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Case Study 1 PDF
Case Study 1 PDF
Kenneth Chenault had just gotten his dream He learned that the attacks had left eleven
Express Co., becoming one of the few missing. American Express was already
African Americans ever to head a major going through some difficult times before
U.S. corporation. He knew he would face the September 11, 2001, terrorist attacks.
challenges, but he never imagined anything In his first year on the job, Chenault twice
like this in his worst nightmares. While he had to report disappointing financial
was on a business trip to Salt Lake City, results and had announced layoffs of
talking with a colleague back in New York, almost 7,000 jobs. Now, as the Number 1
terrorists crashed planes into the twin issuer of credit cards and the Number 1
towers of the World Trade Center, just travel agency, he knew American Express
across the street from American Express would be at the center of an economic
telephoned security, and he instructed that Kenneth Chenault’s heart was heavy and
they begin evacuation procedures his mind was whirling. He knew that
immediately. Over the next two days, stuck everyone–from the lowest-ranking
in Salt Lake City, Chenault set up a employee of the company to the biggest
command center and held hourly conference shareholder–would be looking to him for
immediate problems.