Personal Interview with loyal Zomato users

1. {Excitement Level, Need Assessment} What do you think about a healthy meal
delivered daily/weekly/monthly to your doorstep, at a time you choose with the
customizable menu options?
2. {PRICE} How much you would pay for a single tiffin meal delivered daily to your
doorstep? (50-99 / 100-199 / 200-300)
3. {Taste Preference} Do you prefer Veg or Non-Veg food for a tiffin? How much
spice/oil level you like in your food for an office lunch (less/medium/high)?
4. {Time} What time would you like a tiffin Lunch/Dinner delivered to you?
5. {Convenience} Do you like your lunch delivered in a Steel Container or a Microwave
friendly jar?

Group Discussion among subscribers of key competitors E.g. Swiggy

1. {Must have features} What do you like the most of your meal ordered online from
your favourite vendor?
2. {Pain points} What do you NOT like about your meal ordered online from your
favourite vendor?
3. {Perceived nutrition value} What are the nutrition expectations from your daily meal?
What are the typical healthy items they get or not get in their daily mean? E.g.
Salads
4. {Value for money} What is the portion size they received in a typical meal? What is
the satisfaction level they derive compared to the price paid? {High, Medium, Low}
5. {Variety} What is preference while ordering a mean? Do you prefer the usual one
more frequently or a lot of variety? How frequently they expect a change in menu
items available to choose from?

Email survey with one-time customers of Zomato

1. How was your last experience with Zomato food with respect to Taste and Quality?
2. Were you satisfied with the Variety of choices, Quantity and Packaging?
3. Was the meal delivered hot and in-time?
4. Are you happy with the value delivered for the price of the meal last ordered?
5. Would they like to subscribe for a daily/weekly/monthly tiffin meal if such a service
is made available?