Professional Documents
Culture Documents
Branding
Checklist.
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Deciding whether you need to create a new brand for your
business is easy, if you don’t already have a brand:
Either way:
Don’t panic!
Once your done, you’ll know the route you need to take.
Aurthor
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page 3
Why Do You Need to Brand or Rebrand?
Creating customer personas will help you further define your brand. When creating customer personas,
ask yourself the following:
Who are our existing customers and are they the type of customers we want long term?
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What is their job role? How much do they earn?
Where do they live? What does their typical day look like?
If you already have your brand in place, it’s worth auditing everything you already have in place by doing
the following.
page 5
Business Cards
Letterheads
Website Design
canny-creative.com
hello@canny-creative.com
+44(0)191 364 3030
www.canny-creative.com
+44(0)191 364 3030
hello@canny-creative.com
www.canny-creative.com