Rheology, Rheology, when you hear that term, what words come to mind viscosity?

viscosity,
buildup with time or breakdown with shear or viscosity changes with temperature or perhaps all
of the above?

The fact is, Realogy plays a central role when formulating everything from cosmetics to food to
inks and coatings. It impacts all stages of material use across multiple industries, including
production, pumping, storage, transportation, stability and use, application spreading and even
product performance.

I'm always surprised how many formulate know very little about Rheology and the various forms
it takes. Therefore, I'll review Rheology in a five part video series covering the following
subjects. First in this segment Part 1, it would be helpful to define Rheology. Next, we will
review the essential elements that affect how materials flow and deform.

We'll discuss the differences amongst materials and their Rheological behavior. Then we'll wrap
up our first part with a clearer understanding of viscosity.

In part two of our series, we will review the various deformation forces that can impact on
materials viscosity and in part three will examine various Rheological flow profiles to help us
understand how that knowledge can benefit a formulated chemist.

In Part 4, we'll focus on the chemistry mechanism and application of different types of real
logical agents to demonstrate their value in various systems. And finally, in Part 5, there will be a
video on how we test and quantify viscosity and Realogy using various instruments, including
disclaimers and remitters.

So from ketchup to cornstarch to putty and pate, it's my hope that this video series will help
convey the important role Realogy plays to an application chemist and to the materials that touch
our lives daily. And a great place to start is with a definition. The word Realogy is derived from
the Greek word Rio, which means flow and logia, which means the study of sociology is the
study of a materials flow behavior under applied defamation forces or stress. Now let's review
the essential elements that affect how materials flow and the form.

There are four essential elements that we have to consider when a material flows or is deformed.

The first is the materials inner structure. How is the material built? What is its molecular
makeup? The second essential element revolves around morphology when molecules associate
and bond with each other. What is the shape and size? Is the material composed a small needle
like structures or bulky cotton like structures? The third element concerns the outside forces that
stress the material and causes it to deform or flow. Materials can be pulled apart, compressed or
sheared. In each case, their flow will behave differently.

The fourth element is the ambient conditions. What environment is the stress material in, for
example? At what temperature? These are the essential elements of Realogy.
Let's take a brief look at the most important differences between materials and their Rheological
behaviour. First, we can simply divide all materials into liquids in solids and say that liquids flow
and solids don't. But that's not really a good scientific approach. In the real world, materials are
more complex from salad, oil, glue and shampoo to facial creams, jelly and car tires. These
materials should not be defined simply by two words. Then how can we define these materials
better?

Well, with Rheology, Rheologically speaking, most materials are Vesco elastic. Nearly every
material is made with a Vista's portion and an elastic portion. If a material is more. Discus then
it's a liquid if a material is more elastic. It's a solid materials with the highest vista's portion are
called viscously liquids or Newtonian liquids at constant ambient conditions. No matter how they

Examples include water and solid oil. Misko Elastic liquids are liquids with an elastic portion.
Whenever these materials are stressed, they flow, but they also exhibit a certain level of stiffness.
When this go, elastic solids are deformed by an outside force that is not too large. The inner
structure of these materials sticks together and tries to retain the materials original form. Elastic
solids always show the same level of stiffness as long as their structure is not destroyed.
Generally, when we think of flow, particularly with liquid materials, we typically think of
viscosity.

But viscosity is only one aspect. In Realogy, viscosity is a measure of a fluids resistance to
gradual defamation or flow by shear stress.

It describes the internal friction of a moving fluid and therefore its thickness. So a fluid with a
larger SkyCity like honey resists motion because its molecular makeup and morphology results
in a lot of internal friction between neighboring particles that are moving at different velocities.
But a fluid with low viscosity like water flows easily because its molecular makeup and
morphology results in very little internal friction when it's in motion.

So basically a liquids viscosity depends on its chemical structure, its morphology and the
attractive forces between them. Now that we have some understanding of how viscosity relates
to internal friction, how was it affected by defamation forces? We'll cover that in our next
periodic news publication, Realogy. Part two. In the interim, you may want to check out the
benefits provided by the real logical agent highlighted in this periodic news publication. King
Industries The Spa lonn H2H 800.