AMITY UNIVERSITY, NOIDA, UTTAR PRADESH

AMITY SCHOOL OF BUSINESS

CSIT: E- BUSINESS MANAGEMENT

“HOLISTIC AND COMPREHENSIVE STUDY IN HAIER COMPANY”

SUBMITTED TO:- SUBMITTED BY:

Rajeev Gupta Name: Anshika Aggarwal
Sec. & Roll No.: ‘A- 2’
B.B.A.General
E-BUSINESS
E-business is any kind of business or commercial transaction that includes sharing information
across the internet. Commerce constitutes the exchange of products and services between
businesses, groups and individuals and can be seen as one of the essential activities of any
business. Electronic commerce focuses on the use of ICT to enable the external activities and
relationships of the business with individuals, groups and other businesses, while e-business
refers to business with help of the internet.  The term "e-business" was coined by IBM’s
marketing and Internet team in 1996.

FEATURES OF E-BUSINESS
1. Buyer and seller do not meet.
2. Delivery of products takes time.
3. Marketing strategies cost less.
4. Much cheaper than traditional business.
5. Anyone can buy anything from anywhere at anytime.
6. There are no geographical boundaries.
7. It is easy to set up.
8. There are flexible business hours.
9. There is no personal touch.

TYPES OF E-BUSINESS
Business-to-Business (B2B)

Transactions that take place between two organizations come under Business to business. Producers
and traditional commerce wholesalers typically operate with this type of electronic commerce. Also
it greatly improves the efficiency of companies.

Business-to-Consumer (B2C)

When a consumer buys products from a seller then it is business to consumer transaction. People
shopping from Flipkart, Amazon, etc is an example of business to consumer transaction. In such a
transaction the final consumer himself is directly buying from the seller.

Consumer-to-Consumer (C2C)

A consumer selling product or service to another consumer is a consumer to consumer transaction.

For example, people put up ads on OLX of the products that they want to sell. C2C type of
transactions generally occurs for second-hand products. The website is only the facilitator not the
provider of the goods or the service.

Consumer-to-Business (C2B)

In C2B there is a complete reversal of the traditional sense of exchanging goods. This type of e-
commerce is very common in crowd sourcing based projects. A large number of individuals make
their services or products available for purchase for companies seeking precisely these types of
services or products.

HOLISTIC AND COMPREHENSIVE STUDY OF

HAIER COMPANY
Haier India is a 100 percent subsidiary of Haier Group, which is one of the fastest growing
consumer durables companies in the world. Haier is world’s no. 1 brand of Major Appliances*
for the 8th consecutive year, as per Euro-monitor International (2016). Haier is also world’s no.1
brand in Refrigeration appliances, Home Laundry appliances, Freezer, Wine Cellars. The
company initiated its commercial operations in January 2004 and has successfully completed a
decade in India. Since inception, Haier has launched a wide range of innovative products in all
major categories including Refrigerators, Air Conditioners, Washing Machines, Panels
(LEDTV’s), Water Heaters, Commercial Refrigerators, Wine Cellars and Microwave Ovens.
Haier manufactures innovative products in the country and is best remembered for its Bottom
Mount Refrigerators, launched for the first time in India followed by the patented Double Drive
technology in Washing Machines, LCDs with motion gaming technology, Washing machines
with NZP (Near Zero Pressure) technology, 3 door refrigerators with smart convertible space,
Water heaters with music functions and more. Haier has established a wide dealer network with
presence in more than 6500 outlets all over the country, Haier is ranked India’s 19th Most
Trusted Brand among 16,000 brands studied by Trust Research Advisory in 2011. In 2013 Haier
was awarded the 'Product Differentiation Excellence Award' in the Consumer Electronics Market
in 2013 by the global consultancy and research firm Frost and Sullivan. In 2015, Haier Bottom
Mounted Refrigerator has won ‘Product of the Year’ award in the refrigerator category resulting
through a multi-step process which initiated with a judging panel conducting extensive review
tests of the product, which was followed by a door-to-door research facilitated by Nielsen, the
world’s largest research company, with 18,000 consumers in over 24 markets in India.

Haier India aims to become a billion-dollar company and be among the top three brands in the
home appliances segment by 2020.
The company, which has completed 15 years here, says India has emerged as the highest
contributing international market for brand Haier. Besides Haier, the Chinese durable major
owns a cluster of seven brands including GE Appliances, Fisher & Paykel, Aqua and Candy
globally.
Haier India is setting up its second industrial park at Greater Noida with an investment of
about ₹3,070 crore, for which the ground breaking ceremony was held on Friday.
Eric Braganza, President, Haier India, said: “This will be one of the largest industrial parks and
will give a huge boost to our production capacity in India. It will have an annual production
capacity of 2 million refrigerators, which will enable us to double our overall refrigerators
production capacity in India.” Nearly 40 per cent of the company’s annual turnover is
contributed by refrigerators currently.
The new plant will also have an annual capacity to produce 1.5 million washing machines and 1
million air-conditioners. The plant is expected to begin operations by next year-end.

Sales growth
“We believe by next year our manufacturing facility at Pune will be running at 100 per cent
capacity. Hence this manufacturing capacity expansion will be crucial for us to support our
ambition to grow our sales,” said Braganza.
The company will also be setting up an R&D centre at Greater Noida. “While we have a small
R&D set-up in Pune, the major support for R&D was coming from our parent company. Now,
we will be investing in our own R&D centre at the Greater Nodia facility,” he added.
Talking about the company’s journey in India, Braganza said, “Our focus has been on bringing
innovative products that meet the Indian consumers’ needs, whether it was bringing in the
bottom-mounted refrigerators or launching the washing machines range that can operate in near
zero pressure water conditions.” Besides focusing on bringing innovations in its existing
categories, the company will look at making a play in the smart home automation segment next
year.

Technology
Haier began investigating how the internet of things could be integrated into their devices. The
company, in collaboration with Stanford Artificial Intelligence Laboratory, found three barriers
to the adoption of smart home technology: lack of unified protocols/single point of access,
passive services and the lack of complete solutions. At the time Haier's core competencies lay
within the large appliance sector and not the small electronics sector. Subsequently, they
partnered with the then leading IoT platform ingra owned by the Colobus Group to overcame
their shortcomings. By utilising Colobus’s ecosystem and supply chain, they were able to
integrate Ingra’s portfolio of components, modules, and edge voice analysis into smart
appliance products. Haier introduced their smart appliances across seven product lines in
the major appliance industry: air, water, clothes care, security, voice control, health and
information.