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Originating from a country with one of the world's oldest populations, the
idea is becoming popular outside of Japan as a way to live longer and
better.
Ikigai also has historic links: gai originates from the word kai, which
means shell. These were considered very valuable during the Heian
period (794 to 1185), according to Akihiro Hasegawa, a clinical
psychologist and associate professor at Toyo Eiwa University, adding a
sense of "value in living".
Finding the answers and a balance between these four areas could be a
route to ikigai for Westerners looking for a quick interpretation of this
philosophy. But in Japan, ikigai is a slower process and often has nothing
to do with work or income.
Matthews says that ikigai will likely lead to a better life “because you
will have something to live for”, but warns against viewing ikigai as a
lifestyle choice: “Ikigai is not something grand or extraordinary. It’s
something pretty matter-of-fact.”
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Just knowing what your ikigai is is not enough – all of these people put
their purpose into action, Buettner explains in a BBC interview.
Researchers stress that ikigai can change with age. For anyone whose
work is their reason for living, this will come as a relief as they approach
retirement and begin the search for a new ikigai.