Kresno

Problem

1. How to make customers(parents and couple) lose their doubt on using our service?
2. How to make customer(parents and couple) use our service despite our weakness? (e.g
outdoor, tempat kecil, dkk)
3. Increase customer conversion rate. How? What media?

Method
1. Ehthnographic research(quali) (Emphasis on studying the culture and value of a specific
group)
Obj: To know the important factor that differs parents and couple
Why: We are aiming to understand and remove the value gap that differs from parents and
couple in choosing WO
2. Correlational Technique(quanti) (rank the value with customer preference) (excellent to be
used to find correlation and pattern between several variables)
Obj: Uderstand our weakness and the importance of closing that gap
Why: Understand the tradeoff of several variables and the pattern that customer(planned
marriage) value
3. Narrative research: Studying single person and collecting data and stories on their
experience and decision making
Obj: Know customer’s(parents and couple) source of information and their conversion factor
Why: We can get a more detail focus on how people decide their wedding
Andika

Problem

1. How to make customers (parents and couple) lose their doubt on using our service?
2. How to make customer (parents and couple) use our service despite our weakness? (e.g
outdoor, tempat kecil, dkk)
3. Increase customer conversion rate. How? What media?

Method
1. Attitude Survey (quantitative): a survey to know how is attitude of parents and couple
towards our brand, is there any differences (using statistical methods, whether paired-t
testing or something else depends on kinds of data).
Reasons: Because it is more easier to take survey than doing field research. Sometimes field
research takes time.
2. Concept Testing or Conjoint Analysis (Quantitative) : a survey to make customer choose
several group or combination of wedding packages. Which is the most suitable for them. The
combination is combination of product that can be provided by Kartipah. Don’t forget to ask
them about the willingness to pay for that combination (must include cost).
3. Marketing and Advertisement Attitude Survey (Quantitative): a survey to make customer
rank several group of advertisement and marketing channel and rate their willingness to buy
if that type of marketing and advertisement is given to them.