$1 PRODUCTS

Britt Malka

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Copyright © 2015 Britt Malka

All rights reserved.

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 INTRODUCTION

What’s so interesting about small products that you can sell for
$1?

For one, it’s a great way for you to deliver high value for a low
price.

You don’t have to spend months working on a product. This is

meant to be a quick one - fast from idea to finished product.

It’s cheap - you won’t have any problems finding buyers. It’s
an easy sell, so you don’t have to put in hours of effort into
writing sales letters either.

And since you’re charging $1, you’ll eliminate the freebie

seekers and get buyers on your list.

These $1 Products are small, helpful products. They can be

written reports, or you can make videos or audio files.

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 $1 PRODUCTS

Coming up with these $1 products is a four step process:

• Find the idea.

• Build the outline.

• Write (or record) the product.

• Write a short sales page (not covered here).

What if you could create such a small product fast and sell it
for $1? That would make you some money, wouldn’t it? You
wouldn’t become a millionaire, but still…

Or give it away as an affiliate bonus? You would stand a

better chance at selling the product you’re promoting when you
offer a bonus. Again, that would make you more money.

You could also offer it as a bonus for other vendors. They

would be sending buyers traffic, and their buyers would sign up to
your list. This is an excellent way to build a buyers list.

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 THE IDEA

If you let other people help you find the idea, you would already
know beforehand that you had customers for your product.

It will also save you time. You wouldn’t have to think about it,
but you can simply go to where the ideas already are and pick
one.

That makes you more money, too, because you would have a
product people would want to buy.

Finally, it might help you with the outline, when you go with
other people’s ideas.

No, I’m not talking about stealing ideas, of course, but of

going where the ideas already are and pick one.

What you’re going to do is to find problems or questions.

Then pick ONE problem or question to solve.

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Britt Malka

You shouldn’t spend more than 15 minutes on this step. If

you are, then stop and pick one of the problems you’ve already
seen. Don’t try to make this perfect.

This is how you do:

• Check your email. If you’re already getting mails from

subscribers or followers, then they might ask you
questions. This is one of the best places to find topics for
upcoming books.

• Visit forums. Pick busy forums in your niche and check

out what questions people are asking. Then answer their
questions in a product. One question per product.

• Visit Facebook groups. Same thing. Notice what people

are asking questions about. What problems do they have.
Pick one and create a product about that problem.

• Later: Do surveys. When you have a list of subscribers

and you’ve already created several products, you can do
surveys to find out what problems people have. Then solve
them.

What if you can’t find a perfect hit? Then just pick one at
random. We’re talking $1 products here. Not $97. Not products
you’re supposed to work on for months.

What if you have too many choices?

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 $1 PRODUCTS

Well, that’s perfect. Pick one and save the others for later.

Example:

Let’s say that your niche is Internet marketing. You’ve gone

to the Warrior Forum to see what problems people have.

Some don’t know what to blog about. Others want to know

which Facebook marketing course to buy. Another one wants to
know what purpose a squeeze page serves when it’s possible to
send traffic directly to an affiliate offer.

See anything you could turn into a product?

Maybe the “what to blog about”?

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 THE OUTLINE

When you have the idea (after 15 minutes) it’s time to make the
outline.

Should you always make an outline?

Yes, because it has several advantages.

• It saves you time. The moment you create your outline,

your subconscious mind is already working on the
content. Besides, you would make certain that you have
everything necessary in your report and nothing
superfluous.

• It gives more structure to your report. Your readers will

love that.

• It makes a pleasant read.

• No writer’s block. You will know all the time what to

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write.

So how do you make an outline?

The first many years of my life (30 or so) I wrote outlines in

text files or on paper. Lately, I’ve started to use mindmaps.

Pick your choice.

If you want to use text files (Word, Scrivener or similar) then

do that. If you want to use mindmaps, there are several great
options. I used to use xMind, but now I use MindNode Pro,
because it’s compatible with Scrivener.

How do you write an outline?

First, don’t spend a whole lot of time on this step. 45 minutes

for a small $1 product is fine. You don’t have to add more time, at
least not after you’ve done it a few times.

You could start out by brainstorming everything you need to

put in.

If we continue with the example from last chapter, “what to

blog about”, then I could write down the following while I’m
brainstorming:

- Everyday experiences.

- Relevant stories.

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 $1 PRODUCTS

- Curated posts.

- Affiliate reviews.

- Questions from readers.

After you’ve written everything down in a brainstorming

sequence, you might delete some of the items if there are too
many, or if some are irrelevant after all.

Then order the others in chronological order. What should

people do first, second, third etc.

Of course, your book should start with an introduction. And

you could make it end with a summary or a conclusion.

I often use the “4mats” method when I write books.

I start out by explaining WHY this is important. Then I

explain WHAT it’s all about. I come up with action steps in the
HOW section. And finally, I often add a “WHAT IF” section,
going over what could go wrong, or how they can take it one step
further, or maybe just to dream a little… WHAT IF you wrote a
best-seller? What would that mean to you?

When you’ve come up with your outline, you might find that
you have too many points for a small product. No problem. You
can just save some of them for other products later.

What if you have too few points? Well, you’re supposed to

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write a short book, so that shouldn’t be a problem either.

And if you don’t know how to explain things? Use stories.

Say that you’re writing the book about what to blog about.
Instead of explaining how people can use questions they get in
the comments, you can describe what happened once you got a
great question there, and how you turned that into a blog post,
and how this post became one of your most popular ones.

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 THE PRODUCT

This is where it all happens.

You’ve come up with an idea (15 minutes).

You’ve written an outline (45 minutes).

And now it’s time to create the product (2 hours).

That’s three hours in total from nothing to finished.

You can either write or record your product as an audio file or

video file.

Sean Mize had a huge amount of success with his audio files.
I tried that too, and sold very few. Less than 20.

Video works. Written reports work. Audio didn’t work for

me, but it might work for you.

You already have our outline, so you know what to write or

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say.

Use Open Office, Scrivener or Word for text files - or similar

programs.

Use Camtasia or similar for video.

Use Audacity or Garageband or similar for audio.

Write or talk, following your outline. It’s a matter of filling in

the blanks. Use stories whenever you can. People love stories, and
they learn a lot better from stories than from explanations.

Compile your text document into a PDF file for better

delivery.

Now, what if you don’t know what to say? Just say something.
Then the right words will come.

Use a story. If you don’t know how to explain a certain point,

or there’s something that’s really important to understand, then
use a story.

Another thing that might worry you… what if it doesn’t sell

well?

Then remember: You’ve only spend max 3 hours on the

product. You haven’t invested weeks and months. You took action.
You followed an idea. It didn’t work, well, so be it. Now it’s time
to test a new idea.

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 $1 PRODUCTS

But what if it does sell? What if it’s a huge success? Great!

Congratulations. Build upon this success. Turn it into a bigger
product. Add (more) videos. Add cheat-sheets. Action steps.
Turn it into a coaching system. Let your customers do
homework.

You can easily test small ideas with these $1 products and
turn the winners into bigger products where that is appropriate.

What if you created a product today?

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