OUTBOUND TOURISM

Submitted to Submitted By
Pankaj Pradhananga Roshan Dhakal

Pratik Pokhrel

Sheetal Mainali

Ashitosh Dhakal
Outbound Tourism

Introduction

Outbound tourism comprises the activities of residents of a given country travelling to and staying in
places outside their country of residence and outside their usual environment for not more than 12
consecutive months for leisure, business and other purposes. It does not comprise of goods and services
acquired for or after the trip within the generating country. For example, a Nepali family travelling to
Australia to spend their vacation is considered as outbound tourism.

With rising levels of disposable income especially among the middle income group, the trend of Nepali
people travelling abroad is upward sloping. Malaysia, Singapore, Thailand, Indonesia and the Philippines
are the hotspots for Nepali middle-income tourists, while the upper-income group prefers Dubai,
Mauritius, China and Europe. As per the recent data, the expense made by Nepalese travelling abroad was
more than that of inbound tourist. A large numbers of outbound travelers are corporate employees and
business owners.

Globalization is the driving force for modern outbound tourism development and causes strong growth
rates and increasing competition within the industry worldwide. The increasing competition for outbound
tourists leads to destinations to focus more on specialization and product innovation in order to meet
outbound demands from different sources. Therefore, as the market matures and competition intensifies,
outbound tourism businesses have become more and more consumer-driven.

In the long run, the rise in a single tourist market in the developing countries is a significant development
with global implications. It reflects a growing trend in wider society for young people to spend a period of
time living alone or with friends before marrying and starting a family. Until a few years ago, foreign
vacation trips were limited to the rich and business executives. In recent years, a large number of middle-
class people have also started going abroad to enjoy their holidays, thanks to affordable travel packages
and easy visa processing. A growing middle class has helped develop holiday culture. Tour operators are
offering low-cost packages to fly to international destinations, resulting in a robust growth in the number
of outbound Nepali tourists. The rise in the size of middle-income group in the country and increase in the
trend of travelling abroad among them have led to the surge in overall spending made by Nepali outbound
travelers in recent years. As a startup, we see a huge prospects in outbound tourism.
Product/Services Offered
Outbound tourism mainly refers to the travelling to others country from their own residential places of
country which might be different purposes. It is an activity of travelling to others country for visit or any
works proposes. Various products are offered by us based on what kind of product and services are
offered. There are various people with various needs and wants like some may be adventure traveler or
some may be just for recreational propose, so the product we offer differentiate to some extent. Services
provided by our startup include:

 Accommodation services:

Accommodation is a base of tourism industry as it is a vital and fundamental part of tourism

supply. Tourists in their travel require location where they can rest and revive during their travel.

 Food beverage and serving service:

Food and beverage services, there is increasing awareness among the general public about the
importance of healthful eating. This goes hand in hand with an increased understanding of food
production issues including environmental impacts such as pollution. So what kind of food
products is available and their quality also generally matters. We will provide our customers with
quality and healthy foods.

 Transportation services:

Transportation and travel cannot be discussed without talking tourism in consideration, but
tourism cannot thrive without travel. Transportation is an integral part of the tourism industry. It
is largely due to the improvement of transportation that tourism has expanded. A good
transportation service will make your customer happier.

 Tour agency, Tour operator and tourist guide:

As we are a startup and are in a early stage, we need assistance from different tour operators.
Tour operator is an organization, firm or company who buys individual travel components,
separately from their suppliers and combines them into a package tour, which is sold with their
own price tag to the public directly or through middlemen, is called a tour operator. For example
 a group of Nepali tourists going to a trip of Thailand and Thomas Cook handle arrangement in
Thailand like as ticket reservation, hotel booking etc. then Thomas Cook is called Outbound Tour
operators in the context of Nepal. These operators are very helpful for the growth of the business.

 Cultural aspect:

The movement of persons to cultural attractions away from their normal place of residence, with
the intention to gather new information and experiences to satisfy their cultural needs, like
Istanbul, Tokyo, Thailand, India, and China all has their own cultural aspect. We will try to
interlink every customers with the culture of that country.
 Recreation and other entertainment services:

Activities such as rock climbing, bungee, skiing, snowboarding, paragliding, zip line, etc are
recreational and other entertainment activities helps to grab tourism. Hence, people seeking such
adventure will be provided with adventurous activities.

 Miscellaneous tourism services:

In this sector people who travel seek for other kind of activities like financial and insurance
services, other good rental services, and other various kinds of tourism activities. Hence, it will be
our prime objective that our customer will get additional benefits and services from us.

Some other service that we will provide to our customers is listed below:

 Airport Pick up  and drop

 Round Trip Economy Class Airfare.

 Accommodation

 Daily Buffet breakfast at the hotel.

 Half/full day City Tour.

 Island/beach tour.

 Lagoon tour

 City tour
  Visa fees

 All transfer in SIC basis Other Beverage throughout Trip.

 Expenses Of Personal Nature ( Tel Calls, Laundry, Porterage & Tips)

 Anything Not Mention In Itinerary

 Insurance

 Coach transfer throughout the tour except on the first day & last day for Airport Arrival

Departure

 English speaking Tour Leader / Manager throughout the tour

 Excursions to mountains

Target Market

The disposable income of Nepalese is increasing and so is the trend of travelling among the people. The
rise in size of middle income group in the country has led to increase in outbound tourism. As a startup,
our prime focus is on those middle income groups who have high disposable income. Target market has
been divided into two halves, source market and destination market. Our source market includes:

 Corporate employees

These days corporate houses are providing attractive salary and since the trend of travelling is
increasing, travelling to foreign destination is becoming more of a habit in most of the corporate
houses. After all the stress in workplace, people want to enjoy their vacation well so that they are
again ready to take on the stress. This is why the tendency of traveling to foreign land is
increasing. Hence we shall provide attractive packages to those corporate employees to travel
abroad.

 Business Person
Business person are always traveling and are always seeking for a platform that would make their
business trip even more exciting. We have targeted these groups of people as their frequency of
traveling is high and will provide us more opportunities.

 Newly Married Couples

 Choosing foreign land as a honeymoon destination is becoming popular among the people in our
country. Many couple would like to spend their honeymoon in foreign land. Traveling abroad
after getting married is becoming a trend in our country. And every year the number of couples
travelling abroad is also increasing. This provides great opportunities to the startups like us.

 High income group

People with high income group will also be our prime focus. These types of group travels
frequently and are ready to spent more while traveling. They do love to travel to different places
every time they are on a trip. Providing them with the option of more destinations is going to
have positive impact for our business.

 Middle income group

As discussed earlier, the size of middle income group is increasing and also is their disposable
income. Traveling abroad for refreshment is trending among the people of this group. So, these
groups of people are great prospects for startups like us.

Similarly, our destination market includes following foreign lands:

 Kuala Lumpur:

Kuala Lumpur is a center of remarkable cultural diversity. In this city one can experience ultra
modern lifestyle as well as cultural and religious heritage sites. People will spend some time and
stare at the city’s magnificent skyline which includes the iconic Petronas twin towers. They will
see why this city deserves the title ‘Truly Asia’.

 Singapore:

Singapore is one of the most beautiful cities in Asia. Despite being one of the most densely
populated cities in the world, more than 50% of its area is covered by greenery. There are over 50
major parks and 4 nature reserves which give the city its moniker. The iconic statue of the
Merlion which is the city’s mascot and representative is something to watch out for.

 Bali:
 There is no other place like Bali in this world. The Island of the Gods offers  great beaches,
countless waves for surfing and wonderful natural sites to visit and explore colorful ceremonies,
and gifted artists. There is an unbelievably wide range of hotels, resorts and villas, restaurants &
bars, spas and not to forget: world-class activities and shopping in Bali - all within close distance
and at very fair prices.  Bali is famous for a very high value-for-money-ratio, which allows
traveler to enjoy and afford the wonder of this island, regardless of their budget.

 Bangkok:

Bangkok is one of the world’s top tourist destinations. The city itself is a true tourist paradise,
proved by the growing number of travelers coming each year. A side of the city itself, Bangkok
is also surrounded by many interesting provinces that are worth visiting. Located at the north of
Bangkok are Nonthaburi and Pathum Thani provinces. They have many attractions such as Koh
Kret and Lotus Museum.

Besides these, our destination includes China, Dubai, Korea and Europe.
The Marketing Mix
Outbound Tourism (The 4Ps)

Nepali outbound travelers spent Rs 79.59 billion abroad in the last fiscal year against Rs 67
billion spent by foreign tourists in the country over the same period. The travel expenses of
Nepali outbound travelers in 2016-17 was an increment by 40.1 per cent compared to Rs 56.4
billion spent by Nepali outbound travelers in 2015-16.

Meanwhile, the spending of foreigners in Nepal increased by 14.6 per cent in the last fiscal year,
according to the central bank’s statistics. Foreign travelers had spent Rs 67 billion in Nepal
during fiscal 2017-18 against Rs 58.52 billion spent by foreign travelers in the country in 2016-
17. Spending made by foreign travelers in Nepal in 2015-16 was recorded at Rs 41.76 billion. It
shows that expenses of foreign visitors in the country have been increasing in recent years.

Nara Bahadur Thapa, executive director of NRB, said that the rise in the size of middle-income
group in the country and increase in the trend of travelling abroad among them have led to the
surge in overall spending made by Nepali outbound travellers in recent years.

A large number of outbound travellers are corporate employees and business owners travelling to
destinations like Thailand, Indonesia, Malaysia and Singapore, among others, as per Thapa.

1. Product
The product is the collection of services that have features and benefits. We offer farm stay and
learning facility. It is a combination of packages which includes place, hospitality and other
essentials combined as a product to attract customers.

Bali, Malaysia and Singapore

Starting Price: NPR 108,800

Duration: 8N 9D

Overview

Singapore, Bali and Kuala Lumpur are the most visited destinations of Asia and they possessed
everything to take tourist to the seventh heaven. From cosmopolitan and vigorous Singapoe and
exquisite landscapes of Bali to multicultural fairy land of Malaysia, this compiled package is the
best option to live your life on ultimate perfection.
Highlights:

 Discovering charm of Singapore with gleaming modernity.

 Exotic Kuala Lumpur with its breathtaking sceneries.
 Tour to Island of Gods – Bali.
 Sightseeing of major attractions across the four magnificent cities.
 Understanding and analyzing culture, people and lifestyle of various cities.
 Taste of scrumptious local cuisine.
 Spectacular shopping experiences from local market to luxurious shopping centre.
 Endless amusements, entertainment and wonders.

Package Includes:

 Accommodation for 3 nights in Bali at 3 star property

 Accommodation for 2 nights in Singapore at 3 star property
 Accommodation for 3 nights in Malaysia at 3 star property
 Full day Bedugul to Tanah Lot Tour
 Full day Tanjung Benoa / Uluwatu / Kecak Dance / Jimbaran Bay
 Singapore City Tour
 Sentosa Island Tour
 Kuala Lumpur City tour
 Sunway Lagoon Theme Park
 Daily Breakfast
 English speaking guide
 Parking and entrance fee
 Government tax and service charges
 All Tours and Transportation.
 Malaysia Visa Fee

Phuket, Krabi, Bangkok Tour

Starting Price : NPR 48,000

Duration : 4N 5D

Trip Overview:

If the purpose of your Bangkok trip is to immerse yourself in Bangkok unique culture or simply
shop in Bangkok's shopping malls, you are guaranteed a fascinating experience of both old world
charm and modern comfort and luxury. Many People choose Bangkok trip as the best place
to visit because in recent decades, Bangkok has turned into a modern, exciting, and sophisticated
city. People from different countries come on holiday packages to Bangkok and its much more
reasonable on price if we choose to come on a Bangkok tour packages Especially  people  travel
on  a holiday  so many of them prefer holidays Packages to Bangkok. If you wane have a
Bangkok trip then we are here to provide you the best Bangkok tour packages.

Package Includes:

 Accommodation for 2 Nights in Bangkok at 3 star property.

 Accommodation for 2 Nights in Krabi at 3 star property.
 Accommodation for 2 Nights in Phuket at 3 star property.
 Meals as per itinerary.
 All Tours and Transfers.
 Phi Phi Island tour with lunch.
 Krabi 4 islands tour with lunch.
 Bangkok half day city tour.
 Roundtrip Airfare.
 Visa Charges

Dubai Tour Package

Starting Price: NPR 62,800
Duration: 4N 5D

Trip Overview:

Dubai tour is the best for the vacations. One of the most fascinating things while you are
travelling to Dubai is dancing in the beach and another one the most fascinating thing is camel
ride in desert, amusement parks to famous shopping mall. There are many more places to visit
from historical sites to cloud-scraping architectures,Dubai tour is one of the glamorous
playgrounds to enjoy. Dubai tour package from Nepal is also one of the best holiday tour
packages. Many people from Europe and Asia visit on the Dubai tour package. We all know that
Dubai is one of the most richest cities in the world. If you are planning for the Dubai tour
packages I Ensure you don’t miss out on the opportunity to visit the world tallest building Burj
khalifa’s. This experience gives you the chance to enjoy unrivalled panoramas of Dubai from
one of the world’s highest outdoor observation decks. Dubai tour packages  is one of the best
holiday tour packages you can have the full excitement and enjoyment in Dubai trip. Dubai
Desert 4x4 Dune Bashing is another one of the most exciting and entertaining experience you
can have on the Dubai tour.      

From Nepal also there are many travelers who want to experience the beauty and the richness of
the Dubai city so many people choose Dubai tour packages from Nepal. If you are excited
and want to explore the beauty and the richness of the Dubai city there are many travel agencies
which provide different holiday tour packages. So, if u guys are planning for the Dubai tour from
Nepal. We ME travels provide you a best Dubai tour package from Nepal.

Package Includes:

 4 Nights' accommodation at 3 star hotel.

 Daily breakfast.
 Tour escort.
 Transfers from hotel and airport. (Two-way)
 Entrance tickets.

America Tour Package

Overview:
With its historic landmarks, world-class cities, and central presence on the world stage, the
United States is the most popular tourist destination on the planet. Every year, some 65 million
people travel to the United States, spending upwards of $125 billion. The U.S. is the third-largest
country in the world by population and area and has the largest economy in the world. It offers
an endless array of things to do, places to see, restaurants to try, and hotels to stay at. As one of
the largest and most dynamic countries on Earth, the United States offers visitors an incredibly
diverse range of experiences. Travelers can visit the United States and have wildly different
experiences. Note: This is just a suggested itinerary indicative of what could be possible. We
customize holidays for your specific needs. Contact us if you want modifications so that we
could customize a holiday to suit your need for an unforgettable International tour. 

Package Includes:

 Hotel Accommodations on 3 star property on given cities Breakfast basis.

 City Tour (3 hrs.): New York, Washington D.C.
 Entrance Tickets with transfers: Statue of Liberty, Empire State Building, Maid of the
Mist, Magic Kingdom, Epcot Center, Sea World Orlando.
 Domestic and International airfare (Economy).
 All Taxes except resort fee.
 Visa Fees.

2. Price :
Price are different packages made by tour operators working within the country and outside the
country.

3. Place:
Places are the destinations offered by and Nepalese people mostly visits. Some of the places
which Nepalese mostly visit are Thailand, Indonesia, Malaysia and Singapore etc.

4. Promotion:
Creation of awareness has a far reaching impact. Promotion is communicating with the public in
an attempt to influence them toward buying our products and services. A good promotion and
marketing program leads customers all over the world to access the products. The promotion task
simplifies the activities of informing, persuading and influencing the decisions of potential
tourists/customers. The promotion mix plays a vital role as the users of service feel high degree
of involvement and uncertainty about the product and their role in buying process. For promoting
products, the major media are advertising, public relation, personal selling and Social
Networking.

The various dimensions of tourism promotion and learning center uses to promote its services are
as follows:

a. Advertising

Advertisement helps in providing important information to the actual and potential

tourists/customer. Advertising aimed at the public to create awareness of the travel offers
available on a resort and its attractions to influence their business decisions. Intangibility can be
compensated with the help of visual exposure of scenes and events. We can project hotel
bedrooms, well arranged restaurants and cafeterias, swimming pools etc. Now a days advertising
on Facebook, Instagram etc. are some of the major place to showcase product which has wider
reach to customers.

b. Partnering with Travel and Tours/Online Tour

One of our aim is to attract about our product among people with special needs is that they can
travel and experience tourism as any other individual. For which we are planning to go ahead
with partnership with travel agents whereby they can connect us to people with special needs and
differnet onlines tour sites like booking.com , trivago.com etc .

c. Digital – Social Media Advertising

In the present age of social media, we could use this platform as a huge opportunity to connect
with our customer or prospect. Social media is an excellent promotional tool when used right.
A social media presence will definitely help in achieving our desired goal.
 d. An Easy-to-Navigate Website
We will be developing a website to showcase our product, so that interested party could know
about us and contact us. It typically tries to create the best impression of our product which will
make and play a strong role in a customer's decision to choose our product.

e. Word-of-mouth Promotion
Most communication about tourism takes place by word-of-mouth information which in a true
sense is word-of-mouth recommendation. We will mainly focus on providing best experience
and service possible. This is because positive word-of- mouth is a very important factor that will
make or break our business.
Oral or written recommendation by a satisfied customers is an important promotional tool called
word of mouth advertising. It is one of the most reliable source as people tend to share what they
have experienced. It is less costly as it does not involve direct marketing approach.

Datas

China is the country who spend the most on their holidays and trips abroad out of all of the most
visited countries on the list. The Chinese spend $289.4 billion on outbound tourism.

The Top 5 biggest spenders on tourism

 China. $289.4 billion

 USA. $151.4 billion
 Germany. $86.8 billion
 UK. $72.8 billion
 France. $47.8 billion

The Top 5 countries who receive the most tourism spending

 USA. $212.3 billion

 China. $119.7 billion
 Spain. $65.7 billion
 Thailand. $53.7 billion
 France. $46.8 billion

Thailand breaks out of the pattern - Thailand locals spend $8.4 billion on outbound tourism, but
receive a healthy $53.7 billion into their economy from travelers; almost 6.5 times more than
what they're spending and $45.3 billion in profit
Countries who are almost 50/50 on outbound and inbound tourism - France and The Netherlands
each have only a difference of $1 billion between their two figures with both of the European
countries spending a billion more on their outbound tourism.

About Nepal

Nepali outbound travellers spent Rs 79.59 billion abroad in the last fiscal year against Rs 67
billion spent by foreign tourists in the country over the same period.

The trend of travelling among Nepalis has gradually risen over the years, thus boosting domestic
tourism. Side by side, the trend among Nepalis going abroad for holidays has also increased
substantially in recent years.

According to data compiled by Nepal Rastra Bank (NRB), Nepalis spent a total of Rs 61.49
billion on foreign holidays in the first eight months of fiscal year 2018-19.

Talking about the increasing outbound tourism, Deepak Raj Joshi, CEO of Nepal Tourism
Board, said that expanding outbound tourism is a global phenomenon. “The number of visitors
travelling to third countries is increasing globally and this trend has caught up with Nepalis too,”
he said. He further stated that increasing income level of Nepalis has also increased outbound
tourism.
These days, people prefer to travel during holidays rather than having get togethers at one certain
place,” he said, adding, “Nowadays, Nepalis who can afford to, go on foreign junkets for
holidays, while a few are also organising their wedding receptions abroad.” Moreover, travel
packages for foreign trips have also become relatively cheaper as compared to previous days and
that is another reason behind increasing outbound spending.