Table of contents

Introduction 2
Vision statement 2
Mission statement 3
Objectives 3
EDOTCO Practices and methods 6
Likert scale 8
Bell curve 9
Strengths 9
Weaknesses 9
Recommendations 10
Conclusion 11
References
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Introduction:

Edotco Group was established in 2012, is the first and leading regional integrated
telecommunications infrastructure services company in Asia. They specialize in end-to-end
solutions in the tower services sector including co-locations, build-to-suit, energy, transmission
and operations and maintenance (O&M).

Our regional portfolio includes over 29,500 towers and is supported by our state-of-the-art real
time monitoring service, echo, which helps to improve field operations whilst maximizing
operational efficiencies.

Headquartered in Kuala Lumpur, Malaysia, edotco Group has offices across Asia in Bangladesh,
Cambodia, Sri Lanka, Myanmar and Pakistan. We are committed to conducting our business in a
responsible and sustainable manner for the benefit of our customers, employees, communities
and developing nations.

VISION

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 “We Advance Communications, Today for Tomorrow”

MISSION
“We aspire to become the leading company in the tower services industry and are committed to
doing so in a responsible and sustainable manner for our customers, employees, communities
and nations.”

Objectives:
 Tactical objectives
To expand in major cities of Pakistan
To indulge in contracts with all major telecom industries
 Strategic objectives
To expand to all parts of Pakistan and to expand globally as well
To be the market leader in their business
 Operational Objectives
To attain operational excellence by being the best in the business
To adopt best industry standards

EDOTCO Value proposition:

At edotco, they combine best-in-class services with holistic operational approach from
infrastructure to innovative solutions and end-to-end managed services. They deliver key value
in several areas through innovation, rationalization, optimization and automation enabled by our
people, products and services.

Deliver Connections

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Their broad portfolio of 29,500 towers across Asia, allows to provide diverse array of innovative
solutions to meet the demands of communities and businesses.

Go Beyond Towers
Providing innovative solutions from tower designs, in-building solutions and energy, bridging
the gap in keeping communities and industries connected.

Synergize for Success

Edotco business models develop and offer shared success to their partners.

Committed to the Future

We evolve the business of connectivity for sustainability, making a positive impact on the
environment and lift the limits for a more connected tomorrow.

EDOTCO Aspiration
Enabling connectivity for the future by providing world class telecoms infrastructure services
and solutions.

Enabling connectivity
Connectivity is at the core of
everything we do

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 Empowering communications
our commitment in providing world class telecoms infrastructure services, solutions and
innovations.

Engaging commerce
our business model is based on long term collaborative approach with focus on
reducing capital expenditure for businesses.

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 Expanding countries
our network of 29,500 sites in the region that enable us to touch communities and
businesses across Asia.

Emotionally connected
the passion of our people to achieve outstanding operational excellence and business
growth.

EDOTCO Practices and Methods:

With the nation’s smartphone penetration rate expected to grow from the current 30% to over
60% in the next five years, integrated regional telecommunications infrastructure services
provider edotco Group Sdn Bhd (“edotco”), through its local operations edotco Pakistan, today
reinforced its position as the country’s nation building partner by highlighting its commitment to
shaping Pakistan’s telecommunications landscape to be future ready, while overcoming
challenges to effectively manage and grow the infrastructure industry. To meet the projected
fivefold spike in mobile data usage, Pakistan’s telecommunications industry will need over
30,000 new tower sites by 2022, double the amount it has now. The new sites will be coverage
sites to extend connectivity to rural and hard to reach areas, as well as capacity sites, to meet the
increasing data usage growth, as more users transition from 3G to 4G and beyond.
Infrastructure sharing has proven to help MNOs by alleviating the cost pressure of building and
maintaining towers, whilst enabling them to focus on their core business and new service
creation. By reducing overlapping sites and increasing tenancy ratio per tower, the industry will

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see a significant reduction in capital expenditure (CAPEX) and annual operating expenses
(OPEX).

With its industry expertise and strong presence in the region, edotco is able to bench mark
industry standards and bring in best practices to help realize the Digital Pakistan vision. Over the
years, edotco has been deploying innovative solutions throughout the region including built-to-
suit (BTS) hotels, in-building solutions (IBS), small cell solutions and combined antenna
systems. The infrastructure services provider has also tapped its use of next-generation
technology such as predictive analytics, automation and digitalization, for a more proactive and
efficient way in managing telecommunication infrastructure.

edotco currently owns and manages over 28,500 towers across the six countries in which they
have a presence. Over the past five years the company has been committed to ensuring the right
sharable infrastructure is constructed and efficiently managed to assist mobile operators in
delivering cost effective and seamless connectivity.

edotco Group (“edotco”), the leading end-to-end integrated telecommunications infrastructure

services company, through its local operations edotco Pakistan Private Limited (edotco
Pakistan), has sealed a landmark long-term partnership with Jazz, the country’s leading digital
communications company, with a commitment to accelerate the development of
telecommunications infrastructure in the nation. Together edotco and Jazz are enhancing
Pakistan’s infrastructure and furthering Jazz’s effort to modernize and expand its network
nationwide.

Building a digital nation requires the collective investment of various stakeholders within the
ecosystem. Their partnership with Jazz today marks a new milestone for Pakistan’s connectivity
agenda. They offer their partners a sustainable and optimal model to accelerate their network
deployment initiatives by capitalizing on their advanced solutions and best in class practices,
ensuring that the country has the right infrastructure in place to enhance the nation’s digital
readiness.

Describing the partnership as strategic for Jazz’s market leadership, Pakistan’s

telecommunication landscape is maturing as the country accelerates its push for digitalization.

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This transformation will result in jazz streamlining its network operations and meeting the
demands for fast, reliable data, which is essential for a rapidly evolving digital landscape.  As the
nation’s leading Communications Company, it is our mission to spearhead Pakistan’s digital
agenda through such innovative partnerships.

1. Likert Seven Point Scale:

      
1 2 3 3.5 4 4.5 5
Low performer High performer
In Edotco, performance of employees is measured by Seven Point Likert Scale. On likert scale
from 1-3 there are low performers and from 3.5 to 5 are high performers. And 3 is considered for
average performers.

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The Likert scale is a five (or seven) point scale which is used to allow the individual to express
how much they agree or disagree with a particular statement.

Strengths:
Likert Scales have the advantage that they do not expect a simple yes / no answer from the
respondent, but rather allow for degrees of opinion, and even no opinion at all. Therefore,
quantitative data is obtained, which means that the data can be analyzed with relative ease.

They are the most universal method for survey collection, therefore they are easily understood.
The responses are easily quantifiable and subjective to computation of some mathematical
analysis. Since it does not require the participant to provide a simple and concrete yes or no
answer, it does not force the participant to take a stand on a particular topic, but allows them to
respond in a degree of agreement; this makes question answering easier on the respondent. Also,
the responses presented accommodate neutral or undecided feelings of participants. These
responses are very easy to code when accumulating data since a single number represents the
participant’s response. Likert surveys are also quick, efficient and inexpensive methods for data
collection. They have high versatility and can be sent out through mail, over the internet, or
given in person.

Weaknesses:
Attitudes of the population for one particular item in reality exist on a vast, multi-dimensional
continuum. However, the Likert Scale is uni-dimensional and only gives 5-7 options of choice,
and the space between each choice cannot possibly be equidistant. Therefore, it fails to measure
the true attitudes of respondents. Also, it is not unlikely that peoples’ answers will be influences
by previous questions, or will heavily concentrate on one response side (agree/disagree).
Frequently, people avoid choosing the “extremes” options on the scale, because of the negative
implications involved with “extremists”, even if an extreme choice would be the most accurate.

2. Bell Curve:

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Performance Appraisal is done by Bell Curve Method. Bell curve system of performance
appraisal is a forced ranking system imposed on the employees by the management. Through this
system, the organization tries to segregate the best, mediocre and worst performers and nurture
the best and discard the worst. And this segregation is based on a relative comparison of the
performance of the workforce against those engaged in a similar activity and ranking them
accordingly.

High Performers – Top 5%

Average Performers – The middle 90%

Non-Performers or Below Average Performers – The bottom 5%

Strengths:
It is always important to identify top-performers and reward them substantially. This helps the
organization to retain the top talent with them. This way both the employee and the organization
grow.

Bell curve is probably the only method by which managers in the organization can implement
leniency or strictness of ratings. If the managers implement leniency in their rating a large
majority of employees will fall in the high rating group. If the managers implement strictness in
their rating a large majority of the employees will fall in the low rating group, which will
demotivate the employees. So on average, most managers tend to rate on a lenient scale.

Weaknesses:
The Bell curve model might turn out to be too rigid in cases where the employee strength in the
organization is less. Here the manager might be forced to put employees in specific ratings just
for the sake of bell curve requirements.

As in the bell curve model, the managers can give only a limited number of employees in the top
performer’s category, employees who have actually performed exceedingly well through the year
might be forced to be categorized in the Average performers’ category for some valid Bell curve
requirements. This will lead to a loss of morale among the employees.

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But timely and appropriate feedback is definitely essential to improve employee performance.
Telling everyone they are doing better than what we expect from them might send a wrong
message to the employee that they need not strive more for success.

Recommendations:
 Edotco is using seven point likert scale currently to measure the performance of
employees. But this doesn’t correctly measure the performance of employees.
 We highly recommend that they should use three points likert scale for better and
accurate results.
 We also recommend that they should give training to low performers instead of directly
terminating them off.
 The method that they use for performance appraisal is bell curved through this method
the moral of performers fell down.
 We recommend that bell curved is not suitable to be used in small companies. It may give
erroneous results.

Focus of Our Project:

The main focus of the project is to initiate the following:

 Performance management
 Edotco practices and procedures
 Mission vision and strategies
 Their cooperate objectives
 Focus on strengths and weaknesses of their HR practices

Conclusion:
It is concluded that Edotco is a multinational company. They specialize in end-to-end solutions
in the tower services sector including co-locations, build-to-suit, energy, transmission and
operations and maintenance (O&M) and are committed to conducting their business in a
responsible and sustainable manner for the benefit of our customers, employees, communities

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and developing nations. Furthermore, there HR practices are being done in a best possible way
which benefited both the organization as well as employees.

References:
https://edotcogroup.com/pakistan/
https://edotcogroup.com/media/a-tower-companys-heaven-pakistan-to-get-40000-new-towers-in-
10-years/
https://edotcogroup.com/towers/?
utm_source=google&utm_medium=cpc&utm_campaign=edotco_always_on&utm_term=produc
t&utm_content=search

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