Cramer 6 OSS Suite PDF

Cramer 6 OSS Suite
Pieter Henstra
Cramer Amdocs OSS Division
13 & 14 March | La Toscana

Montecasino, Johannesburg
© 2007 - Proprietary and Confidential Information of Amdocs
Agenda
Who is Cramer?
Key Trends and Business Challenges
Solution Overview
Partner eco-system
Customer Success Stories
Why Cramer
Cramer 6 OSS Suite Overview

2
Cramer, Amdocs OSS Division
Software company founded 1996
1st product shipped 1998 – single “Cramer elevates

code line from day one Inventory Management
to a core application
that will drive
65% of revenue from license enterprise-wide
sales performance gains at
KPN Telecom”
Global presence – 80+ customers Eelco Blok,
Executive VP of Operations
on 5 continents KPN Telecom
400+ Staff worldwide – 40% in

R&D
Acquired by Amdocs in 2006

3
Sustained Momentum
1 New Telco Per Month
FY97 FY98 FY99 FY00 FY01 FY02 FY03 FY04 FY05

4
Cramer OSS Suite Vision

1999 2000 2001 2002 2003 2004 2005 2006 2007
Cramer 6
Order to network service
fulfilment
7 new products
Cramer 5
N-tier architecture
localisation
Cramer 4
Enhanced interfaces
SyncEngine
Dimension 3
Improved modelling
DeliveryEngine Migrator
Dimension 2
Expanding technologies
covered RouteFinder
First Release
Dimension 1
Inventory Management
1999 2000 2001 2002 2003 2004 2005 2006 2007

5
Commitment to Growth
Leadership
♣ Attracting Leading Industry Management
♥ CEO – Guy Dubois
♥ CMO – Seth Nesbitt
♥ CGS – Dale Thomas
Acquisitions
♣ T-Soft – complementary technology
Products
♣ Cramer6 OSS Suite includes 7 new products
Resources
♣ Doubling of CGS head count in 12 months
♣ Major expansion of presence in the US and Asia
♣ 600 man years of development
Sales
♣ More than 80 customers worldwide

6
Strong Customer Validation

Over 80+ Telcos Use Cramer

7
Driving Return on Investment

KPN rolled out new VoIP services
in only 2 months
Slovak Telecom reduced the “With Cramer we are able
order-to-bill cycle by 20% and to reduce the order-to-bill
reduced the number of systems time in average by 20%
from 28 to 1 which means between 2
Cablecom reduced their complaint and 3 days based on our
handling time and service ticketing agreed lead times for
time by over 40% providing a service.”
Telefonica reduced network Ralf Mittag,
creation time by 50% and Slovak Telecom
improved network resource
utilisation by 20%
A major North American carrier
has reduced Capex by $100m in
two years.

8
Agenda
Who is Cramer?
Solution Overview
Partner eco-system
Why Cramer

9
State of Play
Customers want more

…and they want it cheaper, quicker and easier
They want to pay less for existing services
They want to simplify life using new services
Competition is the driving factor
Compete with new service providers
Fewer untapped markets
Maintain or increase market share
Technology advances
Support multiple services on one technology base
Do more with less
Shifts complexity from physical to logical layer

10
The challenge for service providers

PRIORITY
Introduce New Services Now

Provide content-based services
Combine services into bundles
Differentiate class of service
TIME

11

PRIORITY
Manage the transition to the next

generation
Repurpose network to create new services
Converge service infrastructures
Facilitate legacy/ NGN co-existence
TIME

12

PRIORITY
Manage the transition to the next

generation
Repurpose network to create new services
Converge service infrastructures
Facilitate legacy/ NGN co-existence
Reduce Costs
Remove duplication
Combine procedures and processes
Automate wherever possible
TIME

13
The problem with OSS

Single service, dedicated OSS
New services require new infrastructures
Duplication of OSS systems
Obstacle to market-oriented service
bundles
Fragmentation of the fulfilment process

Integration tax
Lengthy fulfilment cycles
High error rates
Limited visibility
Under-utilisation of resources
Inefficient processes
Limited governance
14
The ideal solution

Automated service fulfilment
Support Service definition and
management
Support full behaviour model of
resources
Enough details to drive business process
Ability to automate from request to
device
Next generation-ready OSS platform
Scalable
IP literate
Integrated content management
Simplified service management
Converged
Abstracted
Multi-vendor, multi-technology
Configurable and extensible
Standards-based
15
Agenda
What is Cramer?
Solution Overview
Partner eco-system
Why Cramer

16
A unique OSS Solution

Service automation
Simplified service assembly
Automated end-to-end service fulfilment
process
Service level management
Powered by universal network knowledge
Detailed and complete capacity and data
model
Multiple technology, multiple vendor
Encapsulates physical, logical and
service layers
Maintained on a single resource
management platform
Abstracted, layered process-driven model
Intelligent emulation of network
behaviours
Maintained data accuracy

17
OSS functional areas

BSS Asset
Asset
CRM
CRM Billing
Billing
Management
Management
OSS Planning
Planning Fulfilment
Fulfilment Assurance
Assurance
Demand Analysis Order Man Fault Resolution
Design & Assign Design & Assign Impact Analysis
Resource Management Resource Management Fault Identification

Resource Management
Network Build
Network Build
Resource Management
Service Implementation
Fault Identification
Correlation
Correlation
Asset Profitability Analysis Activation Alarm Identification
Network Systems
Network

18

BSS Asset
Asset
CRM
CRM Billing
Billing
Management
Management
OSS Planning
Planning Fulfilment
Fulfilment Assurance
Assurance
Resource Management Resource Management Fault Identification

Resource Management
Network Build
Network Build
Resource Management
Fault Identification
Correlation
Correlation
Network Systems
Network
Partial Cramer Functionality Full Cramer Functionality
Swap gold and dark blue

19
Supporting next generation
transition imperatives
Improve process efficiency
Eliminate multiple legacy systems
Automate business processes SDH IPTV DSL
Improve visibility
Ð
Roll out new services
Single instance, multi-purpose
SDH/ VoIP IPTV DSL
Rapid service creation
IT/ IP convergent
Ð
Consolidate systems estate
Single OSS for all next-generation
services
New services without new
infrastructure
Partitioned for restricted access

20
Tangible business benefit
Critical enabler for strategic initiatives

Next generation transformation
IT consolidation and rationalisation
New services, new business models
Improved efficiency and productivity
Greater process automation
Shorter time to revenue
More efficient capital utilization
Lower TCO
Reduced OSS procurement complexity
Lower systems integration overhead
Flexible, pre-integrated functionality

21
Cramer6 Products

ResourceManager
Role
Provides “active inventory” for accurate
modelling of network capacity,
relationships, services, logical &
physical resources supporting all
vendors and technologies.
Benefits
Improved operational efficiency through
process driven inventory management
Accelerated rollout of new network and
services
Fast, predictable service delivery
Differentiators
Multiple technology, multiple vendor,
multiple service
Modelling in metadata
Intelligent, accurate network emulation
Comprehensive API and object model

23
ITManager
Role
Models IT infrastructure, platform
environments, and application software
Relates IT components with the services
and network models managed in
ResourceManager
Benefits
Faster origination of content based services
End to end view of connectivity from content
servers to customer premises
More effective utilization of applications and
services
Enhanced Service Assurance, since all
parts of the process can be seen and traced
Differentiators
Provide the most complete model of
content-based services
Enables fulfillment of bundled service
offerings

24
CoSManager
Role
Pre-validated delivery of NGN services
Analysis of service impact of policy changes
Provides of proactive warnings of NGN
capacity shortfalls using service orders
Defines service offerings which are
differentiated on a pre-agreed Class of
Service
Benefits
Accelerated service delivery
Predictable Class of Service delivery
Use of existing capacity can be maximised
Fast rollout of new technologies and services
Differentiators
Provides the most complete model of IP
capacity
Pre-validation of service feasibility prior to
service activation without network query or by
trial and error
Integration with Cramer6 OSS Suite

25
CableManager
Role
Extends the Cramer model with physical
infrastructure: cables, fibres, ducts etc
Uses the Cramer suite to automate
consumption and allocation of physical
infrastructure
Benefits
Integrated planning leads to just in time
cable investment, optimises capacity
Fewer OSS systems to maintain and
integrate
Single view of logical and physical network,
enables faster plan-to-build processes
Improved root cause identification reduces
fault resolution time
Differentiators
Universal view and operation from service to
logical network to physical infrastructure
Doesn’t require a costly GIS

26
PartitionManager
Role
Supports partitioned management of network
and service resources
Restricts access to database objects based on
user roles i.e. read/write/no access
Benefits
Freedom to outsource all or part of network to
one or more 3rd parties
Reduced total cost of ownership through one
inventory instance and single metadata model
Customers able to manage their own network
Differentiators
Uniform access across the whole Cramer suite
and beyond
Capacity information without network specific
information
Flexible access control and visibility
Based on standard proven Oracle functionality

27
ServiceCatalog
Role
Addresses Product Management and
Fulfilment business processes
Product Lifecycle Management – change
control and inheritance to aid version and
change management
Open standards-based API interfaces with
order capture systems for service feasibility
and fulfilment processes
Benefits
Enhanced product lifecycle management
Accelerated service introduction
Reduced integration cost
Differentiators
Technical product de-composition
Automated feasibility checking
Simplified product definition
De-coupling of service and product
definition
28
TaskEngine
Role
Rules based design and assign
Process driven inventory
management
Benefits
Improved operational efficiency
Process automation
“Order to the network” flow through
service fulfilment
Differentiators
Separation of design and
implementation
Automated roll-back with no coding
Template driven

29
RouteFinder
Role
Processes routing requests
Rules based routing
Benefits
Reduces time to design new circuits
Ensures design consistency
Reduces design re-work levels
Differentiators
Multi-technology
Template driven (extensible routing
rules)
Supports dynamic constraints
Graphical views of candidate routes
Supports least cost routing
Can be driven using APIs

30
DeliveryEngine
Role
Translates designs into implementation jobs
Project manages job implementation
Benefits
Process automation
“Order to the network” flow through service
fulfilment
Jeopardies can be pro-actively managed
and resolved
Differentiators
Separation of design and implementation
Service delivery across the whole
infrastructure
Managing complete range of delivery
mechanisms
Integration with activation

31
ActivationEngine
Role
Delivers high-volume, flow-through
activation for NGN services
Creates business value through an
inventory-centric activation solution e.g.
IPTV capacity checking.
Benefits
Automated ‘order to network’ activation
Seamless customer service e.g. home
moves
Agile development of new services
through templates and scripts
Differentiators
Inventory-centric activation
“Now and Next Planning”
Rapid service development through
industry standard scripting language
and configuration templates

32
DiscoveryEngine
Role
Auto-discovers networks and their
components
Data load
Benefits
Improved inventory accuracy
Faster data migration
Fewer errors ultimately means less churn
Faster, right-first-time service delivery
differentiates SP’s products
Fast-start for activation and other Cramer
projects
Improved fallout resolution through targeted
re-discovery
Differentiators
Complete end to end and integrated
solution providing network discovery,
capacity and service planning and service
activation (with ActivationEngine)
Comprehensive coverage of next gen
devices
Gives Cramer the fastest deployment time
in the business
Standards-based
33
SyncEngine
Role
Data load
Process audit/reconciliation
Corrective synchronization
Benefits
Improved inventory accuracy
Total maintenance of multi-domain
inventory models
Faster data migration
Reduces order re-work
Differentiators
Automated, rules-based reconciliation
Generation of discrepancies
Resolution management
Logical and physical reconciliation
Not restricted to network data
Batch or event-based
Standards-based
34
Agenda
Who is Cramer?
Solution Overview
Partner eco-system
Why Cramer

35
Partner Alliances
CRM:
System Integrators: ERP/NLM/SCM/NM:
Network:

36
Strategic Partnerships
Deliver Business Value
“IBM recognises Cramer

as a leader in its market Cramer Triple Play OSS Solution,
and positions Cramer at deployed in Alcatel’s Plano labs for IPTV
the core of its Telecoms Deployments include Network Rail,
Telekom Austria and Kazak Telecom
Solutions.”
Malcolm Nicholas,
NLM Global, IBM

37
Strategic Partnerships
Deliver Business Value
Cramer at heart of Ericsson’s

outsourced NOC
Deployment partner - Integrated with
“IBM recognises Cramer Ericsson’s Radio Network Operation
as a leader in its market and Support system (RANOS),
and positions Cramer at deployed at Vodafone UK
the core of its Telecoms
Solutions.”
Malcolm Nicholas,
NLM Global, IBM
Central part of Network Lifecycle

Management (NLM) solution deployed
at Telefonica Spain and T-Mobile Czech
Cramer is the strategic core of IBM SDP
platform for triple/quad play deployed in
IBM’s Austin labs

38
Agenda
Who is Cramer?
Solution Overview
Partner eco-system
Why Cramer

39
Automated service fulfilment

Business Challenges
Reduce time to market for higher margin services (ISDN, DSL)
Improve customer satisfaction througout the lifecycle process
Cut operational expenditures through automation and “With Cramer we are
standardisation able to reduce Bill time
Cramer Solution in average by 20% which
Centralised and consolidated management of all network means between 2 and 3
technologies based on our agreed
Automation of provisioning process and integration with Siebel lead times for providing
for workforce management a service.”
Strategic component of service assurnace to ensure quality of Ralf Mittag, VP for Service
service Provisioning, Slovak Telcom
Business benefits
Voice delivery times reduced from 30 days to 15 hours
95% of orders are fulfilled automatically
System count reduced from 28 to 1
Reduction of failed truck rolls by 70%

40
Triple-play fulfilment
Business Challenges
Accelerated customer acquisition requiring pre-provisioning
and automated activation
Highly competitive environment leading to short lead times for
new services
Business imperative to reduce operational cost
Cramer Solution “All our DSL network, IP
network, WDM networks
Centralised Cramer core supporting end-to-end processes
are only on Cramer.”
such as fulfilment, circuit design, planning, inventory and
capacity management Nicola Salverini,
Fastweb
Automation of service delivery across multiple technologies
Standardisation of circuit design for complex SDH networks
Business benefits
Rapid fulfilment and revenue generation – provisioning 1,000
customers per day
Targeted sales campaigns based on accurate knowledge of
the network leading to rapid revenue generation
Cost reduction through centralised management of network
equipment

41
Network lifecycle planning

Business Challenges
Fragmented and isolated planning processes
Maximise infrastructure utilisation, both hardware and
connectivity
Fault management processes lacking network visibility and “Cramer5 significantly
customer impact analysis simplifies the
management of our
Cramer Solution
network, improves
Strategic planning tool to manage both network inventory and capacity management
connectivity planning and provides the
Automated reconciliation/synchronisation between Cramer capability to reduce
and the network to ensure data integrity capital expenditure and
Consolidated inventory covering all vendors and technologies operating expenses.”
in Core and Radio networks
Sheila Kavanagh, Head of
Business benefits Transport Networks,
Vodafone Ireland
70% reduction in Access Planning effort for 2G site rollouts
83% reduction in Access Planning effort for site expansions
2Mb circuits for site expansions can be planned and built on
Cramer in 15 minutes
20% increase in speed and efficiency to build and populate
complex nodes
Improved leased line utilisation and reduced leasing costs

42
Driving NGN transformation with Cramer
Business Challenges
OSS consolidation and streamlined NGN migration support
Improve efficiencies by automating key OSS business
processes (planning, fulfilment & assurance) “With this move TDC is
Reduce time to market for new NGN products and services
taking a significant step
towards the
Cramer Solution transformation to
Inventory powered OSS solution covering all networks and become a lean operator”
technologies.
Kim Frimer, CEO of TDC’s
Implementation of standardised models and processes to Wholesale Business Unit
enable the process automation and system consolidation
Automated order to bill process for new services – e.g.
Multimedia DSL
Business Benefits
Operational efficiency and scalability of key processes
Improved agility and removal of time to market constraints
TCO improvements due to elimination of legacy applications

43
Driving NGN implementation with Cramer

Business Challenges
High operational cost of multiple legacy systems
Legacy systems unable to manage Next Generation services
& networks (VoIP, xDSL)
“Our new, strategic
Need to reduce time and cost of bringing new services to
agreement with Cramer
market
elevates Inventory
Cramer Solution Management to a core
application that will
Cramer as a single multi vendor, multi technology process drive enterprise-wide
automation application for the Core network (SDH/PDH,
performance gains at
DWDM)
KPN Telecom…”
Integration with 3rd party applications to support end-to-end
processes such as order management and service assurance Elko Blok,
VP Operations, KPN
Cramer will support KPN‘s migration to a NGN and will form
the basis of their next generation OSS
Business benefits
Reduced operational costs through elimination of multiple
legacy OSS applications
Dramatic reduction in time to market for new services i.e. VoiP
Improved customer satusfaction through improved service
fulfilment

44
Network service expansion

Business Challenges
Service Assurance issues leading to customer satisfaction
issues
Fragmented provisioning processes supported by manual “Our main reason for
intervention
choosing Cramer was its
No single view of network information leading to network ability to help us
planning challenges improve our capacity
Cramer Solution management. We found
it was the best solution
Consolidated inventory on a single multi vendor and multi
technology application for managing data from
Integration between Cramer and Micromuse to automate different sources and
service assurance processes different technologies
IP discovery and reconcilliation across different technologies on our network.”
and devices
Jűrg Rubin, Head of Network
Business Benefits Information Systems,
Service correlation time reduced from 30 minutes to 10 Cablecom
seconds
Customer complaint time reduce by 60% and Service ticket
time by 55%
Reduced Opex/Capex through reduced rework, manual entry,
faster data migration, re-usable adapters and reduced
integration timescales

45
IP-VPN deployment on Cramer
Business Challenge
Need to optimise resource utilisation to control capital and
operating expenditure
Low levels of data accuracy (40-50%) leading to stranded “Process improvement will
physical assets offer new visibility into the
Requirement to reconcile network and inventory data to network and its processes,
harvest stranded assets enabling us to target better
results and solid returns.”
Cramer Solution
Richard Burns, VP Centers
Implementation of an industry strength active inventory core and Operations Support,
solution Bellsouth
Synchronize legacy inventory databases with discovered
network data
Create tasks to recover and reallocate stranded plug in cards
Business Benefits
Identification of 33K un-used network resources leading to $32
million of savings
Improved data quality to avoid erroneous truck roles through
improved field service management
Enterprise wide end-to-end business processes leading to
improved customer satisfaction

46
Rapid 3G network build
Business challenges
Build a nationwide 3G network within tight time constraints
Fragmented and adhoc process of network planning and
rollout
“Cramer has proven its
ability to automate
No centralised view of the network leading to planning
network build and
constraints
rollout, to improve the
Cramer implementation use of network assets
and to quickly take the
Automated design and provisioning across the network –
operator live.”
Radio & Transmission
Standardised business and technical processes Peter Lundberg, Head of
Networking Services, 3
Engineering network design and build processes driven by Sweden
Cramer
Business benefits
Completed network rollout of 5,000 base stations in just 2
years
Up to 200 base stations rolled out per week
Time needed to design and configure Node B’s was cut from
days to minutes

47
Agenda
Who is Cramer?
Solution Overview
Partner eco-system
Why Cramer

48
Summary – Why Cramer?
Leading OSS Vendor
Visionary products – that work
Spreading risk through the

partner eco-system
Proven success
49
Thank you
Questions…


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Cramer 6 OSS Suite

13 & 14 March | La Toscana

Cramer 6 OSS Suite Overview

Cramer, Amdocs OSS Division

 Software company founded 1996

 1st product shipped 1998 – single “Cramer elevates

 400+ Staff worldwide – 40% in

 Acquired by Amdocs in 2006

Cramer 6 OSS Suite Overview

1 New Telco Per Month

FY97 FY98 FY99 FY00 FY01 FY02 FY03 FY04 FY05

Cramer 6 OSS Suite Overview

Cramer OSS Suite Vision

1999 2000 2001 2002 2003 2004 2005 2006 2007

Cramer 6 OSS Suite Overview

Cramer 6 OSS Suite Overview

Strong Customer Validation

Cramer 6 OSS Suite Overview

Driving Return on Investment

Cramer 6 OSS Suite Overview

Cramer 6 OSS Suite Overview

Customers want more

Cramer 6 OSS Suite Overview

The challenge for service providers

Introduce New Services Now

Cramer 6 OSS Suite Overview

The challenge for service providers

Manage the transition to the next

Cramer 6 OSS Suite Overview

The challenge for service providers

Manage the transition to the next

Cramer 6 OSS Suite Overview

The problem with OSS

Fragmentation of the fulfilment process

The ideal solution

Cramer 6 OSS Suite Overview

A unique OSS Solution

Cramer 6 OSS Suite Overview

OSS functional areas

OSS functional areas

Cramer 6 OSS Suite Overview

OSS functional areas

OSS functional areas

Partial Cramer Functionality Full Cramer Functionality

Swap gold and dark blue

Cramer 6 OSS Suite Overview

Cramer 6 OSS Suite Overview

Tangible business benefit

Critical enabler for strategic initiatives

Cramer 6 OSS Suite Overview

13 & 14 March | La Toscana

Cramer 6 OSS Suite Overview

Cramer 6 OSS Suite Overview

Cramer 6 OSS Suite Overview

Cramer 6 OSS Suite Overview

Cramer 6 OSS Suite Overview

Cramer 6 OSS Suite Overview

Cramer 6 OSS Suite Overview

Cramer 6 OSS Suite Overview

Cramer 6 OSS Suite Overview

Cramer 6 OSS Suite Overview

System Integrators: ERP/NLM/SCM/NM:

Cramer 6 OSS Suite Overview

Software company founded 1996

1st product shipped 1998 – single “Cramer elevates

400+ Staff worldwide – 40% in

Acquired by Amdocs in 2006

Leading OSS Vendor

Visionary products – that work

Spreading risk through the