A TERM PAPER

ON

AN OVERVIEW OF E-COMMERCE IN INDIA

BY

NAME OF THE STUDENT: - RAJNI MITTAL

COURSE: - MCOM 1ST YEAR (SEMESTER 1)

SUBJECT: - TERM PAPER

ROLL NO: – 020

UNDER THE GUIDANCE OF

MS. MAHUA PAL

DEPARTMENT OF COMMERCE
JD BIRLA INSTITUTE (AFFILIATED TO JADAVPUR UNIVERSITY)
11 LOWER RAWDON STREET
KOLKATA - 700020
EXECUTIVE SUMMARY: -
India has witnessed a change in digitalization in the last decade and this has given a rise to fresh business
opportunities by evolving business models. Internet and Information technology have made tremendous
contributions for business transformation witnessesd nowadays all over the world. This has given birth to
ecommerce which encompasses several pre purchase and post purchase activities leading to exchange of
products or service or information over electronic systems such as the internet and the other
telecommunication networks.

E-Commerce has lived up to expectations by not only providing quality service but through various other
deals and offers sufficient to attract consumers. Consumer behavior changes from time to time and E-
Commerce fulfilled the necessities. Ecommerce enables simpler, faster and efficient business transactions.
For developing country like India, ecommerce offers considerable opportunity for growth. E-commerce has
become such a blooming industry in today’s time that it has captured a reasonable share in the market. It has
made the lives of today’s generation so simpler and easier that people cannot imagine their life without the
use of such devices. Internet shopping has not only become more popular, it’s also much safer and more
secure than it was years ago, when many people were still worrying about giving their credit card details out
online.

Ecommerce being one of the highest growing business, is having great market potential for investments. The
rapid growth in use of mobile and internet users has facilitated ecommerce business in both urban and rural
cities. It is more simply an approach to improve the existing businesses. Ecommerce has brought
revolutionary changes in the market place. It is paving huge way for business development in our nation.

The studies reveal that E-Commerce in the last five years has grown by a significant margin and technology
has assisted in its growth. Consumer behavior changed as consumers started purchasing from e-commerce
websites rather than visiting traditional retail stores primarily due to convenience caused by home delivery
service. Quality is another factor which is to be considered. The E-Commerce is also expected to further
grow in the future generating employment and contributing to India’s GDP.

Digital India is a dream project of the government blessing for the citizens and Industries of India could help
in connecting the various past and present projects to bring India to a global platform.The Digital India
project aims to transform our country into a digital economy with participation from rural or urban citizens
and businesses. This will ensure that all government services and information are available anywhere,
anytime, on any device that is easy-to-use, highly available and secured. Digital India Project removes
digital gap between the rural and urban India. Through Digital India rural Indians will also make payment
through either internet banking or mobile banking or debit card or cash on delivery easily.

Many women have remarkably grown their businesses using e-commerce platforms. The e-commerce
revolution has brought a great sense of financial independence and social empowerment for women. There
should be continuous efforts to inspire, encourage and motivate women entrepreneurs. Big marketplaces like
Amazon are already organizing workshops to train women on various marketing processes, delivery
processes, packaging methods and other managerial aspects.
Government and non-governmental agencies must also come forward to encourage women entrepreneurs
and help them form meaningful partnerships with e-commerce players.

Despite all the regulatory challenges surrounding the e-commerce sector in India, the segment is well
equipped to drive the next level of Indian consumer growth this year, according to a report.

Consultancy firm Deloitte India, along with the Retailers Association of India (RAI), in a report has said that
the India's e-commerce marketplace is poised to grow to $1.2 trillion by 2021 from the current market of
$200 billion.

India continues to hold a strong position as far as its market potential is concerned and is on its way to
becoming the third largest consumer market in the world, poised to grow close to US$ 1.2 trillion by 2021.