 2-59'A/-'58( /9(
8&'(%-&.-505'(5456é0$4&'(-/854$&956&'(5(85'($96#'2-$5'(
4-/52$A5'?( !8( 6/'5--&88&( 5456é0$4&( 6/8( /0%-/96$0$/92&(
%#/6/(65-'/(5(2-5Aé'(6/(4#-'&'Z(/'%/4$58$I54$&9/'(6/92-&(
6/8(%-/.-56&Z(542$A$656/'(4&W4#--$4#85-/'Z(%&'.-56&'Z(/24?(
!'/( %-&4/'&( 6/</( 65-'/( 5( 2-5Aé'( 6/( #95( /'2-52/.$5( "#/(
.5-592$4/( #9( 9#/A&( %/-O$8( 6/8( /.-/'56&( 5J#'256&( 5( 85(
-/58$656(6/8(/4&'$'2/05?(!9(/'/('/92$6&Z(85'(#9$A/-'$656/'(
6/</9( /'25<8/4/-( '#'( %859/'( 6/( 2-5<5J&( %5-5( 8&.-5-( #95(
$92/.-54$ó9( /O/42$A5( 6/8( /0%-/96$0$/92&( /9( 85'(
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9$A/8(6/(%-/.-56&(E(%&'.-56&'?
C. Facilitar los procesos administrativos para
la formalización de emprendimientos
!. G#'2$O$454$ó9+(@5'(/0%-/'5'(4-/52$A5'(/9O-/9259(/8(-/2&(
6/( O&-058$I54$ó9?( D#4M5'( A/4/'Z( 8&'( %-&4/'&'(
<#-&4-á2$4&'('/(4&9A$/-2/9(/9(#95(<5--/-5(6/(/92-565("#/(
/9(/8(85-.&(%85I&(/A$25("#/(0#4M5'(0$4-&/0%-/'5'(/92-/9(
5( 85( /4&9&0í5( O&-058( E( '/( </9/O$4$/9( 6/8( 5%&E&(
$9'2$2#4$&958?(@5(O5825(6/(4&9&4$0$/92&'(E(85(4&0%8/J$656(
6/( /'2&'( %-&4/'&'( 5<&959( 5( /A$25-( /8( 4-/4$0$/92&( 6/8(
'/42&-(4-/52$A&?(!'(9/4/'5-$&(#95(-/A$'$ó9(%-&O#965(6/(8&'(
%-&4/'&'(E(%-&A//-(8&'(-/4#-'&'(9/4/'5-$&'(%5-5(O54$8$25-(85(
O&-058$I54$ó9( E( &%/-54$ó9( 6/( 8&'( /0%-/96$0$/92&'( /9(
4#0%8$0$/92&(4&9(/8(.&<$/-9&?(
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3/4-/25-í5(6/(H&<$/-9&(?
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4&0$/9I&(6/(#95(542$A$656(/0%-/'5-$58
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/9('#(./'2$ó9(6/(5%/-2#-5(6/(/0%-/'5'?(
D. Promover el desarrollo de infraestructura
física cultural
!.G#'2$O$454$ó9+( #95( <-/4M5( $0%&-2592/( /9( 85( %-&6#44$ó9(
4#82#-58(/'2á(/9(85(O5825(6/(544/'&(5($9O-5/'2-#42#-5?(!'2/(
-/2&( '/( /94#/92-5( %-$94$%580/92/( /9( '/42&-/'( 4&0&( 85(
0ú'$45Z( 85'( 5-2/'( A$'#58/'( E( 85'( 5-2/'( /'4é9$45'?( !'2&(
$948#E/(/'%54$&'(6/(/XM$<$4$ó9Z('585'(6/(/9'5E&Z('585'(6/(
4&94$/-2&'(E(2/52-&'?(!8($9A/925-$&(6/($9O-5/'2-#42#-5(6/</(
5J#'25-'/(5(0ú82$%8/'(2505ñ&'(E(45-542/-í'2$45'(%5-5("#/(
8&'( /0%-/96/6&-/'( %#/659( 6/'5--&885-( '#'( %-&E/42&'?(
1&9'$6/-596&( /8( -/2&( 6/( $9A/-'$ó9Z( /'( 9/4/'5-$5( #95(
/'2-52/.$5("#/($92/.-/(58(.&<$/-9&Z(85(/0%-/'5(%-$A565(E(5(
85'(/92$656/'(%ú<8$45'(5(9$A/8(954$&958?

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%.( R/58$I5-( /J/-4$4$&( 6/( %859$O$454$ó9( E( 6/'5--&88&( 6/(
%-&E/42&'(6/($9O-5/'2-#42#-5?
E. Fortalecer y diversificar el componente de
financiamiento cultural
!.( G#'2$O$454$ó9+( /8( 544/'&( 5( 45%$258( 4&92$9ú5( '$/96&( 85(
%-$94$%58(<5--/-5(6/(/92-565(58(/0%-/96$0$/92&(4#82#-58(E(
4-/52$A&?(!8(/4&'$'2/05(4-/52$A&(9/4/'$25(2/9/-(6$'%&9$<8/'(
O#/92/'(6/(O$9594$50$/92&(6$A/-'$O$4565'(%5-5(.5-592$I5-(85(
'&'2/9$<$8$656(E(4-/4$0$/92&(6/(85'(/0%-/'5'?(!'2&($948#E/(
544/'&( 5( 45%$258( '/0$885Z( <-/4M5'Z( 0$4-&W%-é'250&'Z(
.5-592í5'( <5945-$5'Z( 8í9/5'( 6/( 4-é6$2&( E( O&96&'( 6/(
$9A/-'$ó9(6/(45%$258(%-$A56&?(@5(4-/54$ó9(6/(#9(O&96&(5(
9$A/8( 6/( 4$#656( %#/6/( '/-A$-( %5-5( 88/95-( 0#4M5'( 6/( 85'(
<-/4M5'(/X$'2/92/'(E(4&0&($94/92$A&(5(85(<5945(
39
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#$&:&258(6/($9'2$2#4$&9/'("#/(%-&A//9(O$9594$50$/92&(58(
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$9A/-'$ó9?
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4#82#-58?
%$(1-/5-(#9(b&96&(%5-5(/8(b$9594$50$/92&(1#82#-58?
3. Establecer una estrategia para el turismo
cultural en la ciudad
A. Capacitación para las comunidades en temas
de turismo cultural
!. G#'2$O$454$ó9+(/8(2#-$'0&(4#82#-58(-/%-/'/925(#95(6/(85'(
%-$94$%58/'(542$A$656/'(5(2-5Aé'(6/(85(4#58(85'($96#'2-$5'(
4#82#-58/'(E(4-/52$A5'(%#/6/9(./9/-58(A58&-(5ñ56$6&(%5-5(
85( /4&9&0í5?( 3/( 2-525( 6/( #9( '/42&-( 4&9( #95( .-59(
&%&-2#9$656( 6/( &%/-5-( 6/'6/( 85( '&'2/9$<$8$656( E( 6/(
./9/-5-($0%542&(/9(85'($9$4$52$A5'(2-56$4$&958/'(/9(85'(5-2/'(E(
/8( %52-$0&9$&?( !8( 2#-$'0&( 4#82#-58( %/-0$2/( 5( 8&'( A$'$2592/'(
2/9/-(/X%/-$/94$5'(5#2é92$45'(E(4&9&4/-(85(-$"#/I5(4#82#-58(
6/( 85( 4$#656?( ( !8( $0%542&( 6/8( 2#-$'0&( 4#82#-58( %/-0$2/( 85(
6/'4/92-58$I54$ó9( ./&.-áO$45( '$( '/( 8&.-5( 6/'5--&885-( 5( 85'(
4&0#9$656/'(4&0&(6/'2$9&'?(!8(/9O&"#/(6/(/'25(/'2-52/.$5(
6/</( '/-( 6/'4/92-58$I5-( /8( 2#-$'0&( E( %-&A&45-( $0%542&(
6$-/42&( /9( 85'( 4&0#9$656/'?( K5-5( /88&Z( /'( 9/4/'5-$&( 2/9/-(
%859/'( 6/( 6/'2$9&( 8&458/'( "#/( 52$/9659( /8( 2/05( 6/(
M&'%/65J/Z( .5'2-&9&0í5Z( /X%/-$/94$5'( E( 0&A$8$656Z( /92-/(
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'&'2/9$<8/'(/9(2é-0$9&'(50<$/9258/'Z('&4$58/'Z(/4&9ó0$4&'(
E(4#82#-58/'?(K5-2$-(6/(85'(-#25'(2#-í'2$45'(6/(3592$5.&(6/(158$?(
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4#82#-58
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#?( 7$'/ñ5-( /'2-52/.$5'( 6/( 0/-456/&( %5-5( /8( 2#-$'0&(
4#82#-58(4&0#9$25-$&?
B. Incorporar enfoque de turismo en los
emprendimientos culturales
!.(G#'2$O$454$ó9+(8&'(0&6/8&'(6/(9/.&4$&(/9(85'($96#'2-$5'(
4#82#-58/'(E(4-/52$A5'('/(<5'59(%-$94$%580/92/(/9(4#52-&(
/'2-52/.$5'+( A/925( 6/( %-&6#42&'Z( 4&92/9$6&( 6$.$258Z(
'/-A$4$&'( &( /X%/-$/94$5'?( !9( 0#4M5'( &45'$&9/'Z( 8&'(
/0%-/96$0$/92&'( 4#82#-58/'( 9&( /'2á9( %-/%5-56&'( %5-5(
52/96/-( A$'$2592/'( 05'( 588á( 6/( '#( 0/-456&( 8&458?( 3$( /8(
2#-$'0&( /'( #9( /9O&"#/( /'2-52é.$4&( %5-5( 85( 4$#656Z( /'(
$0%&-2592/("#/(85'(45%54$254$&9/'($94&-%&-/9(4&92/9$6&'(
6/( /4&9&0í5( 6/8( A$'$2592/( %5-5( /8( '/42&-( 4#82#-58?( !9(
0#4M5'( &45'$&9/'( /'2&( '#%&9/( 5'%/42&'( 6/( '/-A$4$&( 58(
48$/92/Z( 059/J&( 6/( $6$&05Z( O&-05'( 6/( %5.&Z( %-/'/94$5(
6$.$258(E(6$'%&9$<$8$656(6/(%-&6#42&'Z(/92-/(&2-&'?(
!!.(b/4M5(6/(4#80$954$ó9+([B(6/(6$4$/0<-/(6/()*)B
!!!.( R/'%&9'5<8/'+( 3/4-/25-í5( 6/( :#-$'0&Z( 3/4-/25-í5( 6/(
1#82#-5Z(3/4-/25-í5(6/(7/'5--&88&(!4&9ó0$4&?
!".(,8$56&'+(P9$A/-'$656/'Z(3!T,?
".(Q96$456&-/'+
!$(15%54$254$ó9(5(/0%-/96/6&-/'(4#82#-58/'(/9(2/05'(6/(
2#-$'0&
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!$( 1-/5-( 052/-$58( /6#452$A&( '&<-/( 85( $0%&-2594$5( 6/( 85(
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"$( R/58$I5-( $9$4$52$A5'( 6/( O&-054$ó9( 6/( O&-056&-/'( /9(
2#-$'0&(4#82#-58(%5-5(8&'(%-&4/'&'(6/(45%54$254$ó9?
#$(15%54$25-('&<-/(/'2-52/.$5'(%5-5(/8(2#-$'0&(4#82#-58?
C. Desarrollar la marca cultural de la ciudad
!?G#'2$O$454$ó9+(/8(2#-$'0&(4#82#-58(4&92$9ú5(-/%-/'/92596&(

#95(0&2$A54$ó9($0%&-2592/(%5-5(8&'(A$'$2592/'?(!8(6$'O-#2/(
6/8(%52-$0&9$&Z(85'(5-2/'(E(&2-5'(/X%/-$/94$5'(5#2é92$45'((
'&9( %5-2/( 6/( 85'( %-$&-$656/'( 6/8( 2#-$'25( J&A/9?( !'(
$0%&-2592/("#/(85'(4$#656/'('/(5'/.#-/9(6/($94&-%&-5-(
/8/0/92&'( 4#82#-58/'( /9( /8( 6$'/ñ&( 6/( '#( $6/92$656( 6/(
05-45?( !'2&( %/-0$2$-á( "#/( 8&'( /0%-/96$0$/92&'(
4#82#-58/'(E(4-/52$A&'(%#/659(58$9/5-'/(5(85'(/'2-52/.$5'(
E('/-(%5-2/(6/8(6/'5--&88&(6/8(6/'2$9&?(
!!?(b/4M5(6/(4#80$954$ó9+([B(6/(6$4$/0<-/(6/()*))
!!!?(R/'%&9'5<8/'+(3/4-/25-í5(6/(:#-$'0&(E(3/4-/25-í5(6/(
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W(158$(1-/52$A5(4&0&(%8525O&-05(6/(6$O#'$ó9?
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85(4$#656
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158$(4&0&(6/'2$9&(4#82#-58?
4. Aumentar la exportación de servicios creativos
digitales
A. Fortalecimiento de clústeres en el sector
de artes digitales
41
!?( G#'2$O$454$ó9+( 85( 6/'$.954$ó9( 6/( 158$( 4&0&( 1$#656(
1-/52$A5(6/(85(PT!31F(%5-5(85'(5-2/'(6$.$258/'(-/%-/'/925(
#95( &%&-2#9$656( 6/( %&'$4$&950$/92&( $92/-954$&958( E(
4-/4$0$/92&( %5-5( 8&'( /0%-/96/6&-/'?( 3$9( /0<5-.&Z( 9&(
2&65'(85'(/0%-/'5'(2$/9/9(85($9O-5/'2-#42#-5(9$(/8(45%$258(
M#059&( %5-5( 85( /X%&-254$ó9( 6/( '/-A$4$&'?( @&'( 48ú'2/-'Z(
58$59I5'(/'2-52é.$45'(&(05-45'(4&8/42$A5'('&9(582/-952$A5'(
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6/( 8&'( /0%-/96$0$/92&'Z( '&<-/( 2&6&( 85'( "#/( &O-/4/9(
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#?( 7$'/ñ5-( 45%54$254$&9/'( %5-5( 85( 4-/54$ó9( 6/(
/0%-/96$0$/92&'(4&8/42$A&'(/9(/8('/42&-(6$.$258?
B. Capacitación y apoyo en exportación de
servicios y contenido digital
!?(G#'2$O$454$ó9+(85(/X%&-254$ó9(6/('/-A$4$&'(-/"#$/-/(5%&E&(

/9( 85( $9A/'2$.54$ó9( 6/( 0/-456&'Z( %-&4/'&'Z( 5'%/42&'(
4&92-$<#2$A&'(E(6/(-/.#854$&9/'(8&458/'?(!'($0%&-2592/("#/(
8&'(/0%-/96/6&-/'(2/9.59(6&0$9$&(6/(/'2&'(4&9&4$0$/92&'(
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2/05'(/9(85'(45%54$254$&9/'(%5-5(8&'(/0%-/96/6&-/'Z('&<-/(
2&6&(/9('/42&-/'("#/(./9/-59(4&92/9$6&(6$.$258?(
!!?(b/4M5(6/(4#80$954$ó9+([B(6/(6$4$/0<-/(6/()*)*
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45%54$254$&9/'(%5-5(85(/X%&-254$ó9
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#?( 7$'/ñ5-( %-&.-505'( 6/( O&-054$ó9( %5-5( 85'( 5-2/'(
6$.$258/'(4&9(é9O5'$'(/9(/X%&-254$ó9?
C. Incentivos tributarios a la exportación de
servicios
!?(G#'2$O$454$ó9+(@5'(4$#656/'(6/</9('/-(4&0%/2$2$A5'(%5-5(
-/2/9/-(/8(258/92&(4-/52$A&?(K5-5(/88&Z(#9&(6/(8&'($96$456&-/'(
4&9'$'2/(/9(85(6$'%&9$<$8$656(6/($94/92$A&'(2-$<#25-$&'(5(85(
(
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258/92&(8&458Z('$9&("#/(%-&0#/A/("#/(&2-5'(/0%-/'5'(6/8(
%5í'( $6/92$O$"#/9( &%&-2#9$656/'( 6/( #<$45-'/( /9( 158$Z(
O&-258/4$/96&(/8(48ú'2/-(E(%-&0&A$/96&(85(2-59'O/-/94$5(6/(
4&9&4$0$/92&?(
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"!?((K-&E/42&'(/'%/4íO$4&'+
B?(R/58$I5-(#9(59á8$'$'(6/(4&0%5-5<8/'('&<-/($94/92$A&'(
4&92-$<#2$A&'(%5-5(85(/X%&-254$ó9(6/('/-A$4$&'?
"$( K-/'/925-( #95( %-&%#/'25( 6/( %&8í2$45( %ú<8$45( 6/(
$94/92$A&'?
5. Facilitar la innovación y sustentabilidad a
través de las industrias creativas
A. Crear laboratorios de solución de
problemas (Industria/Gobierno)
!?( G#'2$O$454$ó9+( P9&( 6/( 8&'( %-$94$%58/'( $0%542&'( 6/( 85'(
$96#'2-$5'(4#82#-58/'(E(4-/52$A5'(/'2á(/9('#(%&2/94$58(%5-5(
./9/-5-( $99&A54$ó9( /9( /8( -/'2&( 6/( 85( /4&9&0í5?( @5(
4-/52$A$656(6/</('/-(#9(-/4#-'&(%-$94$%58(%5-5(%-&0&A/-(
#95( /4&9&0í5( '&'2/9$<8/( /9( 85( 4$#656( 5( 2-5Aé'( 6/(
'&8#4$&9/'( $99&A56&-/'?( 3$9( /0<5-.&Z( '&9( %&4&'( 8&'(
0/459$'0&'( "#/( /X$'2/9( %5-5( %-&0&A/-( 6$4M5'(
$99&A54$&9/'?( @5'( 4$#656/'( 9/4/'$259( 0/459$'0&'

O&-058/'(%5-5("#/(8&'(4-/52$A&'(%5-2$4$%/9(6/(8&'(450<$&'?(
@5'( #9$A/-'$656/'( E( /8( 2/-4/-( '/42&-( 6/</9( 2/9/-( #9( -&8(
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43
4-/52$A5'?
B. Fomentar enlaces comerciales entre la
industria y el sector creativo
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C. Diseñar estrategias de promoción de
investigación y desarrollo en las
universidades
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 45

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tabla resumen de proyectos meso

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/X%&-254$ó9

FACILITAR LA INNOVACIÓN Y SUSTENTABILIDAD A TRAVÉS DE LAS

INDUSTRIAS CREATIVAS

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 53

ejemplo de cronograma de actividades

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Anexo
 55

:5<85([?(,44$ó9(%5-5(4565(/25%5(6/8(0&6/8&((/0%-/96/6&-)
acciones
B?(!A/92&'(4&9(2588/-/'(E(4&9O/-/94$5'
)?(1#-'&'(/9(#9$A/-'$656/'
orientacion [?(150%5ñ5'(6/(%#<8$4$656
e?(7$A#8.54$ó9(6/($9A/'2$.54$ó9

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)?(1&94#-'&'(%5-5(45%$258('/0$885
capacitacion [?(K-/0$54$&9/'(5(/0%-/96/6&-/'
e?(b54$8$254$ó9(6/(%/-0$'&'(6/(&%/-54$ó9

B?(!'%54$&'(6/(4&W2-5<5J&(
)?(D/92&-í5(5(/0%-/'5'(/9(/25%5($9$4$58
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incubacion e?(,%&E&(5(2-5Aé'(6/(-/4#-'&'(M#059&'
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d?(,'/'&-í5'($96$A$6#58/'

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alineamiento

orientacion B?(H/9/-5-(4&9&4$0$/92&(E(O#/92/'(6/($9O&-054$ó9

)?(Q9'2$2#4$&958$I5-(85(.&</-959I5(
capacitacion [?15%$258( M#059&Z( 6/'5--&88&( /0%-/'5-$58( E(
/9456/950$/92&'(%-&6#42$A&'

incubacion [?( 15%$258( M#059&Z( 6/'5--&88&( /0%-/'5-$58( E(

/9456/950$/92&'(%-&6#42$A&'

B?(Q9'2$2#4$&958$I5-(85(.&</-959I5
aceleracion a?(156/95(.8&<58(6/(A58&-

a?(156/95(.8&<58(6/(A58&-

Sostenibilidad e?(Q9'2$2#4$&958$I5-(85(.&</-959I5
 57

:5<85(a?(Q96$456&-/'(%5-5(4565(/25%5(6/8(0&6/8&((/0%-/96/6&-)
indicadores
B?( :&258( 6/( %5-2$4$%592/'( /9( 4M5-85'( E( /A/92&'( 6/(
5%&E&(58(/0%-/96$0$/92&(4#82#-58?(
orientacion )?(:&258(6/(/'2#6$592/'(052-$4#856&'(/9(4#-'&'(6/(
/0%-/96$0$/92&(/9(#9$A/-'$656/'

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capacitacion )?K/-O$8( 6/( 8&'( /0%-/96/6&-/'( %5-2$4$%592/'(
(.é9/-&Z(/656Z(./&.-5Oí5Z(/24?)

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incubacion /8(5ñ&
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aceleracion 05E&-(58(a*%
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formacion )?(Q9'2$2#4$&958$I5-(85(.&</-959I5(

creacion )?(Q9'2$2#4$&958$I5-(85(.&</-959I5(

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produccion /9456/950$/92&'(%-&6#42$A&'

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difusion a?(156/95(.8&<58(6/(A58&-

e?(Q9'2$2#4$&958$I5-(85(.&</-959I5
consumo a?(((156/95(.8&<58(6/(A58&-

conservacion B?(H/9/-5-(4&9&4$0$/92&(E(O#/92/'(6/($9O&-054$ó9
 59

:5<85(_?((Q96$456&-/'(%5-5(4565(/25%5((456/95(6/(A58&-)
indicadores
B?(:&258(6/(.-56#56&'(6/(%-&.-505'(5456é0$4&'(
/9(85'($96#'2-$5'(4-/52$A5'
formacion )?:&258( 6/( %5-2$4$%592/'( /9( %-&.-505'( 6/(
O&-054$ó9(/0%-/'5-$58(%5-5(/8('/42&-

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creacion e?(:&258(6/('&8$4$2592/'(ú9$4&'(5(/'2í0#8&'(%5-5(85(
4-/54$ó9(5-2í'2$45(/($96#'2-$5'(4-/52$A5'

a?(:&258(6/(/0%-/'5'(4#82#-58/'(E(4-/52$A5'
produccion d?(:&258(6/(A/925'(%5-5(85'($96#'2-$5'(4-/52$A5'

_?((Q0%542&(6/(O/'2$A58/'(/9(85(4$#656
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$92/-954$&958/'

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consumo B*?(K/-O$8(6/8(4&9'#0$6&-(4#82#-58(8&458

BB?(@/.$'854$ó9(%5-5(85(%-&2/44$ó9(6/8(%52-$0&9$&(
conservacion 052/-$58(/($9052/-$58
recomendaciones de discusiones con el sector
!'2/( $9O&-0/( '/( %-/'/925( 4&0&( %5-2/( 6/8( /J/-4$4$&( 6/(
$0%859254$ó9( 6/( 85( %&8í2$45( 6/( /4&9&0í5( 4-/52$A5( %5-5( 85(
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/8( &<J/2$A&( %-$94$%58( 6/( 85( 8í9/5( 6/( /4&9&0í5( 4-/52$A5Z(
/9O&456&(/9
“mejorar los niveles de competitividad de los
sectores creativos, culturales y deportivos para que
se conviertan en referente y motor de desarrollo
económico y de bienestar social, a través del
fortalecimiento del capital humano, del desarrollo
empresarial, del incremento de la demanda y del
posicionamiento de los bienes y servicios de estos
sectores, para que agreguen valor, generen ingresos,
empleos de calidad, promuevan las exportaciones,
incentiven el turismo y la inversión en el municipio
de Santiago de Cali.”
!'2/( %8592/50$/92&( -/4&./( 6/( O&-05( 56/4#565( 8&'(
O#9650/92&'( 6/( #95( /4&9&0í5( 4-/52$A5( '&'2/9$<8/Z(
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1/92-&( 1&8&0<$5( %5-5( !'2#6$&'( K-&O/'$&958/'Z( 3!T,Z(
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@5(%-$0/-5(%5-2/(6/8(6$á8&.&(5<&-6ó(4#á8/'(6/</-í5('/-(8&'(
&<J/2$A&'( /'2-52é.$4&'( 6/( 85'( #9$A/-'$656/'( 6/( 85( 4$#656(
%5-5( 85'( $96#'2-$5'( 4#82#-58/'( E( 4-/52$A5'?( !'2&( %/-0$2$-í5(
$6/92$O$45-( á-/5'( 6/( 58$9/50$/92&( /92-/( 85( 5456/0$5( E( 85(
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6$'4#2$65'(%&-(8&'(%5-2$4$%592/'+
1. La creatividad como opción
3/( 6$'4#2$ó( 85( $0%&-2594$5( 6/( "#/( 85'( #9$A/-'$656/'(
A$'$<$8$4/9(85(542$A$656(4-/52$A5(4&0&(#95(%-$&-$656(%5-5(8&'(
/'2#6$592/'?(K5-5(/'2&Z(/'(9/4/'5-$&(45-542/-$I5-(58('/42&-(E(
%-&0&A/-(#9(/'%í-$2#(/0%-/'5-$58("#/(.#í/(85'($9$4$52$A5'(/(
$9"#$/2#6/'( 6/( 8&'( /'2#6$592/'?( !9( /'/( '/92$6&Z( /8(
/0%-/96$0$/92&(4#82#-58(E(4-/52$A&(6/</(2/9/-(#9(-&8(4/92-58(
/9(8&'(%-&E/42&'(6/(A$65(6/(8&'(/'2#6$592/'?(
(

2. Recursos para emprendedores
F2-&(-&8($0%&-2592/("#/(2$/9/9(85'(#9$A/-'$656/'(4&9'$'2/(/9(
%-&6#4$-(/8(052/-$58(/6#452$A&("#/(5%&E/(85(./'2$ó9(6/(8&'(
/'2#6$592/'( E( 85( 4&0#9$656?( 3/( 6$'4#2$ó( /8( /'4/95-$&( 6/(
%-&6#4$-(052/-$58/'(4&0#9/'(%5-5(2&65'(85'(#9$A/-'$656/'(
"#/( .5-592$4/9( /9O&"#/'( '$0$85-/'( "#/( 4&92-$<#E59( 58(
6/'5--&88&(6/($96$456&-/'?(
3. Observatorios para la economia creativa
3$.#$/96&( 85( 952#-58/I5( 6/( 85'( #9$A/-'$656/'Z( 85(
$9A/'2$.54$ó9(6/</(2/9/-(#9(-&8(4/92-58(/9(85(4&92-$<#4$ó9(
"#/(-/58$I59(5(85(/4&9&0í5(4#82#-58(E(4-/52$A5?(K&-(8&(2592&Z(85(
4-/54$ó9(6/(&<'/-A52&-$&'("#/(52$/9659(6$'2$92&'(2/05'(6/8(
61
'/42&-( /'( #95( 4&92-$<#4$ó9( $0%&-2592/( "#/( %#/6/9( M54/-(
85'($9'2$2#4$&9/'(6/(/6#454$ó9('#%/-$&-?
4. programación de eventos para visibilizar
@5(&O/-25(4&W4#--$4#85-(/'(&2-&(4&0%&9/92/(6/'6/(/8(4#58(85'(
#9$A/-'$656/'( %#/6/9( 5%&-25-( 5( 85( /4&9&0í5( 4-/52$A5?( 3/(
%-&%&9/( $6/92$O$45-( 6$'2$92&'( /A/92&'( "#/( 5E#6/9( 5( 85(
4&0#9$656( 5( /92/96/-( /8( /0%-/96$0$/92&( 4-/52$A&Z(
A$'$<$8$I5-( 8&'( /'O#/-I&'( "#/( '/( -/58$I59Z( 5%&E5-( 5( 8&'(
/0%-/96/6&-/'(E(4&0#9$45-('#(%&2/94$58(/($0%542&?
A partir de los objetivos estratégicos desde el cual
podrían aportar las universidades, se compartieron
algunas ideas que representan acciones concretas y
de corto plazo. Estas acciones incluyen:
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/'O#/-I&'( 6/( 5%&E&( "#/( /X$'2/9( /9( 85( 4$#656( E( 5( 8&'( "#/(
%#/6/( 544/6/-( %5-5( 56/85925-( '#( $6/5?( !'2&( %#/6/(
4&92/0%85-( 45%54$254$ó9Z( O$9594$50$/92&Z( 0/92&-í5( E( &2-&'(
'/-A$4$&'?(($948#$-'/(/9(/8(3Q7!)
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M/--50$/925'(<á'$45'("#/(9/4/'$25(#9(/0%-/96/6&-(4#82#-58(
E( 4-/52$A&( %5-5( ./'2$&95-( '#( %-&E/42&?( 3/( -/4&0$/96&( "#/(
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1?(!A/92&'(/9(-/6(
3/( 6$'4#2$ó( 85( $0%&-2592/( 6/( 50%8$5-( /8( $0%542&( 6/( 8&'(
/A/92&'(0/6$592/(%-&0&4$ó9(4&0%5-2$65(E(#9(458/965-$&(6/(
/A/92&'( -/854$&956&( 58( /0%-/96$0$/92&( E( 85'( $96#'2-$5'(
4-/52$A5'?
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!?(K-/0$&'((4&0%/2/94$5')
3/( 6$'4#2$ó( 85( %&'$<$8$656( 6/( 4-/5-( 58.#95( 4&0%/2/94$5( &(
%-/0$&(-/854$&956&(5(85'($96#'2-$5'(4#82#-58/'(E(4-/52$A5'("#/(
'$-A5( 4&0&( A/Mí4#8&( %5-5( A$'$<$8$I5-( E( 0&2$A5-( 5( 8&'(
/0%-/96/6&-/'(E(/'2#6$592/'
( (((((Mapa de emprendimiento creativo
b?(K-&E/42&'(4&0%8/0/925-$&'(($92/-6$'4$%8$95-$&)
3/( 6$'4#2$ó( 85( $0%&-2594$5( 6/( ./9/-5-( %-&E/42&'(
4&85<&-52$A&'("#/(4&0<$9/9(6$'4$%8$95'(E(4&0%8/0/92/9(8&'(
%&2/94$58/'(%-&6#42&'(&('/-A$4$&'?(K&-(/J/0%8&Z('/(6$'4#2$ó(/8(
45'&(6/(4&0<$95-(%-&E/42&'(#9$A/-'$25-$&'(4&9(/'2#6$592/'(
6/($9./9$/-í5Z(6$'/ñ&(E(5-2/'?(@5(4&0<$954$ó9(6/(6$'4$%8$95'(
%&6-í5( 4&92-$<#$-( 58( 6/'5--&88&( 6/( $99&A54$ó9( /9( 85'(
$96#'2-$5'(4-/52$A5'?
H?( !6#454$ó9( 4&92$9#565( 4&0&( Rg7( ($9A/'2$.54$ó9( E(
6/'5--&88&)(
3/( 6$'4#2$ó( 85( $9O&-054$ó9( 6/( "#/( 85'( #9$656/'( 6/(
/6#454$ó9( 4&92$9#565( &( /'2#6$&'( %-&O/'$&958/'( /9( 85'(
#9$A/-'$656/'( %#/659( '/-A$-( 4&0&( O&-05'( 6/( 5#'4#825-(
á-/5'(6/($92/-é'(/9(/8(0/-456&(/6#452$A&(E("#/(8#/.&Z(6/(
2/9/-( '#O$4$/92/( 6/05965( %#/659( /A&8#4$&95-( 5(
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052-$4/'( %-&6#42$A5'( %&-( '/42&-( (052-$I( $9'#0&( %-&6#42&(
4&9(/8(O542&-(4-/52$A$656(4&0&(/J/(2-59'A/-'58)Z(%&-(/92&-9&(
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4#82#-58(E(4-/52$A&?(
3/( 6$'4#2$/-&9( 58.#95'( $6/5'(6/( 8&( "#/( %&6-í5( 4&92/0%85-(
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%&'$<8/'(/25%5'(/9(85'("#/(9/4/'$25(5%&E&(/8(/0%-/96/6&-(
4#82#-58(E(4-/52$A&+
B?(,9á8$'$'(6/(&%&-2#9$656/'

)?(H/9/-54$ó9(6/($6/5'
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B)(?,44/'&(5(0/-456&'($92/-954$&958/'
B[?(!'2-52/.$5'(6/($92/-954$&958$I54$ó9
Compromisos y proyectos
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!'25(8$'25(-/%-/'/925(58.#95'(6/(85'(%-&%#/'25'+
1.( @5( P9$A/-'$656( G5A/-$595( %&6-í5( 6/'5--&885-( #9( 45%$258(
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/'2#6$&'(6/($0%542&'?(
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459&(6/(7/'5--&88&)(5<-5(#95(&O$4$95(6/(0/6$4$ó9(/9(158$?(
3.( ,#2ó9&05( 6/( F44$6/92/( %&6-í5( 6/'5--&885-( #9(
/A/92&/4&94#-'&('&<-/(85'($96#'2-$5'(4#82#-58/'(E(4-/52$A5'(E(
#9(%-&E/42&(6/($9A/'2$.54$ó9?
63
4.(=5-$5'(/92$656/'(4&0/925-$&'(85(&%&-2#9$656(6/(#2$8$I5-(85(
-/6(%5-5(%-/'/925-'/(4&0&(#9(O-/92/(4&0ú9(5(85(,84586í5(E(
8&.-5-(%-&E/42&'?
Reunión con Centros Culturales
3/(-/58$Ió(#95('/.#965(-/#9$ó9(4&9(-/%-/'/92592/'(6/(8&'(
%-$94$%58/'( 4/92-&'( 4#82#-58/'( 6/( 85( 4$#656( E( "#/( 2$/9/9(
-/854$ó9(542#58(&(%&2/94$58(4&9(85(/4&9&0í5(4-/52$A5?(!92-/(
/88&'( %5-2$4$%ó( D$.#/8( 156/95( 6/8( 1/92-&(
1&8&0<&,0/-$459&( ("#/( $0%5425( 5( A5-$5'( 4$#656/')Z(
15-&8$95(15-A5J58(6/(85(,8$59I5(b-594/'5Z(G#8$á9(,-2/5.5(6/(
!'4#/85( :588/-( 6/( 158$Z( ( U$<8$&2/4( E( U594&( 6/( 85( R/%ú<8$45?(
1#596&( '/( %-/.#92ó( '&<-/( 4#á8/'( /92$656/'( 9&( /'25<59(
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1&0%/9'54$ó9Z(/8(D#'/&(6/(85(:/-2#8$5(E(5(85(R/6(6/(D#'/&'?(
!9( 2é-0$9&'( 6/( 8&'( %-$94$%58/'( 5%-/96$I5J/'( "#/( 2$/9/( 85(
4$#656( 6/( 158$( /9( 052/-$5( 6/( /4&9&0í5( 4-/52$A5Z( 8&'(
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4#82#-58/'?( 3/( 0/94$&9ó( /8( /J/0%8&( 6/( 85( R/6( 6/( 1/92-&'(
1#82#-58/'( "#/( 88/A5( 45'$( B*( 5ñ&'( /9O&4565( /9( 2/05'( 6/(
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6/(O&-054í&9
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4$-4#854$ó9Z(%-$94$%580/92/('/(M59(A$'2&(&%&-2#9$656/'(/9(85(
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( W( 15-.5( 6/( $0%#/'2&'( 4&0&( %&-( /J/0%8&( 85( @/E( 6/8(
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'&9(/8(b/'2$A58(6/(G5IIZ(b/-$5(6/(158$Z(K/2-&9$&Z(@5(b/-$5(6/8(
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3/(&<'/-Aó("#/(85'(5-2/'(%8á'2$45'('&9(#9('/42&-(#9(%&4&(
-/I5.56&Z(%/-&('/(M5(&<'/-A56&(5#0/92&(/9(/8(6$'/ñ&?
7/($.#58(O&-05Z('/(%8592/ó(85(%-/.#925('&<-/(85'(4&'5'("#/(
9&(M59(O#94$&956&(/9(/8(/4&'$'2/05(4#82#-58(E(4-/52$A&(6/(
158$?(@&'(5'%/42&'(0á'($0%&-2592/'(0/94$&956&'($948#E/9+
W(S#/(/8(&O-/4$0$/92&(/'2á(6$'/ñ56&(ú9$450/92/(6/'6/(85(
&O/-25(E(9&(4&92/0%85(85(6/05965?
W(b5825(6/(9#/A&'($96$456&-/'(E(/'2-52/.$5'(%5-5(/92/96/-(85(
$96#'2-$5?(
W(b5825(6/(O&-054$ó9(6/(%ú<8$4&'(E(/8(%-&<8/05("#/(%-&A&45(
“8&(.-52$'”?
!'%/42á4#8&?
W(R/2&'(6/(0&A$8$656(/9(8&'(/'%54$&'(4#82#-58/'
Cuando se hace un ejercicio prospectivo sobre el
tema de la economía creativa- naranja para Cali en
el año 2030, los participantes destacan que se
debería:
W(7/'4/92-58$I54$ó9(6/(85(542$A$656(4#82#-58(%&-(85(4$#656(E(
O54$8$25-(85(0&A$8$656Z
W(D/J&-5-(85($9O-5/'2-#42#-5(4#82#-58
W(K/9'5-(6/'6/(#95(4#82#-58(6/('&'2/9$<$8$656
W(D5E&-(A$94#854$ó9(4&9(85(/0%-/'5(%-$A565Z(%&-(/J/0%8&Z(85(
(

4&9'2-#44$ó9?(
W(7/'5--&885-(6$'2-$2&'(6/(85'(5-2/'(/($-(%5'596&(6/(I&95(/9(
I&95
W(D5E&-(O&-054$ó9(/9(8&'(4&8/.$&'(6/8('/42&-(/6#452$A&(/9(
2/05'(6/(5-2/'?(
W( D5E&-( 5%-&%$54$ó9( 6/( %5-2/( 6/( '#'( 4$#65659&'( 4&9( '#'(
O/'2$A58/'?
W( :-5<5J&( 4&0&( '$'2/05'?( K5'5-( 6/( 58$59I5'( 5( '$'2/05'Z(
%-$94$%580/92/(/9(2/05'(6/(4&0#9$454$ó9?(
W(,#2&052$I54$ó9(%5-5(4&0%-5(6/(<&8/2&'?(
W( 1&9'&8$654$ó9( 6/8( %-&4/'&( 6/( %5I?( R&0%/-( <5--/-5'(
05-.$958/'?(D#'/&(/9(,.#5<85945(4&0&(#9(/J/0%8&('&<-/(
4ó0&(85(./92/(%#/6/(4&925-('#'(M$'2&-$5'(6/'6/(85(4#82#-5?
W(7$'/ñ&(%5-2$4$%52$A&(E(#'&(6/(9#/A5'(2/49&8&.í5'?(
!9( 052/-$5( /'%/4íO$45( 6/8( .&<$/-9&Z( 8&'( %5-2$4$%592/'(
0/94$&95-&9( 5'%/42&'( 4&0&( #9( 0/J&-( 059/J&( 6/( 8&'(
$0%#/'2&'Z( $0%#8'5-( 85( 4&0/-4$58$I54$ó9( 6/8( '/.0/92&( 6/(
</<$65'( 2-56$4$&958/'Z( %&'$4$&95-( 0/J&-( 8&'( 2/05'( 6/( 85'(
5-2/'( 6/92-&( 6/( 85( /4&9&0í5( 4-/52$A5W95-59J5( E( %-&A&45-(
/'4/95-$&'(6/(-/$9A/-'$ó9(/9(85(/4&9&0í5(8&458?(1#596&('/(
%-/.#92ó('&<-/(85(A$'$ó9(6/(158$()*[*Z(0#4M&'(%5-2$4$%592/'(
0/94$&95-&9(5'%/42&'("#/(/'2á9(-/4&.$6&'(/9(8&'(&<J/2$A&'(
6/(85(%&8í2$45(6/(6/'5--&88&(/4&9ó0$4&?
65
Los participantes también destacaron cuáles
podrían ser las prioridades y principales aportes de
los centros culturales en la economía creativa. Se
mencionó su importancia como ejes de circulación e
internacionalización, apoyo al desarrollo de capital
humano y transferencia de conocimiento de los
grandes maestros como es el caso de Escuela Taller.
,8.#9&'(&<J/2$A&'(4&94-/2&'("#/(/'2/('/42&-(%&6-í5(/85<&-5-(
%5-5(6$4$/0<-/(6/8()*)*($948#E/9+
15%54$254$ó9(/9(2/05'(6/(/0%-/96$0$/92&((6/O$9$-(2&258)
(K-&A$'$ó9(6/(/'%54$&'(6/(/X%/-$0/9254$ó9/85<&-52&-$&
15%54$25-(/9(58(0/9&'(2-/'(456/95'(6/(A58&-((/J?(.-áO$45Z(
/'4/9&.-5Oí5(E(J5-6$9/-í5)
( ,0%8$5-( %5-2$4$%54$ó9( 6/( 5-2$'25'( 8&458/'( /9( 5./965(
4#82#-58
(K-&0&A/-(/8(<$8$9.ü$'0&(4&0&(/'2-52/.$5(/0%-/'5-$58(4&9(
/8($9.8é'(E(O-594é'?
(@5(/9'/ñ59I5(6/8($6$&05(O-594é'
(1-/54$ó9(E(4&9'&8$654$ó9(6/(4$-4#$2&(6/(4&94$/-2&'
!9(2é-0$9&'(6/(85(O$.#-5(6/8(/0%-/96/6&-Z(8&'(%5-2$4$%592/'(
6/'2545-&9(85($0%&-2594$5(6/8(6/'5--&88&(6/(6/'2-/I5'(
<85965'( 4&0&( 85( 9/.&4$54$ó9Z( 2/05'( 2é49$4&'( 6/8( 059/J&(
/0%-/'5-$58Z( O&-0#854$ó9( 6/( %-&E/42&'( E( 4&9&4$0$/92&'(
'&<-/(4ó0&('&8$4$25-(5(/'2í0#8&'(6/(<5'/('&4$58?(:50<$é9('/(
M5<8ó(6/(85($0%&-2594$5(6/(4/9'5-(5(8&'(/0%-/96$0$/92&'(
%5-5(8&.5-(/'2-52/.$5'(05'(/"#$252$A5'?(
b$9580/92/Z(8&'(%5-2$4$%592/'(6$'4#2$/-&9('$(85(4$#656(6/<í5(
%-$&-$I5-( '&<-/( '/42&-/'( 4#82#-58/'( E( 4-/52$A&'( %5-2$4#85-/'?(
=5-$&'( 6/( 8&'( %5-2$4$%592/'( 0/94$&95-&9( /8( '/42&-( 6/( 85(
0ú'$45( E( /8( 5#6$&A$'#58( 4&0&( %-$&-$656?( :50<$é9( '/(
0/94$&9ó(85(659I5Z(85(8$2/-52#-5(E(85(0&65(4&0&('/42&-/'(5(
%&2/94$5-?( 3/( 6/'254ó( /8( 45-á42/-( $92/.-56&-( 6/( 8&(
5#6$&A$'#58(4&0&(%-$94$%58(%-$&-$656?(
(

(
67

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@&96&9?
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4-/52$A&?(!9?(G?(L/-9á96/I(,4&'25Z(,?(1?(R/6&96&(Dé96/I(E(F?(
F'%$95( D5-2í9/I( (/6'?)( Q96#'2-$5'( 4#82#-58/'( E( /4&9&0í5(
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Culturales de Cali.( K-&E/42&( Q96#'2-$5'( 1#82#-58/'( 158$?(
R/4#%/-56&(6/(M22%'+//.&&?.8/"LJ%IR
L/'0&96M58.MZ(7?(g(K-522Z(,?(()**a)?(1#82#-58(Q96#'2-$/'(596

1#82#-58(K&8$4E?( International Journal of Cultural PolicyZ(BBZ(BZ(
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