A STUDY ON CONSUMER BUYING DECISION BEHAVIOR IN SAP

INDUSTRIES
1. Name :
2. Age :
a) Less than 25 years  b) 26 – 35 Years 
c) 36 to 45 years  d) Above 46 Years 
3. Gender :
a) Male  b) Female 
4. Marital Status :
a) Married  b) Unmarried 
5. Occupation:
a) Agriculture  b) Business 
c) Government Employee  d) Student 
e) Others 
6. Educational Qualification of the respondents?
Upto School Level  UG Level 
PG Level  Professional 
7. Monthly Income : __________________
a) Upto 20,000  b) 20,001 – 30,000 
c) 30,001 – 40,000  d) 40,000 and above
8. Are you aware of the products in SAP Industries ?
a) Yes b) No
9. If yes, how do you know come to know about this product ?
a) Advertisement b) Friends
c) Retail shop d) sales executive
e) Any other sources
10. Have you used any products from SAP Industries?
a) Yes b) No
11. If you are a customer of SAP Industries, how long you been buying it ?
a) Below 6 months b) 0-1 year
c) 1-2 year d) Above 2 years
12. Do you think the advertisement of SAP Industries has a major influence in your
buying decision ?
a) Strongly agree b) Agree
c) Average d) disagree
e) Strongly disagree
13. Kindly rate the following factors which influence your purchase decision?

S.No Factors SA A A D SD
1. Price of the product
2. Quality of the product
3. Availability of the product
4. Brand name of the
 company
5. Previous experience
6. Advertisements
7. Family / friends opinion
8. Sales promotion activities
14. Rate the satisfactory level of SAP Industries
S.No Factors SA A A D SD
1. Price
2. High quality
3. Brand name
4. Availability of the product
5. Packaging
15. Rank the following factors based on your experience in SAP Industries
S.No Factors Rank
1. Good quality
2. Affordable price
3. Timely availability
4. Easy applicability
5. Reliability
16. How satisfied are you with SAP Industries compared to other industry products ?
a) Highly satisfied b) Satisfied
c) Neutral d) Dissatisfied
17. Has your friends/relatives opinion influenced you to SAP Industries ?
a) strongly agree b) agree
c) neutral d) disagree
e) strongly disagree
18. Any suggestions
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