Conclusion

Titan is known for its brilliant, affordable and stylish watches

which have been a part of one’s life for the longest time ever.
There will not be a household in India who would not have owned
a Titan watch once in their life!

Titan is a brand of trust, longevity and is known for moving ahead

with time. Creating ads which leave a mark on your memory and
launching products which are for the masses as well as the
classes this brand has been the market leader in the organized
watch industries for over two decades.

A loved band which makes watches for every occasion and age
group it surely is here to stay in our hearts forever!

To a large extent, TIL was successful in enhancing the presence and acceptance of most of its sub-
brands. As an IIM-B professor said, "The varied offerings to diverse segments with a clear cut
positioning strategy have been instrumental in sustaining the market share of the (Titan) brand.

(TIL) has to a great extent attempted to

balance the positive aspects/associations of
the mother brand with the option of using sub-
brands to appeal to several segments."

Titan's strategy to project watches as part of

one's personality, and not just as a functional
product, had also gone down well. But TIL
was also facing several challenges.

And industry experts warned that the future

would bring with it greater challenges, both in
number and severity. TIL had always followed
a strategy of serving the entire watch market
by offering different variants/sub-brands to
each market segment...