Parameters used for Analysis

1. Word Cloud

This tab displays up to 100 words in varying font sizes, where frequently occurring words are in
larger fonts. When you view the results as a Word Cloud, you can change the style— on
the Word Cloud tab (ribbon), choose from a gallery of styles.

A screenshot of Word Cloud created from the group’s responses is below.

Based on the Word Cloud, words that have been repeated maximum number of times are listed
below. These words are of primary importance and while doing the analysis, maximum focus
should be on these words.

Important Words

1. Vehicles
2. Electric
3. Charging
4. India
5. Infrastructure
6. Cost

2. Word Frequency

When determining the frequency of words, NVivo applies the following rules:
▪ Words containing punctuation (such as hyphens, periods and other symbols) are divided
into separate words. For example, part-time will be counted as part and time.
▪ Words containing apostrophes are treated as one word but if the apostrophe is followed
by an 's then the s is not included (Tom's would be counted as Tom).
▪ In audio and video transcripts, only words in the Content field (column) are counted—
any words in custom transcript fields are ignored.
▪ In datasets, only words in codable fields (columns) are counted—any words in
classifying fields are ignored.
▪ When searching text in selected nodes, if a word is coded against multiple nodes, it is
counted once for each node. Similarly, if a word has been coded by multiple users to the
same node, it is counted once for each user.
▪ Word Frequency queries do not include 'stop words'
▪ A Word Frequency query does not search text in framework matrix summaries
▪ Word Frequency queries do not search text within images. PDFs created by scanning
paper documents may contain only images—each page is a single image. If you want to
use Word Frequency queries to explore the text in these PDFs, then you should consider
using optical character recognition (OCR) to convert the scanned images to text (before
you import the PDF files into NVivo).

Screenshots of Word Frequency are below.

Frequencies for words like Vehicles(230), Electric(202), India(184) and Infrastructure(138)

are high which depicts their importances in analysis as well.
Whereas, frequencies for words like Announced(1), Answered(1), Anxiety(1) and Anytime(1)
are too less. While doing the analysis, such words can be ignored.
 3. Tree Map

The Tree Map tab displays up to 100 words as a series of rectangles, where frequently occurring
words are in larger rectangles.

Screenshot of Tree map is below.

Vehicles, India and Electric are in the largest triangles followed by Charging, Also, Cars and
Cost.
ANALYSIS OF THE FREQUENTLY OCCURING WORDS

1. VEHICLES
Since the survey conducted was to know the awareness level of the Indian Customers regarding
Electronic vehicles and their future in India.
Therefore, the word vehicles which represents the electronic vehicles has been used by the customers .

2. CHARGING

In the question regarding the shortcomings of the electronic vehicles, the customers found non
availability of charging stations to be the major problem. Since charging stations would be
required at appropriate distances for charging the vehicle, therefore replacing the traditional
petrol pumps with charging stations will be a major issue.
 3. INFRASTRUCTURE

In the question regarding what steps should government take to promote EV in India, the customers
want proper infrastructure which includes proper roads for their running is mandatory. Unless and until
the roads are not made up , electronic vehicles won’t be able to operate efficiently.

4. INDIA

Since the survey is to know the customers awareness of EV in India, therefore the word India has
occurred several no. of times. The current problems, its future in India has been asked in the
questionnaire.

5. COST

The cost of Electric vehicles in the initial purchase period seems costly to the customers. Directly
switching to such high cost vehicle is kind of unaffordable for them. Therefore, they want the cost to be
low.