General guidelines and outlines for the competition

1. There will be a total of 5 teams consisting of 4 members each.

2. Every group will be allocated an industry segment.
3. Each team will have to create a Fictional Company and make a Pitch deck
(Ppt) and Company Logo with all the important information.
4. The virtual budget of Rs.30,00,000 (Seed Fund/Own Savings) needs to be
incorporated in the Pitch Deck.
5. All the teams would be given 20 mins to present and pitch their ideas followed
by 5 mins of Q&A.
6. Teams will need to incorporate necessary details like Business model, about
the company, about the product/service and all the other details that are
present within a Pitch Deck.
7. The evaluation will be based on their uniqueness, feasibility and scalability of
business idea.
Presentation should cover the following heads:
 Ideation and Environment Scan (Need fulfillment, Available Alternatives,
Customer acceptance.)
 Feasibility Study (Competition, Price Band and Potential)
 Market Offering (Firms Competitive Strategies, Differentiating Factors)
 Financial Projections (Revenue Model, Forecasting)
 Marketing plan (Ex- 4ps, SWOT Analysis, etc.)
 Model Timeline (2-3 years)