Module Name Digital Insight

Target Participants and Context Grade 7 to 10 students from academic institutions (public or private schools)

Major Learning Outcome By the end of the session, students should be able to discern the type of information they want to share and whether to post or not post it online.

Sub Learning Outcomes
By the end of the session, students will be able to
1. Identify the different uses for hashtags,
2. Differentiate proper and improper social media posts
3. Assess how one can react to different types of posts, and
4. Understand the concept of the bystander effect

Time Learning Outcome Topic Talk Points Slide / Materials Needed

5 minutes Introduction Introduce yourself to the audience Cover Slide

1. ​Yourself:
● Name
● Program; Globe Digital Thumbprint

2. ​Logistics:
● Time (X minutes; from when until when)
● Physical environment (Remove barriers; bring audience closer; all bags/distractions
away)
● Set behavioural expectations (i.e. Today’s a conversation…)

3. ​Purpose of Workshop:
● Digital Impact – taking a look at the impact we have socialising online.

4. ​Behavioural expectations:
● This workshop is a discussion not a lecture; however if students have a relevant
story they should raise their hand
● It’s best if only one person speaks at a time; students can help by asking others to
be quiet when someone else is speaking

3 minutes Identify the different uses The Use of Hashtags Segue in: Slide 2
for hashtags “…how would you hashtag your day so far?”

Discussion
[Prompt the students to think/pair/share on the following two questions – with a reminder to
keep it clean!]
1.What hashtag would you use to describe your day so far?
2.What is the difference between hashtags used in a sincere context vs. a sarcastic context?

[Prompt three students to share their partner’s answer to both questions.]

Segue out
 “Hashtags can be really expressive or creative in a way that just saying something can’t,
some are funny, some don’t add anything to a conversation, some are too long and some are
disasters. Like this one…”

3 minutes Identify the different uses The Use of Hashtags Segue in Slide 3
for hashtags One of the most recent popular hashtags came from the AlDub love team. Their hashtag was
a way for all their fans to share this awesome experience, and #AlDubSaTamangPanahon
became an agent to promote good Filipino values..

Segue out
So the AlDub hashtag came from a really great and happy shared experience for virtually
everyone in the Philippines. But hashtags are also a way for the community to share bad
ones, like…

3 minutes Identify the different uses The Use of Hashtags Segue in Slide 4
for hashtags “… #ChickenSad
In 2014, due to various reasons, Jollibee had a shortage of their most popular product,
ChickenJoy. This caused a lot of disappointment for their loyal customers, who then turned to
the internet to express their dismay using the hashtag #ChickenSad, which quickly became a
trending hashtag. The hashtag got so popular that rival fast food chain KFC decided to ride
the hashtag’s popularity with this campaign. But even though it was clever, people didn’t
really appreciate KFC taking advantage of this bad situation, that KFC had to cancel the
campaign after a few days.

Segue out
So as you can see, hashtags don’t always get the desired outcome. Take a look at this…

3 minutes Identify the different uses The Use of Hashtags Segue in Slide 5
for hashtags “…#itsmorefuninthephilippines is a tweet promoted by the Department of Tourism which is
trending online daily at the moment. It’s great when it’s New Year and we’ve just won Miss
Universe, but how about something a little less impressive…for example [click to reveal].”

Segue out
“as you can see people use hashtags to complain about things in a sarcastic way. Another
hashtag gone wrong?”

3 minutes Identify the different uses The Use of Hashtags Segue in Slide 6
for hashtags “After the 2011 earthquakes in Japan, Bing tweeted this. [Click to show tweet.] It seems nice
enough on the surface, but when you think about it, it’s not that generous to offer money only
if enough people retweet you. There were a few retweets but even more anger and outrage.”
“Seven hours later they tweeted this: [click to show tweet].”

Segue out
 “So hashtags are just one example of things that can be misinterpreted online. Because even
though we might mean one thing, it doesn’t always translate. There’s a big difference
between…”

2 minutes Segue in Slide 7

“…our intention and our impact.”
Segue out
“And it doesn’t just happen to big companies and celebrities. Let me share with you a real life
example…”

5 minutes Segue in Slide 8

(NB: Based on real FB post; swearing removed, names changed, not real profile pictures)

Discussion
“What is Ana’s intention?“
•Venting
•Make it seem like her boss wasn’t a great person
•She’s a victim

Segue out
“Let’s now look at the impact…”

1 minute Differentiate proper and Understanding the effect Segue in Slide 9

improper social media of my posts online “…every time we interact we impact.”
posts - Be aware of the consequence of your actions

Segue out
“Today we’ll be looking at…”

2 minutes Differentiate proper and Understanding the effect Segue in Slide 10

improper social media of my posts online
posts
 “…how we can get the online impact we want for ourselves and for our friends. To begin with
how we impact ourselves online we’re going to have a look at three real life examples. And
take a guess at what the impact was on the individuals involved…”

Activity set-up
● Direct the students to do a thumbs up if the post is a WIN, or a thumbs down if the
post is a FAIL.

Segue out
“The first example was a tweet by a famous TV personality…”

3 minutes Differentiate proper and Understanding the effect Segue in Slide 11

improper social media of my posts online
posts Story
In 2015, a magnitude 7.8 earthquake hit Nepal, causing avalanches and killing thousands of
people. Popular comedian Joey de Leon tweets this…

Netizens all over country were in outrage over the insensitivity of the tweet, deploring De
leon’s lack of respect for the dead…

[Click for ‘Thumbs Down’ to appear.]

Segue out
“His intention was to crack a joke, but instead he offended a whole lot of people… The next
example is of something a little closer to home here in the Philippines…”

2 minutes Differentiate proper and Understanding the effect Segue in Slide 12

improper social media of my posts online
posts Story
•2015 FIBA Championship game between China and Philippines
•Referees were accused of being bribed and giving favourable decisions to China
•Upset Gilas fans resorted to tweets about boycotting everything Chinese, especially the
food!

“Are these tweets a win, or a fail?” ​[wait for students to gesture their answer]

Segue out
“Now, let’s see how Chowking responded to this…”

1 minute Differentiate proper and Understanding the effect Segue in Slide 13

improper social media of my posts online
posts Impact
•Chowking realised this was an issue
•Decided to try and take the heat out of the situation using humour
•Released this funny tweet and a corresponding Facebook post
•People got over it and were able to laugh at the situation.
[Click for ‘Like’ to appear.]

Segue out
 “The intention was to vent which, unfortunately, could have hurt a business but the impact
was humour and being able to laugh at the situation. Now, the next example is of a family
needing help during a Typhoon…”

3 minutes Differentiate proper and Understanding the effect Segue in Slide 14

improper social media of my posts online
posts Story
•In October 2015 Typhoon Koppu (also know as Lando) impacted the Philippines and many
people found themselves stranded
•This family tweeted their location and phone number using the hashtag #RescuePH
@NDRRMC_OpCen

Impact
•Many families were rescued because of the use of the #RescuePH @NDRRMC_OpCen
hashtag and were also able to reassure their family members

[Click for ‘WIN’ to appear.]

Segue out
“Using Twitter, many lives were saved during this typhoon. Now, let’s look at the last
example…”

5 minutes Differentiate proper and Understanding the effect Segue in Slide 15

improper social media of my posts online
posts Story
•In July 2018, the Philippine Basketball team got into a brawl with the Australian Basketball
team after a painful loss to the latter.
•Marc Pingris, a PBA player, posted a selfie saying, “Lalaban tayo!” (we will fight)
•His post received negative backlash from the netizens (show sample screenshots)
•He revised his caption but it did not stop netizens from further bashing him

Impact
•Pingris eventually deleted the post, and made a public apology for his faux pas

Segue out
“There is no assurance that all our posts will create a positive impact. However, we can
always make up for our mistakes by admitting our fault and moving forward.”

Discussion
 “With these positive and negative examples in mind, what are some personal policies we
might have or want to have when it comes to posting things online?”
•Anything you post online has the potential to be saved and be around forever
•You can be easily misinterpreted online
•Your intent will not always be the same as the impact you have…

Segue out
“One useful principle to apply to anything we post is that…”

1 minute Differentiate proper and Understanding the effect Segue in Slide 16

improper social media of my posts online “…sharing with friends is the same as sharing with the world. Although we may only intend
posts for a small number of people to see things that we post online the reality is often the
opposite.”

Segue out
“So who might see the things you post…?”

3 minutes Differentiate proper and Understanding the effect Segue in Slide 17

improper social media of my posts online “…and what might the impact be?”
posts [Slide blank for discussion]

Discussion
What can we do to ensure that we put the right things online for the right people?
•Check privacy settings and have a private profile
•Don’t add your boss or people you don’t know
•Ask yourself who you might affect before you ever post

Segue out
“With that in mind, now let’s look at the impact we can have on the people who see most of
the stuff we post online; our friends…”

1 minute Assess how one can Proper Online Decorum Segue in Slide 18
react to different types of “These people are your classmates. You see them everyday at school, and as far as you’re
posts concerned you got on with everyone really well. Everyone is friends on Facebook and you
spend as much time talking to one another online as you do in real life.”

Segue out
“Then one night after school you’re on Facebook and you see a situation start to emerge in
your newsfeed. As a friend you want to respond…”

2 minutes Assess how one can Proper Online Decorum Segue in Slide 19
react to different types of
 posts Activity set-up
1.Students will observe and respond to a situation developing online
2.They have four options to choose from (as noted on slide)
3.Facilitator asks students each question (in clockwise order) and students indicate
agreement by raising their hands
4.As situation develops, the facilitator asks students whom they notice change their response
to talk about why they changed their mind. If students select “Do something different” then
enquire as to what they’re thinking about doing.

Segue out
[Ask students the first question...]

7 minutes Assess how one can Proper Online Decorum Segue in Slide 20
react to different types of “Now let’s see what unfolds on your newsfeed… “
posts [Prompt students to move to the area which corresponds with their response.]

Discuss
•What’s the situation here?
•Why have you chosen this response?
“Two minutes later this happens…”
[Prompt students to move to the area which corresponds with their response.]

Discuss
•What’s the situation here?
•Why have you chosen this response?

Segue out
[Ask students return to their seats.]
[NB: This is based on a real situation, however to protect the identities of the teenagers
involved we have altered the status updates and names.]
“The online space can contain a lot of drama and is more ambiguous than real life, however
you are always capable of having the right impact on your friends…”

2 minutes Assess how one can Proper Online Decorum Segue in Slide 21
react to different types of “The question for us is: If we want to be a good friend what should we do to have the right
posts impact on those around us?”

[Take student responses.]

[Click to reveal prescribed actions.]

“Some things we can -- and should -- put into practice, no matter what the situation, is to…”
1.Clarify: Making sure you’re not misinterpreting a situation is really important but you’ll also
never regret asking if things are okay.
2.Offer support: This can be public or private depending on the situation, either can have a
positive impact on the friend in question. This is different to just creating more drama. Private
messaging is a good way to let someone know that you’re concerned, without exacerbating
the problem in a public forum.
3.Get help: In really extreme situations or if there is a clear cry for help it’s important to talk to
a trusted adult. There are always…
 •Parents (discuss when it would and wouldn’t be appropriate to consult them)
•School teachers/counsellors (discuss when it would and wouldn’t be appropriate to consult
them)

Segue out
“And if you’d prefer to speak to someone else there is also…”

2 minutes Assess how one can Proper Online Decorum Segue in Slide 22
react to different types of “…there are several services, where you can speak anonymously to trained counsellors who
posts can provide help. Most calls concern relationships, substance and alcohol use issues, and
other youth concerns around family, identify and depression. It’s a really valuable outlet to
talk about anything on your mind. Write this down/put it into your phones/memorise it.

Segue out
“In any situation which concerns your friends and taking some kind of action is really
important. It might sound easy but it can be one of the hardest things to do. Not because
we’re cold or cruel or don’t care – it’s actually human nature.”

3 minutes Understand the concept Taking Action Segue in Slide 23

of the bystander effect “Social psychologists have found a really interesting phenomenon called ‘the bystander
effect’ which shows that the more witnesses there are to a distressing situation, the less likely
anyone is to help. It’s because everyone assumes that someone else will step in.”

Optional examples:
•The smoke-filled room experiment: an experiment that showed people would run for help
almost immediately if left alone in a room that started filling with smoke. If they were in
groups it would take a minimum of 4 minutes to report the smoke, while some groups didn’t
have anyone report at all
•When people see an accident or injury in a public place with only strangers, you might notice
a hesitation to act or call authorities

Segue out
“In the online space, it’s particularly easy to assume other people will help. But fighting the
bystander effect is relatively simple even if it’s not always easy…”

3 minutes Understand the concept Taking Action Segue in Slide 24

of the bystander effect “…often all it takes is just one bystander to act before other bystanders offer to help as well.”

Story
•Lexi Mendiola, a model and an Instagram star, posted a photo of herself, exposing her
stretch marks
•Initially, she was hesitant to post it online because of possible negative backlash – because
people tend to be critical of body images, especially online
•But she was surprised to receive positive feedback on her post
•In fact, the viral post was featured in several beauty websites and was praised for spreading
body positivity
 Segue out:
“When we interact online, we have the potential for a hugely positive impact...”

1 minute Wrap Up Segue in: Slide 25

“And if we remember that ‘every time we interact we impact’ then that impact can be positive”

Segue out:
“To finish up…

3 minutes Wrap Up Segue in Slide 26

“…Turn to the person next to you and share one thing you can do today that will mean having
a better impact in your online social life.”

Discussion
•Aligning attention and impact – considering what impact your posts/tweets/status
updates/images have on others
•Before posting ask: ‘What impact does this have on others?’
•Be selective about online relationships
•Defending friends
“It’s great to hear your responses and that your recognise the different ways that you could
be having a positive impact online. These simple Next Steps are things that you can start
doing today as you remember that every time you interact you impact.”

Segue out
We would like to offer you a way to really easily apply these next steps…