There are five different markets with different purchasing power: Consumers market, Industrial market,

Resellers market, Government market and International market.

- Consumers market is the market in which the product or service is purchased by individuals or
consumers to fulfill their personal use.

- Industrial market includes those who involve in selling goods between businesses.

-Resellers market includes those who buy and resell goods for promising profit.

- Government market involves all the parties that purchase goods to serve public needs or empower the
society.

- International market are includes all kinds of foreign purchasers. They could be resellers, distributors,
consumers or importing companies.

Company should focus on identifying who their main customers are by analyzing customers’ needs and
purchasing power. These analyses will tell firm what to do to meet customers’ requirements and add
more value to achieve customers’ satisfaction