GL BAJAJ INSTITUTE OF MANAGEMENT AND RESEARCH

GREATER NOIDA
MINOR PROJECT REPORT (PG 34)
ON
“ICICI BANK LIMITED”
Post Graduate Diploma in Management
Term-2

BATCH: 2019-21

Submitted by Submitted to
NAME- DIMPY KATHAR Dr. Kirti Dutta
ROLL NO- GM19058 (DEAN)
 CERTIFICATE

This is to certify that Ms. Dimpy Kathar (GM19058) PGDM 2019-21,

Term-2, work exemplified in minor project report (PG34) on ICICI
BANK LIMITED under my mentorship in GL Bajaj Institute of
Management and Research, Greater Noida (UP).

Mentor Section in Charge Faculty in Charge

Dr Kirti Dutta Dr. Arpita Srivastav Dr.Dileep Singh

(DEAN) (Assistant Professor) (Professor)

 ACKNOWLEDEMENT

First of all, I would like to express my thanks to DR. AJAY KUMAR (DIRECTOR, GL BAJAJ) for giving me
such a wonderful opportunity to widen the horizons of my knowledge.

In no small measures, I would also like to gratefully thank to all those who gave me constructive
suggestions for the improvement of all the aspects related to this project.

In particulars, I would like to thank DR. KIRTI DUTTA (DEAN, GL Bajaj), my research guide for her
valuable suggestions and guidance.

I also owe a deep sense of gratitude to other faculty members for their continuous
encouragement.

Despite all efforts, I have no doubt that error and obscurities remain that seen to research
project and for which I am culpable .

DIMPY KATHAR
 CHAPTER:1
INDUSTRY ANALYSIS OF ICICI BANK
INTRODUCTION
ICICI Bank was established in 1996 by the Industrial Credit and Investment Corporation of India, an
Indian financial institution, as a wholly owned subsidiary. The parent company was formed in 1955 as
a joint-venture of the World Bank, India's public-sector banks and public-sector insurance companies
to provide project financing to Indian industry. The bank was initially known as the Industrial Credit
and Investment Corporation of India Bank, before it changed its name to the abbreviated ICICI Bank.
The parent company was later merged into ICICI Bank. ICICI Bank launched internet banking
operations in 1998ICICI's shareholding in ICICI Bank was reduced to 46 percent, through a public
offering of shares in India in 1998, followed by an equity offering in the form of American Depositary
Receipts on the NYSE in 2000. ICICI Bank acquired the Bank of Madura Limited in an all-stock deal
in 2001, and sold additional stakes to institutional investors during 2001-02. In the 1990s, ICICI
transformed its business from a development financial institution offering only project finance to a
diversified financial services group, offering a wide variety of products and services, both directly and
through a number of subsidiaries and affiliates like ICICI Bank. In 1999, ICICI become the first
Indian company and the first bank or financial institution from non-Japan Asia to be listed on the
NYSE. In 2000, ICICI Bank became the first Indian bank to list on the New York Stock Exchange
with its five million American depository shares issue generating a demand book 13 times the offer
size. In October 2001, the Boards of Directors of ICICI and ICICI Bank approved the merger of ICICI
and two of its wholly owned retail finance subsidiaries, ICICI Personal Financial Services Limited
and ICICI Capital Services Limited, with ICICI Bank. The merger was approved by shareholders of
ICICI and ICICI Bank in January 2002, by the High Court of Gujarat at Ahmadabad in March 2002,
and by the High Court of Judicature at Mumbai and the Reserve Bank of India in April 2002.In 2008,
following the 2008 financial crisis, customers rushed to ATM's and branches in some locations due to
rumours of adverse financial position of ICICI Bank. The Reserve Bank of India issued a clarification
on the financial strength of ICICI Bank to dispel the rumours.
ICICI Bank is a leading private sector bank in India. The Bank's consolidated total assets stood at
Rs.12.50 trillion at June 30, 2019. ICICI Bank currently has a network of 4,882 branches and 15,101
ATMs across India. ICICI Bank Limited is an Indian diversified financial services company
headquartered in Mumbai, Maharashtra. It is the second largest bank in India by assets and third
largest by market capitalization. It offers a wide range of banking products and financial services to
corporate and retail customers through a variety of delivery channels and through its specialized
subsidiaries in the areas of investment banking, life and non-life insurance, venture capital and asset
management. The bank has subsidiaries in the United Kingdom, Russia, and Canada; branches in
United States, Singapore, Bahrain, Hong Kong, Sri Lanka, Qatar and Dubai International Finance
Centre; and representative offices in United Arab Emirates, China, South Africa, Bangladesh,
Thailand, Malaysia and Indonesia. The company's UK subsidiary has established branches in Belgium
and Germany.
The industrial credit and investment corporation of India limited (ICICI) was incorporated in1955 at
the initiative of World Bank, the government of India and representatives of Indian industry, with the
objective of creating a development financial institution for providing medium – term and long- term
project financing to Indian businesses.
Over 95% of financial and non-financial transactions undertaken by savings account customers in
fiscal 2018 were done outside branches. ICICI Bank’s mobile and internet channels offer more than
Over 250 Indian corporates used the Bank’s block chain platform for undertaking domestic and
international trade finance transactions.250 banking services. Digital channels recorded over ` 7
trillion worth of transactions in fiscal 2018.
TYPE OF BUSINESS
INDUSTRY TYPE: BANKING & FINANCIAL SERVICS
FOUNDED: 5 Jan 1994
ICICI bank tagline is “HUM HAIN NA”

BANKING SECTOR :
INTRODUCTION
As per the Reserve Bank of India (RBI), India’s banking sector is sufficiently capitalised and well-
regulated. The financial and economic conditions in the country are far superior to any other country
in the world. Credit, market and liquidity risk studies suggest that Indian banks are generally resilient
and have withstood the global downturn well.
Indian banking industry has recently witnessed the roll out of innovative banking models like
payments and small finance banks. RBI’s new measures may go a long way in helping the
restructuring of the domestic banking industry.
The digital payments system in India has evolved the most among 25 countries with India’s
Immediate Payment Service (IMPS) being the only system at level 5 in the Faster Payments
Innovation Index (FPII).

Market Size
The Indian banking system consists of 27 public sector banks, 21 private sector banks, 49 foreign
banks, 56 regional rural banks, 1,562 urban cooperative banks and 94,384 rural cooperative banks, in
addition to cooperative credit institutions (FY17 data). In FY07-18, total lending increased at a
CAGR of 10.94 per cent and total deposits increased at a CAGR of 11.66 per cent. India’s retail credit
market is the fourth largest in the emerging countries. It increased to US$ 281 billion on December
2017 from US$ 181 billion on December 2014.

Investments/developments: Key investments and developments in India’s banking industry include-

 As of September 2018, the Government of India launched India Post Payments Bank (IPPB)
and has opened branches across 650 districts to achieve the objective of financial inclusion.
 The total value of mergers and acquisition during 2017 in NBFC diversified financial services
and banking was US$ 2,564 billion, US$ 103 million and US$ 79 million respectively @.
 The biggest merger deal of FY17 was in the microfinance segment of IndusInd Bank Limited
and Bharat Financial Inclusion Limited of US$ 2.4 billion @.
 In May 2018, total equity funding's of microfinance sector grew at the rate of 39.88 to Rs
96.31 billion (Rs 4.49 billion) in 2017-18 from Rs 68.85 billion (US$ 1.03 billion) #.
Government Initiatives
  As of September 2018, the Government of India has made the Pradhan Mantri Jan Dhan
Yojana (PMJDY) scheme an open ended scheme and has also added more incentives.
 The Government of India is planning to inject Rs 42,000 crore (US$ 5.99 billion) in the
public sector banks by March 2019 and will infuse the next tranche of recapitalisation by mid-
December 2018.
Achievements: Following are the achievements of the government in the year 2017-18:

 To improve infrastructure in villages, 204,000 Point of Sale (PoS) terminals have been
sanctioned from the Financial Inclusion Fund by National Bank for Agriculture & Rural
Development (NABARD).
 Between December 2016 and March 2017, a major drive was undertaken to boost use of debit
cards, resulting in an increase in the number of Point of Sale (PoS) terminals by an additional
1.25 million by 2017 end from 1.52 million as on November 30, 2016.
 The number of total bank accounts opened under Pradhan Mantri Jan Dhan Yojana (PMJDY)
reached 333.8 million as on November 28, 2018.

ROAD AHEAD

 Enhanced spending on infrastructure, speedy implementation of projects and continuation of

reforms are expected to provide further impetus to growth. All these factors suggest that
India’s banking sector is also poised for robust growth as the rapidly growing business would
turn to banks for their credit needs.
 Also, the advancements in technology have brought the mobile and internet banking services
to the fore. The banking sector is laying greater emphasis on providing improved services to
their clients and also upgrading their technology infrastructure, in order to enhance the
customer’s overall experience as well as give banks a competitive edge.
 India’s digital lending stood at US$ 75 billion in FY18 and is estimated to reach US$ 1
trillion by FY2023 driven by the five-fold increase in the digital disbursements.
Exchange Rate Used: INR 1 = US$ 0.0159 as on March 31, 2019

FINANCIAL SERVICES
Introduction:
India has a diversified financial sector undergoing rapid expansion, both in terms of strong growth of
existing financial services firms and new entities entering the market. The sector comprises
commercial banks, insurance companies, non-banking financial companies, co-operatives, pension
funds, mutual funds and other smaller financial entities. The banking regulator has allowed new
entities such as payments banks to be created recently thereby adding to the types of entities operating
in the sector. However, the financial sector in India is predominantly a banking sector with
commercial banks accounting for more than 64 per cent of the total assets held by the financial
system.
The Government of India has introduced several reforms to liberalise, regulate and enhance this
industry. The Government and Reserve Bank of India (RBI) have taken various measures to facilitate
easy access to finance for Micro, Small and Medium Enterprises (MSMEs). These measures include
launching Credit Guarantee Fund Scheme for Micro and Small Enterprises, issuing guideline to banks
regarding collateral requirements and setting up a Micro Units Development and Refinance Agency
(MUDRA). With a combined push by both government and private sector, India is undoubtedly one
of the world's most vibrant capital markets. In 2017,a new portal named 'Udyami Mitra' has been
launched by the Small Industries Development Bank of India (SIDBI) with the aim of improving
credit availability to Micro, Small and Medium Enterprises' (MSMEs) in the country. India has scored
a perfect 10 in protecting shareholders' rights on the back of reforms implemented by Securities and
Exchange Board of India (SEBI).

Market Size

 The Mutual Fund (MF) industry in India has seen rapid growth in Assets Under Management
(AUM). Total AUM of the industry stood at Rs 23.80 trillion (US$ 340.48 billion) between
April 2018-February 2019. At the same time the number of Mutual fund (MF) equity
portfolios reached a high of 74.6 million as of June 2018.
 Another crucial component of India’s financial industry is the insurance industry. The
insurance industry has been expanding at a fast pace. The total first year premium of life
insurance companies reached Rs 214,673 crore (US$ 30.72 billion) during FY19.
 Along with the secondary market, the market for Initial Public Offers (IPOs) has also
witnessed rapid expansion. The total amount of Initial Public Offerings (IPO) increased to
US$ 1.2 billion raised from 37 between April – June 2018.
 Over the past few years India has witnessed a huge increase in Mergers and Acquisition
(M&A) activity. In H12018, 74 deals of acquisition took place in financial sector. The total
value of such transactions was US$ 4.166 billion. *
 Furthermore, India’s leading bourse Bombay Stock Exchange (BSE) will set up a joint
venture with Ebix Inc to build a robust insurance distribution network in the country through
a new distribution exchange platform.

Investments/Developments

 Investments by Foreign Portfolio Investors (FPIs) in Indian capital markets have reached Rs
6,310 crore (US$ 899.12 million) up to November 22, 2018.
 As of October 2018, the Financial Inclusion Lab has selected 11 fintech innovators with an
investment of US$ 9.5 million promoted by the IIM-Ahmedabad's Bharat Inclusion Initiative
(BII) along with JP Morgan, Michael and Susan Dell Foundation, and the Bill and Melinda
Gates Foundation.
 The private equity and venture capital (PE/VC) investments reached US$ 25.20 billion
between January to October 2018.*
Government Initiatives

 In December, 2018, Securities and Exchange Board of India (SEBI) proposed direct overseas
listing of Indian companies and other regulatory changes.
 Bombay Stock Exchange (BSE) introduced weekly futures and options contracts on Sensex
50 index from October 26, 2018.
 In September 2018, SEBI asked for recommendations to strengthen rules which will enhance
the overall governance standards for issuers, intermediaries or infrastructure providers in the
financial market.
 The Government of India launched India Post Payments Bank (IPPB), to provide every
district with one branch which will help increase rural penetration. As of August 2018, two
branches out of 650 branches are already operational.
Road Ahead
 India is today one of the most vibrant global economies, on the back of robust banking and
insurance sectors. The relaxation of foreign investment rules has received a positive response
from the insurance sector, with many companies announcing plans to increase their stakes in
joint ventures with Indian companies. Over the coming quarters there could be a series of
joint venture deals between global insurance giants and local players.
 The Association of Mutual Funds in India (AMFI) is targeting nearly five fold growth in
assets under management (AUM) to Rs 95 lakh crore (US$ 1.47 trillion) and a more than
three times growth in investor accounts to 130 million by 2025.
 India's mobile wallet industry is estimated to grow at a Compound Annual Growth Rate
(CAGR) of 150 per cent to reach US$ 4.4 billion by 2022 while mobile wallet transactions to
touch Rs 32 trillion (USD $ 492.6 billion) by 2022.
 CHAPTER: 2
MAJOR PLAYERS IN THE MARKET
 AXIS BANK:
Axis Bank is the third largest private sector bank in India. The Bank offers the entire spectrum of
financial services to customer segments covering Large and Mid-Corporates, MSME, Agriculture and
Retail Businesses.
The Bank has a large footprint of 4,050 domestic branches (including extension counters) with 11,801
ATMs & 4,917 cash recyclers spread across the country as on 31st March, 2019. The overseas
operations of the Bank are spread over nine international offices with branches at Singapore, Hong
Kong, Dubai (at the DIFC), Colombo and Shanghai; representative offices at Dhaka, Dubai, Abu
Dhabi and an overseas subsidiary at London, UK. The international offices focus on corporate
lending, trade finance, syndication, investment banking and liability businesses.
Axis Bank is one of the first new generation private sector banks to have begun operations in 1994.
The Bank was promoted in 1993, jointly by Specified Undertaking of Unit Trust of India (SUUTI)
(then known as Unit Trust of India), Life Insurance Corporation of India (LIC), General Insurance
Corporation of India (GIC), National Insurance Company Ltd., The New India Assurance Company
Ltd., The Oriental Insurance Company Ltd. and United India Insurance Company Ltd. The share
holding of Unit Trust of India was subsequently transferred to SUUTI, an entity established in 2003.
With a balance sheet size of Rs. 8,00,997 crores as on 31st March 2019, Axis Bank has achieved
consistent growth and with a 5 year CAGR (2013-14 to 2018-19) of 16% in Total Assets, 14% in
Total Deposits, 17% in Total Advances

 HDFC BANK LIMITED-:

HDFC Bank was incorporated in August 1994. As of June 30, 2019, the Bank had a nationwide
distribution network 5,130 branches and 13,395 ATM's in 2,764 cities/towns. The Housing
Development Finance Corporation Limited (HDFC) was amongst the first to receive an 'in principle'
approval from the Reserve Bank of India (RBI) to set up a bank in the private sector, as part of RBI's
liberalisation of the Indian Banking Industry in 1994. The bank was incorporated in August 1994 in
the name of 'HDFC Bank Limited', with its registered office in Mumbai, India. HDFC Bank
commenced operations as a Scheduled Commercial Bank in January 1995. HDFC Bank offers a
diverse range of financial products and banking services to customers through a growing branch and
ATM network and digital channels such as Netbanking, Phonebanking and MobileBanking. HDFC
Bank offers a wide gamut of commercial and transactional banking services to businesses and
organizations of all sizes. Our services include working capital finance, trade services, transactional
services and cash management. During the year 2009-10, the Bank expanded their distribution
network from 1,412 branches in 528 cities to 1,725 branches in 779 cities. The Bank's ATMs
increased from 3,295 Nos to 4,232 Nos during the year. During the year 2010-11, the Bank expanded
their distribution network from 1,725 branches in 779 cities to 1,986 branches in 996 Indian cities.
The Bank's ATMs increased from 4,232 to 5,471 Nos. In the year 2014, HDFC Bank lunched the
missed call banking service, allowing customers to use banking services without having to visit the
Bank or connect online. On 16 June, 2015, HDFC Bank launched the 10-second personal loan
approval service thereby becoming the first in the retail lending space to fully automate the process of
loan approval and disbursement. In 2016, HDFC Bank introduced loans at ATMs as the country's first
innovation to turn ATMs into Loan Dispensing Machines (LDMs), further extending the functionality
of the Bank's ATMs.

 YES BANK-:
Yes Bank Ltd is engaged in providing a range of banking and financial services. The Bank operates in
four segments: Treasury, Corporate/Wholesale Banking, Retail Banking and Other Banking
Operations. The Treasury segment includes investments, all financial markets activities undertaken on
behalf of the Bank's customers, trading, maintenance of reserve requirements and resource
mobilization from other Banks and financial institutions. The Corporate/Wholesale Banking segment
includes lending, deposit taking and other services offered to corporate customers. The Retail Banking
segment includes lending, deposit taking and other services offered to retail customers. The Other
Banking Operations segment includes para banking activities, such as third-party product distribution
and merchant banking. Yes Bank's branch network stood at 1,050 branches and its ATM network
stood at 1,724 as on 31 December 2017, which includes 573 Bunch Note Acceptors/Cash Recyclers.
The branch and ATM network is spread in 29 states and 7 Union Territories. Yes Bank Ltd was
incorporated on November 21, 2003. The bank was founded by Rana Kapoor. The Bank obtained
certificate of commencement of business on January 21, 2004. On 21 November 2017, Yes Bank
announced that it has raised USD 400 million through two syndicated loan transactions in Taiwan and
Japan, comprising USD 250 million from Taiwanese banks and JPY 16.5 billion (USD 150 million)
from Japan. On 12 December 2017. On 18 December 2017, Yes Bank made its entry in the 30-share
S&P BSE Sensex. On 19 December 2017, Yes Bank announced that expansion of renewable energy
power generation across India will be supported by a new USD 400 million joint initiative backed by
the European Investment Bank (EIB) and Yes Bank. On 17 January 2018, Yes Bank announced that it
has signed solar energy co-financing Letters of Intent (LoI) with Tata Power Delhi Distribution
Limited (up to 10 MW capacity), Hero Future Energy (up to 1.5 GW capacity), Greenko Group (up to
10 GW capacity), Amplus Solar (up to 1 GW capacity) and Jakson Group (up to 1 GW capacity) for
their solar projects in India to be completed by 2023. On 7 February 2018, Yes Bank announced that
it has successfully completed issuance of its maiden USD 600 million bond issue in the international
debt markets. The bonds received an overwhelming response from international investors and saw a
final order book, at a spread of 130 basis points, being oversubscribed by more than 1.83 times from
over 90 accounts.

 KOTAK MAHINDRA
Kotak Mahindra Bank Ltd is one of the fastest growing banks and among the most admired financial
institutions in India. The Bank offers transaction banking operates lending verticals manages IPOs
and provides working capital loans. They have one of the largest and most respected Wealth
Management teams in India providing the widest range of solutions to high net worth individual’s
entrepreneurs business families and employed professionals. As on 31 December 2017 Kotak
Mahindra Bank had 1375 branches spread across 700 locations and 2171 ATMs. The Bank offers
complete financial solutions for infinite needs of all individual & non-individual customers depending
on the customer's need - delivered through a state of the art technology platform. They also offer
investment products like Mutual Funds Life Insurance retailing of gold coins and bars etc. Apart from
Phone banking and Internet banking they offer convenient banking facility through Mobile banking
SMS services Netcard Home banking and Bill Pay facility among others. The Bank offers
comprehensive business solutions for the business community that includes the Current Account
Trade Services Cash Management Service and Credit Facilities. Their Wholesale banking products
offer business banking solutions for long-term investments and working capital needs advice on
mergers and acquisitions and equipment financing. Their tie-up with the Overseas Indian Facilitation
Centre (OIFC) as a strategic partner gives them a platform to share their comprehensive range of
banking & investment products and services for Non Resident Indians (NRIs) and Persons of Indian
Origin (PIOs). The bank has overseas subsidiaries with offices in Mauritius London Dubai Singapore
New York & San Francisco. The overseas subsidiaries are mainly engaged in investment advisory and
investment management of funds Equity & Debt Trading management of GDR/ FCCB issuances
broker & broker dealer activities and investments. Kotak Mahindra Bank Ltd was incorporated in the
year 1985 with the name Kotak Capital Management Finance Ltd. On April 8 1986 the company's
name was changed Kotak Mahindra Finance Ltd. They started bill discounting activity. In the year
1987 they entered into lease and hire purchase market. In the year 1990 they started car finance
division and during next year they started investment banking division. Also they took over FICOM
one of India's largest financial retail marketing networks. In the year 1994 the company formed Kotak
Mahindra International in Mauritius and opened an office in Dubai. They formed Kotak Mahindra
(UK) with office in London. In the year 1996 the car finance business was hived off into a separate
company namely Kotak Mahindra Primus Ltd and Ford Credit took a 40% stake in Kotak Mahindra
Primus. In the year1998 they formed Kotak Mahindra Inc. with office in New York. In the year 2001
Kotak Securities Ltd became a subsidiary company. In February 2003 the company was given the
license to carry on banking business by the Reserve Bank of India (RBI).
 CHAPTER: 3
DETAILS OF THE MAJOR COMPETITOR
HDFC BANK LTD.
HDFC Bank Ltd. is an Indian banking and financial services company headquartered in Mumbai,
Maharashtra. HDFC Bank is India's largest private sector lender by assets. It is the largest bank in
India by market capitalisation as of February 2016.
Today, HDFC Bank has a banking network of 5,314 branches and 13,640 ATMs spread across 2,768
cities and towns. HDFC Bank Ltd Was incorporated on August 30, 1994 by Housing Development
Finance Corporation Ltd. In the year 1994, Housing Development Finance Corporation Ltd was
amongst the first to receive an 'in principle' approval from the Reserve Bank of India to set up a bank
in the private sector, as part of the RBI's liberalization of the Indian Banking Industry. HDFC Bank
commenced operations as a Scheduled Commercial Bank in January 1995. Ramon House, Church
gate branch was inaugurated on 16 January 1995 as the first branch of the bank. In March 1995,
HDFC Bank launched Rs 50-crore initial public offer (IPO) (5 crore equity shares at Rs 10 each at
par) eliciting a record 55 times oversubscription. HDFC Bank was listed on the Bombay Stock
Exchange on 19 May 1995. The bank was listed on the National Stock Exchange on 8 November
1995.
In the year 1996, the Bank was appointed as the clearing bank by the NSCCL. In the year 1997, the
launched retail investment advisory services. In the year 1998, they launched their first retail lending
product, Loans against Shares. In the year 1999, the Bank launched online, real-time Net Banking. In
February 2000, Times Bank Ltd, owned by Bennett, Coleman & Co. / Times Group amalgamated
with the Bank Ltd. This was the first merger of two new generation private banks in India. The Bank
was the first Bank to launch an International Debit Card in association with VISA (Visa Electron). In
the year 2001, they started their Credit Card business. Also, they became the first private sector bank
to be authorized by the Central Board of Direct Taxes (CBDT) as well as the RBI to accept direct
taxes. During the year, the Bank made a strategic tie-up with a Bangalore-based business solutions
software developer, Tally Solutions Pvt Ltd for developing and offering products and services
facilitating on-line accounting and banking services to SMEs. On 20 July 2001, HDFC Bank's
American depositary receipt (ADR) was listed on the New York Stock Exchange under the symbol
HDB. Also, they made the alliance with LIC for providing online payment of insurance premium to
the customers. During the year 2002-03, the Bank increased the number of branches from 171 Nos to
231 Nos and the size of the Bank's ATM network expanded from 479 Nos to 732 Nos. They also
expanded their presence in the 'merchant acquiring' business. During the year 2003-04, the Bank
expanded the distribution network with the number of branches increased from 231 Nos to 312 Nos
and the size of the Bank's ATM network increased from 732 Nos to 910 Nos. In September 2003, they
entered the housing loan business through an arrangement with HDFC Ltd, whereby they sell HDFC
Home Loan product. During the year 2004-05, the Bank expanded the distribution network with the
number of branches increased from 312 Nos to 467 Nos and the size of the Bank's ATM network
increased from 910 Nos to 1147 Nos. During the year 2005-06, the Bank launched the 'no-frills
account', a basic savings account offering to the customer. Also, the distribution network was
expanded with the number of branches increased from 467 Nos (in 211 cities) to 535 Nos (in 228
cities) and the number of ATMs from 1147 Nos to 1323 Nos. During the year 2006-07, the
distribution network was expanded with the number of branches increased from 535 Nos (in 228
cities) to 684 Nos (in 316 cities) and the number of ATMs from 1323 Nos to 1605 Nos. They
commenced direct lending to Self Help Groups. Also, they opened a dedicated branch for lending to
SHGs, in Thudiyalur village (Tamil Nadu). In September 28, 2005, the Bank increased their stake in
HDFC Securities Ltd from 29.5% to 55%. Consequently, HDFC Securities Ltd became a subsidiary
of the Bank. During the year 2007-08, the Bank added 77 Nos new branches take the total to 761 Nos
branches. Also, 372 Nos new ATMs were also added taking the size of the ATM network from 1605
Nos to 1977 Nos. HDB Financial Services Ltd became a subsidiary company with effect from August
31, 2007. In June 2, 2007, the Bank opened 19 branches in a day in Delhi and the National Capital
Region (NCR). During the year 2008-09, the Bank expanded their distribution network from 761
branches in 327 cities to 1,412 branches in 528 Indian cities. The Bank's ATMs increased from 1,977
to 3,295 during the year. As per the scheme of amalgamation, Centurion Bank of Punjab Ltd was
amalgamated with the Bank with effect from May 23, 2008. The appointed date for the merger was
April 01, 2008. The amalgamation added significant value to HDFC Bank in terms of increased
branch network, geographic reach, and customer base, and a bigger pool of skilled manpower. In
October 2008, the bank opened their first overseas commercial branch in Bahrain. The branch offers
the bank's suite of banking services including treasury and trade finance products for corporate clients
and wealth management products for Non-resident Indians. During the year 2009-10, the Bank
expanded their distribution network from 1,412 branches in 528 cities to 1,725 branches in 779 cities.
The Bank's ATMs increased from 3,295 Nos to 4,232 Nos during the year. During the year 2010-11,
the Bank expanded their distribution network from 1,725 branches in 779 cities to 1,986 branches in
996 Indian cities. The Bank's ATMs increased from 4,232 to 5,471 Nos. In the year 2014, HDFC
Bank lunched the missed call banking service, allowing customers to use banking services without
having to visit the Bank or connect online. On 16 June, 2015, HDFC Bank launched the 10-second
personal loan approval service thereby becoming the first in the retail lending space to fully automate
the process of loan approval and disbursement.
In 2016, HDFC Bank introduced loans at ATMs as the country's first innovation to turn ATMs into
Loan Dispensing Machines (LDMs), further extending the functionality of the Bank's ATMs.

Revenue ₹116,597 crore (US$17 billion) (2019)

Operating income ₹23,263 crore (US$3.4 billion) (2019)
Net income ₹21,078 crore (US$3.0 billion) (2019)
Total assets ₹1,189,432 crore (US$170 billion) (2019)
Number of employees 111,208 (June 30, 2019)

MISSION:
HDFC Bank’s mission is to be a world class Indian bank by adopting a single minded focus
on service excellence and product quality. The Bank has adopted industry leading best
practices in establishing a set of operating principles which govern how risks of a significant
business disruption are mitigated to protect the Banks customers, employees and
stakeholders.
VISION:
To be India's most trusted and recommended financial service provider.

VALUES:
“Our ‘Employee Focus’ approach strives to create a happy environment for employees where
they develop an emotional commitment to the company and “go the extra mile” to leverage
organizational goals. ‘Customer Centricity’ puts our customers and their interests on priority
to make informed decisions for mitigating their needs. To act with ‘Integrity’ is to ensure that
employees are truthful, accountable and respect co-workers, stakeholders and our customers.
Fostering ‘Collaboration’ amongst our employees makes them the most productive at work.
‘Agility’ stirs in us ability to work quickly, seamlessly and cohesively. Our CSR endeavours
motivate us to serve the less fortunate with humility to create Social Impact.”

MERGER AND ACQUISITION: Mortgage firm HDFC Ltd has acquired 9.89
per cent stake in Bandhan BankNSE -0.15 % as part of scheme of merger.As many as 15.93
crore shares of the bank was transferred to HDFC, Bandhan Bank said in a regulatory filing.
The merger was part of the stake dilution exercise to meet the Reserve Bank of India's (RBI)
stipulation.

KEY STAFF MEMBERS

1 Mrs. Shyamala Gopinath: Part Time Non- Executive Chairperson and Independent
Director

2 Mr. Malay Patel: Independent Director

3 Mr. Umesh Chandra Sarangi: Independent Director

4 Mr. Keki Mistry: Non-Executive Director

4 Mr. Srikanth Nadhamuni: Non-Executive Director

5 Mr. Sanjiv Sachar: Independent Director

7 Mr. Sandeep Parekh: Independent Director

8 Mr. MD Ranganath: Independent Director

9 Mr. Aditya Puri: Managing Director

10. Kaizad Bharucha: Executive Director

11 Mr. Sashidhar Jagdishan: Additional Executive Director

12 Mr. Bhavesh Zaveri: Additional Executive Director

PESTLE ANALYSIS OF HDFC

 Political Factors that Impact HDFC Bank Limited: HDFC Bank Limited can
closely analyse the following factors before entering or investing in a certain market-

 Political stability and importance of Foreign Regional Banks sector in the country's
economy.
 Risk of military invasion
 Level of corruption - especially levels of regulation in Financial sector.
 Bureaucracy and interference in Foreign Regional Banks industry by government.
 Legal framework for contract enforcement
 Intellectual property protection
 Trade regulations & tariffs related to Financial
 Favoured trading partners
 Anti-trust laws related to Foreign Regional Banks
 Pricing regulations – Are there any pricing regulatory mechanism for Financial
 Taxation - tax rates and incentives
 Wage legislation - minimum wage and overtime
 Work week regulations in Foreign Regional Banks
 Mandatory employee benefits
 Industrial safety regulations in the Financial sector.
 Product labelling and other requirements in Foreign Regional Banks

 Economic Factors that Impact HDFC Bank Limited: The Macro environment
factors such as – inflation rate, savings rate, interest rate, foreign exchange rate and
economic cycle determine the aggregate demand and aggregate investment in an
economy. While micro environment factors such as competition norms impact the
competitive advantage of the firm. HDFC Bank Limited can use country’s economic
factor such as growth rate, inflation & industry’s economic indicators such as Foreign
Regional Banks industry growth rate, consumer spending etc. to forecast the growth
 trajectory of not only –sectory name-- sector but also that of the organization.
Economic factors that HDFC Bank Limited should consider while conducting
PESTEL analysis are -

 Type of economic system in countries of operation – what type of economic system

there is and how stable it is.
 Government intervention in the free market and related Financial
 Exchange rates & stability of host country currency.
 Efficiency of financial markets – Does HDFC Bank Limited needs to raise capital in
local market?
 Infrastructure quality in Foreign Regional Banks industry
 Comparative advantages of host country and Financial sector in the particular country.
 Skill level of workforce in Foreign Regional Banks industry.
 Education level in the economy
 Labour costs and productivity in the economy
 Business cycle stage (e.g. prosperity, recession, recovery)
 Economic growth rate
 Discretionary income
 Unemployment rate
 Inflation rate
 Interest rates

 Social Factors that Impact HDFC Bank Limited: Society’s culture and way of
doing things impact the culture of an organization in an environment. Shared beliefs
and attitudes of the population play a great role in how marketers at HDFC Bank
Limited will understand the customers of a given market and how they design the
marketing message for Foreign Regional Banks industry consumers. Social factors
that leadership of HDFC Bank Limited should analyse for PESTEL analysis are -

 Demographics and skill level of the population

 Class structure, hierarchy and power structure in the society.
 Education level as well as education standard in the HDFC Bank Limited ’s industry
 Culture (gender roles, social conventions etc.)
 Entrepreneurial spirit and broader nature of the society. Some societies encourage
entrepreneurship while some don’t.
 Attitudes (health, environmental consciousness, etc.)
 Leisure interests

 Technological Factors that Impact HDFC Bank Limited: Technology is fast

disrupting various industries across the board. Transportation industry is a good case
to illustrate this point. Over the last 5 years the industry has been transforming really
fast, not even giving chance to the established players to cope with the changes. Taxi
industry is now dominated by players like Uber and Lyft. Car industry is fast moving
 toward automation led by technology firm such as Google & manufacturing is
disrupted by Tesla, which has stated an electronic car revolution. A firm should not
only do technological analysis of the industry but also the speed at which technology
disrupts that industry. Slow speed will give more time while fast speed of
technological disruption may give a firm little time to cope and be profitable.
Technology analysis involves understanding the following impacts -
 Recent technological developments by HDFC Bank Limited competitors
 Technology's impact on product offering
 Impact on cost structure in Foreign Regional Banks industry
 Impact on value chain structure in Financial sector
 Rate of technological diffusion
 Article continues after ad

 Environmental Factors that Impact HDFC Bank Limited: Different markets have
different norms or environmental standards which can impact the profitability of an
organization in those markets. Even within a country often states can have different
environmental laws and liability laws. For example, in United States – Texas and
Florida have different liability clauses in case of mishaps or environmental disaster.
Similarly, a lot of European countries give healthy tax breaks to companies that
operate in the renewable sector. Before entering new markets or starting a new
business in existing market the firm should carefully evaluate the environmental
standards that are required to operate in those markets. Some of the environmental
factors that a firm should consider beforehand are -
 Weather
 Climate change
 Laws regulating environment pollution
 Air and water pollution regulations in Foreign Regional Banks industry
 Recycling
 Waste management in Financial sector
 Attitudes toward “green” or ecological products
 Endangered species
 Attitudes toward and support for renewable energy

 Legal Factors that Impact HDFC Bank Limited: In number of countries, the legal
framework and institutions are not robust enough to protect the intellectual property
rights of an organization. A firm should carefully evaluate before entering such
markets as it can lead to theft of organization’s secret sauce thus the overall
competitive edge. Some of the legal factors that HDFC Bank Limited leadership
should consider while entering a new market are -
 Anti-trust law in Foreign Regional Banks industry and overall in the country.
 Discrimination law
 Copyright, patents / Intellectual property law
 Consumer protection and e-commerce
 Employment law
 Health and safety law

SWOT ANALYSIS OF HDFC BANK

STRENGTH OF HDFC BANK LIMITED

 Superb Performance in New Markets – HDFC Bank Limited has built expertise at
entering new markets and making success of them. The expansion has helped the
organization to build new revenue stream and diversify the economic cycle risk in the
markets it operates in.
 Strong distribution network – Over the years HDFC Bank Limited has built a reliable
distribution network that can reach majority of its potential market.
 Strong Free Cash Flow – HDFC Bank Limited has strong free cash flows that
provide resources in the hand of the company to expand into new projects.
 Strong dealer community – It has built a culture among distributor & dealers where
the dealers not only promote company’s products but also invest in training the sales
team to explain to the customer how he/she can extract the maximum benefits out of
the products.
 Automation of activities brought consistency of quality to HDFC Bank Limited
products and has enabled the company to scale up and scale down based on the
demand conditions in the market.
 Highly skilled workforce through successful training and learning programs. HDFC
Bank Limited is investing huge resources in training and development of its
employees resulting in a workforce that is not only highly skilled but also motivated
to achieve more.
 Highly successful at Go To Market strategies for its products.
 Reliable suppliers – It has a strong base of reliable supplier of raw material thus
enabling the company to overcome any supply chain bottlenecks.

Weakness of HDFC Bank Limited:

Weakness are the areas where HDFC Bank Limited can improve upon. Strategy is
about making choices and weakness are the areas where an organization can improve
using SWOT analysis and build on its competitive advantage and strategic
positioning.
 Financial planning is not done properly and efficiently. The current asset ratio and
liquid asset ratios suggest that the company can use the cash more efficiently than
what it is doing at present.
 Limited success outside core business – Even though HDFC Bank Limited is one of
the leading organizations in its industry it has faced challenges in moving to other
product segments with its present culture.
 Investment in Research and Development is below the fastest growing players in the
industry. Even though HDFC Bank Limited is spending above the industry average on
Research and Development, it has not been able to compete with the leading players in
the industry in terms of innovation. It has come across as a mature firm looking
forward to bring out products based on tested features in the market.
  Days inventory is high compare to the competitors – making the company raise more
capital to invest in the channel. This can impact the long term growth of HDFC Bank
Limited
 The profitability ratio and Net Contribution % of HDFC Bank Limited are below the
industry average.
 Not very good at product demand forecasting leading to higher rate of missed
opportunities compare to its competitors. One of the reason why the days inventory is
high compare to its competitors is that HDFC Bank Limited is not very good at
demand forecasting thus end up keeping higher inventory both in-house and in
channel.
The marketing of the products left a lot to be desired. Even though the product is a
success in terms of sale but its positioning and unique selling proposition is not clearly
defined which can lead to the attacks in this segment from the competitors.

Opportunities for HDFC Bank Limited

 Organization’s core competencies can be a success in similar other products field. A
comparative example could be - GE healthcare research helped it in developing better
Oil drilling machines.
 The new taxation policy can significantly impact the way of doing business and can
open new opportunity for established players such as HDFC Bank Limited to increase
its profitability.
 New trends in the consumer behavior can open up new market for the HDFC Bank
Limited . It provides a great opportunity for the organization to build new revenue
streams and diversify into new product categories too.
 New environmental policies – The new opportunities will create a level playing field for
all the players in the industry. It represent a great opportunity for HDFC Bank Limited
to drive home its advantage in new technology and gain market share in the new product
category.
 New customers from online channel – Over the past few years the company has invested
vast sum of money into the online platform. This investment has opened new sales
channel for HDFC Bank Limited. In the next few years the company can leverage this
opportunity by knowing its customer better and serving their needs using big data
analytics.
 The new technology provides an opportunity to HDFC Bank Limited to practices
differentiated pricing strategy in the new market. It will enable the firm to maintain its
loyal customers with great service and lure new customers through other value oriented
propositions.
 Economic uptick and increase in customer spending, after years of recession and slow
growth rate in the industry, is an opportunity for HDFC Bank Limited to capture new
customers and increase its market share.
 Opening up of new markets because of government agreement – the adoption of new
technology standard and government free trade agreement has provided HDFC Bank
Limited an opportunity to enter a new emerging market.
Threats HDFC Bank Limited:
 The demand of the highly profitable products is seasonal in nature and any unlikely
event during the peak season may impact the profitability of the company in short to
medium term.
 New technologies developed by the competitor or market disruptor could be a serious
threat to the industry in medium to long term future.
 No regular supply of innovative products – Over the years the company has developed
numerous products but those are often response to the development by other players.
Secondly the supply of new products is not regular thus leading to high and low swings
in the sales number over period of time.
 Rising raw material can pose a threat to the HDFC Bank Limited profitability.
 Imitation of the counterfeit and low quality product is also a threat to HDFC Bank
Limited’s product especially in the emerging markets and low income markets.
 Increasing trend toward isolationism in the American economy can lead to similar
reaction from other government thus negatively impacting the international sales.
 Intense competition – Stable profitability has increased the number of players in the
industry over last two years which has put downward pressure on not only profitability
but also on overall sales.
 Shortage of skilled workforce in certain global market represents a threat to steady
growth of profits for HDFC Bank Limited in those markets.
 CHAPTER: 4
MARKETING ANALYSIS

ICICI BANK PRODUCTS AND SERVIES OFFERED:

DEPOSIT ACCOUNT:
1. Savings Account: ICICI Bank, offers a variety of savings bank accounts to individuals
to meet a plethora of banking needs. The accounts offered by the bank are diverse in
nature and suit the requirements of every individual. An ICICI Bank savings account
can be a premium account or a basic account, an account for children or one for senior
citizens. The variety of options makes savings accounts held with ICICI Bank as one the
most favoured options for many customers.
The type of savings account offered by the bank under the category of savings accounts:
Titanium Privilege Savings Account:
 Free Titanium Privilege Debit Card with higher limits on cash withdrawals and purchases
which also includes unlimited cash withdrawals from non-ICICI Bank ATMs free of cost
 40% discount on annual locker rent for existing account holders
 Trading account opening fee of Rs. 975 and first year’s Demat Account Maintenance
Charge of Rs. 500 is waived
Gold Privilege Savings Account: The leading features of the account are as follows:
 Free Gold Privilege Debit Card which gives the customer great offers and Visa card-
holder privileges including with higher limits on cash withdrawals and purchases which
also includes unlimited cash withdrawals from non-bank ATMs free of cost
 20% discount on annual locker rental for account holders
 Trading account opening fee of Rs. 975 and first year’s Demat Account Maintenance
Charge of Rs. 500 is waived
Silver Savings Account: The features of the account are as follows:
 The account offers Smart Shopper Silver Debit Card for ATM withdrawals and purchase
at outlets without having to carry cash
 Unlimited cash withdrawals from any bank’s ATM
 15% discount on annual locker rent
 Waiver of DD or PO charges and free SMS alert Facility
Regular Savings Account: The features are as follows:
 Smart Shopper Silver Debit Card for ATM withdrawals and purchase at outlets without
having to carry cash
 Unlimited cash withdrawals from any bank’s ATM.
 This savings account with ICICI Bank can be opened jointly by two applicants. Both the
owner should act as co-applicants in this joint savings account.
Young Stars & Smart Star Account: ICICI Bank savings accounts for children to educate
them about banking. The features of these accounts are as follows:
 Free Young Stars Debit Card for ATM withdrawals and making payments for purchases
at retail outlets
 ICICI Bank offers a debit card which has a daily limit of Rs. 1,000, Rs. 2,500 or Rs.
5,000 depending on the limit chosen
 The account provides a Standing Instructions Facility to debit the parent’s account and
credit the child’s account in case of balance shortfall in the child’s account
2. Current Account: ICICI Bank Current Accounts are designed to suit small & mid-
sized traders, self-employed professional’s requirements. The types of Current Account
that ICICI provides are:
 New Start Up Current Account: A current account for startups that offers transaction
benefits basis the Monthly Average Balance (MAB) maintained in the account with zero
MAB requirement for the first 6 months.
 Shubhaarambh Current Account: A current account for proprietorship startups that
offers transaction benefits basis the Monthly Average Balance (MAB) maintained in the
account with zero MAB requirement for the first 6 months.
 Smart Business Account: A current account that offers transaction benefits basis the
Monthly Average Balance (MAB) maintained in the account. Maintain a minimum MAB
of only Rs. 25,000 and get free cash deposit upto 12 times the maintained MAB.
 Smart Business Account – Gold: A current account that offers host of benefits on basis
of Monthly Average Balance (MAB) maintained in the account. Maintain a minimum
MAB of only Rs. 1,00,000 and get free cash deposit up to 12 times the maintained MAB.
Anywhere free cash deposit of up to 12 times the maintained MAB or Rs. 1.8 Cr,
whichever is lower

LOANS:
1. ICICI HOME LOAN: ICICI bank home loan interest rate is 8.60% onwards. The bank
offers a variety of home loan schemes at low processing fees and flexible loan tenure of
up to 30 years. Both salaried and self employed customers can apply for ICICI home
loan. Customers can avail the loans under Pradhan Mantri Awas Yojana Scheme
(PMAY).
The key features and benefits of ICICI Home Loan are as follows:
 Facilitates pre-approved loans
 Offers Home Loan insurance to make ICICI Home loan repayment easier for borrower’s
family in case of their demise.
 Get tax benefit of up to Rs. 1.5 lakh on home loan
 Offers a wide range of ICICI home loan schemes to cater to different home loan
requirements of its customers
2. ICICI PERSONAL LOAN: ICICI Personal Loan is an ideal financial solution for
funding a planned expense or a financial emergency. ICICI Bank offers personal loans of
up to Rs. 20 lakhs, which can be easily availed with minimal documentation and quick
disbursal. The interest rate for this loan remains the same throughout the tenure that
ranges from 12 to 60 months. The key features are:

 Loan amount: ICICI Bank provides personal loan up to Rs. 20 lakhs with flexible end-
use. All one needs to do is apply online or visit any nearby branch to get their loan
application processed
 Fixed Interest Rate: ICICI Bank personal loans feature fixed interest rate starting
from 11.25% which remains constant over the loan tenure
 Minimal Documentation: ICICI Bank’s personal loan application process is hassle-free
and requires minimal documentation, thus making it extremely easy and convenient for
individuals who wish to apply
 Flexible Loan Tenure: The loan tenure ranges from 12 months to 60 months. Customers
have the option to choose the loan tenure according to their feasibility

3. ICICI BANK TWO WHEELER LOAN: Automobile companies are coming up with
different models and schemes each day in order to meet the demands of their customers.
ICICI bank Two-Wheeler loan is easy to get sanctioned, as the demand for this loan is
really high as compared to other lenders offering two-wheeler loans. The two-wheeler
loan interest rate offered by ICICI is 10.50% onwards. The key features are:
 Cost Covered: In total, 100% cost of the vehicle can be covered in the loan amount i.e.
100% of the on-road price of the two-wheeler. This criterion is applicable in both the
scenarios – For old and new purchase.
 Payment Options: The payment options are too flexible through multiple platforms and
at the affordable EMI options.
 Sanction Time: The loan sanction time is 6 hours which is considered much faster
compared to other banks.
 Age Barrier: The loan can be opted by someone who is 21 years or above.
 Down Payment: The down payment is low and flexible depending on the income of the
buyer
 Interest Payment Methods: The bank follows the reducing balance method while
calculating the interest rates on two-wheeler loans.

4. ICICI Bank New Car Loan: A new car loan from ICICI Bank can be taken to purchase
a new car. ICICI bank loan for a new car has the following salient features:

 Finance of up to 100% of ex-showroom price of the car

 Repayment tenures of up to 7 years
 Competitive interest rates
 Easy documentation
 Insurance cover for Loan Liability available, repayable along with EMI

5. ICICI BANK EDUCATION LOAN: ICICI Bank is one of the leading banks that
provides education loan in India. ICICI Bank believes that it is their responsibility to
provide financial aid to students, as the students’ work should end at finalizing at the
institute and course they want to take. Students who are taking ICICI Bank loans can rest
 easy that the bank will guide them through the process of taking the loan whether it is for
a course pursued domestically or internationally.
Salient Features about ICICI Bank Student Loans

 All college expenses including and not limited to tuition, examination, study tours,
etc.
 Insurance premium for the students who avail the student loan
 Student loan also covers travel expenses or passage money for studies overseas

ICICI Bank Education Loan Interest Rates

ICICI Bank charges a fixed interest rate on its student loans.

Interest Rate Course/Location

PG/UG
11.5%
Domestic/ International

6. ICICI GOLD LOAN: ICICI bank understands the value of its customer’s assets and
hence provides the real worth of it at the time of need through its Gold Loan Facility. It’s
an easy loan facility with no Equated Monthly Installment worries and instant approval
Through this facility not only does the bank ensure easy fund availability to its customers,
it also promises security to their gold by ways of safety storage in its vault. Gold loans
provide funds for expenses like child’s education, agricultural need, vacations, working
capital requirements and all other small essentials. In short, it’s a smart way to fulfill
one’s immediate financial requirements at a shorter period of time. In order to avail Gold
loan from ICICI bank, the customer needs to visit the nearest branch and get the
necessary details.

ICICI Gold Loan: Features

 Instant Gold Loan: ICICI bank sanctions instant gold loans against one’s jewelry. The
loan amount ranges from Rs.10000 to Rs.15 lakhs. Loan can be availed across the counter
instantly.
 Gold Coins: The loan can also be availed against the security of 24 carat gold coins with
99.99% purity issued only by banks operating in India. However, the weight of the gold
cannot exceed more than 50 grams per customer. These rules are laid down by RBI and
are subject to change.
 Loan Tenure: Gold loans can be availed for a minimum period of 6 months to a
maximum of 12 months.
 Attractive interest rates: Provides the most attractive rate per gram of gold.
Check current Gold rate in India.
 Value for Gold: The valuation of one’s gold is done by an expert valuer.
 Safety: After having analysed the value of the gold, the valuer places the gold in a tamper
proof pouch, seals it and stores it in the bank’s vault. This process is done in the
customer’s presence. This ensures safety and security of the gold.
 Approval period: Its takes a minimum of 30 minutes for the bank to approve the loan.

INVESTMENT:

1. FIXED DEPOSIT: Investing in a fixed deposit is one of the most considered options
among the risk-averse investors. The option provides significant returns while the risk
factor is not worrying. ICICI Bank provides a diverse bunch of FD schemes for its
customer to pick from. These schemes provide good returns as the ICICI FD rates are
quite viable. Also, one gets to benefit from facilities like premature withdrawal facility
and reinvestment option which helps in further multiplication of funds.
To open a fixed deposit account with ICICI Bank, customers are advised to keep the
following list of documents in check and avoid delay related to the documentation:

 Duly filled-in and signed application form

 KYC documents for ID proof, residence proof, age proof, etc. (Aadhaar Card,
passport, voter’s ID card, driving license, etc.)
 PAN Card
 Passport size photograph(s)

2. RECURRING DEPOSIT: Investing in recurring deposits by ICICI Bank is one of the

easiest and secure ways of boosting one’s habit of investment. With competitive ICICI
RD interest rates, customers can earn decent returns as compared to keeping their money
in a regular savings account. Let’s discuss about features of the schemes along with
prevailing RD interest rates and ICICI RD calculator.
Customers can choose to apply using any of the three methods provided by the bank to
open an RD account, viz. offline (at the branch), via internet banking and mobile banking
 Mobile Banking: For Mobile Banking, customers need to download and install the
iMobile app in their mobile phones and login using the registered login credentials.
Go to Accounts & Deposit > Deposits > Open FD/RD > Open RD

 Internet Banking: For Internet Banking, login to the official website of ICICI Bank
using the registered User ID and password.

Customer Service > Service Request > Deposits > More > Open Recurring Deposit

 Offline: For offline application, customers can walk in to the nearby branch of ICICI
Bank along with the documents required and request to open a recurring deposit
account. Customers can also call the ICICI Bank Customer Care Number via their
regd. mobile number.

BANKING:
1. BALANCE ENQUIRY: To do ICICI Balance Enquiry on-the-go, account holders are
required to give a missed call to ICICI Bank Balance Enquiry Number – 9594612612.
To check ICICI Mini Statement, account holders should give a missed call to
9594613613. Account holder needs to ensure that he / she give a missed call to the
balance enquiry number through the registered mobile number. ICICI Bank account
 holders can do ICICI Balance Enquiry using missed call banking by following the
below-mentioned steps –

 Call ICICI Bank Balance Check Number 9594612612 from the mobile number
registered with the bank.
 The call will automatically disconnect after short rings.
 Account holder will receive ICICI Bank Account Balance through SMS on the
registered mobile phone.

2. MOBILE BANKING: Smart phones have made life much simpler for the common
man and it has also been actively utilized by the banking sector in the form of mobile
banking services. In India, ICICI Bank is one of first bank to launch the mobile
banking services to make banking more convenient for the customers. Now, you can
easily access fully-functional banking facilities through your smartphones using ICICI
Mobile Banking. With ICICI Bank Mobile Banking, the customers can access a
number of banking services and process requests directly through their smartphone.
Functions such as viewing account activity, opening savings account, viewing past
account statements and online fund transfer using modes like NEFT, IMPS, RTGS,
etc., are available through the ICICI mobile banking.

3. CUSTOMER CARE SERVICES: ICICI Bank has made provisions for its customers
to get information related to various products and get their queries resolved by
contacting the ICICI Bank customer care team. If one has any queries related to credit
card or saving accounts or internet banking, he/she can reach out to ICICI Bank
customer care service, which is available 24/7. There is provision for ICICI Bank
customers to contact the customer care for personal banking queries and issues. The
customer can call the number mentioned below: 1860 120 7777

ICICI Bank customers can call the following toll-free number to get their queries
regarding wealth management or private banking resolved 24×7: 1800 103 8181

Private banking customers can also reach out to the bank at the following number:

1860 120 3399

However, this number may be chargeable and one may have to pay the applicable
charges. Corporate, business or retail institutional banking customers can contact the
following customer service number to get their queries answered or issues resolved:
1860 120 6699

4. NET BANKING: With the advent of Internet banking, it has become really
convenient for the customers to carry out their banking transactions from any part of
the world. ICICI (Industrial Credit and Investment Corporation of India) is one of the
leading private sector banks which has made internet banking really easy for its
customers. Now, customers do not have to take out time to plan a visit to the nearest
branch of a bank or stand in long unending queues to do a banking transaction. Any
ICICI customer who has a stable internet connection can avail the benefit of the its net
banking feature. Using the internet banking facility of ICICI, one can perform
numerous transactions, such as:
 1. Make an online transfer of funds
2. Open savings and current accounts
3. Keep a check on your account statement
4. Apply for a Recurring Deposit account
5. Pay your utility bills
6. View past account statements
7. Recharge or pay bills for mobile connections
8. Apply for a Fixed Deposit
9. Transfer funds to another bank accounts

HDFC BANK PRODUCTS AND SERVICES:

HDFC BANK SAVINGS ACCOUNT

Savings with HDFC Bank has always been a favoured option as the bank has a multitude
of saving account solutions for customers with all types of needs and requirements. The
classification of savings accounts is based on gender, occupation, income groups, etc. that
make the account ideal for the individual accountholder(s). Some of the outstanding
utilities of HDFC Bank savings accounts are:

Types of HDFC Bank Saving Accounts

1. SavingsMax Account – A premium savings account with a host of features to satisfy
everyone’s needs. here are the features of the account:

 Free for life Titanium Royale Debit Card

 Free for life Women’s Advantage or International Debit Card for all accountholders.
 50% off on locker rental calculated on a pro-rated basis for the first year of allotment
 Money Maximizer facility – also called the sweep-out facility wherein when the
balance of the savings account crosses 1.25 lakhs, the relevant amount in excess of
Rs. 1 lakh is transferred to a fixed deposit account with a minimum deposit of Rs.
25,000 for a period of 1 year and 1 day.
 Free insurance benefits like Accidental Hospitalization cover of up to 1 lakh p.a. with
a daily cash allowance of Rs.1000 per day for a maximum of 15 days every year.
Accidental Death Insurance cover of Rs.10 lakhs is also given for death by vehicular
accidents on road, rail or air.
 0.25% discount on auto loan interest rates
 50% discount on availing Forex Plus Card linked to the account.

2. Regular Savings Account – This is a simple savings account with HDFC Bank
which is designed to meet the daily banking needs of the individuals offering the
following features:

 Wide network of HDFC Bank branches and about 11, 000 ATMs for daily banking
needs
 Convenience of banking with Net Banking, Mobile Banking and Phone Banking
services
 Bill Pay facility is provided by the bank wherein customers can pay their utility bills
online
 Availability of Safe Deposit Lockers, sweep-in facility and super-saver facility on the
account
 Accountholders can avail the exclusive benefits and discounts through the bank’s
online shopping site.

3. Women’s Savings Account – A HDFC Bank women’s savings bank account
designed specifically for women customers giving them special privilege and offers
meeting their banking and lifestyle needs. The details of the Account are as follows:

 Easy Shop Women’s Advantage Debit card with a host of benefits like Re.1 Cashback
for every Rs.200 spent, Personal Accident Death Cover of Rs.2 lakh and transaction
limit of Rs.25, 000 and shopping limit of Rs.1.25 lakh per day.
 Money Maximiser or sweep-out facility where excess savings earn higher interest
through Fixed Deposits. If the balance in the account exceeds Rs.1 lakh, the deposit
amount in excess of Rs.75, 000 is transferred to a Fixed Deposit account for a period
of 1 year and 1 day.
 Free 25 leaves multi-city payable-at-par cheque book per quarter, passbook facility
and email statements.
 Accidental Death Coverage of Rs. 10 lakhs, Accidental Hospitalization Cover of Rs. 1
lakhs and daily cash allowance of Rs. 1,000 per day for a maximum of 10 days if the
debit card has been used at least once in the last 6 months prior to the claim.
 Offers on loans with up to 90% on road funding for auto loans and savings of Rs.
2,375 and 50% processing fee discount on two-wheeler loans.

4. Kid’s Advantage Account – A savings bank account for kids to teach them the value
of money and simple banking processes. Here are the features of the account:

 Free Education cover of up to Rs.1 lakh for the kid in case the parent dies in a
vehicular accident by rail, road or air so that the future of the kid is secured.
 ATM or an International Debit Card will be issued in the kid’s name to kids aged 7-18
years with the parent or guardian’s permission wherein the kid can withdraw up to Rs.
2,500 from the ATM or shop up to a limit of Rs. 10,000 per day.
 Free mandatory standing instructions to transfer any amount from the parent or
guardian’s account to the kid’s account with a minimum value of Rs.1000 and tenure
of 1 year.
 Money Maximiser or sweep-out facility where excess savings earn higher interest
through Fixed Deposits. If the balance in the account exceeds Rs. 35,000 any amount
in excess of Rs. 25,000 is transferred to a Fixed Deposit account for a period of 1 year
and 1 day.

5. Senior Citizens Account – A savings bank account for senior citizens catering to
their banking needs. HDFC Bank offers several features and benefits. Some of them
are as follows:

 Free lifetime Easy Shop International Debit Card with a spending limit of 1.25 lakhs.
  Cash withdrawals of up to Rs. 25,000 on the international debit card and on being a
woman customer, additional advantage of Woman’s Advantage Debit Card.
 Discount on account opening charges for online Trading accounts where the charges
are @ Rs. 599
 Reimbursement accidental hospitalization cover of Rs.50, 000 and daily cash
allowance of Rs.500 per day for a maximum of 15 days if the debit card has been used
at least once in the last 6 months prior to the claim.

6. Family Savings Group Account – A unique account wherein the entire family can
be enrolled so that the entire family’s banking needs are met by a single account. The
features and benefits of these HDFC Bank savings accounts are as follows:

 Free Easy Shop International Debit card with 5 free cash withdrawals on any bank’s
ATM.
 Free DDs or MCs on HDFC Bank locations up to Rs.50, 000
 Convenience of banking with Net Banking, Mobile Banking and Phone Banking
services
 50% off on the locker rental on a pro-rated basis in the year of allotment.
 Online Trading Account opening charges @ Rs.799, free add-on trading account for
spouse, free trade volume of 1 lakh for primary and add-on accountholder for 3
months’ post account opening.

LOAN:

HOME LOAN: HDFC home loan interest rate starts from 8.25% p.a. with loan tenure

stretching up to 30 years. Customers can apply for HDFC housing loans for buying a new
flat, ready to move-in house, or plot from MHADA, DDA, etc. The loan can also be availed
for home construction, home extension and home renovation. HDFC Bank offers affordable
housing loans on behalf of HDFC Ltd. (Housing Finance Company of HDFC Group) to
salaried and self-employed individuals. The financial institution also offers interest rate
concession of 0.05% to all eligible women home loan borrowers.

Features & Benefits of HDFC Home Loan

 Attractive home loan interest rates starting from 8.25% p.a.
 Longer loan tenure extending up to 30 years
 Interest rate concession to women borrowers
 Different home loan schemes to suit customers’ loan requirements
 Multiple loan repayment options to suit customers’ needs
 Easy and quick home loan documentation process
 Offers HDFC Home Loan EMI Calculator to help customers know their EMIs for
different types of home loans. This helps them to plan their finances

PERSONAL LOAN: HDFC Bank offers personal loan with minimal documentation and
speedy approvals, making it easy for individuals to easily access funds due to a financial
emergency. You can avail a loan amount of up to Rs. 40 lakhs that can be repaid within a
tenure which ranges between 12 to 60 months.

Features of HDFC Bank Personal Loan

 Loan Amount: HDFC Bank offers a personal loan amount starting from Rs. 50,000 up to
Rs. 40 lakhs.

 Flexible tenure: The tenure for HDFC Bank personal loan ranges from 12 to 60 months
and can be selected by an individual as per his/her repayment ability

 Minimal Documentation: HDFC Bank’s personal loan application is quick and hassle-
free as it requires only minimal documentation

 Personal Loan Security: One can secure his personal loan from HDFC Bank with Sarv
Suraksha Pro. The benefits are:

1. Credit Shield Cover equal to the outstanding loan amount

2. Accidental Hospitalization Cover of up to Rs 8 Lakh
3. Accidental Death/Permanent Disablement cover of up to Rs 1 Lakh

CAR LOAN: HDFC offers Car finance plans for both used and new cars at competitive
interest rates. HDFC Car loans are very popular among car-buyers owing to its deals on car
loans. Some key features of Car loans offered by HDFC Bank include:

 You can avail 100% finance for your new car.

 HDFC Bank Car loan is approved within a really short time span of just 30 minutes.
 Flexible loan repayment tenure of 7 years.
 Competitive and fixed rate of interest.
 Lowest down payments.
 Low Car loan EMIs.

HDFC BANK EDUCATIONAL LOAN:

Education has emerged as the cornerstone of human society and as the demand for education
in order to gain a competitive advantage has increased, so has the cost of education both
within India and overseas. With the view of providing today’s and future generations with the
means of pursuing higher studies so that they can achieve their dreams, HDFC Bank has
introduced its range of educational loans. HDFC Education Loan aims to satisfy the
requirements of every type of young individual who desires to pursue further studies.
The following are 3 major types of HDFC bank student education loans currently on offer:

1. Education Loan for Indian Education

Features:

o The loan process is very fast with respect to sanction/disbursal. The documentation
process is simple and the bank also provides for doorstep services for a hassle-free
experience.
o You need not worry about hidden education loan charges and the procedure is
completely transparent. The charges are all mentioned in detail at the time of loan
sanction.
o Loans up to Rs. 7.5 lakhs may be obtained without any collateral or security
requirements.
 2. Education Loan for Foreign Education
Education loans are issued in association with Credila which is India’s first dedicated
Education Loans Company. Loans are offered for students pursuing studies abroad.

o Loans are delivered to the student’s doorstep and they can find their eligibility before
applying to universities.
o Interest paid on education loan is exempt from tax under Section 80E of the Income
Tax Act.
o Loans with amounts of 20 lakhs and higher value are also available with the bank.
o The loan processing and sanctioning process is one of the quickest and the bb
o documentation involved is simple and convenient

3. Central Government Interest Subsidy Scheme Features:

o The loan is specifically designed for education needs of the weaker sections of the
society. The Department of Education, Ministry of Human Resource Development,
and Government of India launched an interest subsidy scheme with Canara Bank as
the nodal bank. The scheme offers education loans to the weaker sections of the
society at lower rates.
o The loan processing and sanctioning process is one of the quickest and the
documentation involved is simple and convenient

INVESTMENT:

HDFC Bank FD Rates 2020: HDFC Bank offers a wide array of fixed deposit schemes to
fulfil investment needs of individuals for short as well as long term.  The bank provides
various types of fixed deposit schemes like regular fixed deposit, tax-saving fixed deposit etc.
to help individuals maximize their savings. They need not worry about fluctuating FD rates in
the economy as interest shall be calculated at the interest rate fixed at the time of opening the
FD and not the prevailing HDFC Bank FD rates.

1. HDFC Regular Fixed Deposit Account

Particulars Details
Tenure 7 days – 10 years
Minimum
Rs. 5,000
Deposit Amount
Rate of Interest Interest compounded quarterly; paid on maturity
Rates for Senior
0.50% preferential rates on top of regular interest rates
Citizens
Premature
Available
Withdrawal
Loan against FD Available; up to 90% of the balance amount
1. Flexibility to change period of deposit, maturity, payment instructions, etc.
2. Can be applied online via net-banking
3. Nomination available
Features
4. Sweep-in* facility provided
5. TDS deducted if total interest exceeds Rs. 40,000 (Rs. 50,000 for senior citizens)

2. HDFC Tax Saving Fixed Deposit Scheme

Providing depositors with benefits of investment as well as saving on income tax, the 5-Year
tax saving fixed deposit scheme is an ideal choice for tax-payers. Under this scheme,
investors can claim deductions u/s 80C of the Income Tax Act, 1961 and save on income tax.
Investors get the option to link their current or savings account with this FD scheme under the
Super Saver Facility for optimum utilization of funds.

Particulars Details

Tenure 5 years (lock-in)

Deposit Amount Rs. 100 –Rs. 1.5 lakh

Rate of Interest Interest compounded quarterly

Rates for Senior Citizens 0.50% additional interest

Premature Withdrawal Not Available

1. Monthly and quarterly pay-out option available

2. Can be opened jointly
Features 3. Can be applied online via net-banking
4. Available for resident individuals and members of Hindi Undivided Family
5. Overdraft facility awarded for linked accounts

Recurring Deposit: HDFC Bank offers a recurring deposit with a minimum deposit as small
as Rs. 1,000 or up to Rs. 14.99 per month and with a minimum tenure of 6 months up to a
maximum tenure of 10 years.

BANKING:
1. BALANCE ENQUIRY: Following is the HDFC Balance Enquiry toll-free number and
the various number of ways in which an account holder can check HDFC Bank Account
Balance.
To do HDFC Bank Balance Enquiry, account holders can give a missed call to –
1800-270-3333
To avail HDFC Mini Statement, account holders can give a missed call to –
1800-270-3355

2. MINI STATEMENT: HDFC Bank provides its customers with all the banking services
round the clock. With the help of digital banking, HDFC Bank customers can access their
bank account on the tips of their hands thus saving a lot of time. Account holders can
avail services like balance enquiry, mini statement, fund transfer and much more on-the-
go. Customers can easily generate bank account statement and HDFC Bank Mini
Statement using the missed call facility, SMS Banking, HDFC net banking, mobile
banking facility provided by the bank.

3. NET BANKING: To register for HDFC net banking facility, account holders can visit
the HDFC net banking online and register using OTP. HDFC Bank account holders need
to follow the below mentioned steps for HDFC net banking registration:
Step 1: Visit HDFC Bank net banking registration portal
Step 2: Enter the Customer ID
Step 3: Confirm the registered mobile number
Step 4: Input the OTP (One Time Password) which the account holder must have received on
his / her mobile
Step 5: Select and provide the HDFC Debit card details
Step 6: Set the HDFC Net banking IPIN
Step 7: Login to HDFC Netbanking using the newly set IPIN

4. CUSTOMER CARE: HDFC Bank has a 24/7 customer care centre that offers complete
support in case of any query, feedback or problem faced related to any service. Customers
can avail HDFC customer care service through phone, email, SMS or by visiting the
branch. Here are the steps to share your queries, feedback or complaints.

HDFC Customer Care Number (24×7)

HDFC Bank customers can call the following number to get all queries answered or resolve
all grievances:
022-6160 6161
PRICING DETAILS OF KEY PRODUCTS AND SERVICES OF ICICI BANK:
SAVING ACCOUNT SERVICES:

AVAILABLE TO ALL CITIES

ELIGIBIITY Resident Indian, >18yrs
Minimum monthly Metro and Urban locations - Rs.10,000
average balance (MAB)* Semi-urban locations - Rs.5,000
Rural locations - Rs.2,000
Gramin locations - Rs.1,000
Charges for non- Metro/Urban/Semi-Urban/Rural locations :
maintenance of Rs. 100 + 5% of the shortfall in required MAB
minimum monthly Gramin locations : 5% of the shortfall in required MAB
average balance
(NMMAB)
Cash transactions Nil for the first 4 transactions in a month; thereafter Rs.5 per
(deposits and thousand rupees or part thereof, subject to a minimum of
withdrawals) at base Rs.150 in the same month (Maximum limit - self: Any
branch i.e all branches/ Amount, Third party: Rs. 50,000 per day)
Cash Recycler Machine
(cash deposits) in the
same city
Anywhere Cash Nil for the first cash withdrawal of a calendar month;
Withdrawals by Thereafter in the month, Rs.5 per thousand rupees or part
customer or customers thereof, subject to a minimum of Rs.150 (Maximum
representative to the withdrawal limit –
debit of the customers Self: Any Amount, Third party: Rs.15,000 per day)
own savings Account at a
non-base branch i.e.
branch in other city
Anywhere Cash deposit At Branch – Rs. 5 per thousand rupees or part thereof,
by customer or subject to a minimum of 150 (Maximum deposit limit -Self:
customers representative Any Amount, Third party: Rs. 50,000 per day)
to the credit of the At Cash Recycler Machine - Nil for the first cash deposit of
customers own savings a calendar month; thereafter in the month, Rs. 5 per thousand
Account at a non-base rupees or part thereof, subject to a minimum of Rs. 150
branch i.e. branch in
other city
Cash Transaction 1) Number Limit (Sum total of deposits and withdrawals)
Charges 4 free cash transactions per month.
(Cumulative of Deposit Charges above free limits: Rs 150 per transaction.
and Withdrawal)
(with effect from Dec 15, 2) Value Limit (Sum total of deposits and withdrawals) The
2019) value limit is inclusive of both Home and Non home branch
transactions.
a) Home Branch (Branch where account is opened or ported)
Rs 2 lakh. Free per month per account.
Above Rs 2 lakh – Rs 5 per Rs 1,000, subject to a minimum
of Rs 150
 b) Non-Home branch –
No charges for cash transactions value up to Rs 25,000 per
day.
Above Rs 25,000 – Rs 5 per Rs 1,000 subject to a minimum
of Rs 150

3) Third party Cash transaction (Sum total of deposits and

withdrawals) -
Up to a limit of Rs 25,000 per day – Rs 150 per transaction.
Above Rs 25,000 not allowed.
Additional Cash All free cash transactions at ICICI Bank branches or cash
Transaction Charges deposits done at ICICI Bank Cash Recycler Machines will be
(with effect from Oct 16, charged at Rs 100 (per transaction) for the first two
2019) transactions and Rs 125 (per transaction) for any subsequent
transaction in case of non-maintenance of applicable
minimum Monthly Average Balance (MAB) stipulated in the
terms and conditions applicable to your account. This charge
will be levied over and above the non–maintenance of MAB
charges stipulated in terms and conditions applicable to the
account.
ATM Interchange First 3 transactions (inclusive of financial and non-financial)
(Transactions at Non in 6 metro locations (Mumbai, New Delhi, Chennai, Kolkata,
ICICI Bank ATMs) Bengaluru and Hyderabad) in a month - Free
First 5 transactions (inclusive of financial and non-
financial)in all other locations in a month - Free
Maximum of 5 trxns free in a month with a cap of 3 free trxns
in 6 metro locations
Thereafter, Rs.20 per financial transaction and Rs. 8.50 per
non-financial transaction
Transactions at ICICI First 5 Financial transactions free in a month; thereafter,
Bank ATMs / Cash Rs.20 per financial transaction
Recycler Machines (cash All Non-Financial transactions free.
withdrawals)(with effect (Financial transaction includes - Cash Withdrawal; Non-
from Dec 15, 2019) Financial transactions include - Balance Inquiry, Mini
statement & Pin change)
Issue of DD drawn on Rs.50 per D.D. up to Rs. 10,000; Rs.5 per thousand rupees or
ICICI Bank by part thereof for DD of more than Rs. 10,000, subject to a
cheque/transfer(w.e.f. minimum of Rs.75 and maximum of Rs. 15,000
July 01, 2019)
For Rural locations - For amounts upto Rs.10,000–Rs.40,
For amounts above Rs.10,000 till Rs.50,000–Rs.60, For
amounts above Rs.50,000- Rs.5 per thousand rupees or part
thereof (maximum of Rs.15,000)
Statement Free monthly e-mail statement

Free monthly statement to be collected from branch

Passbook facility available at base branch free of cost
View and download statement facility available on the
website
Debit Card Fees for first
Rs.150
 Account Holder
Debit Card Fees for joint Rs.150 p.a.
Account Holder For Gramin locations - Rs.99 p.a.
Cheque Books (w.e.f. Nil for 20 payable-at-par cheque leaves in a year;
July 01, 2019) Rs. 20 for every additional cheque book of 10 leaves
Value Added SMS alert Rs. 15 per quarter
facility

OTHER SERVICES:
1. Lockers: Locker rates vary for different branches; hence customers are requested to get in
touch with respective branch
2. Drafts:
3a. Demand Drafts 
 Issue: Rs.50 per D.D. up to Rs. 10,000; Rs.3 per thousand rupees or part thereof for
DD of more than Rs. 10,000, subject to a minimum of Rs.75 and maximum of Rs.
15,000
 For Senior Citizen, Student & Rural locations for amounts upto Rs. 10,000 - Rs.40,
For amounts above Rs. 10,000 till Rs. 50,000 - Rs.60, For amounts above Rs. 50,000
- Rs.3 per thousand rupees or part thereof (maximum of Rs. 15,000)
 Issue - By deposit of cashRs.4 per thousand rupees or part thereof, subject to a
minimum of Rs.100 and maximum of Rs. 15000
 Duplicate/Revalidation/Cancellation for Instrument value upto Rs.200 – Nil. For
Instrument value above Rs.200 - Rs.100
3b. Pay Order 
 Issue: Rs.50 for PO of up to Rs. 10,000, For PO above Rs. 10,000 Rs.2.50 per
thousand rupees or part thereof, subject to a minimum of Rs.75 and maximum of
Rs.15000
 For Senior Citizen, Student & Rural locations for amounts upto Rs. 10,000–
Rs.40, For amounts above Rs. 10,000 till Rs. 50,000 – Rs.60, For amounts above
Rs. 50,000 – Rs.2.50 per thousand rupees or part thereof (maximum of Rs.
15,000)
 Issue - By deposit of cashRs.150 per PO for amounts up to Rs. 50,000, For PO
above Rs. 50,000 Rs.4 per thousand rupees or part thereof, subject to a minimum
of Rs.150 and maximum of Rs.15000
 Duplicate/Revalidation/Cancellation for Instrument value upto Rs.200 – Nil. For
Instrument value above Rs.200 - Rs.1004.
3. Outstation cheque collection:
 Through ICICI Bank Upto Rs. 5,000 – Rs. 25 per instrument. Rs. 5,001 to Rs.
10,000 – Rs. 50 per instrument. Rs. 10,001 to Rs. 1 lakh – Rs 100 per instrument.
Above Rs. 1 lakh - Rs. 200 per instrument
 Through Non-ICICI banks Upto Rs. 5,000 – Rs. 25 per instrument. Rs. 5,001 to
Rs. 10,000 – Rs. 50 per instrument. Rs. 10,001 to Rs. 1 lakh – Rs 100 per
instrument. Above Rs. 1 lakh - Rs. 200 per instrument
  Speed clearing charges Upto Rs 1 Lakh Nil; above Rs 1 Lakh Rs 150/- per
instrument
4. NEFT Money Transfer 
 Inward: Nil
 Outward: Upto Rs. 10,000 – Rs. 2.50 per transaction.
Rs.10.001 to Rs.1 lakh – Rs. 5 per transaction.
Above Rs. 1 lakh to Rs. 2 lakhs – Rs.15 per transaction.
Above Rs. 2 lakhs – Rs.25 per transaction.
5. RTGS Money Transfer 
 Inward: Nil
 Outward: Rs. 2 lakhs to Rs.5 lakhs – Rs. 25 per transaction. Rs. 5 lakhs and above
– Rs. 50 per transaction7.
6. Cheque return charges 
 Local 
 Inward: Rs.350 for one cheque return per month; Thereafter, Rs.750 per return in the
same month for financial reasons. Rs.50 for non-financial reasons except for signature
verification
 Outward: Rs.100 for every cheque return for financial reasons.
 Outstation Inward: Nil
 Outward: Rs.150 plus other bank charges at actuals per cheque.
7. Cheque Book Issue: Nil for 20 payable-at-par cheque leaves in a quarter; Rs. 20 for
every additional cheque book of 10 leaves9.
8. No Dues Certificate: Nil

PRICING DETAILS OF KEY PRODUCTS AND SERVICES OF HDFC BANK:

Description of Charges Regular Savings Account

Charges applicable on Metro & Urban Semi Urban

non-maintenance AMB Slabs 
(in Rs.) AMB Requirement -Rs AMB Requirement –Rs.
10,000/- 5,000/-

>=7,500 to <
Rs. 150/- NA
10,000

>=5,000 to < 7,500 Rs. 300/- NA

>=2,500 to < 5,000 Rs. 450/- Rs. 150/-

0 to < 2,500 Rs. 600/- Rs. 300/-

 * plus taxes as applicable 
AMB – Average Monthly Balance

Balance Non-Maintenance Charges* (per quarter) - Rural

AQB Slabs (in Branches
Rs.)

>= 1000 < 2,500 Rs. 270/-

Rs. 450/-*plus taxes as applicable 

0 - <1000
AQB – Average Quarterly Balance

Free - 25 cheque leaves per financial year

Cheque book
Additional chequebook of 25 leaves will be charged @ Rs 75/- per chequebook.

For Senior Citizen

Issue of duplicate/adhoc  Branch - Rs.50/-
statements  PhoneBanking (Non IVR) - Rs.50/-
PhoneBanking (IVR), NetBanking, MobileBanking, & ATM - Rs.30/- (w.e.f 1st July'13)

Passbook issuance* Free

Duplicate passbook
issuance* Rs 100/-

DD/MC Issuance Charges Through Branch

Above Rs.10,000 - Rs.5 per 1000 on entire amount (min

Upto Rs. 10,000 - Rs. 50/-
Rs.75/- & max Rs.10,000)

Only DD amount upto Rs 100,000 for Preferred/Imperia & Rs 50,000 for other
customers accepted at PhoneBanking

Managers
DD request through Netbanking
cheques/demand drafts-
Issuance/re-issuance - At
Rs. 50/- + corr. bank charges if applicable (effective 1st
HDFC Bank locations Upto Rs. 10 Lakhs
Dec'2014)

Third party DD* uptoRs. Rs. 50/- + corr. bank charges if applicable (effective 1st
1 Lakhs Dec'2014)

*Third Party Registration required (customers registered for third party transfers
have a maximum limit of 10 lakh per customer id and hence can issue multiple DDs
of 1 lakh up to 10 lakh and send it to the beneficiary address).
 Rs. 100
( Nil charges for Managers cheque/demand drafts - Cancellation/revalidation up to
Rs.1000/-) 
( w.e.f 1st Jan 2016 )
Managers
cheque/demand drafts - Rs. 50 plus charges as outlined below:
Cancellation/revalidation
Upto Rs. 500 Rs. 10

Above Rs. 500 to Rs. 1000 Rs. 15

NEFT Charges - Inward NIL

NEFT Charges- outward

(online mode) Free (effective 1st Nov'17)

Amounts up to Rs. 1 lac - Rs.2 (plus GST) per transaction 

NEFT charges - outward
(Branch)
Amounts above Rs.1 lac - Rs.10 (plus GST) per transaction 

RTGS - Outward (online

Free (effective 1st Nov'17)
mode)

RTGS - Outward (Branch) Rs. 2 Lac & above - Rs. 15 (plus GST) per transaction 

PROMOTIONAL STRATEGIES OF ICICI BANK

Its innovative product portfolio is enabling the company in shaping the traditional banking
and making it technically and digitally advanced from the peer groups.                                 

 Segmentation, targeting, positioning in the Marketing strategy of ICICI Bank –

It uses demographic & psychographic segmentation strategies to segment the market and

caters the changing needs of the customers. Income, age, social class, occupation are some of
the segment variables ICICI uses to segment the market and satisfy their growing needs &
wants accordingly.

Once the market is segmented in similar characteristics than for any sets of offerings
Differentiated or undifferentiated targeting strategy are used. ICICI Bank uses differentiated
targeting strategies for a majority of its services.

Emotional and rational appeal through its advertisements is most effective strategies for
branding the products. ICICI uses value-based positioning strategies for its offerings.
 Distribution strategy in the Marketing strategy of ICICI Bank –

ICICI Bank has 4100 branches in total which are delivering banking and financial services
end to end to the customers.

Subsidiaries handling different financial verticals help the customers in getting one stop
solution to all their banking & financial needs. Aggressive promotion of its digital platform
through a mobile app (imobile) and the internet has helped the company in decreasing the
cost transactions and at the same time, it helped the bank in making it convenient for
customers.

PROMOTIONAL STRATEGIES OF HDFC BANK

The Bank has built core banking infrastructure which is supported by Flexcube for corporate
banking business and i-flex solutions Ltd. for Retail Banking business. For catering to
the needs of High net worth Individuals, the Bank has preferred program as HDFC Bank
Plus. Wealth management investment advisory services cater to the distinct financial needs
and investment avenues along with advisory services.

 Segmentation, targeting, positioning in the Marketing strategy of HDFC Bank–

HDFC has segmented the customers on the basis of income group like formulating the
structure of Classic, preferred and imperial and also using customer financial needs to
segment the market like those of in need of general banking services (Retail & corporate
banking) and those customers who are HNI’s and are in need on investment advisory
services.

Bank has the majority of its customer base who are tech-savvy, Young and are more inclined
to products coupled with technology. Product & services offered by the company are targeted
to salaried class, entrepreneurs, and High net worth Individuals (HNI’s).

Bank has positioned itself as a preferred provider of financial services by incorporating

technological advancement in its core businesses.

 Distribution strategy in the Marketing strategy of HDFC Bank–

Being a Tech Savvy commercial banking company, HDFC bank has decentralized it is most
of the business operations by making it accessible and user-friendly online interface.

The bank have a physical distribution network of 4750+ branches in more than 2600 cities
with around 12500 ATM’s located on onshore and offshore locations. Bank has recently
introduced “EVA” an artificial intelligence based Chatbot assistant which helps the
customers in providing product information and respond to queries of the customers on the
real-time basis.

In addition, bank facilitates its services through various alternate delivery channels such as
like mobile banking, net-banking, SMS banking, phone banking, ATMs etc.

ONLINE PRESENCE OF ICICI BANK

1. FACEBOOK:

2. TWITTER:
 3. YOUTUBE:

ONLINE PRESENCE OF HDFC BANK:

1. FACEBOOK:
2. TWITTER:

3. YOUTUBE:
CURRENT MARKET SHARE

ICICI BANK:
HDFC:

COMPETITIVE ADVANTAGE OF ICIC BANK:

Employees age group plays an important role in the growth of a company, ICICI has 70000+
aggressive employees who work together for achieving high-end customer serviceability
requirement.

With over 52 million customers and around 50% of its transactions are mobile & internet
based, ICICI is driving the digital innovation in the banking industry.

The digitally inclined bank has helped the customers when it comes to convenience & ease of
doing banking.

COMPETITIVE ADVANTAGE OF HDFC BANK:

HDFC Bank has been offering entire spectrum of financial products like personal banking,
SME loans, Agri Loans, NRI services, Wholesale banking through technology driven
mediums supported by smartphones and tablets which is not only helping the customers in
conveniently consuming the services but it is also reducing the cost of distribution of the
products & services by the Bank.

To reach out to the millennial customer’s bank has forayed into social media banking through
HDFC Bank OnChat through which customers and non-customers can complete e-
commerce transactions through FB messenger which is supported by Techbins solutions Pvt.
Ltd.
The bank competes with banking & NBFC financial institutions such
as ICICI Bank, Axis Banks, PSU Banks like PNB, SBI, Canara Bank, NBFC’s like
Indiabulls, Murugappa Group etc.

HUMAN RESOURCE ANALYSIS

JOB ROLES IN ICICI AND NO. OF OPPORTUNITIES:

JOB TITLE SALARY RANGE

Relationship manager ₹721,855/yr ₹274K - ₹2,117K

Assistant Manager ₹400,061/yr ₹218K - ₹823K

Deputy Manager ₹636,171/yr ₹341K - ₹1,062K

Personal Banker -Monthly ₹29,230/mo ₹16K - ₹47K

Assistant Manager- ₹25,406/mo ₹10K - ₹42K

Monthly

Personal Banker ₹464,762/yr ₹216K - ₹675K

Manager ₹844,553/yr ₹392K - ₹1,516K

JOB ROLES IN HDFC AND NO. OF OPPORTUNITIES:

JOB ROLES SALARY RANGE

Deputy Manager ₹636,171/yr ₹341K₹1,062K

Assistant Manager ₹218K₹823K

₹400,061/yr
Relationship Manager ₹721,855/yr
JOB DESCRIPTION AND JOB SPECIFICATION OF ICICI BANK:
e-Relationship Manager
ICICI BANK
JOB
DESCRIPTION  Providing advisory for
various products offered by
Banks to enhance
relationship value
 Develop and maintain
banking relationships with
select group of customers
through individualized
customer service
 Achieve the budgeted cross
sell targets
 Ensure coverage of
customer base in accordance
with business plans
 Job Type: Full-time
JOB Key Skills: relationship
SPECIFICATION management, customer service,
good organizational and
interpersonal skills, Excellent
communication Skills, Self-driven,
sales bent of mind
Required Experience and
₹274K₹2,117K
HDFC BANK
 Acquisition of new
Preferred customers
 Enhancement of the
relationship by cross-
selling products and
services as per the
profile & need of the
customers
 Deepening the size of
the relationship
 Retention of the
customers by providing
the best possible
services and being the
dedicated point of
contact for these
customers
Employment Type: Full
Time, Permanent
 KEY SKILLS: Sales
and Influencing Skills
 Banking Product
Knowledge
 Planning and
Organizing Skills
 Communication
 Qualifications
MBAs with 0 to 4 years of
experience or Graduates with 4 to 8
years of experience; Sales and
relationship management
experience preferred
SALES REPRESENTATIVES
ICICI BANK
JOB Full–time
DESCRIPTION Generating leads • Meeting or
exceeding sales goals
• Negotiating all contracts with
prospective clients
• Helping determine pricing
schedules for quotes, promotions, and
negotiations • Preparing weekly and
monthly reports
• Giving sales presentations to a range
of prospective clients • Coordinating
sales efforts with marketing programs
• Obtaining deposits and balance of
payment from
• Answering client questions about
credit terms, products, prices and
availability
 Knowledge of
Competition
 Knowledge of current
trends in financial
Industry
Certification:
 AMFI Certification
 NCFM Certification
 CAIIB (Optional)
 Internal Certification
Education
Any Graduate in Any
Specialization, Any
Postgraduate in Any
Specialization, Doctorate in
Any Specialization
HDFC BANK
Employment Type: Full
Time
• Present, promote and sell
products/services using solid
arguments to existing and
prospective customers
• Perform cost-benefit and
needs analysis of
existing/potential customers
to meet their needs
• Reach out to customer
leads through cold calling
• Expedite the resolution of
customer problems and
complaints to maximize
satisfaction
• Achieve agreed upon sales
targets and outcomes within
schedule
 JOB Experience:1 - 3 Years
SPECIFICATIO Eligibility: Any Graduate
N Bachelor’s degree in business,
marketing, economics or related field
• Experience in sales • Understanding
of the sales process and dynamics • A
commitment to excellent customer
service • Excellent written and verbal
communication skills • Superb
interpersonal skills, including the
ability to quickly build rapport with
both customers and suppliers •
Experience using computers for a
variety of tasks • Competency in
Microsoft applications including
Word, Excel, and Outlook • Able to
work comfortably in a fast paced
environment
Experience:1 - 3 Years of
experience in any sales field
Eligibility: Any Graduate
Proven work experience as a
sales representative •
Excellent knowledge of MS
Office • Familiarity with
BRM and CRM practices
along with ability to build
productive business
professional relationships •
Highly motivated and target
driven with a proven track
record in sales • Excellent
selling, communication and
negotiation skills •
Prioritizing, time
management and
organizational skills •
Relationship management
skills and openness to
feedback

EMPLOYEE PARTICIPATION IN CSR PROJECT

ICICI BANK:
I. Empowering Underprivileged Indians by imparting vocational skills:
ICICI believe that skill training can contribute significantly towards the growth of our nation.
Driven by this belief, the ICICI Foundation runs various skill development initiatives
exclusively for the underprivileged people across the country. These programmes provide
trainees with relevant vocational skills to enable them earn sustainable livelihoods.
 I. ICICI Academy for Skills (IAS):

The Academy offers industry-relevant and job-oriented vocational training to youth from
Underprivileged sections of the society. The Academy has trained over 1,05,000 candidates
through its 24 centres free-of-cost and empowered them to build a better future for the nation
and themselves.

II. Rural Self Employment Training Institutes (RSETIs)

As part of a national programme initiated by the Ministry of Rural Development (MoRD),

ICICI has set up RSETIs in Udaipur and Jodhpur. This programme focuses on providing free
vocational training in locally-relevant skills that empower villagers to be self-reliant. The
initiative also promotes entrepreneurship and development of micro-enterprises by providing
loans

III. Bridging the gap between skills and industry requirements

The ICICI Foundation has tied up with a large number of industry partners to provide
employment opportunities to our trainees. We also promote self-employment and encourage
them to set up their own micro-enterprises. Our trainees have been placed in over 1,000 top
companies post completion of their training programmes. The Academy has recorded near
100% placements so far.

HDFC BANK:
I. COMMUNITY INITIATIVES
Communities are the pivot of all our rural initiatives and we believe that in order to bring
a sustainable change, communities must be economically and socially empowered. Their
rural development programmes focus in the areas of Financial Literacy and Inclusion,
Improvement of Education and infrastructure, Sustainable Livelihood through skill
development and Natural Resource Management, Water and Sanitation, Health and
Environment and Energy. The interventions range from arid regions of Marathwada in
Maharashtra, to rain fed areas of Meghalaya, from desert lands of Rajasthan to the coastal
areas of Tamil Nadu and currently span over 206 villages across 7 states of Meghalaya,
Assam, Maharashtra, Madhya Pradesh, Karnataka, Chhattisgarh and Jharkhand.

II. NATURAL RESOURCE MANAGEMENT

We have designed our intervention plans based on needs assessment carried out in each
village. We have rejuvenated existing structures like ponds, wells, constructed check-
dams, adopted soil and water treatment measures through net planning. This has led to not
only better agricultural produce but also to an increase in water availability for domestic
use and raise in the ground water table. Additionally, we have improved soil quality in
317hc.of land and have reduced soil and water erosion. In the process we have ensured
active community participation

III. PROMOTING INTERACTIVE TEACHING TECHNIQUE

Shamshad Qureshi, a class seven student lacked interest in studies and it was reflected as
poor attendance. His disinterest in studies was largely because he was unable to understand
 what was being taught in the classroom. Project Disha, changed things for him, once the
teachers started using innovative methods and activity-based learning modules which made
learning fun, he was able to understand maths and loved working with the new science kits.
Shamshad and many of his friends started looking forward to school.
HDFC Bank Parivartan through Magic Bus India Foundation initiated Project Disha in 172
schools across 143 villages in the states of Chhattisgarh, Rajasthan, Madhya Pradesh and
Maharashtra to reach out to more than 17,500 students.
The project aims to create an environment that enables learning, in the twin domains of
academics and life skills. This is achieved by providing learning aids, improving teaching
effectiveness through training and mentoring of teachers, encouraging parent participation
through activating and strengthening of School Management Committees (SMCs) along with
the goal of raising student learning levels in reading and numeracy.

IV. CAPACITY BUILDING AND LIVELIHOOD PROMOTION

Sisilia Makri lives in Pahambir Them in Meghalaya. In addition to household chores, Sisilia
helped her husband in farming, and together they earned an average of about Rs. 3000 to Rs.
4000 per month. Sisilia joined a self-help group which provided training to her as well as
other women in her village. They received assistance in market linkage and today they
manufacture brooms which are being sold in local markets as well as being sent to Andhra
Pradesh. Sisilia now makes about 30 to 40 brooms per day earning an average of 150 rupees a
day. This additional income will help her pay for her children's education and also take care
of other needs.
HDFC Bank Parivartan and FXB India Suraksha have helped Sisilia make a living through
her own efforts. With the focus on agro and allied livelihood activities such as broom-making
and bee-keeping, this project has helped generate employment and alleviate poverty in the
community by promoting enterprise development.

ORGANIZATIONAL CHART OF ICICI BANK:

CEO
CFO
Sandeep Bakhshi
Rakesh Jha

Chairman of the Board

Girish Chaturvedi EXECUTIVE

DIRECTOR
VISHAKHA MULYE

DIRECTOR
Rama Bijapurkar

RETAIL BANKING
 DIRECTOR
Lalit Chandel

DIRECTOR
Uday Chitale

DIRECTOR
Neelam Dhawan

 
DIRECTOR
 
S. Madhavan

DIRECTOR

Hari Mundra

DIRECTOR

Radhakrishnan Nair

ORGANIZATIONAL CHART OF HDFC

 CHAPTER-5

FINDINGS

 ICICI is one of the leading private sector bank in India.

 It has been continuously enhancing its franchise to support growth in business and core
operating profits with increasing granularisation.
 It operates in both BANKING & FINANCE sector
 It is positioned well to grow core operating profits while reducing credit costs.
 The ICICI Bank clearly perceives the challenges, and handles them effectively. The ICICI
Bank has never looked back, and has always occupied a front line position among the
banks to be a premier banking institution in India, in the private sector, and is moving
 forward with the confidence and dynamism to meet the emerging challenges in a
proactive manner

 ICICI Bank provides different kinds of loans like GOLD, SILVER, TITANIUM
SAVINGS Account with various usable benefits while HDFC Bank provides special
account for Women and Senior Citizens.
 ICICI uses value-based positioning strategies for its offerings whereas HDFC has
positioned itself as a preferred provider of financial services by incorporating
technological advancement in its core businesses.
 Both HDFC Bank and ICICI Bank have their online presence in Facebook, Youtube and
Twitter
 In the banking and finance sector HDFC bank is leading in the top position with the Net
Profit of 6344.99 crore in September,2019

CHAPTER-6
RECOMMENDATION
The ATM charges of ICICI are higher as compared to other banks like SBI. As charges of
ATM are higher than other bank so it needs to change its charges
Many times ICICI keeps more bank charges for any ordinary transaction as a mediator or
even in credit or debit cards. So it needs to reduce its charges to attract more customers.
Apart from these for some special services they charge higher than other banks. The reason is
easy to understand that ICICI is a private sector bank unlike SBI so, there are chances to
improve
As far as ATMS are concerned, many a times customers find difficulty due to faulty ATMs,
or when they are not properly in working conditions: many times customer finds that ATM of
ICICI BANK is empty or dry or not in proper working condition. This might create customer
dissatisfaction.
International and other Competitors can be threats to ICICI
Opening more branches in the rural areas can boost ICICI's business which can be a big
opportunity for ICICI to expand its business.
Since in the banking and finance sector HDFC bank is leading in the top position so its high
time for ICICI to take necessary steps to be in the competition as ICICI has earned a Net
Profit of 654.96 crore in September,2019.
ICICI Bank needs to do more investment in CSR Projects
So my recommendation to the company is that ICICI should take the required steps to
improve the above shortcoming or to pacify the problems.

REFERENCES
https://www.marketing91.com/marketing-strategy-of-state-bank-of-india/
https://www.marketing91.com/marketing-strategy-of-axis-bank/ https://www.axisbank.com/about-
us/corporate-profile
https://www.icicibank.com/aboutus/group-comp.page?
https://www.moneycontrol.com/competition/icicibank/comparison/ICI02
https://www.yesbank.in/how-to-bank-with-us/branch-banking
https://www.capitalmarket.com/Company-Information/Information/About-Company/Kotak-
Mahindra-Bank-Ltd/2330
https://www.marketing91.com/marketing-strategy-of-hdfc-bank/

https://www.theofficialboard.com/org-chart/icici-bank

http://www.dimc.in/about-us/organisational-structure

https://www.glassdoor.co.in/profile/joinNow_input.htm?hs=true&uoh=10&requestUrl=%2FSalary
%2FHDFC-Bank-Salaries-E100231.htm
 EXECUTIVE SUMMARY
ICICI Bank was originally promoted in 1994 by ICICI Limited, an Indian financial
institution, and was its wholly-owned subsidiary.  ICICI was formed in 1955 at the initiative
of the World Bank, the Government of India and representatives of Indian industry. The
principal objective was to create a development financial institution for providing medium-
term and long-term project financing to Indian businesses. Their vision was is to ensure most
cost effective power for sustained growth of India. And their mission is to expand the
frontiers of our business globally.
The major competitors are Axis Bank, Kotak Mahindra Bank, Yes Bank and HDFC Bank
Its major competitor is HDFC Bank Ltd. which is an Indian banking and financial services company
headquartered in Mumbai, Maharashtra. HDFC Bank is India's largest private sector lender by assets.
It is the largest bank in India by market capitalisation as of February 2016.Today, HDFC Bank has a
banking network of 5,314 branches and 13,640 ATMs spread across 2,768 cities and towns. HDFC
Bank Ltd Was incorporated on August 30, 1994 by Housing Development Finance Corporation Ltd.
In the year 1994, Housing Development Finance Corporation Ltd was amongst the first to receive an
'in principle' approval from the Reserve Bank of India to set up a bank in the private sector, as part of
the RBI's liberalization of the Indian Banking Industry.
HDFC provides different kinds of Savings account like Savings Max Account, Regular Savings
Account, Kids Advantage Account, Senior Citizen Account, Women’s Savings Account; LOANS like
Home Loans, Car Loans, Educational Loans, Personal Loan; Investment Opportunities in Regular
Fixed Deposit Account, HDFC Tax Saving Fixed Deposit Scheme and BANKING SERVICES like
Customer Care Services, Net Banking and Mini Statement.

In the banking and finance sector HDFC bank is leading in the top position with the Net
Profit of 6344.99 crore in September,2019 while ICICI has earned a Net Profit of 654.96
crore in September,2019.
HDFC has highly skilled workforce through successful training and learning programs.
HDFC Bank Limited is investing huge resources in training and development of its
employees resulting in a workforce that is not only highly skilled but also motivated to
achieve more. It is highly successful at Go to Market strategies for its products.