HEY eC Kyacun KourpoasHuit npusipanx| Auperrop EKOHOMIKA POSBHTKY XAPKIBCKMI HALIIOHANIbH EKOHOMIYHM YHIBEPCUTET IMEHI CEMEHA KYSHELIA HAYKOBMUM KYPHAN BUAAGTECH WOKBAPTAN BHO Ne 2 (74) Xapkis. Bug. XHEY im. C. KysHeus, 2015Bacnonun i suaaneu> — XAPKIBCBKUM HAUIOHASIbHM EKOHOMIMHMM YHIBEPCMTET IMEHI CEMEHA KY3HEUA Haywocuisneypuax "Exouowia possums” gudacrven 5 tepenin 2003 pon, mpepeccmposal 960 on acer (eccmpenlan aie ot ‘oumea” KB'N 21175-10973 HP eld 23.01.2018 p) Hae separ "Bxonouine poreanes” axcooveno 0 Mapex waynone ‘ans Vspabe (Hoss Mioarepcta aims fgrae Yapann eid 1208 2013p, A528 donamox 10), Teploousng exdanna Hayxoeui aeypnas “Exonowina potoums)” axoveno 00. Kamas. sudane Yepaie Tncmans Inder savanna = 49223 Web-caitm uayxosoeo aeypnan bap Tae hoe oda ea ER UERinde: hal *¥ Hawjonan Stayorna Vapi best Bat. Be EKOHOMIKA POSBATRY Economics OF DEVELOPMENT wepeen 2015 p. No 2 (74) Jameepdsnceno na ractoanui euenot padu ynleepcumemy.. Hpomoxon WIT eid 18.08.2015 p. 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Kyancun Conver pedaxonap) “ones MB aon my pony MY oe ‘ort Mi ut ple EY on Koen Points 3c eee Ste Ew (pam "Sn ox oc fan epi be ace a te acon RHE © Een ‘eto sins a pee wea RT Tala ale ce ne mae Kesed EE ew nbs wpecop EC Kena ‘itietas 6. —mm non ng: Mtcap Sepa oe Kpncponne BR Sen wae taectaySpamenno Pe tte a ik Pct ‘ec Sc mem nay pec ape Ti Sec get ewscco ‘rrsmaeeptrpemeny rtaes me Mewta Niet a sey a 616 ‘tafe 2B” doom kona peep HEY a Kym ‘ocean. Sys Vann actuate) on mets som wh dl freee A Sean eon ea se 8S a ng oben NUE uC Kee Tipp 1S tote peep Et one This san open access journal which means far all content is Spel evatabe without charge to the user. or hither tation ‘Eero alled Yo. ead download, copy dist, print, Searcher fink tthe fal ents of the aries in ths journal "tho king peor petmision frm the publisher or the muthor. This in accordance with the BOAT defintonof open aces. Hyena seyphan ananemen seypnason © omapumut ecmjnon, imo’ amausonn, amo et Cooapoeasine Nakodumcn eerobodnenbecnnamwont Doone oan mosevoeamenn st ‘ee yepenchonn,Honosamesapropewacmen mam, 25 ‘Sean, vonaponam, peenpocnpomt, meus, extn ‘ne bnpanata pnp ams soma Ses omnememayen opedcnenio BOA! anouocumcina Omapumo ‘ecm. ec Fenian mn ean ehh DP tn Se ee any eats Feat tL oy an Pr oe eng el Toi mofo ELA el kl se es ee Fe ae, informant ani ct fy eer Profesor, Upper daria Unsoriyof Apes Cuan out nyfusant« mavonnas pan sObupawomcn > Bonanno 0 domain am dam ne nen, ‘ami posit Sov. nabooamc nec aumopa cmc > Pedorte nose mGaiceans cmon «npnny ofSoopsnk Lae ee ca Bonn > Naprdecauit wanes exonosian, “yisepeumern intent! Cemanea Kymcn 2015 ©Hayxoaua seypnan “Exon povumnay” 2015 © Budaenuymeo XHEY iv C. Kyanens, “oct thant 2013SMICT Mexanism pezyuoeanna exonomixu P. Orlov, D. Nagalvska. Responsablite Sociale des Entreprises et Leurs Activites e Markeung ala Lumére de la Crise Financiere et Economque Mondiale Croponmcena | 3. Tiny M. A. Ouinosantin npomososaocri WhoyTBopertin 119 ORAOBOMY PHHIKY YADA enon Teptountia He. Iniosauiria noniTina m® MCTpYMEHT peansaul Ha\yorsreHol IeeOBEYPHO! CEPETEA nnn is x Mymeriocena T. B. Botiona T. C. Oprerisauin HpopMaWNO! SsaeNOAT © aysyrropanony npoued.. ByopiigKa AL O. Pesyrsramenicte ynpasmintin Tpyaosre noveranons arpaprinx nanpremcTe: THN! npoGneswn Ta wunnK OnTMSaUf ft M. Draskovie. Specific Characteristics of the Ship and Port Services as Aspects: Of Martine Management cence Exouomixa nidnpuencmea ‘ma ynpasainna eupoOnuymeom Kopwiicani |. ©. Mapraiion H. B. Crparerin yrpasnitin npoyecom npopeciftiore Hapvantin KaNpiS Ha CINSCEKOTOCNORAPCHKHX. UAAPHEMCTBRK nn ced 52 A Gutorov, The Metnodovogeal Prinaples for Evaluating the Size of incegrated ‘Agronindustral Formations ‘Acrpencona O. M, Monnoncora Ml. C. Pexnanna Crparerin, Teoperrnh! onoMeHHA Ta KNaCpKaLyR Typamnmt K. B. CyThicTe Ta TANK NORTeHOCT! cnOMMBaN. : 78 ©. Liviov. Stages of Intangele Assets Reproduction = es Mamemamuuni memoou, modeni ma inopmauiiini mexnonozit ¢ exonomiui \V. creme, 0. Dercthov L, Darcknova. Using Fuzzy Compan for Nak Decsons tre Fermaton of on vestmene Poole ieee eee ssContents Economics Regulation Mechanism P. Orlov, D. Nagalvska, Social Responsiblity of Business Enutles and ther Marketng Activities in the Light of the Global Financial and ECONOMIC CISIS ne nnnneo |. Storonyanska. M. Lipych. Evaluation of the Predictabilty of Pricing In the Stock Market Of UKF&ING snunnnn et asec IN Teryoshkina, Innovative Policy as an Instrument of the National Innovative Strategy Realization na T. Mutanovskaya. T. Voriova Organzation of Inormation Cooperation In the Audit Process... Ya. Zubrytska. The Effectiveness of the Labour Potential Management. ‘at Agricutural Enterprises: the Typical Problems and Ways of Optimization M. Draskovic. Specific Characteristics of the Ship and Port Services as Aspects (Of Maritime Management ononnnnnnnn Economics of Enterprise and Production Management | Korchynskyi N. Martyniuk. The Management Strategy of the Professional Training, at Agricultural Enterprises. A. Gutorov. The Methodological Principles for Evaluating the Size of Integrated ‘Agro-industrial Formations ©. lastemska, L. Pokionska, Advertising Strategy: Theoretical Pritiples and Cassicaton.. K. Hurdzhyian, The Essence and Types of Customer Loyalty. ©. Litvinov. Stages of Intangible Assets Reproduction, Mathematical Methods, Models and Information Technologies in Economics \V. Chemov, ©, Dorothov, L. Deroknova. Usng Fuzzy Computing for Making Decisions ‘on the Formation of an Investment Portfolo. ay 2 4sMexanism peryniosanHia ekoHomiku Uprntia tadrorym potentsitom pidpryemsiva sonobrin {Corgan human resource management: mone /V_ ML Hr ‘ova, Hi Pysarevka ~ Kh. Vud. KANEU, 2012. 228 p, 5 ayn A.V tdi sabepechenna oink felt il. ont peronal oraz na rypovomu ta Komando mth {Meiodlopel support of te sal performance ealtion a outs fndtcar] Vy / Ekonomi ray. 2010. ~No, 458) 96-99, 4. Gavkalos NL Vota mo personel: suit 12 esa [ta et te nate ad the castiaton} NL. Gv aloes, 5. Keyorc i Eton raya. ~2010.~Na,4(85,— P. 799, 5. Zhydak O. Re Ianoveteiny rezstok eprom rama sper rhonda rmovave development of exis ‘ofthe sriculual sphere: resonal pespective] 0. R Zhydak IV Ekonomi: ei chau = 2012 No.2 P. 165-1686 Koval. A M trina abepechenost rude potentialom ishohaspodarsk DidmpionanZyomrat oblast [The Assessment of the labor Penal sucurty of agricultural enterprises in Zhytomyr region] A.M. Koval! Vink shstamyrakaho natsonlnao aboskono- ‘nctacbo unvesyty 2011. No.2-~P-292-30. 7. Hat V.K Informasin-analinc spe paves ta prods aro rast [The Infomation-analytieal aspects of management snd Poducvty of arculal labour] /V. K. Hevkan! Dehavne Fest. = 2007. No. =P 86-61. & Zhybak M. M. Kantep uaa orca ral oer sont Irudooho pons sea [The coneptal bass of goverameta ‘eauation of reproduction inde ofthe ara abou pen) FMC ME, Zh Exons ta deeava~2010.~ No S.—P. 20-22, 9 aac O, V. Sorina gra sang chine vidrdshema silslyth teryrort stam, probleny, shliathy kh rozviazanmia [The soci sphere an important factor of the oil of ral ress ‘edtion, problems, sluts) / OV. Harasehuk If Ekonomaka srozytku 2015. No. 1 (73).—P. 14-20-10. BlkopG. Labor Managemen! in Agiultur: Cukivating Persone! Produiviy 1G Bilkop.~Calferia Universty of Cabferni agricutaral and ‘utd sso, 2003. 234. I. Note M. Human Resources Mangement and Education in Hungarian Aerie / M. NO, (Crd F Posed Soil and shave Scenes = 2013. = [45] [No 1, P 62-697, 12 Ted Sustainable Agricultural Systems ia the Dt Cnty brit repo / J. Kemepty, R Harwood, 8 Baie ‘al - Washingian DC Nanal Academy of Sconce, 2010-18 p 1S: Borwgk VV. Bkonomceychs analis result sporty 2a rndovmy prouesamyv halciath APE [Economie eas of ‘bueratens over labor processes i the agroindesial complex) F'V-V. Borg! Akai problem ekonormsy 200, No.0 Pirin Ingopwanin ape anrops ypu Sua Onesie sais 0H nay, Aoue xd {deapn ympains nepeonaos | exonouinn pat Sanepinaer ‘euloaanoro rextsoro yuiepeurery (npn KYsOWCARG. 64 We Sanopaca, Vapi, 8063, email zak yap co) Mupopwauns o6 sorepe Sy6pmunan Sina Oneronna — sa. 960% ay, See xenbsputypunnenanepcouae axon Ta anos ‘eoro nanonaruoro Texeeckoro siameperTeTs (7h v0. fore, 64, Sanapoase, Vpn, 69053, coma mubriska jana smal cm), Information shout the author Ya. Zubrytsha ~ PRD in Ecoromics, Associate Professor ofthe Deparment of Pesone! Managerent and Economics of Li tour of Zporchia National Technical University (64 Zhukov shoko St, Zporchhin, Ukraine, 69063, emai abr nai ‘naileom) ‘cman nacidusna 80 ped 25052015, rs YAK 005.962 JEL Classification: M1; R4 SPECIFIC CHARACTERISTICS OF THE SHIP AND PORT SERVICES AS ASPECTS OF MARITIME MANAGEMENT M. Draskovic ‘Several ship and port services have been considered, along with their specific characteristics and in the context of their place and role inthe entire maritime transport management ‘A general analysis has been conducted and classification of services of the maritime transport has been done. The specific components and features of the functioning of enterprises of maritime transport services and management of their respective departments and transport stages of sea shipping have been described ‘© orashove,“Exonouiea possi” (Economies of Development, N22 (74). 2016Mexetism peryniosaHH ekoHOMiki [46] A detailed description and substantiation of several levels of management that perform certain specific tasks in the logistics customer service in marine transportation has been given. ‘Some features of the production and service management in seaports have been identified and discussed. A detailed analysis has been provided in terms of modern logistical approaches to customer service of freight transport service in general and marine cargo transport services, in particular. ‘The major starting point hypothesis has been confirmed that the quality of services plays a dominant role in the competitive transport environment. The results for a particular seaport and ‘maritime transportation organisations have been determined by the quality of services. In the context of rapid and continuous development of the service sector and its growing contribution to the gross domestic product, the consideration of the ship and maritime transport services is very important, especially for the maritime coastal countries, because they generate extraordinary possibilities for increasing employment, raising competitiveness and the economy of countries and development of their territories, In addition, quality maritime and port services make part of the modem transnational logistic network. Keywords: service, ship service, port services, sea transport CNEUMOIYHI XAPAKTEPUCTAKM OBCIYTOBYBAHHA CYDEH 1 NOPTOBOFO CEPBICY AK ACTIEKTA MOPCbKOrO MEHEA)KMEHTY M. Apauxosix Postnaiyro cyaHosi Ta noprosi nocnyr pasom is Ix cneuicbivHimn xapakrepycraKaMmin a TaKOx y KoHTekcTi ix MICA Ta poni 8 saransHomy npoueci ynpaBnikHA MopcbKAM TpaHcnopTOM. TIposeneHo saranbHnit ananis ta knacacbikayilo cepsicis Ha MopceKoMy Tpacnopti ByokaweHo cknanosi cneunbiuhi Ta ocoGnMBocTi byHKUiOnyBaHHA cepsicy nignpveMcTs MopcbKO- To TpaxcnopTy i MeHEAKMeHTY 1X sianoBiAHMX ninposainia Ta eTanis TparcnopTAMX MOPCEKHX nepesesens, O6(pyrTosalo Ta AoKnanHo OnMcaHO HaRBHicTS KINSKOX pisHis MeHEmMMEHTY, WO BHKOHY- rove cneumcbisii oKpemi SaBmaHHS y npoyeci noricrmMMoro OBcnyroByBAHHA KnicHTia MopCEKHX BaxTanix nepesesen. BisHaveHo Ta posrnaryTo ocoSnMBocTi BMpOGHMMOTO Ta CepBicHoro MeHeAXMeHTY 8 MOP- ccoxnx noptax. SpoGneHo foro AoknagHni aHania is TOuKN sopy cyYacHMX noricTHMHMX nigxonis Ro oBcnyrosysakia cnoxneavis TpaHcnopTHoro Cepsicy sakTaKHiK NepeseseHb ysarani Ta MOP- Ccbxoro BaHTaKHOTO TpaHcnopTHoro OBcnyroBysaHHe 3oKpeMa, Tligrepaxeto ockosHy signpasny rinotesy, wo AKicTe nocnyr sigirpae RoMiKyIoy pon’ y KOHKyeHTHOMy TpaHCnopTHoMy Cepenosil. KiKYes! PesynbTaTH ANA KOHKPETHOTO MOPCEKOTO opty i Mopobkix Komal NepeBisHikis sauHOIO Mipolo BMaHANaIOTS caMe a AKicTIO nocnr. Taknw sintoM, 8 yMOBaX wisKaKoro i nocTifHoro posauTKy ctbepx nocnyr i II wopas Ginbworo eHecky y Banoanii SHYTpIMIHIA NpoAYKT. posrnaA WAX CyAOBINX Ta IMUINX MOPCbKIX TpaHCnopTHMX ocnyr © AyKe BAKNVBHM, OCOBNHBO ANA MOPCEKNX, NPMOEPEXHHX Kalk, TOMY WO Taki nocnyrM cTeopioiots HagseMarHo Bennki Ta CnPUSTANB! MoKTMBOCTI ANA SBiNbWIEHHA SaMHATOCTI, KOMKY= PeHTocnpoMOXHOcTi Ta eKOHOMI4HOTO POSBHTKY KPaili Ta Ix OKPEMMX TepHTORIN. KpiM Toro, AkicHe MopceKe Ta nopTose oGcryroBysaHiiA € Hesij’eMHotO cKnlanOBOIO CyHaCHMX TpaHcHAUioHandHnx oricrauiux meper Kmvososi cnosa: oGenyrosysania, cyaHosnit cepsic, noprosi nocnyrv, Mopcexnit TpaHcnopr.Mexarism perymoperHa exoHomixus [47] CNEUM@UYECKME XAPAKTEPUCTUKM OBCNYKMBAHMA CYAOB WMOPTOBOTO CEPBUCA KAK ACNEKTbI MOPCKOrO MEHEDDKMEHTA M. Apauxoeuy Pacowotpeis! cyftoable H nopToBbie Ycnyrh BMecTe C Hx cheUMGbIeCKHIMN XapakTepHcTAKaMI, ‘8 TaKKe B KOHTeKCTe Mx MeCTa H PonH B OOUIEM NpOLIeCce ynpABNeHKA MOPCKAM TpaHcnopTOM. Tiposenen oSumi aHanus M Knaccnt>uKauIKA Cepsxcos Ha MopcKoM TpaxcnopTe. Onpene- ‘nents cneuucbuNeckte COCTABNAIOU\Ke M OCOGeHHOCTH cbyHKUNOHMAPOBAHUR Cepauica npeANDUATH MopcKOrO TpaHcopTa M MeHeMKMeHTa HX COOTEETCTEYIOUIMK NOAPasReneHMi M sTANOB TPAHC- OpTHix MopcKMx nepesosoK. OBOcHOBaHO H NOAPOBHO ONHCAHO HaNMe HECKOTbKMX YPOBHE MeHeM@MeHTa, BbINONHAIOUINX OTAENbHBIE CneYNduNEckKe 3anaNN B NPOYeCce NorMcTUNECKOTO ‘oBcnynnsahins KnveHTOS MOPCKMX rpy3OBbIX NepeBO3sOK. Onpenenetsi u paccuorpeitsi ocoSeHHocTa npoNsBOACTBeHHOrO M CepsucHor MeHEAKMeH- Ta'B Mopcxnx nopTax. MpvBefieH ero NOAPOGHEIh aHani3 ¢ TOHKA speHMA CoBPeMeHHEIK NOTMCTH- eckwx nopxogos K OBcnyxNEaHINO NoTpeGuTene” TpaHcnopTHOro cepeNca rpysOBbix nepesosoK BOOGIE H MOPCKOrO rpy30B0rO TpaHCNOpTHOTO OBCHYAUBAHAA B WaCTHOCTA Tlonrsepxqena ocHosHaR icKORHaR runoTesa O ToM, HTO Ka4eCTsO Cyr MrpaeT AOMAHH- PyIOWYyIO Pons B KOHKYpeHTHOM TpaHcnoprHon cpene. KOHeNHBIe PesyneTATB AINA KOHKPETHOTO MopcKoro NopTa M MOPCKMx KOMNAHKA NepeBsosUAKOB 8 3HANMTENSHOM Mepe ONpeAENAIOTCA HMEH- Ho KavecrBoM ycriyr. Takum o6pasoM, 8 ycnosMAK SbIcTpOrO H NOCTORKHOTO pasBHTHA cibepel yonyT K ee pac Tyulero aknana ® sanoBoli BHyTPeHHMA NPOAYKT, PACCMOTPEHHe STHX CYROBLIX # APYTHX MOPCKAX TpaHcnopTibix yonyr RBNACTER BECEMa BaXHEIM, OCOBSHHO AIR MOPCKMK, NPHOPEXHEX CTAH, Tax ak Taxwe ycnyra cosnaloT Gonbwne EnaronpuATHBIe BOSMOXHOCTH AANA YBENMNEHNE SAHsTOCTH, oHypeHTocnocoSHOCTH M SKOHOMMMECKOrO PaSBiITHA CTPAH M Mx OTAeNbHEIX TeppHTopuit. KpoMe Toro, KaYeCTBeHHO® MOpCKOe M NOpTOBOE OOCHYMNEAHHe RENFETCA HEOTHEMTEMOM COCTABAIO- Wel coBpemeHHenx TpatcHaynoHanbHbix NorMcTHueCKAK ceTeM Kniovessie cnoea: oScnyxvBanne, cyAoBoli Cepenc, Noprossie ycnyr, MopKoit TPaHcnopT. Service in the matime wansport (martime industry and seapoc) isa colationship between ts providers and users inthe provest of preserving oF ehanging the stat, a8 well as ‘movement ofthe cargo (packazing, png, relocating, storage transport n that reatonship information and documentation rogardeg serves pay vial rl, The above mentioned rlaton- ‘hip has been performed in several process activites (accom: Dishing several tasks) na given time. A markt offer involves, hat ony a physical product, Buta whole sevice package com bosed af the Senice product, service envfonment and service elven [1]. Numerous participants inthe maritime market encoun ter wih many constants. A primary geal of the martime ‘vansport management is to soWe those problems by imple maniing new Knewieage, skis, technologies and information. That the best way for ensuring qualty martime services, which are ertcal for success of the martime companies oomoetive abity and is advantage are drecty dependant onthe qualty (2) “The service in the marine transport in many cases depends on a physical product (argo) and it represents infor malon and anspor interacton between the supple (producer) Of the martime services (shipowner, port martime agent, customs, cart, ee) and the user (ordering party) ofthe ma: hime services [3]. Success and proftablty of martme tans ot companies directly depend on the competency of Meir managers and senice operators. Success is not = matter of chance or @ magic wand, but a product ofthe rational and ‘qualty management which includes the folowing: ‘permanent and quay flfiment ofa requirements of the ship and por customers + increasing productity (relationship: outputnput in the given time, slong witha high quality achievement) *= innovations in the oxganisaters. implementation of the marie transpor. communication and information tech nologies, et + improving the quality of transpont services (maritime, pots, ec) '+ 2 competent management team and an organisation ‘srucure of the maritime Wanspor company (ship-owers, pons, ec) ‘sable france and wellplanned longterm invest: + responsibilty to the environment (inside, outside}, ‘as wel as society + ratonalty in management etcMexeriam perynioseHH” ekOHOmiKit [ 48) 'nshipowner (marine company is subject of the satin wat, whch's a subeyem of he marie anspor 45.3 polyalon service gusty ~ Le. a sum of al actives, rowleage, sis in Ye relationship onthe Sea en in connec: tenn te a, 7h ship company is an economic orgarization which dens with deiverng series Inthe mere cust Those Sereces ive. performing commerselvarsport aches ‘sng vangport shi and special anspor contacts Le any empex, open and herarenel system, a martime company has fo be based onthe sytomatc pis In sling bus noes and management problems. A sjeemate poeple empha Ses a apd evelopment ofthe Warapor, infomation 8nd cenmuncaton ecrolges, They drt dlemne te preys af te eea-snpping, which Logetner wih the seaports make {he main pa of he mart ast. The marie nc, the anyone's characiered by several management ves, suena ® the highest level, 9 so-caed "ep, svat or inst- ‘atonal manegerent =e middle lve, a cocaled "acca, business or ‘adminsvatve management the lowest vel 30-caled “operational functional or echneal management "The "op" management of the mastine company is concented on ane, oF 8 very sai number of managers inthe company. Ir response for deta the Talon 2 statege mission, wsions and goals, cevtng develop- ‘nents, changes of te business siotegy and. 1ng-erm Bonnng a wel as creating» business envronment ara the frganizalon cute, seieton of tbe managment staf and the captn of tna sip crew, thee taining ete These ae the treat complex and responsible business aces ard ec ‘The micaadovel management of the maitme com- pany has several organizatonal ard maragement ives ts bout several managers who deal wih some pats of the business unis, for example: mariime transport services, regotaing cargo and passengers anspor ship space and {cl purctase and ease ofthe shi, sorlg an rpaiing the ais, researching the marime market trance end 3 aurtng te deparmeat for evelopment ard inrovtos, {ecronc Sata procesnng (aecsonic coger com), 8) contolete ‘he operations (unctonal) management lve! ofthe mmartve company ie representative ofthe whole Manage tment team tonards the operational executive tam. or the marie company. of vial enporance isthe reatorahp bewoun te management (espeaaly the sat: ge one) and scons (active arent towards he marine fence) That elaionanp i dec ceperdent and comple mentary, usualy simpfed a8 9 rleionsip between "whet Tees t be done" and "how thas © bo done fo accompish fuccass of the maritime company and to form = postive Business Image, 18 0 raize the planning goa Success Slwaye comes Iter and assumos native planing ol ea thin goat anaiyeng te lors and external company n= fonment. a caret choice of the svatogy and resources between the aieaive. solitons, a3 well as. ungetaling Sdecunle actors, ch lead and conel busines, based oh the Feedback (6) ‘Acton is based on the shipowner decisions (sratgia, operative et). uch represent an execute coe between erratic actors. means tat geson ofthe shone Setermings action whicn neces tO improve 2 sratepe Bo- ston cutive According to Pesor's westment of the 9x aiferent ‘actions, a martime company (ship company, seaport et: has {o ake the folowing actions + identity the mest important aspect forthe business, especial trom the competition point of view: "= define and conduct te highest concurrence beha- our standard, wth a tendency of constant improvements * stimulate innovations, + invove the top managers: + make constant updating and development ofthe stat structure: * create and develop a motivation system (rewarding process) which serene towards the resus ‘Mantme managers a all the levels (strategists, opers- tors, ship commanders, etc), have to relze al the mana. {gers functions related to the maritime, ports and other oper tions which belong tothe working environment ofthe marine organization “The realization of the manager’ functons is perfor fed by making adequate decisions, tei implementations into Dractice, aswell as controling th level oftheir execution. His believed, thatthe most signifcant shipowners’ decisions ae Feloted fo secunty. employment and releasing ship capac ties (5) ‘A similar statement can be made forthe por systems. The decisions related to securing ship capacities are: ships returning from the dismanting, purchasing ships (new and Second-hand), leasing ships, recurrence of the ease of ships le. The decisions related to sip exploitation are’ cargo, goods nd people wansportaton, the form ofthe ship expotation (a voyage or a period of time) ete ‘The decisions related to the cearance of the ship capacities are: dismantling the ships, seling or wrieof ofthe Ships. leasing the ships recurrence of the leased ships, tc. There are many spectic characeristes of the mar- time industy in fs relationship with other service incusties Because of tose speciic characteristics, marime sevees are subject toa very sinc egislaive regime, dierent conven tions, elauses ard ferent kinds of contracts ‘Those specife characters are techrical,egisiatve (contacts), economic and other. From the author's pont of View, the most important specific characteristics are the @co- ‘omic ones, which are derived from the character ofthe mar. time servess. In tht sense, can be stated tat marine services can be divided according [6 ‘= the non-material product + preductvty and consumption atthe same time, 1 mpossibiltyto store: 1 impossibly forthe users try and testi + huge difernces in the maritime services in relation to diferent ypes of ships, ship storage, mathe, cargo etc ‘forming ‘eight payment systems for the mantme + high degree of competitiveness onthe martime ser- vice market ‘+ great conjuncture inlvences onthe maritime service market ‘high depree of capital investments in martime ser vie production, * igh dogree of the organizational complaiy in pre viding martime services; high cegree of business complementarties of all partes (subjects) ‘= aclve participation of the sclence and technology progress inthe mariime services envionment eteMexatism peryniogaHHA ekoHomiku In ation to the above mentioned tis very important to emphasize thatthe modem transport of gocds and people 's characterized by high speed, quality, rationally, socurty. as ‘wel as wih the existence of ferent technical facies: eazars ‘Cranes for fast reloading, tanks for lquis materials etc [An economic goodness is everything that has capabi ly to satisty some kindof te human needs, To get people ‘ate wiling fo sacrifice @ certain amount of money or another (goodness, Economic goodness consists of diferent products, sewvices, resourses (production factors) and s0.0n, Port ser- ‘ows, 25 an economic goodness are all avis related to re- Ioeatons ofthe cargo n the area of the seaport al 2 certain time, as well as accompanying ports service acivies. Port activities can Be avid ito [7 ‘+ basic or primary, 10 which the folowing belong leasing, uniading, reloading, storage, grouping of te cargo, stibution, container loasing and Unioading, preparation of the cargo, binding, ship supplying, information about the cag, ship aval and departure ete * unary oF adional, to which the folowing belongs: packaging andlor storage and preserving in accordance to Physical cargo characterises, repackaging. quality and quan- tay conyol, epaling. fishing, processing, pling, ele, mark ing, coding and special labeling, using a unified transport ce, forming the cargo unis, use ofthe palsies and con- lane's, selecton of an optimal form of port transport and anspor facies, optimal usage of port transport facies wih correct loading, using modem pott technologies, 35 well 8 a modera organizational approach to the relocation and processing ofthe cargo and stock inthe port warehouses and teminas and applying modern informational technologies and computer suppor. For quay evaluation of the performed port services tne folowing Standard sat of parameters is suggested the infernal por environment (equipment. applan- cs, systems ofthe port transport for cargo allocation, scale, avd systams, restricted spaces, training, politeness, cor reatness and good communication sks ofthe por personne! the level ofthe information suppor and 0 on} + reliability (imely performance, absence ofthe risks for users + responsibilty (warranty of port services accomplish rent, staff wiingness to hep users ofthe port services) * fufiment of services (competveness, exisonce of routine and sufcientknowedge ofthe port personnel + vaiabilty (easy contact); + mel serve; + prompiness and price. Seme authors [B] Suggest the folowing aditionalin- eas * frequency (time needed to extend delivery of ports sexvices) * fexilty (adaptation to demands of port service ser) + contol (having information about the status and postion of cargo in the port + certainty (realisation of services without damage or los of cargo} In adton, por practice testifes great importance of mutual understanding of pat personnel and users ofthe ser- Woes, the level of explotaton cost (pice of transport per measuring uni), the level of permit possiolites, mabilty in faleguardng Wranspon in diferent circumstances, contnuly he port transport (and regulanty), warranty ofthe cargo Dioleston whichis subject of port Services, effective use of (a transport resources, mechanization and automaton of eacing and unloading services, etc. Pot service, as an economic goodness, demonstrates 4 relationship between is producers (eubjet of 2 seaport) land users, whichis generated In the process of preserving oF {changing the state, a8 wel a¢ the movement ofthe carp in the seaport (packaping, pling, relocating, storage, transport. In that relatonship, Information and certain cocumentaton regarding the services play a vial role ‘The above mentioned relationship has been perfor med in several process acvites (accomplishing several tasks) Ina guen time. Inthe case of integrity of ports services, mar- keting logistics has quit a few specifc demands (Table). standarization of the parameters of the port technical assets, the abil to deliver perms and services in the por system, homogeneity of the port anspor technologies, a compie- ‘mentary set of information about the subject. aspect of de very, fst and timely transport from one type of transport to ‘another (in order to make a right and timely decision), homo. ‘enety of egal, nstutional and weonomie regimes ofthe po system, ete Tobie 1 dontitier of qualty realization of ports services Pie Diteren factor [Gapabity of executon of the] Good tming, seca of carga contract obigaton leago insurance, compatbity Jor nvoned paris, mage o te ranspon company [Terms of delivery ue does Jwaran), Tove!” of vanepo services, payments conditions [Complenly of te proposed] Oierent acts pot services [Acoess tote wiormation Fioxiy Reo pce, detverycondtons, movement of cargo et Speed i ecceping por oF Jeers and forming documenta: [Tenng (decreasing unnecee estyhld-ope). A specie feature ofthe port services isthe fact, that ports are an intersection of the rai, road and vea transport, ‘That makes its basle logs funcons very complex, because of the necessity for 2 continuous adjustment of te cha ‘acteristics. Terminals play @ special role in port services, 83s locations where sorting and. consolidation of cargo (the ‘ental terminal) and pick-up and delivery of cargo (in accom anyng terminals) take place. Port terminals have numerous Specifics which are characterstic ofthe sea anspor and port Services. In he last cade container terminals Became wide spread, “The next characteristic of pon services is huge, com plex, specfe and legally wel-delinad documentation, which follows cargo (because of change in the ownership) In the case of intagnty of pom services in logics. marketing I isis has numerous specific requirement, te « standarde of parameters in te technica assets of the port * permits and transport systems which depend on ech anotherMexarism perymosanHa ekoHomiku (50) + homogeneity of the port-transpor technologies ‘complementary set of formation about te subject ‘spac of delivery. fast and timely tranepor from one subject te another in oder to make decisions) * homogeneity of legislative and economic regimes of pot eystem, 6 “The logstic cycle ond logistic fow in seaports sre very complex, because they involve numerous undereyces. the’ cycle of devery of port service orders, processing the ‘ter, the cycle of erganization and allocation of the order, Galvery of cargo, preparation of port services and the appro: prio documentaten the eyle of analysis ard invoice prepa Fation, the operational cycle in finalizing pot services, the {ye of packing and consoidation of the cargo, the eyele of elvery of carg, port ansport, manipulation of the cago, storage, etc. Seaports develop logistic net fo get a better information qually, por itrastucture, pont ganization, mar Kot of por services and technology, a8 well as Increase inthe ‘economic vale. They represent the top ofthe nterlogste ‘management and organization, Because contol of logistics ‘hes. quick answer to changes In demands Tor ort serv es. To meet those requirements, quality and timely decisions ‘ust be made by all the partes in the lgise net of the sea: ors and tei lawless cooperation "The main tasks of ports Services in logistc nets are increasing the speed of the fw of cargo inthe port. quay ‘and quicker loading of the ships inthe por. decreasing the hol.on of shps in the por, rationally of all port operations {in space, in time, in communieaton, ationaty inthe coope- ration withthe road tanspor,quslty cooperation with he port Surroundings, optimization ofthe information suppor, quality communication between all the partes in the por system, ‘minmizing the ile ron of the shins, delays, ete, a8 well a9 Increasing the quality ofthe por leistic systom (transport as- Set, information and conto systems, personnel, the process of coordinatio, et. “The modem ute of the integral marketing loistes, as 8 complex system of planning, organization and cori! ofthe flow of carga in pos services, means bigger and bigger use ofthe port logistics net in addon, there is a necessiy for ‘moder eletronc, communicaton,traneport and information technoogies, which folow al the anspor logistics acts, from the envy of cargo into the port to tne ext fom the port a well ab al the technical assets in the Vanspor logic System and manipulation of carga inthe port ll the techno- lageal phases al the subjects ofthe logistic system in sea- pons, all he logistics information and all the communication hanna and connections, ‘The stages ofthe seaport service process (10), For port services itis imporant that they sre unique and acceptable for users, and that 28a final result ofthe exe {uted services, noting Is left behind, except information, o- tumentaton and payment, and that por terion cannot be recyeied, sore, repaired or done again “The marketforme integral system of por wanspor ‘services is made up of offer, demand, leglsation as an inst- tutonal base for negotiation of freght sewces and the ac- companying subjects, tke banks, insurance companies, cus toms and 80 on ‘Ofer Is made by freight fowaraing companies, te ‘inals and subjects that provide adcitonal anspor series, Sind demand makes numerous users of transport sentoss in terms of the port anspor inegity, ere. are several requirements (Table 2) + standardisation of the port technical assets para ' permits and service capsbilies of the intertwined activites ofthe ranepon services Inthe pod systems + homegenelty of the pore-transpor technologies: 4 a complementary soto information, farm of delivery communication speed and timely dalvery from one kind oF ‘ransport fo ancther (forthe purpose of making decisions) ‘ homogenelty of the legislative and economic re- ‘ims ofthe por systems, et. Tabee2 ‘The order of performing port services [9] 5, Seven doscipion [Cot consuting and srvice estabising Supervising the process of senioe delvery informing clont of the serice delivery according | ine te schedule [Making a service te schedule forthe cons [Presitng clots! answers [Accening an obligation or rendering eserice [Considering possiblities fox pefomning the sence [Considering cont needs [Making contact withthe cent ‘The process of providing por servoes and logistics actives has several stages, which are shown n Tale 3. Tabe3 ‘scons valve ofthe por sence A So a 7 es Tay — ene — ae — 7 7 tered aaa ff Patan nrc JMexevism peryniosaHHs ekoHomiki [A feodback connection takes place between the several stages ofthe por service etvites, whl the conto: Proteases, motivation and) management re in the roi of the synchronizers st all the stages of performing logiste activites. can be seen that saveral kinds of transport fac. ites take part in the basic stage of the port service process (ships ras and road vehicles), applying adequate por ans port technologies which nave a primary goal o realize timaly and qualty cargo shipment tothe planned destinations inthe Seaport as well as an adequate manipulation of those ‘cargoes. In a port operative management. 2 number of sub- ject take part a the executors of several port and logistics ‘So, a modem port business demands an economical cargo movement. transport and other resources 11, 12) Tat comes up with minimizing vansport and man= pulatve expenses, alongwith reducing space distances, time mis and @ number of middleman agents. Ia order to have economical pottrarspon services, iis necessary to develon ‘8 modem logati strategy ofthe seepor systems. It based fon the improvement of the port system characterstis in terms of cargo movement, ships and road transport systems, 235 wel as of infrastructure and other characteristics Martine transpert (ships end ports) represents one of the most important logstic sub-systems and a physical dst bution, because it performs a materialisaton of the goods flows between separates production and consumer destna- tions, andi represents aimost 60 % of the total loglsbe costs Inthe context of ropid and continuous development of the service sector and its growing contribution fo the gross ‘ores product, consideration ofthese ships and marie transport services is very important, especialy for the mar time countres, because they generate extraordinary pos- Stiles forincreasing employment, competitiveness and 6c0- rome development. In action, quality martane and. port Services represent bases for the modern logistic network ‘Chinese experience Is the best example forthe above mention. ed statement, References: | Petia S. Port developmen: fom gateway o lg {ss bs. Petit, A. Beresforda 1! Martie Policy & Mansge- ‘me, -2009.- Vol 36, sue 3. P. 253-2672. Bichoun Kh A To= fis and supply chain management spprosch lo por performance ‘neaswemen/ Kh Bchous, R. Graya Martine Polley & Man {emer = 2004 = Vol. Sse i. P4767. 3, les. Service Fane ‘ney A Geographical Approach / 8. Mois. NY. 23. Wiley (3 Sons, 1996. ~ 244 p. 4. Milisavijevie ML Stateiski menadement (in serbian) 1M. Milsavjevie.~ Belgrade" Cigye Pt, 2000. 359 pS. Tauovie J, Brodarsko upravjanje in serbian). Tazo. ‘ve ~ Podgorica: UnelsPrit 202 ~ 98 p. 6 Drone V. Corto ‘ane i pomorskeageacie (serbian) / V. Draskovie I Preeedings Of Maritime Faclly of Kolo, Mostnegro, ~ 2003. ~ No. 20 , 85-103. 7, Kolaovie 1. Temelne dmeaaie kvalitee luce us lagen rota). Kolanovie Marime Prseedings, Ann! 2, — 2007. ~ No.2. P. 207-224. & Marlow P. Messing Lean Ports Performance / P. Marlow, C. Paiao Jf Iterations! Juma! of Transport Management ~ 2003. No. —P. 190-195.9. Roca B. ‘Marking opis, i serbian) /B. Roca. ~ Baki Parovse Kul ‘ure-Print, 2004. 170 p. 10. Daskovie V. Ospov! menadzmenta tpoarsivu (a Sebi) / V. Drashovs, M, Draskovie.~ Monte negro: Maritime Faulty of Kotor, 2007-285 p. 1. Daskove Mt Brodasivo kao ulna prised djlaoast (Serbian) / Mt. Dex ove Prooeedings of Mame Faculty of Kotr, Manteno. — 2003. No. 20.~ 187-195. 12. Detshowie M. Usa seer pox ‘marke usuge nove) ekonomi (in seban) M. Draskovie Prox ‘aalings of Marine Faculy of Kotor, Montenegro. 200 No.2. P. 229-241 Information about the 1M. Deashovie ~ PAD in Eeonomics, Associate Professor ofthe Facily of Martine in Kotor at the University of Monteeg- fo (6 Dobra, Kotor, Montencro, 85330, emai roakiew comme) Apainconin Mino ~ s0xrop pinocodil (PAD exo gues wopeuroro asyaurery » Kovept Yinasperery Nopwoce Pil Clogpore, 36, Kowop, Hopworopia, 88530, emai rookie oomme), ugopwanua o6 anrope Apatxonn Museo ~ nokropdauncoant (PRD » woH0- sus), house opexoro dangers # Kowope Yuwepowtera epuoropnn (spore. 36, Korop, epworopun, 85330, e-mail rookiegrcim me) CCmamma naéidusna 80 ped 10.08.2015 p oeEKOHOMIKA