Republic of the Philippines

PANGASINAN STATE UNIVERSITY

BAYAMBANG CAMPUS

Name: Jiselle Ann M. Domantay Rating:

Course&Section: BSBA 1-1 Date a Reporting:

Report#26
Corporate Culture and Professional Communication

Introduction
In this lesson, you should be able to know the principles of communication in the
corporate workplace and the importance of appropriate language in maintaining
professionalism; know about work trends and corporate culture as they relate to
intercultural communication in the Philippines and the world; gain critical thinking and
writing skills to adapt their communication style and language to different professional
context and practice writing professional correspondence and basic workplace
documents in activities that simulate what happens in the real world.

Body
WHAT IS CORPORATE CULTURE?
Corporate culture refers to the shared values, attitudes, standards, and beliefs that
characterized members of an organization and define its nature. Corporate culture is
rooted in an organization goals, strategies, structure, and approaches to labor,
customers, investors, and the community.
Corporate culture starts with the company’s vision. Normally, a vision is a single phrase
that communicates exactly what the purpose of the company is. Then, corporate culture
dictates how people should behave when at work, what values should drive their
performance, and what practices should be implemented to achieve the vision.
Behaviors are directly related to what customers and co-workers see, and they include
dress codes, the physical environment of the company, do’s and dont’s as well as
organizational rituals.
Values pertain to the unwritten laws of behavior when at the workplace. For instance,
workers should not gossip about each other; or they should all work for the good of the
company, etc. Values are manifested through behaviors but are not directly detectable.

WHAT IS PROFESSIONAL COMMUNICATION?

Professional communication refers to the various forms of speaking, listening, writing,
and responding carried out both in and beyond the workplace, whether in person or
electronically.From meetings and presentation to memos, and emails to marketing
materials and annual reports, in business communication it’s essential to take a
professional, formal, civil tone to make the best impression on your audience, whether
its members to your colleagues, supervisor or customers.
Author Anne Eisenberg illustrates it this way. “What is good professional
communication/ It is writing or speaking that is accurate, complete, and understandable
to its audience – that tells the truth about the data directly and clearly.
Even if you’re comfortable with your co-workers, you should still take the extra time to
make your emails among them professional, correct, and clear. Becoming too lazy or
informal in them (with grammar, punctuation, and spelling, for example) can reflect
poorly on you if a message would happen to be forwarded to higher levels of the
company or to human resources.

Professional communication consisted of written, verbal or oral communication. Today

professional has expanded to include digital and technical communication.

VERBAL COMMUNICATION
 Public speaking – form of verbal professional communication. Making a formal
presentation to a group of people.

WRITTEN COMMUNICATION/ TEXT-BASED COMMUNICATON

 Writing letters, memos, project plans, policies and procedures, magazines,
resumes, posters.

DIGITAL COMMUNICATION
 Social networking, emailing, blogging, texting, internet conferencing.

Conclusion
The culture within an organization is very important, playing a large role in whether it
is a happy and healthy environment in which to work. In communicating and promoting
the organizational ethos to employees, their acknowledgment and acceptance of it can
influence their work behavior and attitudes. When the interaction between the
leadership and employees is good, the latter will make a greater contribution to team
communication and collaboration, and will also be encouraged to accomplish the
mission and objectives assigned by the organization, thereby enhancing job
satisfaction.